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    TABLE OF CONTENT

    1.0 INTRODUCTION OF STUDY 1

    1.1 BACKGROUND OF STUDY 2 - 3

    2.0 PROBLEM IDENTIFICATION 4

    2.1 OBJECTIVES, SCOPE AND STUDY QUESTION 5 - 6

    3.0 ELEMENTS CONTRIBUTING TO ISSUE 7

    3.1 LITERATURE REVIEW 7

    3.2 FIRMS FINANCIAL POSITION 7

    3.3 FACTORS AFFECTING SALES 7

    3.4 PERFORMANCE OF SALES 8

    4.0 CASE STUDY METHODOLOGY 9

    4.1 PRIMARY DATA 10

    4.1.1 FACE-TO-FACE INTERVIEW 10

    4.2 SECONDARY DATA 11

    4.2.1 JOURNAL 11

    4.2.2 ANNUAL REPORT 11

    4.2.3 WEBSITE 11

    4.2.4 BOOKS 11

    1.0 INTRODUCTION OF STUDY

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    The Sarawak Timber Industry Development Corporation (STIDC) is a company which the

    function would be to stimulate by all possible means the planned expansion of wood-based

    industries throughout Sarawak at a role consistent with the overall interest of the economy, the

    availability of capital and the technical expertise and effective management of the forest

    resources. STIDC vision is to be The Leader and Catalyst of the Timber Industry and their

    mission is to plan, coordinate and develop the wood-based industries in Sarawak towards

    optimum and efficient utilization of timber resources by encouraging downstream processing

    and product diversification. This case study is mainly on analyzing the sales performance of

    STIDC for the year 2004 until 2008. The source of sales that determine the level of sales for

    STIDC is basically from their timber premium which they collect every year, the registration fees

    where all new set up factory must pay certain sum of payment in order to get licensed by

    STIDC, the dividends receive from their 13 other subsidiaries especially from their top

    subsidiaries which are Harwood Timber Sdn. Bhd, STIDC Belian Holdings Sdn Bhd, Hillog Sdn

    Bhd and also dividends receive from other investment such as on equity fund, fixed assets,

    ASSAR and also on their housing projects.

    1.1 BACKGROUND OF STUDY

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    As this study is on analyzing the sales performance, ratio analysis and also comparative index

    analysis are used as the tools to show the differences over the years by using ratio such as

    asset utilization ratio and also profitability ratio. The trends are analyzed and relevant comments

    are given in order to identify the problems that affect the level of sales for STIDC. The chart

    below shows the financial performance of STIDC for the last five (5) consecutive years, 2004

    until 2008. The trends to be focused are on the level of Sales (Blue label).

    YEAR

    Year 2004 2005

    Revenue 46,493,661 72,701,289

    Year 2005 2006

    Revenue 72,701,289 48,578,934

    Year 2006 2007

    Revenue 48,578,934 83,075,380

    Year 2007 2008

    Revenu

    e

    83,075,380 65,479,525

    Based on the chart, the company sales in 2004 was RM46, 493,661 and the amount increased

    by 36.05% in the year 2005. Meanwhile in the year 2006 the sales dropped to 49.66% before it

    doubled their revenue where it increased by 41.52% in the year 2007. Again the sales dropped

    by 26.87% making the revenue RM65, 479,525 in the year 2008. The downward and upward

    trends of STIDC revenue are shown in the findings of the study.

    This chart somehow clearly shows a sign of problems for this case study to be carried out as the

    graphs shows the revenue (sales) for STIDC fluctuated over the years. Perhaps, by identifying

    the problems and issues related might increase the amount and revenue (sales) that might

    generate the company in terms of profitability in the future.

