Edita Food industries reports 2Q2015 Earnings · Cairo, Egypt | 13 August 2015 1 2Q2015 Earnings...

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2Q2015 EARNINGS RELEASE Cairo, Egypt | 13 August 2015 2Q2015 EARNINGS RELEASE 1 Edita Food Industries Reports 2Q2015 Earnings A challenging quarter for Edita, but nevertheless healthy earnings in 2Q2015, with growth in revenues backed by the achievement of marked milestones in Edita’s expansion plan, which continues to support its growing institutional shareholder base. Highlights for 2Q2015 Revenues EGP 514.8 mn 13.1% y-o-y Gross Profit EGP 193.7 mn 11.6% y-o-y EBITDA EGP 117.7 mn 4.4% y-o-y Net Profit after Tax EGP 66.9 mn 0.1% y-o-y The discussion and analysis in this report are based on the IFRS statements. For comparison of the results to Egyptian Accounting Standards, please refer to the section “Egyptian Accounting Standards Reconciliation to IFRS”. 2Q2015 at a Glance 2Q2015 revenues of EGP 514.8 million, up 13.1% y-o-y. 1H2015 revenues of EGP 1.04 billion, up 15.2% over 1H2014. Gross profit of EGP 193.7 million, an 11.6% increase over 2Q2014 with a gross profit margin of 37.6%, slightly down from 38.1% in 2Q2014. Robust EBITDA margin of 22.9%, but down from 27.1% y-o-y due the com- missioning of the new lines, increased maintenance expenses and net IPO costs expensed. NOPAT of EGP66.9 million in 2Q2015, flat y-o-y. As of August 2, 2015, Edita’s share has been added to the benchmark index of the Egyptian Stock Exchange, the EGX 30. 2015 is a platform year for Edita, with increased investments that are setting the stage for future growth. The latest developments include: Signing of two contracts with Hostess Brands LLC Addition of new capacities of 32,000 tons/annum On August 12, 2015, Edita launched a new and more premium variant to its croissant segment, Molto Mix 1 1 Molto Mix is being offered in two variations, namely cream & chocolate filling and cream & strawberry filling.

Transcript of Edita Food industries reports 2Q2015 Earnings · Cairo, Egypt | 13 August 2015 1 2Q2015 Earnings...

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Edita Food industries reports 2Q2015 EarningsA challenging quarter for Edita, but nevertheless healthy earnings in 2Q2015, with growth in revenues backed by the achievement of marked milestones in Edita’s expansion plan, which continues to support its growing institutional shareholder base.

Highlights for 2Q2015

Revenues EGP 514.8 mn▲13.1% y-o-y

Gross Profit EGP 193.7 mn▲11.6% y-o-y

EBITDAEGP 117.7 mn▼4.4% y-o-y

Net Profit after Tax EGP 66.9 mn▼0.1% y-o-y

The discussion and analysis in this report are based on the IFRS statements. For comparison of the results to Egyptian Accounting Standards, please refer to the section “Egyptian Accounting Standards Reconciliation to IFRS”.

2Q2015 at a Glance

• 2Q2015 revenues of EGP 514.8 million, up 13.1% y-o-y. 1H2015 revenues of EGP 1.04 billion, up 15.2% over 1H2014.

• GrossprofitofEGP193.7million,an11.6%increaseover2Q2014withagrossprofitmarginof37.6%,slightlydownfrom38.1%in2Q2014.

• RobustEBITDAmarginof22.9%,butdownfrom27.1%y-o-yduethecom-missioningofthenewlines,increasedmaintenanceexpensesandnetIPOcostsexpensed.

• NOPATofEGP66.9millionin2Q2015,flaty-o-y.• AsofAugust2,2015,Edita’ssharehasbeenaddedtothebenchmarkindexof

theEgyptianStockExchange,theEGX30.

• 2015isaplatformyearforEdita,withincreasedinvestmentsthataresettingthestageforfuturegrowth.Thelatestdevelopmentsinclude:▪SigningoftwocontractswithHostessBrandsLLC▪Additionofnewcapacitiesof32,000tons/annum▪OnAugust12,2015,Editalaunchedanewandmorepremiumvarianttoits

croissantsegment,MoltoMix1

1 MoltoMixisbeingofferedintwovariations,namelycream&chocolatefillingandcream&strawberryfilling.

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Results in a Nutshell

EditaFoodIndustriesS.A.E.(EFID.CAontheEgyptianExchange&EFIDq.LontheLondonStockExchange),aleaderintheEgyptianpackagedsnackfoodmarketwithnumber-onemarketsharesinitscorecakeandcroissantsegments,announcesitsresultsforthesecondquarterof2015,reportinganetprofitaftertaxofEGP66.9milliononRevenuesofEGP514.8million,anincreaseof13.1%y-o-y.Revenuesfor1H2015cameinatEGP1.04billion,up15.2%over1H2014.

Snapshot of Results (EGP million)

Revenuegrowthduring2Q2015remainedhealthydespitethefactthatproductionfromnewcapacitieshadn’tyetbeenreflectedonrevenues–newlineswerestillintheramp-upphaseduring2Q2015–andthatthe21existinglineswerealreadyoperatingatfullcapacity.Furthermore,Edita,likeallothersnackfoodproducers,witnessedaseasonalityeffectwiththemonthofRamadanandtheschoolyearexaminationperiodtypicallybeinglowpointsindemand.Thissawtwomonthsofthequarterrecordinglowerthanusualrevenuesfollowedbyastrongpickupindemand.Itisalsoworthytonotethatrevenuegrowthwasimpactedbyafive-dayproductionstoppageattheE07factoryonthebackofthemunicipality’smaintenanceworksforthemainwater-supplygrid.Inaddition,constructionmodificationstotheE07(HallBnewextension)toensureproductsafetyresultedina10-daystoppage,alsoleadingtodecreasedproductionquantities.

Meanwhile,grossprofitrecordedEGP193.7millionin2Q2015,an11.6%y-o-yincreasewithgrossprofitmarginstandingat37.6%comparedto38.1%in2Q2014.Theslightde-creaseingrossprofitmarginisconsideredminimalgiventhefactthatnewproductionlinesincurredincreasedwasteandramp-upcoststhataretypicallyassociatedwithproducttrialsfollowingtheintroductionofnewcapacities,leadingtohighermanufacturingoverheads;thesecostsareexpectedtonormalizeoncetheramp-upphaseiscomplete.During1H2015,Editaalsoaddedtwodistributioncenterswhichentailedanincreaseinboththedistri-butionvansandthesalesforce.Thecompanyisplanningtoaddthreemorecentersin3Q2015.

