__ OCTOBER 2011: Wine Industry Report

Monthly Wine Industry News Report U.S.A.

1- The Drinks Business October 5, 2011

US Grape Shortage Pushes Prices Up

Rising demand and tightening supply are driving grape

prices up in the US wine industry.

Read more: http://www.wineindustryinsight.com/RSS//index.php/hop/latest/us-grape-shortage-pushes-

prices-up-the-drinks-business/59469

2- Shanken News Daily October 5, 2011

QR Codes Gain Popularity With Winemakers, But Level Of Consumer Use Remains Unclear

A growing number of producers are putting QR (Quick Response) codes on wine bottles, which

customers scan with smart phones to find online information about the wine, according to a report in

Wine Spectator.

Read more: http://www.shankennewsdaily.com/index.php/2011/10/05/1691/qr-codes-gain-popularity-

with-winemakers-but-level-of-consumer-use-remains-unclear/

__ OCTOBER 2011: Wine Industry Report

3- Wines & Vines October 10, 2011

Domestic Wine Sales Steadily Up Varietal wines in single bottles grew 9% in September. Domestic

wine sales at major U.S. food and drug retailers remained steadily up

for the most recent period measured by the Symphony IRI Group.

Four-week dollar sales ending Sept. 4 hit $351 million and grew 7%

over the same period last year. The year-to-date growth

rate was also 7%. Volume sales of domestic table wine grew

a bit more slowly, at 5%, as prices edged up 8 cents per 750ml.

Read more:

http://www.winesandvines.com/template.cfm?section=news&content=93215&htitle=Domestic%20Wi

ne%20Sales%20Steadily%20Up&

4- Wine Industry Insight October 12, 2011 Wine consumption on rise among U.S. Hispanic adults

Recent research by the Experian Simmons consumer research firm shows that wine consumption is on

the rise among adults across the U.S., but it is increasing most significantly among Hispanics.

Read more:

http://www.wineindustryinsight.com/ex_nf.php?url=http://beverages.einnews.com/article.php?oid=0t2

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