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    46,493,661

    72,701,289

    48,578,934

    83,075,380

    65,479,525

    0

    10,000,000

    20,000,000

    30,000,000

    40,000,000

    50,000,000

    60,000,000

    70,000,000

    80,000,000

    90,000,000

    2004 2005 2006 2007 2008

    REVENUE(SALES)

    YEAR

    TRENDS OF STIDC SALES PERFORMANC

    SALES OF STIDC

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    2.0 PROBLEM IDENTIFICATION

    The level of sales generated by STIDC in this 5 years analysis had shown an upward and

    downward trend over the years. As this paper only focuses on the STIDC Corporation income

    statement and balance sheet, the sources of revenue or income for STIDC are mainly from the

    timber premium, interest income from fixed deposits, registration fees, management fees,

    services and the dividends that they receive from their subsidiaries especially from Harwood

    Timber Sdn. Bhd, STIDC Belian Holdings Sdn Bhd and Hillog Sdn Bhd. As timber resources are

    limited, the amount received on timber premium were also decreasing as the number of timber

    available continue to diminishing year by year and this might affect their level of revenue for

    each year. Due to this matter, STIDC might face problems for them to sustain in the future and

    this lead them to be involved in projects such as developing houses in order to generate

    revenue for the company in order to increase their interest income on fixed deposits. However,

    as STIDC make an investment on project such as building houses, the investment still does not

    generate a lot to the level of sales for the company as they have to use their interest income on

    fixed deposits to finance their projects while waiting for the government to give them grant for

    the project that they involved in. The amounts of grant given by the government are usually not

    paid in full amount of their investment value and due to this it will eventually affect their cash

    flow and level of sales. Other source that affects the level of sales is on overestimated budget

    on the registration fees that is on the renewal of license and fees for new set up factory who

    involves in manufacturing timber products. For example, STIDC aim to achieve a target of

    RM10 million on registration fees for the year 2005 in order to increase sales but in the end it

    only turn up to be RM5 million. When the amount of fees collected for the year did not meet the

    target it will directly reflect the sales amount for the year as registration fees is known to be one

    of the sources that can affect the level of sales for the STIDC.

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    2.1 OBJECTIVES, SCOPE AND STUDY QUESTION

    Objectives

    1) To determine the ability of the STIDC to control costs of inventories and to pass along

    prices increases through sales.

    2) To determine the overall operating efficiency of the STIDC.

    3) To determine the level of profitability after consideration of all revenues and expenses of

    STIDC.

    4) To determine the efficiency with which STIDC uses all its assets to generate sales.

    5) To determine the efficiency with which STIDC has been using its fixed assets to

    generate sales.

    Study Question

    1) How capable does STIDC control both of its cost of inventories and to pass along prices

    increases through sales?

    2) What is the overall operating efficiency of STIDC?

    3) What is STIDC level of profitability after taking consideration of all its revenues and

    expenses?

    4) How efficient does STIDC uses its assets to generate their sales?

    5) How efficient is STIDC uses its fixed assets to generate sales?

    Scope of Study

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    The scope of this study is focusing on the sales performance of Sarawak Timber Industry

    Development Corporation (STIDC) headquarters Kuching.

    3.0 ELEMENTS CONTRIBUTING TO ISSUE

    3.1 LITERATURE REVIEW

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    3.2 Firms Financial Position

    Financial ratio analysis can help investors in making investment decision and predicting firms

    future performance. It can also give early warning about the slowdown of firms financial

    condition (Ohlson, 1980).

    3.3 Factors Affecting Sales

    (Lee, 2010) noted that a poor economy, such as a recession, can cause a dramatic drop in

    sales. It is possible that in a severe downturn that no amount of effort will offset the fact that

    many customers simply do not have the money to buy. Organizations caught in this situation

    may have no choice but to scale back operations or change pricing models and product lines

    until the economy recovers. Poor sales forecasting might have been tied to a splashy marketing

    campaign that failed, or consumers simply did not take to a new product offering the way

    management expected. Or senior management, in a desperate attempt to increase revenues,

    may have simply placed unrealistic expectations on the sales team when compared with past

