Educared - O2 - Dec 2011
Transcript of Educared - O2 - Dec 2011
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Fundación Telefónica
Educared.orgMeeting point for Teachers
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Fundación Telefónica 2
Strategic evolution of educared.org
From Content provider to Content Curator
Educared.org: meeting point for teachers- Encuentro Internacional EducaRed 2011: teachers with teachers- 12º Premio Internacional Educared: teachers with students- Other projects: Wikillerato and Wikimedia Foundation, JaqueMate.
Innovation cicle
Index
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Fundación Telefónica 3
Strategic evolution of educared.org
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Fundación Telefónica 4
Strategic evolution of educared.org
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Fundación Telefónica 5
Global Projection
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Fundación Telefónica 6
Strategic evolution of educared.org
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Fundación Telefónica 7
Strategic evolution of educared.org
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Fundación Telefónica 8
Strategic evolution of educared.org
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Fundación Telefónica 9
Strategic evolution of educared.org
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Fundación Telefónica 10
Strategic evolution of educared.org
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Fundación Telefónica 11
From discount… …to discovery.
“Content Curator” rol from EducaRed
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Fundación Telefónica
“Content curator” rol inside the Net
Claves del Eje Innovación
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Fundación Telefónica 13
- Intermediario crítico del conocimiento.
- Ser único entre la mediocridad de la abundancia.
- Ofrecer “relevancia” versus “exhaustividad”.
- Conectar el conocimiento de las distintas redes de profesores.
“Content Curator” Rol from EducaRed
Claves del Eje Innovación
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Fundación Telefónica 14
- Menos contenidos porque ya hay otras instituciones que los crean: editoriales, instituciones públicas y los propios profesores.
- Orientación hacia red: Red Aulas FT en Colegios y en Hospitales.
“Content Curator” Rol from EducaRed
Claves del Eje Innovación
- Unirse a Redes de profesores para ser dinamizadores del cambio: iEARN, Espiral, DIM.
- Necesitan lugares para reunirse y educared.org es quien hace la convocatoria: Encuentro + Premio Internacional Educared.
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Fundación Telefónica 15
Connecting based on interest not in geography
Claves del Eje Innovación
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Fundación Telefónica 16
From . to /From www.yourschool.com totwitter/yourschoolfacebook/yourschoolyoutube/yourschoolwww.whatever.com/yourschool
Web based tools + Tags + Social Bookmarking
Web 2.0 environment
Claves del Eje Innovación
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Fundación Telefónica
Educared.org portal:
50.000 daily visits.12 million visits every
year.640.000 teachers and
students registered.We are hosting more
than 170 projects.Global portal: we have
8 different front pages for each
country: Spain, Chile, Argentina, Peru, Brasil, Mexico,
Colombia, Venezuela.
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Fundación Telefónica
VI International Educared Meeting
microsite
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Fundación Telefónica
In our Web…
+ 13.000 people registered
+ 400.000 visits
+ 1 million visit pages
10,5 min visit duration
+ 7.600 pictures uploaded by users
+ 279.000 unique visits
Virtual participants by country0,5K 1,5K 2,5K 3,5K
2.370
2.283
1.621
1.383
986
363
362
203
119
3.272
Online participants: 13.050Event participants: 1.293On line followers: 10.635
Total participants: 24.978
Active only
since 2
Months ago
380 educational experiences presented by users
+ 90 training activities
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Fundación Telefónica
…and in Social Networks
Impacto potencial de25 millones de usuarios(audiencia de usuarios
activos en twitter que se hicieron eco).
Trending topic en Madrid y España durante el Encuentro
Presencial con los hastags:
#ft_eie11 #educared#culdig #jharris
Más de 12.000 visualizaciones del muro
de Facebook
800 “Me gusta” en los 3 días del Encuentro
Presencial
500 descargas de la aplicación para iPhone y
Android
60 vídeos educativos propios subidos al canal
Más de 160.000 reproducciones entre todos
los vídeos del canal
100.000 reproducciones del video viral Edutify en 50
días: 2.000 visualizaciones al día.
