Educations Com Presentation
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Transcript of Educations Com Presentation
AUTUMN 2011
A message from the CEO
EDUCATIONS.COM is the global online meeting point for students and schools. Here
prospective students can quickly and easily find relevant information on international
education options; and schools market themselves effectively to the right audience.
The Studentum Group behind Educations.com is recognised as a “Gazelle company”,
an award signifying that we are one of Sweden’s fastest growing companies.
We have extensive experience in the promotion of education on the Internet, being
founded in 2001, making us experts in identifying your needs and delivering results.
Our mission is to help educational institutes to recruit
international students. Allow us the opportunity to
fulfill this ambition with you!
Fredrik Söderlindh Co-founder / CEO
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CONTENTS
1 A message from the CEO
2 About Educations.com
3 What we can do for you
4 Why Educations.com?
5 How the service works
6 Search Engine Optimisation (SEO)
7 Inclusion on specialist sites
8 Media partnerships
9 Customer login
10 Statistics
11 Feedback / Student evaluation
12 Web 2.0
13 References
About Educations.com
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Educations.com - Connecting Schools and Students Worldwide.
The latest addition to the Studentum AB Group (operating in Sweden, Norway, Denmark, Finland and The Netherlands), Educations.com specialises in lead generation and online marketing solutions.
We help universities, colleges, language schools, vocational education providers and other educational institutions to recruit international students from around the world.
Our GoalTo become the most popular service for attracting and re-
cruiting international students. The benefit of our site is
the unique search engine, which delivers information on
the most relevant study programme options at the click of
a button. international students from around the world.
Studentum Group Today the Studentum Group has almost 100 employees
from over 10 countries at its headquarters in Stockholm,
Sweden and operates within the worldwide marketing of
education through the international site Educations.com.
What we can do for you
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Search Engine Optimisation (SEO)we optimise all content on Educations.com according to the
latest search engine optimisation techniques. SEO makes your
school and its content easily found on the web.
Keep you up-to-dateOnline customer account provides you the ability to ac-
cess your latest statistics and make content changes to
your publication.
Qualified inquiries to your inboxAfter viewing information about your school, prospective
students are then able to send you their contact details
and specific area of interest.
A dedicated support teamYour account manager, supported by the in-house informa-
tion department, will closely monitor your publication and
statistics to ensure you the best results possible.
Global promotionUsing your website and promotional material, our in-house
experts will create a publication with detailed information
about your school and all programs offered to international
students.
Why Educations.com?
Education types
Masters Degree
Bachelors Degree
Diploma Programs
Distance / Online Education
Doctorate / PhD
Summer / Winter Programs
Language Courses
Educations.com markets all types of educational courses to visitors from over 200 countries.
Results are filtered by location, category and qualification type.
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Continent % of visitorsEurope 38%Asia 30%N. America 18%Africa 8%Oceania 4%S.America 2%
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How the service works
Potential students search
online to find their education
abroad
Your content is found by
search engines on Educations.
com
Prospective student arrives on
your publication on Educations.
com
Student sends an enquiry di-
rectly to you via Educations.
com’s Information Request
form.
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Search engine optimisation (SEO)
Good SEO
Search Engine Optimisation is the corner stone
of Educations.com’s online success. Each pub-
lication on Educations.com is written by one
of our professional web editors. This approach
is the reason Educations.com is able to attract
such impressive rates of organic traffic.
We compliment our organic SEO work with
strategic placements of google adwords based
on policies to support the continued growth of
the site.
Inclusion on specialist sites
Educations.com sister sites.
In addition to the main site, Educations.com operates a network of specialist student recruitment sites within specific target areas. Courses on Educations.com that fall within these categories gain the added benefit of be-ing listed on these highly targeted additional sites. We currently operate two sister sites, with additional sites planned:
Study-tourism-abroad.com is a site dedicated to the recruitment of international students interested in studying tourism and hospitality related courses. The content and marketing of this site is highly targeted to-wards this market - leading to even more qualified leads
Study-engineering-abroad.com is the latest site to be launched in the Educations.com suite of student recruitment sites. It is targeted towards international student recruitment in all engineering categories.
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Media partnerships
Studentum Group AB has extensive media partnerships worldwide including MSN and HS.fi with future partnerships to be announced.
Customer login
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General Information
Amend and update school description
and contact details
Courses/Programs
Add, remove or edit courses published.
Incl. start dates, location, description
etc.
Students
View and export statistics on the demo-
graphics of students enquiring for your
courses.
Auto reply
Set default or bespoke automatic email
replies to student enquiries.
Statistics
View and export statistics on the number of visitors and
enquiries for the school, specific courses or extra services.
Tips & Information
Here we provide tips and best practice suggestions to help
you to optimise your online presence
Services
A description of the additional services available to further
promote your educations.
