Educ10440 7560369

10
Social Media Around The World Becoming Global- University of Manchester 7560369 EDUC10440

Transcript of Educ10440 7560369

  • 1. Social Media Around The WorldBecoming Global-University of ManchesterEDUC10440 7560369

2. Social Media Overview The Five Focal Areas Social Media in the UK Social Media Worldwide Conclusion 3. What is Social Media? Social Media is A group of Internet-basedapplications that build on the ideological andtechnological foundations of Web 2.0, andthat allow the creation and exchange of user-generated content.- Kaplan and Haenlein(2010). 4. Types of Social Media BlogsSocial NetworksWikisPhoto Sharing Discussion ForumsSocial Media Podcasts Releases MicroblogsVideosRSS Feeds 5. Why Social Media? Prominence in everyday life Influence on personal and work lives Careers formed from content sharing Controversy Development of technology Accessibility Mass Media Effect 6. Focal Area A: Human Rights Focal Area E: Equality Welfare of Citizens Social Justice Health of CitizensSocial ImplicationsGlobalCitizenship Focal Area D:Focal Area B: EnvironmentalLocal globalisation ImplicationsCultures withincultures Focal Area C: Participation Volunteering Accepting Help 7. Key Facts 2012- 16,000 tweets-per-second on microblogging social network website Twitter. 15+ million users of photography applicationInstagram 845 million active Facebook users 250 million photos are uploaded to Facebookevery day LinkedIn is the 36th most visited website inthe world 8. Key Facts Continued Over 829,000 videos are uploaded to YouTubeevery day YouTube handles 10% of the internets traffic Over 10.4 million registered users of Pinterest 97% of the sites Facebook likes are byfemales Google+ reached 10 million users by July14, 2011 9. Perspectives and Positionings Social Media Issues-CyberbullyingLoss of face-to-face personal communicationIncrease in miscommunicationMarketing mishaps 10. Conclusion The use of social networking sites has increaseddramatically over the past few years Social Networking Companies-Risky to get intobut the risk may pay off well People have formed careers fromblogging/sharing video content Social Media Marketing has increased businessrevenue Negatives-Mass Media Effect, People become thesame/lose themselves, Cyberbullying, Illegalities, Lack of face-to-facecommunication.