Edita Food industries reports 3Q2015 EarningsNov 12, 2015  · 3Q2015 Earnings rElEasE Cairo, Egypt...

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3Q2015 EARNINGS RELEASE Cairo, Egypt | 12 November 2015 3Q2015 EARNINGS RELEASE 1 Edita Food Industries Reports 3Q2015 Earnings Healthy revenue growth driven by the croissant and candy segments with an EBITDA margin of 20.3%. Highlights for 3Q2015 Revenues EGP 535.4 mn 20.5% y-o-y Gross Profit EGP 197.8 mn 25.7% y-o-y EBITDA EGP 108.8 mn 28.8% y-o-y Net Profit After Minority 1 EGP 85.7 mn 163% y-o-y The discussion and analysis in this report are based on the IFRS statements. For comparison of the results to Egyptian Accounting Standards, please refer to the section “Egyptian Accounting Standards Reconciliation to IFRS”. 3Q2015 at a Glance Revenue increased 20.5% over 3Q2014 to EGP 535.4 million on the back of significant growth in croissants. Revenue of EGP 1.58 billion in 9M2015 up 16.9% over 9M2014. Gross Profit of EGP 197.8 million, a 25.7% increase over 3Q2014 with a gross profit margin of 36.9%, up from 35.4% in 3Q2014. EBITDA margin of 20.3%, up from 19.0% in 3Q2014. Net Profit after Tax and Minority Interest of EGP 85.7 million in 3Q2015, up 163% y-o-y (includes EGP 23.9 million of tax reversals 1 during 3Q2015).Ad- justed Net Profit after Tax and Minority Interest for the quarter of EGP 61.8 million with a margin of 11.5%. On August 13, 2015, Edita launched a new and more premium variant to its croissant segment, Molto Mix, a double-filled croissant with 2 adjacent fill- ings 2 . In line with the Company’s strategy to increase average price points (and hence margins), on September 27, 2015 Edita launched Twinkies Extra, an upsized Twinkies at EGP 1 per pack and delisted Twinkies (sold at 50 pias- ters). The new rusk line is currently under installation at the E07 factory and is on track to begin commissioning in the second half of December 2015. The stru- del line, initially planned to start production in 4Q2015, will, as previously announced, now start commissioning during February 2016. 1 In August 2015, the Government of Egypt decreased the income tax rate from 30% to 22.5% retroactively starting January 2015. During 1H2015. Edita was accru- ing taxes at the higher rate of 30% and accordingly the company reversed a total of EGP 23.9 million in 3Q2015 owing to the government’s decision. 2 The two variations of Molto Mix are cream & chocolate filling and cream & strawberry filling, and are available in the XXL size at EGP 2 per pack.

Transcript of Edita Food industries reports 3Q2015 EarningsNov 12, 2015  · 3Q2015 Earnings rElEasE Cairo, Egypt...

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Edita Food industries reports 3Q2015 EarningsHealthy revenue growth driven by the croissant and candy segments with an EBITDA margin of 20.3%.

Highlights for 3Q2015

Revenues EGP 535.4 mn▲20.5% y-o-y

Gross Profit EGP 197.8 mn▲25.7% y-o-y

EBITDAEGP 108.8 mn▲28.8% y-o-y

Net Profit After Minority1 EGP 85.7 mn▲163% y-o-y

The discussion and analysis in this report are based on the IFRS statements. For comparison of the results to Egyptian Accounting Standards, please refer to the section “Egyptian Accounting Standards Reconciliation to IFRS”.

3Q2015 at a Glance

• Revenue increased 20.5% over 3Q2014 to EGP 535.4 million on the back of significantgrowthincroissants.RevenueofEGP1.58billionin9M2015up16.9%over9M2014.

• GrossProfitofEGP197.8million,a25.7%increaseover3Q2014withagrossprofitmarginof36.9%,upfrom35.4%in3Q2014.

• EBITDAmarginof20.3%,upfrom19.0%in3Q2014.• NetProfitafterTaxandMinorityInterestofEGP85.7millionin3Q2015,up

163%y-o-y(includesEGP23.9millionoftaxreversals1 during 3Q2015).Ad-justedNetProfitafterTaxandMinorityInterestforthequarterofEGP61.8millionwithamarginof11.5%.

• OnAugust13,2015,Editalaunchedanewandmorepremiumvarianttoitscroissantsegment,MoltoMix,adouble-filledcroissantwith2adjacentfill-ings2.

• InlinewiththeCompany’sstrategytoincreaseaveragepricepoints(andhencemargins),onSeptember27,2015EditalaunchedTwinkiesExtra,anupsizedTwinkiesatEGP1perpackanddelistedTwinkies(soldat50pias-ters).

