高雄市高英高級工商職業學校 - kyicvs.khc.edu.t...

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高雄市高英高級工商職業學校 Kao Ying Industrial Commercial Vocational High School 專題製作報告 探討潛在顧客對老人養生村的深層認知與需求 指導教授: 蔡靜宜 博士 指導老師: 盧沛明 老師 科別班級: 資料處理 3 2 號: 12、37、04 名: 陳姵萱、羅欽文、林美娟 104 03

Transcript of 高雄市高英高級工商職業學校 - kyicvs.khc.edu.t...

  • Kao Ying Industrial Commercial Vocational High School

    3 2

    123704

    104 03

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  • 1

    65

    7% 1993 65

    7.10% 7%

    1993 7.10 2013

    11.5% 1

    1

    2

    15 64 65

    1993 9.5 1

    2013 6.4 1 1

    2

  • 2

    2013

    2004

    3

  • 3

    2014

    1995

    2008

    10 15

  • 4

    34

    2006

    2014

    2014

    1

    21.6 ~37.2 600~1350 96.8

    /

    1.8 ~2.6 2.3 ~3.1

    1.2 2

    7000

    4500 6900 5000

    2010

    1

    60

    50

    21.6 37.2

    96.8

    http://www.sheng-en.com.tw/comp_intro/contractual.html?
  • 5

    5000 2000

    1.1989

    2.2009

    3.1988

    4.2009

    2004

    2005

    1.

    2.

  • 6

    3.

    MBA

    Maslow

    4

    4

    1.

    2001

    2008

    2.

    3.

  • 7

    2008

    4.

    5.

    2001

  • 8

    Marshall Rossman1995

    Misher1986

    2007

    (2014)

    2003

    2003

    40 60

  • 9

    1.2.3.

    4.

    =2M

    n1 + n2

    M

    n1

    n2

    =(0.90+0.50+0.90+0.80+0.90+0.60+0.70

    +0.50+0.70+0.70)/10=0.72

    =n

    (1 + ((n 1) ))

    =2*0.72/[1+(2-1)*0.72]=0.84

    n

    0.80

    1984 200

    0.5 0.7 0.7 0.9

    0.9

    0.84

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    60 40 60

    10 64

    5 40~45 2 46~50 3 50~55

    10 63 1

    3 23

    2 4311

    1 4311

    1 10

    3 10,000 2 10,001~20,000 2

    20,001~30,000 1 30,001~40,000 1 40,001

    (9) 1

    10

    ?

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    10 5

    2 1

    1 1

    2009

    4 3 1

    6 2

    2 1

    1

    ()

    10 3

    2

    1 1

    10

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    10 5 5 1

    1 5

    10

    10 5

    2 1

    1 1

    10 6

    2

    10 3

    4 1

    1

    1

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    4

    3

    3

    10 3

    2

    1

    10

    3

    3 1

    4

    1

    3 3 1

    1 1

    10

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    [1]MBA(2014)2014 10 18 http://wiki.mbalib.com/zh-tw/

    [2](1991):

    [3](2013)2014 10 11

    http://www.newtaipeicare.tw/news_01.php?page=2&d=218

    [4](2014)2014 10 18

    http://www.loveold.com.tw/detailre.php?id=21

    [5](2014)-2014 10 25

    http://tx.shu.edu.tw/CG/Methodology-MA/me-ma99/-.doc

    [6](1988):

    [7](2004)

    [8](2005)

    :http://210.71.74.6/pedagogy/

    [9](2008)

    [10](1989):

    [11](2010)

    [12](2014)2014 10 18

    http://nctuep61.pixnet.net/blog/post/21622636-

    [13](2014)2014 10 19

    http://www.moneydj.com/kmdj/news/newsviewer.aspx?a=2e1cd122-8f70-4e58-92b3-

    7bb544aab453

    [14](2007)--

    [15](2003)

    [16](2009)-

    [17](2001):

    [18](2008)

    [19](1995),NO.72,

    pp. 6-81

    [20]2009--

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    [21](2014)2014 10 18

    http://www.sheng-en.com.tw/comp_intro/contractual.html?

    [22](2000):

    [23](2014)2014 10 25 http://zh.wikipedia.org/zh-tw/

    [24](2014)2014 10 18

    http://www.ruenfu.com.tw/about/about_a.php

    [25](1985)

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    1. (1) (2)

    2. (1) 40~45 (2) 46~50 (3) 50~55 (4) 56~60

    3. (1) (2) (3)

    4. (1) (2) ____

    5. (1) (2) (3)

    6. (1) (2) (3) (4)

    7. (1) (2) (3) (4)

    (5) (6) (7) (8)

    (9)

    8. : (1) (2) (3) (4)

    (5) (6) (7)

    9. (1) 10,000 (2) 10,001~20,000

    (3) 20,001~30,000 (4) 30,001~40,000

    (5) 40,001

    10.(1) (2) (3) (4)

    (5) (6)