Inaddition,2Q2015sawEditaexpenseseveralone-offchargesrelatedtothenetcostofthecompany’sIPOaswellasincreasedmarketingcostsrelatedtothecorporatecam-paignaimedatbolsteringEdita’scorporateimage.Thesecosts,albeitonaone-offbasis,sawEBITDAinchdown4.4%y-o-yin2Q2015toEGP117.7million,withEBITDA

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marginat22.9%comparedto2Q2014marginof27.1%.Nevertheless,Edita’sresultsstillreflectedgrowthin2Q2015,withallmarginsstillnotfarofffromtheirhistoricalaverage,attestingtoEdita’sstrongmarketpositioningandefficientoperationalmodel,ascanbeseenfromthedetailedexplanationoftheresultsbelow.

A Platform for Future Growth

Theyear2015isaplatformyearforEditawherebynewcontractsandinvestmentsinincreasingcapacitywillserveasalaunchpadforthecompanygoingforwardandensurehighergrowthlevels.Themostnotableofthesedevelopmentsincludethesign-ingoftwocontractswithHostessBrandsLLCrelatingtotheextensionofterritoryfortheHTTbrandstoinclude12additionalcountriesacrosstheMENAregionandtheacquisitionofknow-howandtechnicalassistanceto11additionalproductsfromHostessBrandsLLCacrosstheexpandedregion(notallproductsarecakebased).

Furthermore,Editaaddednewcapacitiesof32,000tonsin1H2015inadditiontotheexist-ing2014capacityof101,100tons/annum.ThelatestadditionwasacroissantlinededicatedtotheproductionofMoltoXLandXXLthatcameintooperationonApril22,2015,adding17,200ofthe32,000tons/annum,anditisstillintheramp-upphase.Inaddition,onAugust12,2015,Editalaunchedanewandmorepremiumvarianttoitscroissantsegment,MoltoMix,adouble-filledcroissant,bringingthenumberofSKUsto71.

EditaalsosecuredthelandthatwillhouseitsnewE08factoryforatotalconsiderationofEGP55million,pavingthewayforthecompany’snewgrowthphase.The55,000squaremeterplotlocatedattheZamilPolarisIndustrialComplexinSixthofOctoberCityisincloseproximitytotheE07factory.Thenewfacility’sdesignprocesshasalreadybegun,withconstructionsetforOctober2015.CommencementofoperationsoftheE08factory’sproductionlinesisscheduledfor4Q2016.

Edita’snewBakeRolzandStrudellinesarealsoscheduledforcommissioningbyDecember2015and1Q2016,respectively.Whiletheselineswereoriginallyplannedtostartoperationduring4Q2015,Editawasnotifiedbythesuppliersin2Q2015ofdelaysintheirdelivery.

Material Events Post 2Q2015

Followingtheendof2Q2015,Editawitnessedseveralmilestonebusinessandcorporatedevelopments.Ontheproductfront,Editahasexpandeditscroissantproductrangetoincludeadouble-filledcroissant,theMoltoMix,thatwilllaunchonAugust12.Thetwovariants,strawberry&creamandchocolate&cream,arepricedathigherpointsthanEdita’saveragecroissantsellingprice.

EditaalsosawcorporatedevelopmentswhereonJuly28,2015,Edita’sBoardofDirec-torsresolvedtoparticipateinECI’scapitalincreasebycapitalizingitsloanstoECI.Thecapitalincrease,inwhichtheminorityshareholderisinjectingcapital,willbedirectedatexpandingthecapacityofhardcandyattheECIlevelthroughtheadditionofamoresophisticatedmulti-productproductionline.Lastbutnotleast,Edita’ssharehasbeenaddedtotheEgyptianStockExchange’smainindex,theEGX30,asofAugust2,2015.

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An Overview of Edita’s Performance During 2Q2015

RevenuesItwasachallengingquarter;nevertheless,revenuesincreased13.1%over2Q2014levelstoEGP514.8million,upfromEGP455.2million.Revenues,especiallyforourcroissantsegment,weremostlyimpactedbysupplyfactorsonEdita’sproductionsideaswellasaseasonallowinmarketdemandacrossallproductsegments.DemandwasrelativelysubduedthisquarterduetoRamadanandtheschool-yearexaminationperiodcoinciding;thisaffectedconsumptionwithinallFMCGs,particularlysnackfoodrelatedcompanies.Inaddition,anticipatedpricehikesofcigarettesandcookingoilatthebe-ginningof2Q2015sawwholesalersoverstockandhoardbothproductstolockinextraprofits,effectivelychannellingfundsawayfromotherfooditems.

Revenue Progression (in EGP million)

Ontheproductionside,EditaexperiencedfivedaysofproductionstoppageinE07factoryduring2Q2015onthebackofwatersupplycutsacrossalargepartofSixthofOctoberindustrialzoneduetothegovernment’smaintenanceworksonthemainwatersupplygrid;thestoppageresultedinanestimatedEGP30millioninlostsales.Inaddi-tion,theE07extension(HallB)factoryalsowitnessedapproximately10daysofstop-pagetimeduetoteethingissuesrelatedtoboththenewlinecommissionedin2Q2015andthestructurehousingthethreenewlinesasaresultofseveralseveresandstormsduringthequarter.ThetotalimpactoflostproductionisestimatedaroundEGP20mil-lioninsales.

TheproductionstoppagesledEditatopostponethelaunchofseveralSKUsinclud-ingthenewMoltoMixproductthatwaslaterlaunchedonAugust9,2015.Tocounterthelossofproductionandconsequentlostsales,EditaplanstooperateduringFridaysin2H2015andhasreworkeditsproductionplanningscheduletominimizedowntimeresultingfromthechangeoverfromonevariantofaproducttoanother.

Despitetheabove,2Q2015witnessedhealthygrowthinrevenuesof13.1%over2Q2104levels.Editaalsomaintainedoperationalefficienciesanditsexpansionplaniswellontrack,whetherfortheramp-upofnewlinesorthecommencementofproduc-tion.

Segment Contributionto Revenue 2Q2015

Segment Contributionto Revenue 2Q2014

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Onahalf-yearbasis,1H2015revenuesgrew15.2%y-o-ytoEGP1.043billion.Edita’stotalproductionfor1H2015reached55,000tons(1.65billionpacks)comparedto48,200tonsin1H2014(1.47billionpacks).Thetablebelowshowstheprogressionofblendedfactorypricesforallproductsegments:

Average Factory Prices

EGP 1H2014 1H2015 % ChangeCakes 0.51 0.53 3.2%Croissants 0.86 0.86 -Rusks 0.80 0.81 0.7%Wafers 0.74 0.74 -Candy 0.88 1.11 26.3%Average Edita 0.61 0.63 2.8%

Itisworthnotingthatwiththecommencementoftheschoolyear,demandissettopickupduring2H2015asthismarksthehighseasonforthesnackfoodmarket.That,inad-ditiontotheramp-upofthethreenewlinesreachingcompletionandwiththelaunchofthenewMoltoMixSKUsatahigherpricepointthanEdita’saveragecroissantprices,issettohaveapositiveeffectonEdita’sfigures.