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Fundación Telefónica
MOOC:MasiveOnlineOpen
Course.
+90 courses in 2 months from teachers to teachers.+14.000
participants.+1 million
visited pages.
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Fundación Telefónica
Viral Video:+100.000 played so
far, in 50 days and growing by 2.000 visits every day.
Youtube channel:100 videos with
more than 166.000 visits.
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Fundación Telefónica
Premio Internacional:
Innovation with ICT annual
contest.12 years growing.Last two years it
has become a global project
with participants from more than
25 countries.
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Fundación Telefónica
Project schedule
MarzoInscription
Work with students at the
schools
Abril
Mayo
Junio
EvaluationJulio
Agosto
Septiembre Winners
Octubre Winners Event
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Fundación Telefónica
Participation
TO
TA
L P
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FE
...
PR
OF
ES
OR
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...
AL
UM
NO
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TO
TA
L P
AR
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...
TR
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OS
0
2000
4000
6000
8000
10000
12000
14000
16000
1341 1341
6878
8219
1156
3826 3826
9906
13732
3381
2010
2011
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Fundación Telefónica
Participation by country
Es
pa
ña
Arg
en
tin
a
Bra
sil
Pe
rú
Co
lom
bia
Mé
xic
o
Ch
ile
Ve
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la
El
Sa
lva
do
r
Uru
gu
ay
Ec
ua
do
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Re
sto
0
200
400
600
800
1000
1200
1400
1600
665
167117 101 98 76
39 24 15 10 9 20
1479
573
288360
615
138 140 63 23 18 53101
2010
2011
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Fundación Telefónica
Giving support to the participants
Forum356 post
4.995 visits
Facebook135 post
1.251 visits
Tweeter4.537 mentions4.594 Retweets
Email851 emails
Telephone11 sesiones tl.
2 chats
Giving support in less than 8
hours
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Fundación Telefónica
Videotutorials
Played more than 3.500 times.
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Fundación Telefónica
Winners2010 2011
España 35 43
Argentina 3 5
Perú 2 5
Brasil 2 4
Colombia 4
Ecuador 2 2
Bolivia 1
Italia 1
México 1 1
Venezuela 1
Total general 45 67
Se incrementa el total de premios otorgados de 45 a 67
Los premios a trabajos de fuera de España se incremental del 22% al 36% Se incorporan al palmarés países
EducaRed que el año pasado no estaban, como Colombia y Venezuela. Además,
aparece Bolivia. Chile es el único país EducaRed que
todavía no consigue premio. Tenemos un premiado de Italia.
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Fundación Telefónica
Wikillerato:Collaborative
educational knowledge creation
in a wiki environment.
Wikimedia Foundation partnership:
Teach teachers how to use the wikimedia software to create
content in wikipedia.
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Fundación Telefónica
JaqueMate:
Using Chess at schools. 6 to 18 years old Official
and International contest.
In this microsite the teachers can find
audiovisual tutorials, educational resources,
online matches,…Contest:
]2.000 players from 16 countries
3 million matches in 3 months
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Fundación Telefónica 32
Presentación
Strategic evolution of educared.org in the same way as Internet does.
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Fundación Telefónica 33
1, 2, 3 of Innovation in EducaRed
CAPTUREenvironment information
(the best quality one)
TRANSFORMthis information in
differential knowledge(with unique services)
COMMUNICATEthe knowledge, with valuesolutions for the teachers.
1
2 3
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Fundación Telefónica 34
Innovate
Transfer
Apply
Motto: Adopt, Adapt, Create and Share
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Fundación Telefónica 35
The EducaRed Formula
Claves del Eje Innovación
Facilitated by technology
Efficiency * Difference
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Fundación Telefónica
EducaRed marks the trail, you make the road.
36
The future?
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Fundación Telefónica