• ThenewrusklineiscurrentlyunderinstallationattheE07factoryandisontrack to begin commissioning in the second half of December 2015. The stru-delline,initiallyplannedtostartproductionin4Q2015,will,aspreviouslyannounced,nowstartcommissioningduringFebruary2016.

1InAugust2015,theGovernmentofEgyptdecreasedtheincometaxratefrom30%to22.5%retroactivelystartingJanuary2015.During1H2015.Editawasaccru-ingtaxesatthehigherrateof30%andaccordinglythecompanyreversedatotalofEGP23.9millionin3Q2015owingtothegovernment’sdecision.

2ThetwovariationsofMoltoMixarecream&chocolatefillingandcream&strawberryfilling,andareavailableintheXXLsizeatEGP2perpack.

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Results in a NutshellEditaFoodIndustriesS.A.E.(EFID.CAontheEgyptianExchange&EFIDq.LontheLondonStockExchange),aleaderintheEgyptianpackagedsnackfoodmarketwithnumber-onemarketsharesinitscorecakeandcroissantsegments,announcesitsresultsforthethirdquarterof2015reportingahealthygrowthinrevenuesacrossallitsseg-ments,anddespitethedifficultiesfacingtheEgyptianmarket,withtoplinecomingin16.9%highery-o-yatEGP1,579millionforthe9M2015period.

Meanwhile,onathreemonthsbasisthecompanyturnedatoplineofEGP535.4millionin3Q2015,up20.5%y-o-yprimarilyonthebackofcapacityadditionsthatbegantobearfruitespeciallyinthecroissantsegmentwhichreporteda58.1%y-o-ygrowthinthequarter.Growthinthecakesegmentstoodat4.3%y-o-yin3Q2015.

Onthecostside,3Q2015sawageneralincreaseinexpensesontheoperationallevelinlinewithCompany’sgrowthpath.OverallCOGSincreased17.6%y-o-yonthebackofhighermanufacturingoverheadsandincreasedenergycosts.Grossprofitmargins,however,rosetoahealthy36.9%comparedto35.4%in3Q2014.

During3Q2015,SG&A3increasedto19.1%ofsales,asEditaincreasedadvertisingtosupportbothincreasedcapacitiesandnewproducts,andalsopreparedforthelaunchofthreenewdistributioncenters.

Snapshot of Results (EGP million)

3SG&AisthesummationofSelling&Distributionexpenses,Advertising&Marketingexpenses,andGen-eral&Administrativeexpenses,allofwhichareincludedinthecompany’sauditedfinancialstatementsunderDistributionCostsandAdministrativeExpenses.

*InAugust2015,theGovernmentofEgyptdecreasedtheincometaxratefrom30%to22.5%retroactivelystartingJanuary2015.During1H2015.Editawasaccruingtaxesatthehigherrateof30%andaccordinglythecompanyreversedatotalofEGP23.9millionin3Q2015owingtothegovernment’sdecision.

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RevenuesRevenues Progression (in EGP million)

Totalrevenueincreased20.5%over3Q2014levelstoEGP535.4million,androse4.0%comparedto2Q2015.Growthwasmostlyvolumedrivenduetoincreasedcapacityinthe croissant and cake segments. Revenues from the croissant segment increased to 35.4%ofrevenues,upfrom26.9%ayearearlier,whilethecontributionofcakesalesdecreasedto54.3%ofthetotalin3Q2015,downfrom62.7%in3Q2014,inlinewiththeCompany’sstrategytodiversifyitsproductportfolio

Revenuesfromthecroissantsegmentgrew58.1%y-o-yand23.5%q-o-qtoreachEGP189.3million,mostlyvolumedrivenbycapacityadditionsofthetwonewlinescom-missionedduring1H2015.Thecroissantsegmentcontributed35.4%toEdita’srevenuein3Q2015,upfrom29.8%inthepreviousquarter,reflectingtheincreasedcapacityandthecompletionoftherampupofthenewlinesthathadstartedoperationduringthefirsthalfoftheyear.Onay-o-ybasis,higherutilizationratesonthecroissantlinesingeneralalsocontributedtothegrowthinrevenues.Theaverageutilizationratesonthecroissantproductionlinesduring3Q2015wasat96%inspiteofthecapacityaddi-tions,reflectingstrongdemandinthemarket.Asthenewhigher-pricedMoltoMix4wasintroducedtowardtheendofthequarter,theaverageconsumerpricepercroissantSKUremainedatEGP1.11ascomparedtothe2Q2015pricelevel.Ontheproductionlevel,yeartodateEditaproduced27,078tonsofcroissantin9M2015,upfrom24,630tonsin9M2014.Capacityinthegeneralcroissantsegment,albeitduetoadifferentvariationoftheproduct,willfurtherincreaseasthestrudelproductionlinestartscommissioninginFebruary2016.

