Partnership Opportunities with EF EnglishtownBy Jessica Szeto2011

Agenda

1. Overview of EF Englishtown2. Benefits to partnering with us3. Ensure a successful partnership4. Clients and Partners5. Awards6. Main Markets7. Choose your activity8. Contact us

Introducing EF Englishtown

• EF Englishtown is the world’s #1 online English school. – Has helped more than 15 million people successfully develop

their English skills– Is available in every country around the world– Employs 34,000 teachers and staff from across the globe– Is a subsidiary of parent company, EF Education First, the

world’s largest private education company

Introducing EF Englishtown

• EF Englishtown’s mission is to use technology to create a fundamentally better way of learning English. – Research and development units in Shanghai, Switzerland,

and Boston– University-certified courses and the premier choice for more

than 1,200 multinationals – Provides a unique blend of teacher-led activities and

interactive technology, which dramatically accelerates the pace of learning.

Introducing EF Englishtown

• EF Englishtown has begun working with sports event partners– Served as the Official Language Training Provider for China in

the 2008 Beijing Olympics– Subsequently will serve as the Official Language Training

Provider for Brazil in the 2014 World Cup and for Russia in the 2014 Sochi Games.

What we can offer you as a partnerIncremental Benefits – Direct RevenueRelevant Reach• Audience reach

– Impressions/visitors/clicks– Customer database size

• Target market alignment– Demographics– Purchase behavior

Expected Conversion• Consumer benefit

– Product adjacency & relevance– Special offer/promotion/discount

• Partner capabilities– Focused targeting – i.e. service the right

product to the right customer at the right time

– Technical capabilities – design, development

Brand Awareness – Indirect BenefitsValue of Association – halo effect• Partner brand awareness and trust• Relevance to customers• Newsworthiness of partnership• Potential for category exclusivityIncreased Visibility• Value of reaching new audiences

How we guarantee a beneficial partnership

Agreement• Ensure there is a real benefit to the

customer• Secure quality and quantity of marketing

inventory• Consider all channels

– Emails– Social Media– Website– Landing Pages– Videos– Mobile Applications

• Ensure it can be delivered• Demand clear commitments

– Timelines– Minimum service levels

Implementation

• Get commitment to make it work on both sides– Clear ownership for all tasks to

complete partnership• Develop and execute marketing plan

(and budget)• Hold regular review meetings and

check points

World Renowned Clients and PartnersClients include:

Official Language Training Provider to the following:• Beijing 2008 Olympics • 2014 Ola Turista

(Brazil World Cup)• 2014 Sochi Games

An Award-Winning Solution

Main MarketsOur school serves students all over the world, but our markets with

local marketing support include the following areas:

• Brazil• Central America• China• France• Germany• Hong Kong• Indonesia• Italy

• Japan• Korea• Mexico• The Middle East • Russia• Spain• Taiwan• Turkey• United States

Next Steps: Choose Your Activity

Can be any one or all of the following activities:– Name generating activity – e.g. sweepstakes, competition,

contest– Lead generating activity – e.g. exclusive discounts to your

members– Brand building activity – e.g. brand exposure to our

channels

Thanks For Your Attention

If interested in partnering with EF Englishtown on a global or regional level, please contact Jessica Szeto at Jessica.Szeto@Englishtown.com or +852 5305 9100 HKT.