Edmonton Motors | 90 Years | 1

OF INCREDIBLE

SERVICE90YEARS

Edmonton Motors | 90 Years | 2

Not all companies can boast nearly a century of ser-vice, but Edmonton Motors can. Founded by F.J. Wolfe on January 26, 1921, as Wolfe’s Auto Service, the

original facility boasted a six-bay repair facility. In 1925, F.J. was awarded the Chevrolet franchise, moved to 10228 - 98 Street, rebranded as Edmonton Motors, and sold over 300 new Chevrolets in the first six months of business – and the company has never looked back.

Historically, the dealership has served Edmonton through all of the automotive industry’s ground-breaking changes. “Wood wheels to steel wheels, manual transmissions to automatic transmissions, all the way to modern technol-

ogy, such as electronic fuel cells, and our present-day infotainment systems,” says vice president, Harrison Wolfe in thinking of the many innovations Edmonton Motors has seen over the years. The dealership is a family business; F.J. Wolfe was Harrison’s great grandfather. Edmonton Motors was subsequently handed down to Merill Wolfe, his grand-father, and then Robert Wolfe, his father, who still is part of the organization today.

When the company opened, did F.J. think they would make it to 90 years? Absolutely. He had so much faith in the business, the products, and his clients that he started con-struction on what was, at the time, the largest indoor garage

Edmonton Motors Celebrates 90 Years

By Nerissa McNaughton

Wolfe’s Auto Service – the place that started it all

Edmonton Motors | 90 Years | 3

in Alberta – and he did it in 1929 as the world was reeling from the effects of the Great Depression.

He did it again in 1951, moving to a stronger location and expanding to the equivalent of two city blocks, coinciding the grand reopening with the company’s 25th anniversary. Approximately 40,000 people turned out to enjoy the event.

“As a pioneer in the automotive business, F.J. implemented early policies that have carried on through the years,” says Harrison. “The promise that customers would receive the highest standard of friendly, efficient services on prem-ises as ‘modern as tomorrow’, became policy at Edmonton Motors. That promise has been the cornerstone for 90 proud years of achievement.” This policy has seen them through the Great Depression, wars and economic upheaval. Yet, the dealership has always been able to anticipate and serve the needs of Edmontonians, even though our vehicle needs are very unique.

“Being located in Alberta, we live in somewhat of a bub-ble,” smiles Harrison. “That bubble being that we have always been, and will probably be for some time to come, Truck County. Edmonton has always had a diverse culture, but within the past 50 years we have seen tremendous growth which has included competition. Earlier…we were selling on average 600+ new retail vehicles a year to a popu-lation of 65,000 people. Now, in 2015, we sell around 600 new retail vehicles to a much greater population. We pride ourselves on our people and the level of service we provide. Every other GM dealer sells the same product at the same price; it is how we present ourselves as a company that keeps our customers coming back. It is our attention to our customer’s needs and wants and meeting those needs and wants every time.”

Harrison continues, “Edmonton Motors is one of the most awarded dealers in the country due to our impeccable lead-ership throughout the years. General Motors of Canada

recognizes Canada’s top dealers by way of a special award, the Presidents Triple Crown Program. The top 100 dealers in Canada are recognized for their exemplary achievement in the areas of new vehicle retail sales, customer satisfaction

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90 years is an incredible business feat

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The dealership in 1951

Edmonton Motors | 90 Years | 4

and dealership profitability. Edmonton Motors Limited has been the proud recipient of this prestigious award a total of 14 times.”

Edmonton Motors takes care of their staff as well as their valued clients. Their staff turnover, for such a competitive, fast-pace industry, is very low. Within the approximate 90 staff members, several have been with the dealership from 40 – 50 years. One recent retiree enjoyed 55 years of service.

“Most people with that many years of loyal service have changed positions over time,” explains Harrison. “The gentle-man who had 55 years of service started as a lot attendant pumping gas, moved on to be a journeyman parts man and retired as a parts driver. Another, who retired with 45 years, started his second day out of high school as a salesperson and retired as a salesperson.”

Edmonton Motors also enjoys being active in the community by supporting numerous charities, including Ronald McDonald House and the Stollery Children’s Hospital Foundation.

“This is an exciting time at Edmonton Motors and we are looking forward to what the year brings to us,” Harrison con-cludes. “If you are in the market for a new or used vehicle, we have what you are looking for, not just in product, but the staff that will meet your needs. The same goes for our service department where we have fully certified techni-cians and advisors to walk all of our customers through their vehicle needs so the customer knows exactly what is going on with their vehicle. The growth and success of Edmonton Motors has and always will be the people. Our staff is what defines us and who we are as a business. We continue to better ourselves and reach that next level of service so our customers never walk away disappointed.”

What are Edmonton Motor’s plans for the future? “Con-tinuing to serve the public to the best of our abilities, as we have done, for another 90 years.”

www.rblwarehouse.com | Ph: 780 471-6266 Toll Free: 1-800-272-9671

12029-75st, Edmonton AB, T5B 2B6

We celebrate your success & look forward to celebrating many more years with you!

90th Anniversaryon your

Congratulations Edmonton Motors

Connect with us online or stop by!www.edmontonmotors.com11445 Jasper Avenue

Edmonton, AB, T5K 0M6For Sales;

1 (888) 690 6639