During3Q2015,revenuefromcakesincreased4.3%over3Q2014levelstoEGP290.9million.Onaquarterlybasis,revenuefromthecakesegmentdecreasedby1.6%q-o-q,attributedtothefactthatutilizationrateswereintentionallybroughtdowninprepara-tionforthedelistingoftheEGP0.50TwinkiesSKUandtheintroductionofTwinkiesExtraatEGP1.Overallutilizationonthecakelinesduring3Q2015was91%com-

4OnAugust13,2015,Editalaunchedanewandmorepremiumvarianttoitscroissantsegment,MoltoMix,whichsellsataconsumerpriceofEGP2higherthantheaverageofthecurrentcroissantconsumerpriceperSKU.MoltoMixtotalrevenueforthesixweekssinceitslaunchin3Q2015recordedEGP7.8million,c.4.1% of the croissant total.

Segment Contributionto Revenue 3Q2014 (EGP mn)

Segment Contributionto Revenue 3Q2015 (EGP mn)

Cakes EGP 278.8 Croissants EGP 119.8 Rusks EGP 23.5 Wafers EGP 9.1 Candy EGP 11.5 Imports EGP 1.8

Cakes EGP 290.9 Croissants EGP 189.3 Rusks EGP 21.5 Wafers EGP 12.7 Candy EGP 19.2 Imports EGP 1.9

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paredto93%in2Q2015and100%in3Q2014.ThecakesegmentremainsEdita’scoreproductandcontributed54.3%tototalnetrevenueduring3Q2015,downfrom57.4%in 2Q2015. The key drivers contributing to the slight decline in revenue since 2Q2015 werevolumedriven.TheaverageSKUconsumer-sellingpriceofcakesin3Q2015increased2.9%over3Q2014toEGP0.69perpack.

Edita’smarketshareinthecakesegmentincreasedslightlyover2Q2015to64.5%.Dur-ing3Q2015,EditatookthedecisiontoupsizeTwinkies,increasingitssizeanddoublingitsconsumerpricetoEGP1perpack.Itworthnotingthatduring9M2015,thetotalnetrevenueofTwinkieswasEGP335million(approximately37%ofcakerevenuesand21%oftotalrevenues).Therationalebehindtheupsizingisbothafinancialone(in-creasingtheCompany’sgrossprofitmarginfromitscorecakeproduct)aswellasbeingresponsivetonewmarketdynamicsintermsofpricepoints(basedonmarketresearch,themarketpreference/“sweetpricepoint”ismovingawayfrom50piastersperpackandtowardtheEGP1pricepoint).ThenextsteponwhichEditawillembark,andhasactu-allystartedpreparingfor,isthelaunchofseveralnovelproductstothemarketstarting2016,someofwhichhavebeendevelopedin-house,whileotherswillbebasedonthenewproductswhoseknowhowwasacquiredfromHostessBrands.

Salesofruskswere8.3%downin3Q2015over3Q2014levels(2.6%downq-o-q)toEGP21.5millionandconstituted4%ofEdita’stotalnetsales.Again,thisdeclinewasvolumedriven,astheutilizationratesdecreasedto97%from100%ayearearlier,dueto management redirecting some of the labor on the rusks line to the croissant lines to overcomelaborshortagesandtobettermanageresources.Edita’sManagementbelievesrusks’revenueswillreboundsignificantlyaftercapacityisdoubledwiththenewlinecommencingproductioninthesecondhalfofDecember2015.

Wafersalesduring3Q2015reflectedtheseasonalitywithinthissegment,asc.80%ofEdita’swafersalesareofthecoatedvarietythatarenotpopularduringthesummermonths.Asaresult,althoughwafersalesincreased39.6%over3Q2014levelstoEGP12.7million,theywerec.44%lowerthan2Q2015.ToreflectEdita’spolicyofonlyholdinganinventoryofthree-day-oldfinishedgoods,theutilizationrateofthewaferlinewasbroughtdowntoanaverageof71%from87%inthepreviousquarter.Waferrevenuesrepresented2.4%ofEdita’srevenuescomparedto2.1%ayearearlier.

Comingfromalowbase,revenuefromthecandysegmentgrewby66.3%over3Q2014levels(1.8%q-o-q)toreachEGP19.2million,operatingatanaverageutilizationrateof89%acrossthethreelines.Notonlywastheincreaseduetothechangeinthebusinessmixofthecandyproductssince2014(increasingtheconsumerpriceperpacktoEGP2.05),butitalsorelatestothecapacityenhancementsthatincreasedtotalcapacitydur-ingthequarterby68%comparedto2014levels.

