探討影響烏來觀光人數變化之因素 -...

世新大學管理學院行政管理學系學生學術研討會論文指導教授：吳怡融副教授探討影響烏來觀光人數變化之因素學生：廖泓宇、黃莛涵、潘昀萱、陳宛萱中華民國 107 年 5 月 23 日

Upload
others
Category

Documents
view
0
download
0

Embed Size (px):

Transcript of 探討影響烏來觀光人數變化之因素 -...

107 5 23
3-2

2015

1.

2.

3.

6Likert scale

52

1. 2006

2.

3.

1.

2.

3.
3-3
3-4

.............................................................................. 3-5

...................................................................... 3-7

.................................................................... 3-17

.................................................................... 3-17

....................................................... 3-28

.....................................................3-31

.........3-32
3-5

2008

2001

2003

2010 6 17

2010

2015 2014
3-6

1 101~105

2007

Gunn1988

1.

2.

1.

2.

3.
3-7

1.

2.

1999

2006

Butler1980
3-8

2 Butlers

Butler1980

2006
3-9

(2012)

Kirofu

Urai 2012

1960

19881950

2005
3-10

1.

2.

2012

1920

1.6

3.

1967 8 6

2016

1967
3-11

1980

1.

104

1 2

3

2.

20102011

2011
3-12

2011

Gunn 1988

2011

1993

Khadaroo & Seetanah
3-13

2008gravity model 1990 2000 28

tourism flow

2013

1 161

111 1 7000

4 31532 24

426

2012

2011

2007
3-14

Gunn1988

2007

2004

2010

2006

1.

2.

3.

4.

5.

Parasuraman, Zeithmal and Berry 1990
3-15

Bitner1990

4Ps

7 P

1996

1.

2.

3.

4.

4
3-16

4

2009

Parasuraman, Zeithmal and Berry 1990
3-17

()

6

()

Likert scale

52
3-18

/

A

B

C

D

E

F

()

2015
3-19

2006

2015 106 2.5

1/3
3-20

1.

2015

849

50

1.
3-21

...

15

2.

......

...

3.
3-22

...

FB

push push
3-23

Google

1.

Only

()

1.

44.2% 55.8% 59.6%

21-3019.2% 31-40

46.2% 30.8%

42.3% 30.8% 19.2%

2.
3-24
3-25

1.

51.9%

11.5%

2.

78.8%
3-26

3.

34.6%

1.

70%

69.3%
3-27

2.

38.4% 30.8%
3-28

2006

2015
3-29
3-30
3-31

2009 33 2

2008

2011-

2013

2010-

2009

2007--

285-313

2008

2010

2013

2005

2013

2012--

2011

2003---

13 204-215

2007

34-55

2002
3-32

1.

2.

3.

4.

5.

6.

7.

8.

9. /

10.
3-33

1

?

1.1

1.2

1.3

1 ?

1.1 ?

2

2.1

3

3.1

3.2

1

1.1

1.2

1

1.1

2

3

3.1

3.2

1

1.1

1

1.1

1.2

2

2.1

2.2
3-34

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.
3-35

1

1

1.1

1.2

2

1

1.1

2

2.1

2.2

1

1.1

1

1.

1.1

1.2

2

2.1

2.2

1

1.1

1.2

2

2.1
3-36

1.

2.

5 4 3 2 1

1.

2.

3.

4.

5.

5 4 3 2 1

1.

2.

3.

4.

5.

6.

7.
3-37

1.

2.

20 21-30 31-40 41-50 51

3.

4.

5.

!
3-38

1.

2.

1. 54

321

2. 5

4321

1 54321

2

54321

3 543

21

1. 5432

1

2. 5432

1

3. 5432

1

4. 543

21

1. 54

321

2. 5432

1

1 54

321