2Q2015 Revenue Growth by Segment (y-o-y)

In1H2015,allproductsegmentscontributedtothegrowth,albeitsomemorethanoth-ers.Revenuesfromcakesincreased10.4%over2Q2014levelstoreachEGP295.5mil-lionin2Q2015.Intermsofq-o-qgrowthrates,2Q2015sawlowergrowthinthecakesegmentcomparedtothepreviousquarter,owingtothefactthatthenewlineaddedattheendof1Q2015wasstillgoingthroughtheramp-upphasewhileexistinglinesduringthefirstquarteroftheyearwereoperatingattheircapacitylimits.

Thecakesegmentcontributed57.4%toEdita’srevenues,downfromto58.4%in1Q2015.Thekeydrivercontributingtothesegment’srevenuegrowthwastheincreasedutilizationonthebackofmoreeffectiveproductionplanningfortheexistinglinesthatminimizedchange-overtimes;overallutilizationrateonthecakelinesduring2Q2015stoodat93%,upfrom90%in2Q2014.Inaddition,productionandsalesofhigherpricedSKUsincreased,includingcertainvariationsofTodoandtheJumboHohos.TheaverageSKUconsumersellingpriceofcakesin2Q2015increased3.6%over2Q2014toEGP0.7.

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Croissantrevenuesgrewby10.4%over2Q2014levelstoreachEGP153.2million,largelydrivenbycapacityadditionsofthetwonewMoltolinescommissionedduring1H2015.Thecroissantsegmentcontributed29.8%toEdita’srevenues,upfrom28.3%in1Q2015,whichreflectstherampingupofthenewMoltolinethatstartedoperationsduringthefirstquarteroftheyear.Onay-o-ybasis,higherutilizationratesonthecrois-santlinesalsocontributedtothegrowthinrevenues.Utilizationratesincreasedto97%in2Q2015from94%in2Q2014.Inaddition,thegrowthincroissantsegmentrevenueswasafactorofbothvolumeandpriceincreases,wheretheaverageconsumersellingpriceperSKUgrewby5.2%toEGP1.16.

Salesofrusksincreased16.9%in2Q2015over2Q2014levelstoEGP22.1million,mainlyduetolineenhancementsthatincreasedproductioncapacities,withboththeBakeRolzandBakeStixlinesoperatingat99%utilizationratesduringthequarter.

Wafersalesincreased42.7%over2Q2014levelstoreachEGP22.8million,eventhoughthelineoperatedatonly87%utilization,asupplydecisiononEdita’spartwhichfactoredintheseasonalsofteningofdemandin2Q2015andwhichsupportsthecom-pany’spolicyofstoringfinishedproductsnomorethantwotothreedays.

Comingfromalowbase,revenuefromthecandysegmentgrewby60.1%over2Q2014levelstoreachEGP18.8million,operatingat97%utilizationrates.Itisworthnot-ingthatproductionvolumesintheE15factory,whereEditahasitscandyproduction,increasedby74%y-o-yasthecompany’srenewedlaunchoftheproductinthesecondhalfof2014begantostabilizeandtranslateintostrongersales.

Cost of Goods SoldIn2Q2015,totalCOGSincreased14%over2Q2014levelstoEGP321million,result-inginaCOGS-to-net-salesratioof62.4%,upfrom61.9%in2Q2014.ThegrowthinCOGSispartlyattributedtotheincreaseinmanufacturingoverheadsrelatedtothenewlinethatcameonstreamattheendofApril,whichhasnotyetreachedfullutiliza-tion.Also,therampingupofallthreenewlinescontributedtorawmaterialtrialcostsofEGP2.2million,anincreasewhichhasnotyetbeenmatchedbyariseinsales.Therampingupofallthenewlinesisontrackandaccordingtoplan,withthefirsttwolinescommissionedcurrentlyoperatingatnearfullcapacity.

Theincreaseinmanufacturingoverheadsalsoreflectsthehikeinenergypricesthatthegovernmentintroducedin2H2014aswellasincreasedmaintenancecostsincurredbythecompany.Inaddition,thecompanyincurredaone-offexpenserelatedtotravelandtrainingexpensesforthefive-memberteamfromtheR&DandIndustrialOperationsde-partmentwhotravelledtotheUnitedStatesforthehandoverandtrainingrelatedtothenewproductsacquiredfromHostess.

YTDEditamanagedtomaintainthecostsofallthedirectmaterialsusedasthecom-panywasabletosecureitsneedsandlockinfavorablepricesfortheyearandinsomecaseswellinto1Q2016.TheSupplyChaindepartmentmanagedtolockinfavorablepricesofrawmaterialssuchascocoaandpackagingmaterials,whosepriceshaveincreasedsubstantiallysincethebeginningoftheyear.2Thedepartmentalsomanaged

Imported vs. Local Direct Materials 2Q2015

Imported vs. Local Direct Materials 2Q2014

2 PleaserefertoSupplyChainsectionformoredetails.

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tosecureEdita’sneedsformilkpowderuntil1Q2016,takingadvantageofthecommod-ity’scurrentlowprices.Furthermore,Edita’sdiversifiedcoststructurecontinuestoactasanaturalhedgeagainstglobalcommoditypricemovements.

Gross Profit

Gross Profit Progression (EGP million)

In2Q2015,grossprofitincreased11.6%over2Q2014levelstoEGP193.7million,withgrossprofitmargininchingdownto37.6%from38.1%ayearearlier.Theslightsqueezeinmarginscomesonthebackofthetestingofthethreenewlinescommis-sionedinMarchandApril2015andtheassociatedincreaseinMOHandmaterialtestingcostswhichhavenotyetbeenreflectedinincreasedsalesastheseexpensesweremostlybookedduring2Q2015.Onahalf-yearbasis,GPMfor1H2015roseto38.0%from37.4%in1H2014,reflectingtheoverallincreasedutilizationcomparedtothesameperiodlastyearaswellasthelaunchofhighermarginSKUs.

Gross Profit Margin by Product Segment

Withregardstoprofitabilitypersegment,grossprofitmarginsin2Q2015increasedforrusks,wafersandcandyasnonewlineswereaddedtothesesegmentsduring2Q2015,andtheiroperationsreflectedthecontinuationofEdita’ssuccessfuleffortstostreamlineproductionandcontrolcostsacrosstheboard.Inthewafersegment,grossprofitmarginssawanimpressiveincreasefrom32.5%in2Q2014to46.4%in2Q2015,largelyonthebackoflineenhancementsandincreasedoperationalefficiencies.Thecandysegment’s

Contribution to Gross Profit by Product Segment 2Q2015

Contribution to Gross Profit by Product Segment 2Q2014

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grossprofitmarginsurgedto27.6%in2Q2015from12.6%in2Q2014,asthecompanyresolvedtechnicaldifficultiesinthesecondhalfof2014,leadingtoanimprovedcoststructure.