Totalrevenueinthe9M2015increased16.9%toEGP1.579billioncomparedtoEGP1.350billioninthesameperiodlastyear.Edita’stotalproductionfor9M2015reached82.1thousandtons(2.3billionpacks)comparedto73thousandtonsin9M2014(2.1billionpacks).Hereunderistheprogressionofblendedfactorypricesforallproductsegments:

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Average Factory Prices

EGP 3Q2014 3Q2015 % ChangeCakes 0.51 0.53 3.7%Croissant 0.88 0.87 -1.0%Rusks 0.81 0.81 0.0%Wafers 0.74 0.75 0.5%Candy 1.03 1.17 13.9%Average Edita 0.61 0.65 7.0%

3Q2015 Revenue Growth by Segment (y-o-y)

Cost of Goods Sold5

In3Q2015,thecostofgoodssoldincreased17.6%over3Q2014levelstoEGP337.6million,resultinginaCOGS/salesratioof63.1%,downfrom64.5%in3Q2014.

During3Q2015,thecostofsales(directmaterials)grewby15.3%y-o-ytoEGP258.2million,ataratebelowrevenuegrowth,benefitingfromboththegeneraldeclineinglobalcommoditypricesaswellasthecompetitivepricestheSupplyChainhadlockedinforcommoditiesthatwereseeinganincreaseinprice,includingcocoaandpackaging(OPP)6.EditamanagedtosaveonthebudgetedcostsofsalesastheCompanylockedinfavorablepricesacrossmostmaterialsandinsomecases,lockedinpricesuntil3Q2016,includingmilkpowder.Inadditiontolockinginthepricesofcommoditiespriortotheirincrease,theSupplyChainDepartmentmorerecentlysecuredsugaruntil1Q2016atfavorableprices.Inaddition,Edita’sdiversifiedcostofsalesandvastexpanseofdirectmaterialsused(bothrawandpackaging)continuetoactasanaturalhedgeagainstglobalcommoditypricemovements.

ThegrowthinCOGSisalsopartiallyattributedtotheincreaseinmanufacturingover-heads(MOH).MOHincreased24.2%y-o-yin3Q2015,representing12.4%ofrevenueand19.7%ofCOGS.ThemaincontributorstotheincreaseinMOHarewagesand

5 Breakdownswithinthissectionarederivedfromthecompany’smanagementreport.6PleaserefertotheSupplyChainsectionformoredetails.

Direct Material Breakdown 3Q2014

Direct Material Breakdown 3Q2015

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salaries,aswellasanincreaseinelectricityandnaturalgasbillsandadditionalcostsrelatedtomachinerymaintenance.Withregardstoenergycosts,theincreasecamefrombothEdita’sincreasedutilizationcoupledwiththeincreaseinenergypricesintroducedbythegovernmentin2H2014aspartofitssteppedprogramtoremoveenergysubsi-dies.Edita’stotalelectricityandnaturalgasbillincreased55.1%overthe3Q2014leveltoreachEGP9.95million(14.9%ofthetotalMOH).Themajorincreasecameintheelectricitybill,whichrose70.4%overtheperiodasaresultofa25%increaseintariffcoupledwithac.44%increaseinEdita’susage.

Gross ProfitGross Profit Progression (EGP million)

Grossprofitin9M2015increased19.7%over9M2014levelstoEGP594.0million,lockinginamarginof37.6%,anincreaseoverthepreviousyear’smarginof36.7%,reflectingnotjusttheoverallincreaseinrevenuesbutalsotheintroductionofnewhigher-marginSKUsduring2015.However,in3Q2015,grossprofitincreased25.7%over3Q2014levelstoEGP197.8million,achievingagrossprofitmarginof36.9%,upfrom35.4%ayearearlier,butcominginbelowthe2Q2015levelof37.6%,mainlyow-ingtotheincreaseinMOHandtheincreasedenergyexpenses.

Gross Profit Margin by Product Segment

Contribution to Gross Profit by Product Segment 3Q2015 (EGP mn)

Contribution to Gross Profit by Product Segment 3Q2014 (EGP mn)

Cakes EGP 97.3 Croissants EGP 50.9 Rusks EGP 5.8 Wafers EGP 2.5 Candy EGP 0.1 Imports EGP 0.6

Cakes EGP 107.1 Croissants EGP 74.5 Rusks EGP 6.1 Wafers EGP 4.7 Candy EGP 4.6 Imports EGP 0.8

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Onay-o-ybasis,grossprofitmarginsfortherusk,waferandcandysegmentsincreasedin3Q2015over3Q2014levels.TheimprovementsreflectEdita’scontinuedandsuc-cessfuleffortsforlineenhancementsandincreasedproductionefficienciesacrossallfactories,whetherasaresultoftweakingtheprocessesormorefocusedandtargetedproductionplanning.Withinthewafersegment,grossprofitmarginsincreasedfrom27.7%in3Q2014to36.8%in3Q2015,mostlyduetoefficiencies.Thegrossprofitmarginswithinthecandysegmentsurgedto24.2%in3Q2015from1.2%in3Q2014astechnicaldifficultiesthatwereovercomeattheendof2014andcapacityenhancementswereintroducedtotheproductionlines.