Events
Highlight events and open days for inclusion on your pub-
lication
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Statistics
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At Educations.com we use two of the world’s leading web and business data analysis
solutions: Google Analytics and Webtrends. These tools give us easy access to up-to-
date statistics that can be used to analyze various parameters of our web traffic and
user behaviour.
As a customer, you can use your
customer login to access and ex-
port up-to-the-minute statistics
on the number of visitors and in-
formation request for your school
or a particular course. You can also
track the performance of addition-
al services
Feedback / Student evaluation
11
We contact students 2 weeks after they make an enquiry and
ask them 3 simple questions:
• How have you been contacted?
• Do you feel that you have received all info that you need?
• Will you apply for a course?
This provides constructive feedback to us and you.
Student evaluations – did educations.com achieve its mission?
How have you been contacted/received info? Sum PercentYes, they have sent me an email 14 50.00%Yes, they have sent me a letter/catalogue 3 10.71%Yes, they have called me 1 3.57%No, I haven’t heard anything yet 10 35.71%Total 28 100.00%
Do you feel that you have received all the info you need? Sum PercentYes, I have received all the information I need 6 33.33%No, I haven’t received enough information 12 66.67%Total 18 100.00%
Will you apply for a course? Sum PercentI have already applied/started the course or programme 1 5.56%I have decided to apply/start the course or programme 5 27.78I am still thinking about it 12 66.67%Total 18 100.00%
Web 2.0
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“The term Web 2.0 is associated with web appli-
cations that facilitate participatory information
sharing, interoperability, user-centered design,
and collaboration on the World Wide Web.”
The ‘Social Media Forum’ is a dedicated section of the Educations.
com website and hosts the following features:
• Blogs
• College Reviews
• User Pictures
• School Videos
• Study Abroad Experiences
• Forum Posts
We regularly update and monitor our own face-
book and twitter accounts, making Educations.
com an active resource for both students and
educators.
In addition to our own social media accounts, we
now support the addition of a schools facebook
and twitter profiles within their publication on
Educations.com.
Educations.com employs a range of web 2.0 features to optimise our users experiences and to
promote your school. College reviews, videos and blogs create an air of familiarity for prospective
students and has a positive influence upon their decision making.
References
Clare Maynard, Thames Valley University “Thames Valley University has been working with Educations.com for three months and we have received an ex-tremely high level of customer care. The staff are very efficient, professional and are genuinely concerned about our institution’s online profile being a success. Furthermore we have received a high number of enquiries on a worldwide scale as a direct result of our online profile and banner. We look forward to continuing our work with the company.”
Veronica Sullo, Università Bocconi “Università Bocconi has been working with Studentum and Educations.com for 3 years to increase its visibility in Scandinavia first and now worldwide and to get in touch with smart students from all over the world.
Results have increased year after year due to the the personalized approach of the staff at Studentum, whose work ensures a good quality of information and follow up, as well as suggesting tips to improve our visibility and make the most of the services provided by Educations.com”
Arnaud MERRI, Communication coordinator, CEFAM “We wanted to attract more international and Swedish students to CEFAM, a French American business school in Lyon, for some time. We decided to enlist some expert help and have been working with Educations.com on sev-eral projects since September. The account managers have proven to be very helpful and dedicated. The results speak for themselves.”
Marielle Van Der Meer, London Metropolitan University “Working with Studentum/Educations.com for the past 2 years has definitely helped raising our profile Interna-tionally and has lead to a considerable increase in good quality enquiries. I am impressed with the efficiency and helpfulness of the account managers and the constant innovation of the product and services on offer. It’s truly been worth every penny!”
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Wiet van der Linden, Avans University of Applied Sciences “In the 12 months that Avans University of Applied Sciences has been working with Educations.com our inter-national profile has markedly increased, and the interest generated is both far reaching and highly relevant. The results obtained and the attentiveness of the Educations.com team means that we are looking forward to con-tinuing our relationship with this valuable resource”
Dr. Marie Elisabeth Müller, MHMK University for Media and Communication, Germany“We have been working with Educations.com for six months now and appreciate the young spirit and hands on feedback of the team. The service is excellent and we receive quality inquiries on a daily basis. We regard our cooperation as a strong tool to the increasing demand for information on educational programs worldwide.”
Anna Kociolek, International Coordinator, UHI Millenium Institute“Educations.com’s client care is of highest standard. Our account advisor went to great length to tailor the e-advertising offer to our needs and this personalised approach brought very satisfactory results. They respond promptly and are easy to work with.”
Jessica Winters, International Marketing, University of Groningen “For the last year we have been working with Educations.com and we are very happy with the results we have so far. The service they offer is prompt, personal and tailor-made. Apart from getting excellent leads, the detailed and thorough feedback we receive from the organization has helped us improve our recruitment activities on all levels. Perfect!”
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References