Marginsfromthecorecakeandcroissantsegments,wherenewlineswereadded,dippedslightly,withthecakesegment’sgrossprofitmargindecliningto38.5%in2Q2015from39.6%in2Q2014.Meanwhile,grossprofitmarginforthecroissantbusinessrecorded37.0%in2Q2015,downfrom39.9%in2Q2014.Thisvolatilityinmarginsistypicalinthecaseofnewlinesbeingaddedwhichhavenotyetcompletedtheramp-upphase.

OurcorecakeandcroissantproductsegmentsremainthemaincontributorstoEdita’sgrossprofit.In2Q2015,thecakeandcroissantsegmentsconstituted88%oftotalgrossprofit(and87.2%ofrevenue),whichisrelativelylowerthanthe93%recordedin2Q2014andcomespartlyonthebackofgrowthrecordedinEdita’sotherproductsegments.Therusk,waferandcandysegments’contributiontogrossprofitcontinuestoincrease,recording11.4%(12.4%ofrevenues)in2Q2015,upfrom6.5%in2Q2014.

Other ExpensesEdita’sthreemainexpensecategoriesrelatingtooperationsarenamely:sellinganddistributionexpenses(S&D),advertisingandmarketingexpenses(A&M)andgeneralandadministrativeexpenses(G&A).TotalSG&Ain2Q2015increased36%y-o-ytoEGP90.9million. S&Dexpensesincreased30.0%toEGP40.1million(7.8%ofrevenue)in2Q2015comparedtoEGP30.9million(6.8%ofrevenue)inthesameperiodlastyear.TheincreasereflectsEdita’sstrategytofosterandincreasesalesthroughvariousretailchannelsandincreaseitsgeographiccoverage.In2Q2015,Editamanagedtoexpanditsretailcustomerbaseto57.9thousandpointsofsale,upfrom52.2thousandin2Q2014.Inlinewiththecompany’sstrategytoexpanditsdistributionfootprint,Editaplanstoopenthreenewdistributioncentersin3Q2015inadditiontoitsexisting18.Expansionofthesalesforcetohandletheincreasedbusinesshasbeenexecutedefficiently,wherethenumberofdistributionvansincreasedby10%to539andthenumberofsalesforcepersonnelincreasedbyonly5%to996in2Q2015,reflectingthecompany’semployeeoptimizationprogramlaunchedin2H2014.Itisalsoworthytonotethattheincreasedenergypricesappliedin1H2014hadatwo-foldeffectonEdita’sS&Dexpensesowingtotheirdirecteffectonitsoperationsaswellastheincreasedfuelcostsforthecom-pany’slargerdistributionfleet.

A&Mexpensesincreased58%y-o-yin2Q2015toEGP18.3million(3.6%ofrevenue).A&Mexpensestosalesratiocontinuestofallwithinnormallevels,evenasthecompa-nylaunchedseveralproductadvertisingcampaignsandacorporateawarenesscampaignin 2Q2015.

G&Aexpensesclimbed34%y-o-yin2Q2015owingtotheone-offcostsassociatedwiththeIPO,inadditiontothenormal,periodicincreasesinwagesandsalaries.AdjustingforthetotalnetIPOexpensesofEGP2.2millionbookedduring2Q2015,adjustedG&A/netsaleswouldstandat5.9%in2Q2015comparedto5.3%inthesameperiodlastyear.

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Depreciation,otherthanthatrelatedtoindustrialoperations,wasEGP7.8millionin2Q2015andremainedapproximately1.5%ofrevenue.

During2Q2015,EditamanagedtorealizegainsonthesaleoffixedassetstotalingEGP7.7million,mainlyattributedtothesaleofthecompany’strailersasEditacontinuedtoimplementapolicyofoutsourcingnon-coreoperations.During2Q2015,Editamanagedtooutsourcethemovementoffinishedgoodsfromitsfactoriestoitsdistributioncentersandhencenolongerrequiredthetrailers.

Startingin2Q2015,Editabegantorecordanamortizationexpense–EGP314,300forthecurrentquarter–relatedtotheknow-howforthenewlyacquiredproductsfromHostessBrandsinApril2015valuedatUSD4million.AsperIFRSstandards,thisamountistobetreatedasanintangibleassetwithafinitelifetimeuntilanoperationalhistoryisaccumulated,atwhichthisamountwillbesubjecttoimpairmenttestssimilartothoseappliedfortrademarks.

Profitsfromoperationsdecreased1.8%toEGP101.6millioncomparedto2Q2014,withamarginof19.7%.ThedeclineismostlyattributabletothedecreasedgrossprofitmarginandtheincreaseinSG&Aexpenses,asdiscussedabove.

Interestexpensein2Q2015totaledEGP9.5million,upfromEGP6.3millionin2Q2014asthecompany’sdebtincreasedinlinewithEdita’sstrategytofinanceitsexpansionsequallythroughdebtanditsownresources.Loanswithdrawnsince2Q2014wereutilizedtofinancetheproductionlinescurrentlyhousedintheE07extension(HallB),whichbecameoperationalinMarchandAprilof2015.ThemostrecentlysignedfacilitywastheEGP90millionmedium-termloantofinancetheHostesscontractssignedin2Q2015.ItisworthnotingthatEditacontinuestoenjoyextremelyfavorabletermsfromitslendingbanks,whetherininterestrateschargedorrepaymentschedules.Ontheotherhand,interestincomeincreasedtoEGP6.3millionin2Q2015fromEGP5.6millionin2Q2014,mainlyowingtoamoreflexiblecash-managementpolicythathasallowedEditatocapitalizeonfavorableopportunitiesinthemarket.

2Q2015alsosawEditabookanFXlossofEGP4.4millionarisingfromtheEGP’sde-valuationagainsttheeuro(18piastersoverthequarter),whichaffectedthecompany’sliabilitiesdenominatedinthelatterwhichwererelatedtothenewproductionlines.TheEGPwasstableagainsttheUSDin2Q2015atanofficialrateofEGP7.63/USD(albeit6.7%downfromEGP7.15/USDinJanuary2015).

EBITDAEBITDAin2Q2015stoodatEGP117.8million,4.4%lowerthanthe2Q2014figureofEGP123.3million,andwithamarginof22.9%comparedto27.1%inthesameperiodlastyear.PressureontheEBITDAmarginwaspartlyduetohigherSG&Aexpensesaswellasstoppagesandteethingissuesassociatedwiththenewlinesthataffectedoverallsalesduringthequarter,aspreviouslyexplained.Adjustingfortheone-offnetIPOcosts,EBITDAmarginwouldstandat23.3%.ItisalsoworthnotingthatadheringtoIFRSreportingstandardssawatotalofEGP7.7millionexcludedfromtheEBITDAcalculation.