Grossprofitmarginwithinthecakesegmentincreasedto36.8%in3Q2015from34.9%in3Q2014,mainlyasaresultoftheincreaseincapacity.However,GPMwasdownfrom38.5%in2Q2015,reflectingtheloweraverageutilizationratesonthecakepro-ductionlines,asdiscussedabove.However,ManagementexpectsmarginsforthecakesegmenttopickupastheeffectoftheTwinkies’upsizingtakesfiltersintotherevenues.Grossprofitmarginforthecroissantbusinessrecorded39.3%in3Q2015(downfrom42.5%in3Q2014,yetupfrom2Q2015),reflectingthecompletionoftherampupofthenewestcroissantline(commissionedattheendofApril,withacapacityof17,000tonsperyear)andthenewhigher-marginSKU(MoltoMix)beinglaunchedonAugust13,2015.

Edita’scorecakeandcroissantproductsegmentsremainthemaincontributorstotheCompany’sgrossprofit.During3Q2015thecakeandcroissantsegments’contributiontogrossprofitwasEGP181.6million,constituting91.8%ofthetotalgrossprofit(and90%ofrevenue). Other ExpensesThethreemainexpensecategoriesrelatingtooperationsarenamely:SellingandDistri-butionExpenses(S&D),AdvertisingandMarketingExpenses(A&M)andGeneralandAdministrativeExpenses(G&A).TotalSG&AreachedEGP102.1million7,up10.0%overthe3Q2014levelandup12.3%q-o-q. S&Dexpensesincreased17.9%toEGP42.9million(8.0%ofrevenue)in3Q2015fromEGP36.4million(8.2%ofrevenue)in3Q2014.TheincreasereflectsEdita’sstrategyof fostering and increasing sales through the various retail channels and increasing its geographiccoverage.ThemainitemswithinS&Dexpensesaresalariesandwages,whichhavewitnessedtheirnormalannualincrease,aswellastruckrentalswhichhaveincreasedasEditabegantooutsourceitsprimarydistribution,thetransportationofproductsfromitsfactoriestothedistributioncenters.However,thiswascoupledwithac.30%decreaseintruck-fuelcostsinspiteoftheincreaseinenergycostssincelastyear.CommissionsandincentivestotheSalesRepresentativesincreasedby20.6%tosupportthelaunchofthenewproducts,namelyMoltoMixandTwinkiesExtra.ItmustbenotedthattotalS&Dexpensesincludecostitemsrelatingtothelaunchpreparationforthethreenewdistributioncentersthatarecomingonlinein4Q2015.

7SG&Abreakdownisderivedfromthecompany’smanagementaccountstoensureanaccuratedepictionofeachofEdita’sexpensesandhowtheyreflectonthebusiness.

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A&Mexpensesincreasedby31%over3Q2014levelstoEGP24.6million8 and consti-tutedanall-timehighof4.6%ofrevenue.ThebulkofexpensesrelatestotheaggressiveTVadvertisingcampaigntomainlysupportEdita’snewlylaunchedcroissantproduct,MoltoMix.TopartiallycountertherisingratesofTVandoutdooradvertising,Editacontinuestodevelopitsadvertisingthroughsocialmediachannelsforitsentireproductrange.Havingsaidthat,Managementremainsverydiligentwithspending,keepingittotheminimumthatisrequiredtosupportnewproductsaswellasmaintainitscurrentmarketshares.ThedecisiontolaunchanewproductorcontinueproducinganexistingoneinvolvescarefullytakingitsassociatedA&Mspendingintoconsideration.

G&Aexpensesweredown8.3%over3Q2014toEGP34.5million,constituting6.5%ofrevenues.However,itmustbenotedthatduring3Q2014,G&AincludedEGP10millionofCSRspendingviaadonationtotheTahyaMisr(LongLiveEgypt)fund.Adjustingforthat,G&Aexpensesincreased24.9%y-o-y.OneofthemaincomponentsofG&Aincludessalariesandwagesthatincreasedc.23%y-o-yonthebackoftheincreasedheadcountaswellastheusual10%annualincreaseinsalariesandwages.Furthermore,asEditaismovingtowardamodelofcashdepositingbysalesrepresenta-tivesatremotecashpoints(Fawry),tobothstreamlineoperationsandminimizetheriskoflossortheft,thecostofthisserviceisbecomingarecurrentandpermanentcompo-nentofG&Aexpensesasitisgainingtractionandprovingtobeaveryviableoption.G&Aexpensesduring3Q2015alsoincludedthetrademarkregistrationfeesfortheHTTbrands across the region.