    performance. Poor individual performance can also affect sales. Sales people and sales

    management must be held accountable for meeting aggressive yet reasonable goals. The

    company should go to great lengths to motivate and retain producers, while placing others on

    performance-improvement plans with regular reviews and mentoring. A poor sales pipeline can

    also negatively impact sales performance. Sales organizations pressured to show immediate

    sales often focus on the back end of the sales pipeline--where the deals are closed. However,

    that can lead to too little prospecting for new customers. In July 2010, Microsoft cited a survey

    of sales managers that said that only one in three of the managers felt that their sales teams

    were making enough sales calls to meet revenue goals.

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    The role of sales is to stimulate, rather than satisfy, demand for products (Weitz and Bradford,

    1999, p. 243). Williams (1998) found that customer-oriented selling strategy leads to the

    successful development of relationships with customers and positive impact on sales

    performance. Some exploratory work (Beverland et al., 2006; Guenzi and Troilo, 2006; Le

    Meunier-FitzHugh and Piercy, 2007b) supports the view that the smooth operation of the sales

    and marketing interface is a critical success factor and also established the importance of the

    relationship to performance. Homburg and Jensen (2007) suggest that sales staff should play

    the role of customers advocate, while marketing promote the interests of products/brand, which

    could result in market performance being enhanced as each side strives to improve its position.

    3.4 Performance of Sales

    During the last two decades, the performance measurement literature underscored some

    relevant features and characteristics of performance measures and measurement systems,

    which are, must reflect relevant non-financial information, based on key success factors of each

    organization (Clarke, 1995); should be implemented as means of articulating strategy and

    monitoring organization results (Grady, 1991); should be based on organizational objectives,

    critical success factors and customer needs and monitoring both financial and non-financial

    aspects (Manoochehri, 1999); must accordingly change dynamically with the strategy (Bhimani,

    1993); must meet the needs of specific situations in relevant manufacturing operations, and

    should be long-term oriented, as well as simple to understand and implement (Santori and

    Anderson, 1987); must make a link to the reward systems (Tsang et al., 1999); financial and

    non-financial measures must be aligned, and used within a strategic framework (McNair and

    Mosconi, 1987; Drucker, 1990); should stimulate the continuous improvement processes

    (Kaplan and Norton, 1992, 1993; Flapper et al., 1996; Neely et al., 1997; Medori and Steeple,

    2000); must be easy to understand and to use (Kaplan and Norton, 1996; Ghalayini et al.,

    1997); must be clearly defined and have a very explicit purpose (Flapper et al., 1996; Neely et

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    4.1 PRIMARY DATA

    4.1.1 Face-to-face Interview

    The information of this report is gathered through the interviews with the staff who mainly

    from the Account and Investment section in STIDC. Among them are Mr. Abang Luqman

    Alhakim (Accountant), Mr. Abdul Hatta Sharkawi (Assistant Acountant) who in-charge in

    formulate and forecast the annual expected revenue and expenses or known as budget for

    STIDC, Mdm. Roslelawati M. Amin who manage the investment activities for STIDC, and

    Mr. Juaini Hj Saee (Administrative assistant). Not to forget, the interviews also held with

    other workers in the Account section that have been working in STIDC for more than 10

    years period. All the information is gathered direct and indirect interview.

    4.2 SECONDARY DATA

    4.2.1 Journals

    Sources of journals those are available in the online database as well as Google search

    engine. Such journals have been used are from emerald insight database. E.g. Ghazaleh

    Moghareh Abed, Mohammad Haghighi, (2009) "The effect of selling strategies on sales

    performance", Business Strategy Series, Vol. 10 Iss: 5, pp.266 282.

    4.2.2 Annual Reports

    From the company annual reports, the changes and possible problems that might occur

    from year to year can be detected. For this issue, the annual reports of STIDC for the year

    2004 to year 2008 are used.

