RESEARCH ABOUT

DIRECTORSMR HYPE WILLIAMS

BACKGROUND KNOWLEDGE

HARNOLD WILLIAMS IS AN AMERICAN , FILM PRODUCER ,SCREEN WRITER WHO WAS BORN IN QUEENS NEW YORK , HIS WORK HIS WIDELY VIEWED AS HE WORKS WITH THE LIKES OF WELL KNOWN ARTISTS AND ACTORS/ ACTRESSES.

•HYPE WILLIAMS HAS DISPLAYED HIS WORK BY TAGGING LOCAL BILLBOARDS , STOREFRONTS AND PLAYGROUNDS. HE EXCLAIMS THAT HIS INTERESTS OF COLOUR COME FROM THE USE OF HIS GRAFFITI IMAGE TAG.SOME OF THE AWARDS THAT HYPE WILLIAMS HAVE GAINED:

•BEST DIRECTOR OF THE YEAR (1996) FOR BUSTA RHYMES “WOOHA “ GET YOU ALL IN CHECK

•IMAGE AWARD 1997

•MTV VIDEO AWARD

COMMON CONVENTION FOR A HYPE WILLIAMS MUSIC VIDEO'S• IN HYPE WILLIAM MUSIC VIDEO'S HE LIKES TO PUSH THE BOUNDARIES WITH HIS USES OF

COLOURS EDITING TECHNIQUES , IT IS VERY EASY TO DISTINGUISH A MUSIC VIDEO THAT HAS BEEN DIRECTED FROM HYPE WILLIAM AS HE FREQUENTLY IN CORPORATES PARTICULAR TECHNIQUES WHICH MAKES HIM STAND OUT SUCH AS THE LETTER BOX EFFECT , THIS IS WHERE HE HAS A MAIN IMAGE IN THE MIDDLE AND THE SECOND IMAGE BEHIND IT , THIS CREATES THE EFFECT

• EXAMPLES INCLUDE:

LL COOL j ft. Jenifer Lopez all I have

Beyoncé check up on it

Neyo so sick

COMMON CODES AND CONVENTIONS

Fish Bow effect: This gives the viewers the feeling that they have an intimate relationship with the artist as like a fish bowl you can get a clear vision to see what movement the artist is doing

Fantasy Like effect : This is to focus the viewers attention on the music as it creates a dreamy like effect

HYPE WILLIAMS HAVE WORKED WITH A RANGE A POPULAR NAMES TO DIRECT SOME OF THE MOST EXTREME AND MEMORABLE MUSIC VIDEOS HIS LIST OF WELL KNOWN ARTIST INCLUDES:•JAY Z•BEYONCÉ•FUTURE•BIGGIE SMALLS•TUPAC SHAKUR• JA RULE •BABY FACE•FLUNK MASTER FLEXAND MANY WELL KNOWN ARTISTS THAT WAS PREVIOUSLY THE FACE OF HIP HOP AND IS STILL CURRENTLYSINCE ANALYSING A RANGE OF HYPES MUSIC VIDEO IT IS EASY TO TELL THAT THERE WILL ALWAYS BE ROOM FOR HIM THE MUSIC VIDEO MAKING INDUSTRY THIS IS BECAUSE HE IS EVER CHANGING HIS CODE AND CONVENTION TO KEEP WITH THE CHANGING FACE OF A VERY IMPORTANT PART OF THE MUSIC INDUSTRY. IF A VIDEO IS MADE BY HYPE WILLIAMS THERE IS A MASSIVE CHANCE THAT AT ONE POINT IT WAS NUMBER ONE SOMEWHERE.