ProfitsfromOperationsincreased20.8%over3Q2014toEGP83.5million,withamar-ginof15.6%.Thisisa17.8%declineover2Q2015andisattributabletotheincreaseinSG&A,asdiscussedabove.

Interestexpensein3Q2015totaledEGP10.2million,upfromEGP6.1millionin3Q2014,astheCompany’sdebtincreasedinlinewithEdita’sstrategytofinanceitsexpansions,equallythroughdebtandtheCompany’sownresources.ThemostrecentloanwastheEGP90millionmedium-termloantofinancetheHostessbrandscontractssignedin2Q2015.Ontheotherhand,interestincomeincreasedtoEGP6.6millionin3Q2015fromEGP5.0millionayearearlierasamoreflexiblecash-managementpolicythathasallowedEditatocapitalizeonfavorableopportunitiesinthemarket.

Over3Q2015,EditabookedanFXlossofEGP4.1million(alossofEGP3.8millionfor9M2015)asaresultofarevaluationofliabilitiesinforeigncurrencyrelatingtothenewlinesamidtheweakeningoftheEGPagainsttheeuroandUSD.InJuly2015,theCentralBankofEgypt(CBE)undertooka20piasterdevaluationoftheEGPagainsttheUSDtoreachanofficialrateofEGP7.83/USD(correspondingeuro:EGPratesincreasedto8.82from8.58in2Q2015).

8Notethat3Q2014financialstatementswereauditedandhencedonotreflectthechangeinmarketingac-crualcalculationintroducedinJanuary2015,withtheeffectbeingmostprominentinthechangeinA&Mexpenses.

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EBITDAEBITDAreachedEGP108.8millionin3Q2015withamarginof20.3%,higherthan3Q2014levelsinbothabsoluteandmarginterms(a28.8%riseover3Q2014witha19.0%margin).Giventheseasonalityofthebusiness,EBITDAshouldbeevaluatedona full-year basis.

Net EarningsNOPAT Progression (EGP million)

*3Q2015and9M2015NOPATincludeataxreversalofEGP23.9million

Duetotheissuanceofthenewtaxlawduring3Q2015thatbroughtdownthecorporatetaxrateto22.5%from30%retroactiveJanuary1,2015,EditahadataxreversalofEGP23.9millionin3Q2015.Accordingly,totaltaxesfor9M2015decreasedtoEGP55.9millionfromEGP98.0millionin9M2014.

NetProfitAfterTaxandMinorityInterestfor3Q2015increased163%from3Q2014levelstoEGP85.7million(marginof16.0%).AdjustedNOPAT9 for 3Q2015 is EGP 61.8million(11.5%margin).The9M2015adjustedNOPATincreased15.7%over9M2014toEGP188.2million,withan11.9%margin.

9AdjustedforEGP23.9milliontaxreversal.

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Balance SheetTotalassetsincreasedtoEGP1.9billionin9M2015fromEGP1.6billionasatyear-end2014.ThebulkoftheincreaseemanatedfromtheincreaseinProperty,Plant&Equip-ment,astheextensionoftheE07plantmaterializedandthedeliveryofthethreenewlineswascompleted.Property,Plant&EquipmentincreasedtoEGP1.022billionin9M2015fromEGP818.4millionasattheyear-end2014,whileProjectsunderCon-structiondecreasedtoEGP166.9millionfromEGP197.4millionasattheyear-end2014afterthedeliveryofthenewextension.

TotalCAPEXfor9M2015reachedEGP230.3million,ofwhichEGP164.0millionwasexpansionCAPEX.ThemainitemofCAPEXduringthe9M2015wasEGP109.0mil-lionpertainingthecompletionofHallB(extensionoftheE07factory).TotalCAPEXrelatingtotheacquisitionoflandforthenewfactoryE08amountedtoEGP54.9mil-lion,includingthecostofthelandplotandrelatedinfrastructure.ItisalsoworthnotingthattherusklinecurrentlyunderinstallationintheE07factoryhasarelatedYTDCAPEXofEGP31.4million.

EditacontinuedtomaintainahealthyCash&CashEquivalentsandTreasuryBillswithabalanceofEGP355.9millionasattheendofSeptember2015,constituting18.4%oftheCompany’stotalassets.

