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OIL Ei- EDUlrTnETIT I -~

2012 2013

Total sales represented by house motor oil brand 90 73 Operators being paid for their used oil nla 98

Amount per gallon $141 $135 Operations offering dexos-licensed motor oil 86 78

Customers who purchase dexos-licensed motor oil 7 14 Operators who dont offer dexos-licensed motor oil but do offer a product that meets dexos-licensed specs 97 70

Per-gallon cost of highest volume bulk oil $812 $839 Overall breakdown of motor oil sales

Conventional na 49 Synthetic blend na 20 Full synthetic 20 13 High mileage 14 9 Diesel 3 4 Re-refined orgreen 8 4 Other 2 lt1

Overall breakdown of motor oil sales by weightgrade OW-20 4 4 5W-20 23 28 5W-30 51 46 1OW-30 12 10 5W-40 3 3 15W-40 6 8 Other 1 1

Percent of operator sales who offer beam blade wipers na 95 Price charged per pair $4027 $3859 Percent of customers who purchase 33 34

Percent of operators sales who offer conventional wipers na 98 Price charged per pair $2309 $2111 Percent of customers who purchase 67 66

Operators that service tires on vehicles equipped with tire pressure monitoring systems (TPMS) 66 88

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Featured Motor Oil in Fast Lubes 2012 2013 Other OtherPennzoil2 8Other Name Brands 20 Other Name Brands

23 10

Private Label 12 MobilCastrol

1512

ChevronPrivate Label 619

Valvoline 12

Shell Castrol 7 8

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6 5

HaUBine PROTECT WHAT MATTERS~

playoffs Despite es increase only 27 miles year over year offers this type of oil change The price of the basic low-cost LOF rebuilding four The number of vehicles equipped with oil

different teams monitors remained the same at 57 percent service is at its lowest ever $2156 Another interesting and related in his 19 years This number may be a statistical anomaly

of being a head this year but we anticipate it to increase item is that 94 percent of fast lube operators are reporting they disshy coach Parcells in coming years as more and more newer

only had a losshy vehicles equipped with oil life monitorscount their own oil changes The ing season five roll into fast lube bays There is some goodprice of this discount is up to $888 times He won news it looks like those drivers whose veshyfrom $648 last year Could it be that two Super Bowl hicles have oil monitors may be learningsome operators are offering lowshyrings both with from others mistakes and changing theirpriced or discounted oil changes to the New York oil sooner Last year these customers droveget customers in the door just to

Pennzoil 15

wow them with exceptional service and sell add-on services

A high-mileage oil change is the other area where prices are down slightly - from $5411 last year to $5279 this year

The good news is that prices of premium oil changes are up Operators are currentshyly charging an average of $7076 for a synshythetic oil change and $8751 for a diesel oil change About one-third of operators have adopted a green or re-refined oil change with a going price of $5384

Bill Parcells SlIccess is never final but failure can be

A recent hall-of-fame inductee Parcells is unique because he is the only coach in NFL history to lead four different teams to the

2012

Other Name Brands Other

Valvoline 11

G iants Growing up Parcells was an active athshy

lete playing football baseball and basketshyball After graduation Parcells attended Colgate University but soon transferred to the University of ~Wichita where he played linebacker and earned a physical educashytion degree He was drafted in the seventh round of the 1964 NFL draft by the Detroit Lions It turns out Parcells is a much betshyter coach than player as the Lions released him before playing a single NFL game

Demographics Just as the NFL keeps careful count ofa coachs number of wins the lube industry keeps a watchful eye on their customers odometers

Surprisingly we saw the number of miles that customers drive between oil chang-

Featured Synthetic Motor Oil in Fast Lubes

2013

Other Other Name Brands 6

7 Shell3

Service Pro 3 Amsoil4

Havoline sect5

Valvoline 7

Pennzoil 17

5321 miles between oil changes That numshyber dropped to 5073 this year

John Madden SelJ~praise is for losers Be a winner Stand for something Always have class and be humble

When an entire vidshy

eo game franchise bears your name you know youve made an impact on the sport John Madden has done just that He broke onto the NFL coaching scene when AI Davis hired him as linebackers coach

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