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    4.2.3 Website

    Other than the companys annual reports, the information and data on the company

    background and relevant to the issue can be gathered fromwww.sarawak timber.org.my,

    www.google.com, www.ehow.com and also pdfcast.org

    4.2.4 Books

    The other sources usually used are books on financial statement analysis. E.g. Wild, K.R.

    (2009). Financial Statement Analysis, Asia: McGraw Hill Higher Education.

    5.0 FINDINGS AND ANALYSIS

    This chapter discusses on the data that have been collected from the organization mainly from

    annual reports and through face to face interview with the workers in Account & Investment

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    Year Year Changes (%) Changes

    2004 2005 (RM)

    Revenue 46,493,661 72,701,289 26,207,628 56.37%

    Year Year Changes (%) Changes

    2005 2006 (RM)

    Revenue 72,701,289 48,578,934 (24,122,355) (33.18%)

    Year Year Changes (%) Changes

    2006 2007 (RM)

    Revenue 48,578,934 83,075,350 34,496,416 71.01%

    Year Year Changes (%) Changes2007 2008 (RM)

    Revenue 83,075,350 65,479,525 (17,595,825) (21.18%)

    Financial statements for STIDC level of revenue are available on Appendix 2.

    As for the findings, comparative index analysis is used to show the differences of revenue that

    STIDC had recorded for the 5 years period. The increase and decrease amount of revenue that

    experienced by STIDC are due to several items that affect the level of revenue for each year.

    (tell what affect the most to the level of revenue.mainly from timber premium and disposal of

    investment)

    As to show the revenue of STIDC for the year 2005,2005,2006,2007 and 2008, table 5.2 are

    used to highlight the major item that contributed to STIDC source of revenue.

    Table 5.2: Source of Revenue for the Year 2007 and 2008 (RM)

    Revenue 2008 2007 2006 2005 2004

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    Timber Premium 25,471,523 24,356,675 25,386,744 39,994,737 15,321,585

    Interest Income 9,104,166 9,996,005 10,414,943 8,460,572 9,295,694

    Registration Fees 962,577 703,414 664,065 615,639 704,778

    Services 920,883 683,652 665,430 648,744 653,789

    Management

    Fees 866,726 972,734 1,118,623 1,427,803 1,218,748Dividen income -subsidiaries 378,000 2,808,000 2,942,375 2,233,000 1,472,760

    Other investment 10,697,344 9,048,785 6,149,199 9,699,584 8,829,682

    Other OperatingIncome 17,078,306 13,760,887 1,237,555 12,086,673 2,026,311

    Gain On Disposalof OtherInvestment/ - 20,745,198 - - 932,394

    Sales of TMPTZ

    Lots - Overtakenup in prior years - - (2,465,463) 3,831,327

    Admin Fees OnIncentive Claims 2,206,593

    Total Revenue 65,479,525 83,075,350 48,578,934 72,701,289 46,493,661

    Table 5.3: Source of Revenue for the Year 2004, 2005,2006,2007,2008. (%).

    Revenue 2008 2007 2006 2005 2004

    Timber Premium 38.90% 29.32% 52.26% 55.01% 32.95%

    Interest Income 13.90% 12.03% 21.44% 11.64% 19.99%

    Registration Fees 1.47% 0.85% 1.37% 0.85% 1.52%

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    Services 1.41% 0.82% 1.37% 0.89% 1.41%ManagementFees 1.32% 1.17% 2.30% 1.96% 2.62%

    Dividen income -subsidiaries 0.58% 3.38% 6.06% 3.07% 3.17%

    Other investment 16.34% 10.89% 12.66% 13.34% 18.99%Other OperatingIncome 26.08% 16.56% 2.55% 16.63% 4.36%

    Gain On Disposalof OtherInvestment - 24.97% - - 2.01%

    Sales of TMPTZLots - Overtakenup in prior years - - (3.39%) 8.24%

    Admin Fees OnIncentive Claims 4.75%

    Total Revenue 100% 100% 100% 100% 100%

    5.4 Timber Premium

    The major contributor for STIDC source of revenue is the amount on collection of timber

    premium. For the year 2004 STIDC had recorded 32.95% from the overall total revenue and for

    the year 2005 STIDC managed to increase their timber premium received to 55.01% by making

    it the largest source of revenue that contributed to STIDC within the 5 years period analysis.