OnWorkingCapitalcomponents,theinventorylevelscontinuetoreflectEdita’spolicyofmaintaininginventorycoverageofalldirectmaterials,onemonth’s-worthofsalesforlocallysourcedmaterialanduptothreemonthsofimportedmaterial,withanaverageof0.76monthsduring9M2015.Theinventoryoffinishedgoodsremainedatanaverageof2.5daysforthe9M2015.TradeReceivablesdecreasedtoEGP8.7millionin9M2015,reflectingEdita’scontinuedcashsalespolicy(inexcessof97%ofsalescontinuetobeconductedonacashbasis).Trade&OtherPayablesincreasedslightlytoEGP243.6millionasEditawasabletosecurebetterpaymentterms(c.50days)withseveralofitskeysuppliers.

TheCurrentPortionofLong-TermLiabilitiesincreasedtoEGP164.9millionfromEGP125.2millionasattheyear-end2014andLong-TermLoansincreasedtoEGP329.0millionfromEGP204.5millionattheendof2014.ThisisaresultofloansdrawndowntofinancethenewproductionlinesandtheHostesscontractssignedduring2Q2015.

TotalShareholders’EquityincreasedtoEGP1.038billionasattheendof9M2015,upfromEGP825.7millionasatDecember2014.

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Egyptian Accounting Standards Reconciliation to IFRS

ThemaindifferencesfoundinEdita’sfinancialstatementsareduetoseveralfactors.Firstofall,theIFRSrequiresthatemployees’profitsharingbeexpensed,whiletheEgyptianAccountingStandardstreatthemasadistributionandhencedonotincludethemwithintheincomestatement.In1Q2015,netemployeeprofitsharingpaidwasEGP21.8million.Furthermore,thetreatmentofFXgainsandlossesaswellasgainsandlossesonfixedassetstransactionsdiffersinthecalculationofEBITDA.Addition-ally,anEGP1.7millionofadjustmentsinEBITDAcamefromtheEGP2.2millionIPOexpensesandEGP0.5millioninprovisions.

HereunderisthereconciliationbetweenEdita’sfinancialstatementsinEASwiththeIFRS-basedfinancialstatementsfor9M2015.

in EGP mn 9M2015 EAS Adjustment 9M2015 IFRS Net Sales 1,579.1 1,579.1COGS(excludingM.O.H) (791.8) - (791.8)M.O.H (184.9) (8.4) (193.3)Gross Profit 602.4 (8.4) 594.0Gross Profit Margin 38.2% 37.6%DistributionExp. (199.6) (5.9) (205.5)General&Admin.Exp. (112.8) (7.5) (120.3)OtherOperationalGains(Expenses)* 8.4 (3.8) 4.6Profit from Operations 298.4 (25.6) 272.8Profit from Operations Margin 18.9% 17.0%Provisions 4.0 - 4.0NetFinancingCost (8.6) 3.8 (4.8)OtherIncome(Expenses) (8.2) - (8.2)Profit Before Income Tax 289.8 (21.8) 268.0IncomeTaxExpense (55.9) - (55.9)Net Profit After Tax 233.9 (21.8) 212.1Net Profit After Tax Margin 14.8% - 13.4%EBITDA 355.2 (23.5) 331.7EBITDA Margin 22.5% 21.0%

*Includesdepreciation&royaltyexpense.Furthermore,EGP3.8millioninadjustmentsisrelatedtoFXlossesthataretreatedasFinanceCostsunderEASandOtherOperationalCostsunderIFRS.

Market DevelopmentsThesegmentsofthesnackfoodmarketinEgyptinwhichEditaoperatescontinuedtogrowy-o-y,withanevidentpickupingrowthrelativeto2Q2015giventheusualseasonalityanddipsindemandinthesnackfoodmarketingeneralinthesecondquarter.Thecroissantsegmentremainsthefastest-growingsegmentwithathree-yearCAGRof38%(basedon8M2015),whiletheslowestgrowth,albeitstillatc.10%,remainsthecakesegment,andhenceEdita’sstrategytolaunchseveralnovelproductswithinthissegmentduring2016tobolstergrowth.

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Selected Segments of the Snack Food Market in Egypt – January to August 2015

Segment Market Size (EGP mn)* 2013-2015 CAGR*

SaltySnacks** 4,477 12.9%Cakes 1,121 9.6%Wafers 1,191 11.9%Croissant 539 38.0%

Please note that the market sizes depicted in the table above only represent eight months as AC Nielsen publishes retail audit data every two months.

*YTDAugust2015** Rusk market is 5.1% of total salty snacks Source:ACNielsenRetailAudits

AccordingtoNielsen,in3Q2015Editaslightlyimproveditsmarketsharesinboththecakeandcroissantsegmentsascomparedto2Q2015.However,overthe8M2015periodmarketsharesinbothcoresegmentsdeclinedfrom67%and69%to65%and67%,respectivelycomparedtosameperiodlastyear,attributedmainlytothelackofcapac-ityduringthefirstfewmonthsof2015astheextracakeandcroissantcapacitiesweredelayed.