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Net Earnings

NOPAT Progression (EGP million)

Taxesexpensedfor2Q2015decreasedtoEGP27.1millionfromEGP35.2millionin2Q2014.Meanwhile,onahalf-yearbasis,taxesremainedinthevicinityofEGP60mil-lioninboth1H2015and1H2014,despite2Q2014witnessingataxrateof25%com-paredto30%in2Q2015.Thevariancecausedbythedifferentratesduringthequartercanbeseeninthedeferredtaxaccount.

Asaresultofalloftheabove,netprofitaftertaxandminorityinterestfor2Q2015remainedsomewhatflaty-o-yatEGP67million,withamarginof13.0%comparedto14.7%inthesameperiodlastyear.

Balance SheetEdita’stotalassetsincreasedtoEGP1.9billionin1H2015fromEGP1.6billionasatyear’send2014.Thebulkoftheincreaseemanatedfromtheincreaseinproperty,plantandequipmentastheextensionoftheE07plantmaterializedandthedeliveryofthethreenewlineswascompleted.Property,plantandequipmentincreasedtoEGP1.03billionin1H2015,upfromEGP818.4millionasatyear’send2014,whileprojectsun-derconstructiondecreasedtoEGP123.0millionfromEGP197.4millionin2014afterthecompletionofthenewextension.

ThemainCAPEXitemsin1H2015wereEGP57.4millionpertainingtothecompletionofHallB(extensionoftheE07factory).TotalCAPEXrelatedtotheacquisitionofthenewlandforthenewE08factoryamountedtoEGP54.9million,includingthecostofthelandplotandrelatedinfrastructure.TotalCAPEXfor1H2015reachedEGP172.2million,outofwhichEGP125.6millionisconsideredexpansionCAPEX.

EditacontinuedtomaintainhealthycashandcashequivalentsofEGP333.1millionasof1H2015,constituting17.8%ofthecompany’stotalassets.

Withregardstoworkingcapitalcomponents,inventorylevelscontinuedtoreflectEdi-ta’spolicyofmaintaininginventorycoverageforalldirectmaterials,withthecompanykeepingonemonth’sworthofsalesforlocallysourcedmaterialanduptothreemonthsforimportedmaterials,togetheraveraging0.89monthsduring2Q2015.Finishedgoodsinventoryremainedattheaverageofthreedaysin2Q2015.TradereceivablesdecreasedtoEGP9.9million(1.7days)in1H2015,reflectingEdita’scontinuedcashsalespolicy

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–over97%ofsalescontinuetobeconductedonacashbasis.TradepayablesincreasedslightlytoEGP153.4million,reflecting54daysofsalesasEditawasabletosecurebetterpaymenttermswithseveralofitskeysuppliers.

ThevalueofthenewHostesscontract,signedinApril2015,hasbeenincludedonthebalanceasanintangibleasset,withthetotalbalancereachingEGP162.5millionasattheendof1H2015,upfromEGP68.6millionasatyear’send2014.Itisworthnotingherethatthetwocomponentsofthecontract,namelytheexpansionofEdita’sterritoryrightforHTTbrands(valuedatEGP62.9million)andthetransferofknow-howfornewlyacquiredproducts(valuedatEGP31.4million),aresubjecttodifferenttreat-ments,withtheformerundergoingimpairmenttestswhilethelatterisamortizedbasedona25-yearlifetimeuntilaproductionhistoryisaccumulated.Oncethereisaproduc-tionhistory,thecontractrelatedtotheknow-howacquisitionwillbere-evaluatedandtheamountscouldalsobesubjecttoanimpairmenttest.

Thecurrentportionoflong-termliabilities(CPLTD)increasedtoEGP179.9millionasof1H2015fromEGP125.2millionasatyear’send2014.Meanwhile,long-termloansincreasedtoEGP268.9millionasof1H2015,comparedtoEGP204.5millionattheendof2014.Thiscomesonthebackofloansdrawndowntofinanceboththenewpro-ductionlinesandtheHostesscontractssignedduring2Q2015,whichsawEditaexpanditsHTTbrandsterritoryandacquireknow-howandtechnicalassistancefor11addition-alcakeproductsfromHostessBrandsLLCtobemarketedacrosstheexpandedregion.

Totalshareholders’equityincreasedtoEGP952.2millionasattheendof1H2015,upfromEGP825.7millionasatDecember2014.

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Egyptian Accounting Standards Reconciliation to IFRS

ThemaindifferencesbetweenEdita’sfinancialstatementsisthatIFRSstandardsrequirethecompanytoexpenseitsemployees’profitsharingwhileaspertheEgyptianAccountingStandardsthesaidamountsaretreatedasadistributionandhencenotincludedintheincomestatement.Furthermore,bothstandardsrequiredifferenttreatmentsformattersrelatedtoFXgainsandlossesaswellasthegainsandlossesonthesaleofFXintheEBITDAcalculation.In1Q2015,netemployees’profitsharingamountedtoEGP21.8millioncomparedtoEGP17.5millionin1Q2014.Additionally,EGP5.8millionofadjustmentsinEBITDAwereresultantfromFXlossesandthesaleofassets.

ThetablebelowshowsthereconciliationbetweenEdita’s1H2015financialstatementspreparedusingEASandIFRS.

in EGP mn 1H2015 EAS Adjustment 1H2015 IFRS Net Sales 1,044 1,044COGS(excludingM.O.H) (639) (8) (647)

Gross Profit 405 396 Gross Profit Margin 38.8% 38.0%

Selling&MarketingExp. (128) (6) (134)General&Admin.Exp. (74) (8) (82)NetOtherIncome/(Expense) 8 (5) 3 NetOtherGains/(Losses) - 5 5 Net Profit from Operations 211 190 Profit from Operations Margin 20.2% 18.2%

NetFinancingCost (0.88) (0.32) (1.20)

Profit Before Income Tax 210 189

IncomeTaxExpense (62) - (62)

Net Profit After Tax 149 127 Net Profit After Tax Margin 14.3% 12.2%

EBITDA 250 - 222 EBITDA Margin 24.0% 21.3%

*includesdepreciation&royaltyexpense**includesother(income)/expense,saleoffixedassets,FX(gain)/loss

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Development of Our MarketsSegmentsofEgypt’ssnackfoodmarketinwhichEditaoperatescontinuedtogrowy-o-y,albe-itatslowerlevelsthan1Q2015onthebackofseasonalityowedtotheschool-yearexaminationperiodwhichalsocoincidedwiththemonthofRamadan,twotypicallylow-demandseasons.