    However for the year 2006 and 2007, their timber premium received had dropped to 52.26%

    and 29.32% in the year 2007. While for 2008, the timber premium received had slightly

    increased to 38.90%.

    The premiums are collected from the amount of timber trees that are being cut off by the

    licensed and registered company who had register themselves under STIDC. Basically, the

    prices of the trees are range from RM15 RM20 per tonne. The factors that affect the number

    of premium collected are usually due to the economic factors. As for example, if the economic

    condition is not good, any company or businesses who engage in the timber products are force

    to close down their operation if their production costs are higher than the operating cost. Thus,

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    due to maturity of fixed deposits by their depositor, grant that paid by the government and also

    interest that they received from the sell of lots especially on their housing projects.

    5.6 Registration Fees

    As for the registration fees, 2004 had recorded 1.52% from the overall total revenue for the year

    as compared to only 0.85% that they received in the year 2005. The registration fees did not

    contributed must to the corporation. As for the year 2006, STIDC managed to received 1.37%

    for their registration fees, 0.85 for the year 2007 and 1.47% for the year 2008. The revenue

    received in the registration fees vary from year to year as its revenue may increase due to the

    new number of registration of new companies, new factory, domestic trade, including export and

    import activities from all of the business that registered and license themselves under STIDC.

    Since stricter rules were imposed, more businesses that involves in timber product registered

    themselves legally and the annual fee that they paid every year became the source of revenue

    for STIDC every year. Any unregistered companies or factory that did not register themselves

    under STIDC will be fine RM300, 000 and additional RM3,000 if they failed to register

    themselves with STIDC in the following days.

    5.7 Services

    In the year 2004, STIDC managed to receive 1.41% of the overall total revenue compared to

    only 0.89% in the year 2005. There was a slight increase in the year 2006 which was 1.37%

    before it dropped again to only 0.82%. However, STIDC managed to increase their income on

    services to 1.41% in the year 2008. The factor that contributed to the changes of revenue

    earned every year are from the type of services that they organized such as Industrial training,

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    Vendorship Programme which helps to increase and encourage the participant of Bumiputra in

    wood based industries, Registration and Licensing which its function is to register and license

    every person involved in establishment, manage or operate any mills, manufacturing, sale,

    distribution or marketing of timber and timber products, Grading, Export License and also

    Resource Development. The revenue from these services was mainly obtained from the fees

    that they received from the participant who joined and of the programmed that STDIC had offer

    under Section 5A of The Sarawak Timber Industry Development Corporation Ordinance, 1973.

    5.8 Management Fees

    STIDC also involve in managing any businesses that engage in timber products. Management

    fees that are received by STIDC mainly from their management assistance such as providing

    guidelines in order to meet the quality standard (MS ISO 9001-2000) in terms of their operating

    activities and the standards of their final products. For the year 2004, STIDC had recorded

    better revenue on management fees which was 2.62% compared to 1.96% in the year 2005.

    For the year 2006, STIDC had contributed 2.30% of the revenue from their management fees

    compared to 1.17% in the year 2007. The income from management fees continue to increase

    by 1.32% for the year 2008. Part of the revenue of this management fees are then to be

    contributed to Sarawak statutory bodies as STIDC are only given the responsibilities by the

    Sarawak Government to act on behalf of the timber industry to manage, monitor coordinate and

    develop the wood-based industries in Sarawak. The factors that affect the upward and

    downward trend of management fees revenue are all depends on the number of business who

    need the management assistance and also the number of the programs such as seminars that

    are provide by STIDC every year.