Selected Segments of the Snack Food Market in Egypt – January to JuneSegment Market Size (EGP mn) 2013-2015 CAGRSaltySnacks* 3,331 11.2%Cakes 847 8.9%Wafers 890 10.4%Croissants 403 37.0%

*Theruskmarketis4.8%oftotalsaltysnacks.Source:ACNielsenRetailAudits

Editacontinuedtodominatethesnackfoodmarketsegmentsinwhichitoperates.Itremainsthemarketleaderinboththecakeandcroissantsegmentswith64%and66%marketshares,respectively.Theslightdropinmarketsharescomparedtothefullyear2014areattributedtocapacitylimitationswhichshouldeasefollowingthecompletionofthenewlines’ramp-upphaseandastheiradditionalproductionhitsthemarket.GivenEdita’sdirectionofcurtailingsuppliesduringthelowseason,inlinewithitspolicyofnotstockpilingfinishedgoodsmorethantwotothreedays,thecompany’smarketshareinthewafersegmentcurrentlystandsat8%,withEditanowbeingthenumber-fourplayerinthemarket.Themarketshareintherusksbusinessreached35%in2Q2015,upfrom30%thepreviousquarter.Therusksmarketshareislimitedbycapacity,whichwilleaseoncethenewlinecomesintoproductionatyear’send,atwhichpointmanagementexpectsmarketsharetoincrease.BelowisasummaryofEdita’scom-petitivepositionwithinthesnackfoodmarketasattheendof2Q2015.Itisworthnotingthatstartingmid-July,Ramadan’sseasonalityeffectbegantowane,whichwillalsobesupportedbythebeginningoftheschoolyear,atypicallyhigh-demandseasonforthesnackfoodmarket.

Market Position

Market Share1

Relative Market Share4

Av. Consumer Price

(EGP / US$2) BrandsBrand

Awareness3

Cakes #1 64% 9.3x 0.7/0.09 100%

Croissants #1 66% 3.0x 1.16/0.15 100%

Rusks #2 35% 0.5x 1.00/0.13 79%

Wafers #4 8% 0.1x 1.00/0.13 90%

Candy #3 8% 0.4x 2.11/0.27 NA

87%of2Q2015 Revenue

Source:ACNielsenRetailAudit,IPSOS1.MarketsharesrefertotheJanuary-June2015period,withtheexceptionofthecandysegment,whichisasofFY2014asEditahasnotyetpurchasedquarterlydataforthissegment.

2.USD/EGPat7.83asofJuly30,2015(CBE).3.Brandawarenessmeasurestheshareofrespondentsthatwerefamiliarwiththebrandinaided,spontaneousconsumersurveys.

4.RelativemarketsharecalculatedasEdita’smarketsharedividedbymarketshareoflargestcompetitor.

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An Overview of Operating Divisions

MarketingIngeneral,therewasnochangeinEdita’smarketpositioningthisquarter.In2Q2015,marketingbegantopromoteEdita’simageamongconsumersasahouseofbrandsbylink-ingthecompany’snametoitssuccessfulanddominantbrands.AnewcorporatecampaignwaslaunchedduringApril2015throughoutdoors,digitalmediaandTV,andthroughthecontinuedbrandingofourdistributiontrucksandvans.ThecorporatecampaignwasverysuccessfulasitstrengthenedtheassociationofEditatoallitsbrandsinacreativeway,andthusfarithasgeneratedverypositivefeedbackfromallstakeholdersandachievedveryhighviewership.SpendingontheBakefamilyremainedfocusedondigitalmedia.TVadvertisingwasintroducedtomarkettheTodofamilyinadditiontotheusualout-dooranddigitalmediacampaigns,withtotalspendinghavingincreasedslightlyoverthepreviousyear.Thetwomainmedia-spenditemsweredirectedtowardMolto(tosupportthenewcapacityadditions)andthefirst-timeairingofthecorporatecampaign.Tomarketthecroissantsegment,outdooradvertisingwasaddedtotheusualTVanddigitalmediacampaigns.Thecorporatecampaign,whichwasairedonTVandsupportedbyanoutdooranddigitalcampaign,costapproximatelyEGP10million.

Editacontinuestomaintain100%brandawarenessinourcoremarkets,namelythecrois-santandcakesegments.Waferawarenesscontinuestoimproveandhasincreasedto90%.Brandawarenessintheruskssegmentremainsrelativelylowerthanothersegments,scor-ing79%;however,thisreflectsthecompany’smorefocusedcommunicationonsustainingandsupportingitsnicheconsumerbasethroughdigitalandbelow-the-linemedia,giventhelimitedproductioncapacitythusfar.

Withtheacquisitionofthetechnicalknow-howof11additionalproductsfromHostess,themarketingteamiscloselyworkingwiththeR&Ddepartmenttoworkonthenewproducts’branding.

Editacontinuestofollowavigilantpricingstrategyduetothehighpriceelasticityofbothitsmarketandtargetconsumerbase.During2Q2015,averageconsumerpricesforcakesandcroissantincreased4.5%and5.5%y-o-y,respectively.PriceswerestablefortherusksandwafersegmentsasEditadidnotlaunchanynewSKUsorundertakeanyindirectpriceincreasesinbothofthesesegments.Ontheotherhand,averagepricesforthecandyseg-mentjumpedby61.1%y-o-yasthe“Fakka”product–ahigh-pricedfamilypackofbothhardcandyandjelly–tookfulleffectafteritsintroductiontothemarketduringthesecondhalfof2014.

Development of Average Consumer Price by Product Segment

EGP 2Q2014 2Q2015 % ChangeCakes 0.67 0.70 4.5%Croissants 1.10 1.16 5.5%Rusks 1.00 1.00 -Wafers 1.00 1.00 -Candy 1.31 2.11 61.1%Average Edita 0.80 0.85 6.2%

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InAugust2015EditalaunchedtwonewcroissantSKUs,namelyMoltoMixintwovariations,whicharepricedatEGP2,apricepointthatisc.70%higherthantheaver-ageforEdita’sexistingcroissantportfolio.

Sales & DistributionIn1H2015,Edita’ssalesbychannelofdistributionreflectedthecompany’sstrategyofincreasingshiftingrevenuesmoretotheretailandtraditionalsaleschannelsandawayfromwholesaledistributionwhilesimultaneouslygrowingallchannels.Salesthroughwholesalechannelsin1H2015grewby9%toEGP649millionandcontributed59%oftotalrevenues,comparedto63%forsameperiodlastyear.Ontheotherhand,salesthroughtheretailandtraditionaltradechannelsgrewstronglyby25%y-o-ytoEGP343millionandcontributed32%oftotalrevenuescomparedto29%inthesameperiodduring2014.Contributiontorevenuethroughsalestosupplyandkeyaccounts(moderntrade)remainedsomewhatflaty-o-yandcollectivelycontributedapproximately3%oftotalrevenue.

Exportsincreasedby31%in1H2015over1H2014toEGP69millionandremainedap-proximately6%oftotalnetsales.During1H2015,Editaexportedto13countriesacrosstheMENAregionandAfrica,withitscoreexportmarkets–namelyPalestine,Iraq,Syria,JordanandLibya–constitutingover83%ofourtotalexportrevenue.Itisworthnotingthatduring2Q2015,EditaopenedanewexportmarketinTanzania,whichfallsinlinewithourstrategytocontinuallyexpandourexports’reachnotonlyacrosstheMENAregionbutalsointoAfrica.

Bytheendof2Q2015,thetotalnumberofcustomersthatEditadirectlycateredtostoodat63,228pointsofsale,upfrom57,659ayearearlier.Thetotalnumberofretailandtraditionaltradepointsofsalesservicedgrew10.7%y-o-yto57,982attheendofthequarter,whilethenumberofwholesalersserviceddeclinedby2.3%.ItisworthnotingthatthetotalnumberofretailersservicedbyEditaattheendof2Q2015surpassedEdi-ta’stotalnumberofclientsservicedasattheendof2Q2014,attestingtothecontinuedimplementationofthecompany’sstrategytoexpanditsproprietarydistributionnetworkacrossEgypt.Thetop100wholesalerscontinuedtoconstitutealargeportionoftotalsalesthroughthewholesalechannel,standingat38%comparedto41%ayearearlier.

Editacontinuestogrowitssalesforceefficiently,inlinewithbothcurrentandplannedgrowth.Thegrowthinsalesin2Q2015throughwholesalerswaspredominantlyduetotheincreaseindropsize/sizeoftheinvoiceperwholesaler,whilegrowthinrevenuethroughtheretailchannelswasafunctionofboththeincreaseindropsizeaswellastheincreaseinthenumberofretailersovertheperiod.Asshowninthefigurebelow,thereweresignificantimprovementsinallthemainKPIsinboththewholesaleandretailsidesofthebusiness.Thenumberofsuccessfulvisits,coverageandinvoicesizegrewover2Q2014levelswhilewastedeclined.

Revenue Contribution by Distribution Channel 1H2015*

Revenue Contribution by Distribution Channel 1H2014*

*FiguresarebasedonGrossSales

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Improving KPIs across Major Distribution Channels

Retail Wholesale

TosupportEdita’sstrategyofdevelopingretailsaleschannels,thenumberofdistribu-tioncentersiscurrentlyupto18from15in2Q2014.Nonewdistributioncenterswereopenedin2Q2015;threeareplannedtoopenin3Q2015.Thenumberofsalesrepre-sentativesincreasedto444attheendof2Q2015,upfrom417in2Q2014.

Industrial OperationsAttheendofApril2015,Editabegancommissioningthelastofthethreenewlinesin-stalledduringtheyear,dedicatedtotheproductionofXLandXXLMolto.Thenewlineaddsatotalof17,200tonsperannumtothecompany’scroissantproductioncapacity.

Thecakeandcroissantlinescommissionedattheendof1Q2015–whichaddedanad-ditionalcapacityof7,200and7,600tonsperannum,respectively–arecurrentlyoperatingatnearfull-capacityutilization.Meanwhile,thecroissantlineinstalledattheendofApril2015remainsintheramp-upphaseandisthusoperatingbelowfull-capacityutilization,bothduetoteethingandone-offmaintenanceissues.TheE07factoryinSixthofOctober(currentlyhousingthethreenewlinesandfourothers)experiencedafive-daystoppageduring2Q2015onthebackthemunicipality’smaintenanceworkstothewatergridandthemainpipelinefeedingareasintheSixthofOctoberindustrialzone,whichsawthefac-torywitnessseveralcutsinservices.Inaddition,Editaexperienced10daysofstoppageintheE07extension(HallB)duetotherequiredmaintenanceforthestructurehousingthenewlinesonthebackofseveresandstorms.Nevertheless,Edita’soverallaverageutiliza-tionratestoodat95%in2Q2015.

Inadditiontotheincreasedcapacitiesintroducedduring2015,enhancementsandmorestreamlinedplanningactivitiesacrossallsegmentsalsocontributedtoincreasedcapaci-tiesacrossallproductsegments.Thiswasespeciallynoticeableinthewafer,ruskandcandysegments,whichincreasedby10%,25%and109%,respectively.

Totalproductionintons(excludingtheproductionthatwastrial-basedonthenewlines)increasedby12%to26.8thousandtonsin2Q2015comparedto2Q2014.Thiscorre-spondswithanincreaseof10%inthenumberofpacksproduced,asEditahasproducedlarger-sizedSKUsanddelistedsmalleronessince2Q2015.

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Thetablebelowshowsthecomparativeactualproductionperproductsegmentfor2Q2015ascomparedto2Q2014inbothtonnageandpacks.

Actual Production in Tons and Packs(In Tons) (In Million Pouches)

2Q2014 2Q2015 Change (%) 2Q2014 2Q2015 Change (%)Croissants 7,018 7,576 8% 159 172 9%Cakes 15,018 16,702 11% 521 561 8%Rusks 805 893 11% 24 27 11%Wafers 603 799 33% 20 29 47%Candy 572 861 51% 16 26 69%Total 24,015 26,832 12% 739 816 10%

In2Q2015,EditamanagedtorenewallitscertificationsfortheECIfactoryincludingtheISO9001(QualityManagementSystem)andISO22000(FoodSafetyManagementSystem),ISO14001(EnvironmentalManagementSystem)andOHSAS18001(Occu-pationalHealthandSafetyManagementSystem).

Research and DevelopmentOurR&Ddepartmentcurrentlyhasaround90SKUsinthepipelinethatincludeseveralofthenewlyacquiredHostessproductswhicharebeingre-formulatedtosuitlocalmarket’stastes.Itmustbenotedthatthelaunchingofsomeofthe90SKUswillbesubjecttofinaldevelopmentandmarketresearchfindings.ItisalsoworthytonotethatthenewlylaunchedMoltoMixSKUsweredevelopedentirelyin-housebyEdita’sR&Dteam.Furthermore,inadditiontothestrudelsthataredueforlaunchinearlyJanuary2016,aspartofourexistingsegments,severalothernewSKUsarealsoslatedforlaunchduring2H2015/1Q2016.

OurtargetistohaveatleasttwoofthenewlyacquiredHostesscake-basedproductslaunchedandproducedonourexistingcakelinesbyyear’send.Editaisalsoconstantlyworkingonformulamodificationsforthecompany’sexistingproductportfolio.