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    As to show the differences of 2007 and 2008, ration analysis are uses to show the differences

    between the two years performance in terms of gross profit, net profit margin, operating profit

    margin, total assets turnover and fixed asset turnover.

    Table 5.9: Ratio Analysis for the Year 2004, 2005, 2006, 2007 and 2008.

    Ratios 2004 2005 2006 2007 2008

    Gross Profit Margin 97.26% 100% 100% 96.88% 98.69%Net Profit Margin (5.24%) 31.28% 10.68% 31.13% (9.52%)

    Operating Profit Margin 8.97% 53.09% 22.45% 42.22% 18.20%

    Total Asset Turnover 0.06X 0.09X 0.06X 0.09X 0.07X

    Fixed Asset Turnover 1.28X 1.08X 0.74X 0.93X 0.81X

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    Detail information on the calculation of ratio are available on Appendix 2.

    STIDC had recorded 100% gross profit margin in the year 2005 and 2006 where for those year

    STIDC did not incurred any cost of goods sold for those year. However in the 2004, STIDC had

    recorded 97.26% of gross profit margin due to their cost of sales which cost RM1,275,787.

    However in the year 2007, the gross profit margin recorded 96.88% since there was cost of

    sales of RM2,594,733. This goes the same with the year 2007 and 2008 where the gross profit

    margin for those 2 years was 96.88% and 98.69% respectively mainly from their cost of sales

    on industrial land and lots sold for the year. On the overall performance, STIDC did show that

    they have better control over its cost of inventories in order to increase their revenue from year

    to year.

    The Net profit margin for the corporation can be analyzed by measuring their overall operating

    efficiency. The net profit or loss for the year was mainly affected by the corporation operating

    expenditure, finance cost which includes interest expense and also after taking consideration of

    taxation from corporation and subsidiaries. Every year, the increase and decrease in

    percentage recorded by STIDC usually due to their high cost of operating expenditure. Since

    STIDC had incurred net loss of RM2,434,644 in the year 2004, it directly affected their net profit

    margin to be negative 5.24%. However, in the year 2005 STIDC had recorded the highest net

    profit margin which was 31.28% compared to the year 2006 which only recorded 10.68%.

    Due to those matter, STIDC has shown a decrease in their level of profitability which is (9.52%)

    of compared to 31.13% in the year 2007. Due to high spending on the operating expenditure

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    which was RM51,708,046 in the year 2008, this figure directly affected the profit for the year by

    making the corporation to incur net loss of RM6,237,386 for the year 2008 if compared to the

    year 1007 which was rm25,859,334.

    The Operating profit margin of the corporation can be measure by analyzing the level of

    profitability after consideration of all revenues and expenses. From the huge spending on the

    operating expenditure, it is clearly that the figure had created an impact to the profits from

    operation of the corporation. Due to the increase of its operating expenditure, the level of

    profitability for STIDC in the year 2008 directly dropped to 16.67% compared to 38.03% in the

    year 2007.

    In term of total asset turnover, the corporation has shown a decrease in their total asset

    turnover which was 0.9 times in the year 2008 and 0.7 in the year 2008. This indicate that

    STIDC might have problem in their inventories such as holding obsolete inventory , too long

    collection period that affects their account receivables and not fully utilize their assets in order to

    generate revenue for STIDC may results in lower asset turnover.

    However in term of fixed asset turnover, STIDC has been less efficient in using their fixed

    assets to generate sales for the corporation which was only 0.81 times in 2008 compared to

    0.93 times in the year 2007. This shows that the corporation has not fully utilized its fixed asset

    in the year 2008. Their fixed assets are include land and buildings, transportation such as motor

    vehicles and aircraft, plant and machine, leasehold of lands that includes short term and long

    term leasing.

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    6.0 RECOMMENDATION

    The following recommendations are based on the sources of revenue that affect performance of

    STIDC. It is suggested that STIDC should implement new strategies to have better

    management on the forest in order to protect their timber resources from diminishing in the

    future. It is suggested that STIDC should apply the enzyme technology especially in the pulp

    and paper manufacture. This can be done by starting to plant on tree genetics or known as

    biotechnology that will offers the possibility to resolve the increased demands on forest

    resources through the development of trees in order to protect from diseases, pests, and

    chemicals, which have a negative impact on forest health. In order to increase the number of

    timber premiums every year, planting of trees such as Paulownia trees, Empress trees is

    advisable since it takes shorter time to mature which is 6 years if compared to local timber trees

    such as Meranti, Nibong, Belian which normally matures in 10 to 15 years. By having trees that

    mature in shorter time period, this will directly increase the volume of timber resources and

    eventually will result in smaller volume of trees to be cut in a year.

    The use of advance technology such as GLOBAL POSITIONING SYSTEM (GPS) & geographic

    information system (GIS)also plays important roles for the corporation to manage their timber

    resources and at the same time to increase to efficiency and the effectiveness of their workers

    especially those who involve in the timber inspection. This can be done by having handheld

    device such as an Ipad which can help them to access the data and send the information

    directly to headquarters for reports or checking. By doing this, it might help the employees to

    accurately plot location data (latitude, longitude, and altitude) for use in calculating timber

    volume, surveying timber plots and mapping roads and features in the forest. This data also

    combined with other geographic data that might helps officers to accurately manage modern

    forests by monitoring activities that are done in the field.

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    Meanwhile in term of operating expenditure, every section in STIDC should control and monitor

    their budget rather than only depending on the Account section to do so. This can be done by

    having the same budget system that is use in the Account section.Furthermore,budget should

    be allocate properly by giving priority to those sections who contribute the most to the operating

    income such as the Industrial Planning, Project development, Registration & Licensing ,

    Account & Investment, North Region and Middle region.

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    6.1 CONCLUSION

    This study is on analyzing the sales performance of Sarawak Timber Industry Development

    Corporation. Primary data were collected by doing face to face interview with the employees

    from the Finance and Investment Section. Secondary data such as annual report of STIDC and

    information on their website are also used in other to gather the information especially on the

    financial reports. This study is also highlighted on what are the items that affect the level of

    revenue of STIDC for each year. Other than that, this study also investigate on the reasons and

    factors that contributed to the changes of revenue in the timber premiums, interest income

    received for each year, management fees, registration fees and also services that they offered

    in order to increase the level of performance in term of sales or revenue for the corporation.

    Financial ratios are used to measure the profitability of the corporation. This is in line with

    (Ohlson, 1980) Financial ratio analysis can help investors in making investment decision and

    predicting firms future performance. It can also give early warning about the slowdown of firms

    financial condition .

    The conclusion of this study can be drawn based on the findings of the study. As shown from

    the findings, the timber premium is known as the major contributor for STIDC as it contribute the

    most to the total overall revenue for STIDC every year. However, the collections on the timber

    premiums are easily vary in amount every year since timber resources are limited from time to

    time and also might get affected by other factors such as economy factors such as exchange

    rates that can change the value of timber price per tonne. This also goes the same to the

    interest income that the corporation received where it is also affected by the economic factor

    such as interest rates offer by banks. Other than that, the services and fees are all depends on

    the activities and programs that STIDC organized to all of the registered businesses that involve

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    in timber industry such as companies, factories and other export and import activities that pay

    their fees every year that help to generate STIDC source of revenue.

    As for the conclusion, STIDC should take consideration to all of its sources or revenue and all

    the factors that might affect their timber industry. The backup plans other than only depending

    on their timber premium were also needed due to the concern of timber resources might

    become limited in the future. Other than that, a good long term relation in investment with their

    subsidiaries and continuation on development projects are also important in order to help

    STIDC to maintain or increase their level of performance of sales in the future rather to only

    depend on their timber premium that they received every year.

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