Supply ChainTheSupplyChaindepartmentcontinuedtotrackglobalcommoditypricesinordertomaximizeEdita’soperationalefficiencies.In2Q2015,theSupplyChaindepartmentmanagedtosecuremostofthemajordirectmaterialsatanaverageprice6-8%lowerthanoriginallyanticipated.Despiteasofteninginmostglobalcommodityprices,cocoapricesincreasedbyanaverageof25%whilethepricesofOPPpackagingmaterialsincreasedbyanaverageof15-20%inthelocalmarket.ThishasnoforeseenimpactonEdita’scostbaseduring2015aspricesformostofthedirectmaterialshavebeenlockedatleastuntilyear’sendandinsomecasesupuntil1Q2016.Thecostofimporteddirectmaterialsremainsstablecomparedtothepreviousquarter,represent-ing24%oftotaldirectmaterialcostandcontinuingtobepartiallyfinancedthroughproceedsfromexports.Onapositivenote,milkpowderpriceshavefurtherdeclinedonthecommoditymarketandtheSupplyChaindepartmenthasseizedtheopportu-nitytolockinfavorablepricesforEdita’sneedsuntiltheendof1Q2016ataverageprices15%below1Q2015.

Direct Material Breakdown 2Q2015

Direct Material Breakdown 2Q2014

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ItisimportanttonotethatamongEdita’scontinuedoperationalefficiencyinitiativesistheoutsourcingofallnon-coreoperations,similartowhatwasappliedforemployees’transportandcafeteriamanagementduring2014.During2Q2015,Editamanagedtooutsourcethetransportofitsfinishedgoodsfromthefactoriestothedistributioncent-ers.Althoughthismaynotresultinlargefinancialsavings,itismoreefficientintermsoflogistics,maintenanceandminimizingdowntimeanddelaysthatmayresultfromthebreakdownofthecompany’strailers.AsaresultEdita,soldallitstrailersandheavytrucksthatwereusedtotransportthefinishedgoodstothedistributioncentersduringthequarterandhassincerealizedagainonthesale.

Planningactivitiesshowedsignificantimprovementy-o-yduring2Q2015intermsofincreaseddailyproductioncapacitiesacrossallthefactories,productionlineutilizationandkeepinginventorycoverageforalldirectmaterialsatanaverageof0.89monthsandamaximumof2.4daysofsalesforfinishedgoods.

Human ResourcesEditacontinuestobecommittedtodrivehighperformanceanddeveloptalentforits5,385employees.During2Q2015,Editalaunchedanewtrainingacademy,theEditaTechnicalAcademy,inadditiontoitsongoingprograms:theEditaManufacturingandtheEditaSalesAcademies.Furthermore,during2Q2015theHRdepartmentsuccess-fullylaunchedthefirstmoduleinthe“SuccessFactorsSystem,”anewintegratedandcomprehensivetalent-managementsystem.

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Investor Contacts

Ms.DinaEl-SonbatyVice-PresidentInvestorRelations&CorporateAffairs

T:+20238516464M:[email protected]

Ms.MennaShamsElDinInvestorRelations&BusinessDevelopmentManager

T:+2023851-6464M:[email protected]

About Edita Food IndustriesEdita,foundedin1996andheadquarteredinEgypt,isaleaderinthegrowingEgyp-tianpackagedsnack-foodmarket.TheCompanymanufactures,marketsanddistrib-utesarangeofbrandedbakedsnackproductsincludingpackagedcakes,croissants,rusks(bakedwheat)andwafersaswellasselectedconfectionary/candyproducts.TheCompany’slocalbrandportfolioincludeshouseholdnamessuchasTodo,Molto,BakeRolz,BakeStix,FreskaandMiMix.TheCompanyalsohasexclusiveownershipoftheinternationalHTTbrandsTwinkies,Hoho’sandTigerTailinEgypt,Libya,Jordan,Palestine,Morocco,Algeria,Tunisia,Syria,Lebanon,Iraq,Bahrain,Oman,theUAE,Kuwait,QatarandSaudiArabia,andispartytoatechnicalassistanceandknow-howagreementtomanufacture11additionalHTTbrandsacrossitsterritories.TheCompanyholdsstrongnumber-onemarketpositionsinitscorecakeandcroissantsegments,anumber-twomarketpositioninrusksandgrowingmarketpositionsinthewafersandcandysegments.In2014,theCompanyderivedc.94%ofitsrevenuefromEgyptandc.6%fromover14regionalexportmarkets.Learnmoreatir.edita.com.eg

Forward Looking StatementsThiscommunicationcontainscertainforward-lookingstatements.Aforward-lookingstatementisanystatementthatdoesnotrelatetohistoricalfactsandevents,andcanbeidentifiedbytheuseofsuchwordsandphrasesas“accordingtoestimates”,“aims”,“anticipates”,“assumes”,“believes”,“could”,“estimates”,“expects”,“forecasts”,“in-tends”,“isoftheopinion”,“may”,“plans”,“potential”,“predicts”,“projects”,“should”,“totheknowledgeof”,“will”,“would”or,ineachcasetheirnegativesorothersimilarexpressions,whichareintendedtoidentifyastatementasforward-looking.Thisapplies,inparticular,tostatementscontaininginformationonfuturefinancialresults,plans,orexpectationsregardingbusinessandmanagement,futuregrowthorprofitabilityandgeneraleconomicandregulatoryconditionsandothermattersaffectingtheCompany.

Forward-lookingstatementsreflectthecurrentviewsoftheCompany’smanagement(“Management”)onfutureevents,whicharebasedontheassumptionsoftheManage-mentandinvolveknownandunknownrisks,uncertaintiesandotherfactorsthatmaycausetheCompany’sactualresults,performanceorachievementstobemateriallydifferentfromanyfutureresults,performanceorachievementsexpressedorimpliedbytheseforward-lookingstatements.Theoccurrenceornon-occurrenceofanassumptioncouldcausetheCompany’sactualfinancialconditionandresultsofoperationstodiffermateriallyfrom,orfailtomeetexpectationsexpressedorimpliedby,suchforward-lookingstatements.

TheCompany’sbusinessissubjecttoanumberofrisksanduncertaintiesthatcouldalsocauseaforward-lookingstatement,estimateorpredictiontodiffermateriallyfromthoseexpressedorimpliedbytheforward-lookingstatementscontainedinthisprospectus.Theinformation,opinionsandforward-lookingstatementscontainedinthiscommuni-cationspeakonlyasatitsdateandaresubjecttochangewithoutnotice.TheCompanydoesnotundertakeanyobligationtoreview,update,confirmortoreleasepubliclyanyrevisionstoanyforward-lookingstatementstoreflecteventsthatoccurorcircumstancesthatariseinrelationtothecontentofthiscommunication.

Shareholder Structure as of 2Q15