Edita’smarketshareinruskscontinuedtodecline,reaching36%in8M2015from43%overthesameperiodlastyear,whilethemarketshareinwafersremainedat1H2015levelsof8%(upfrom5%in8M2014).

Source:ACNielsenRetailAudit,IPSOS1.RelativemarketsharecalculatedasEdita’smarketsharedividedbymarketshareoflargestcompetitor.2.US$/EGPof7.83asof30September-2015(CBE).3.Brandawarenessmeasurestheshareofrespondentsthatwerefamiliarwiththebrandinaided,spontaneous

consumer surveys.4.MarketshareforCandyisasatyearend2014

Market Position

Market Share4

Relative Market Share1

Av. Consumer Price

(EGP / US$2) BrandsBrand

Awareness3

Cakes 65% 9.5x 0.7/0.09 100%

Croissants 67% 3.1x 1.11/0.14 100%

Rusks 36% 0.6x 1.00/0.13 75%

Wafers 8% 0.3x 1.00/0.13 86%

Candy 8% 0.4x 2.05/0.26 NA

#1

#2

#1

#4

#3

90%of3Q2015 Revenue

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MarketingIngeneral,therewasnochangeinEdita’soverallmarketpositioningthisquarter;Editaremainsbyfarthelargestplayerinitscroissantandcakesegments,withgrowingpres-enceinthecandysegment.Nevertheless,startingin3Q2015,theMarketingDepartmentembarkedonamoreaggressivemarketingstrategy,intensifyingmarketingandadvertisingactivitytosupportthenewcapacitiesandproductsintroducedduring2Q2015and3Q2015andcakesalesaswell,assignsofamarketsofteningbeguntoemergewithintheexistingcakeproductsonthemarket.Thisisevidentintheincreasedmarketingandadvertisingexpensesexplainedabove.

During3Q2015,Editalaunchedanewadvertisingcampaigntointroducethenewcrois-sant,MoltoMix,throughoutdoor,digitalmediaandTVcampaignsaswellasthroughthecontinuedbrandingofEdita’sdistributiontrucksandvans.AttheendofSeptember2015,EditalaunchedthenewTwinkiesExtraSKU,aTwinkiethatislargerinsizeandsellsatEGP1/unitpricepoint,whiledelistingthe50piasterTwinkiesSKU.TheadvertisingcampaigntolaunchtheTwinkiesExtraispredominantlyaTVcampaign.

FollowingthelaunchoftheMoltoMixandtheTwinkiesExtra,Editahas69SKUsunderproduction,asthreecandySKUsweredelistedin3Q2015.

Editacontinuestomaintain100%brandawarenessinitscoremarkets,namelythecrois-santandcakesegments.Waferawarenesscontinuestoimprove,reaching86%.Brandawarenessintherusksegmentremainsrelativelylowerthanintheothersegmentswithascoreof75%,butthisreflectstheCompany’smorefocusedcommunicationtosustainandsupportitsnicheconsumerbasethroughdigitalandbelow-the-linecommunicationgiventhelimitedproductioncapacitythusfar.

Withtheacquisitionofthetechnicalknowhowof11additionalnewproductsfromHostess,theMarketingTeamiscloselyworkingwiththeR&DDepartmenttoworkonthebrandingofnewproducts,withseveralproductshavingalreadybeenscheduledforconsumertestinginpreparationforlaunchin2016.

Editacontinuestofollowavigilantpricingstrategyduetothehighpriceelasticityofbothitsmarketandtargetconsumerbase.During3Q2015,averageconsumerpricesforcakesandcroissantsremainedrelativelystabley-o-y,increasingonlyby2.9%and0.1%,respectively.AverageconsumerpricesforboththeruskandwafersegmentsremainedunchangedasEditahasnotlaunchedanynewSKUsorundertakenanyupsizingofproductsinthesesegmentssince3Q2014.Ontheotherhand,averageconsumerpricesforthecandysegmentincreasedby19.7%y-o-yasthe“Fakka”producttookfulleffectafteritsintroductionontothemarketduringthelatterpartof2014.AstheFakkaSKUshavegainedpopularitysincetheirlaunch,EditainOctober2015launchedaFakkaSKUoftof-feestohaveallthecandytypesavailableinthislargerfamilypackvariation.

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Development of Average Consumer Price by Product Segment

EGP 3Q2014 3Q2015 % ChangeCakes 0.67 0.69 2.9%Croissant 1.11 1.11 0.1%Rusks 1.00 1.00 0.0%Wafers 1.00 1.00 0.0%Candy 1.71 2.05 19.7%Average Edita 0.79 0.84 7.2%

Sales & DistributionDuring3Q2015,Edita’ssalesbychannelofdistributionreflectedtheCompany’sstrategyofincreasingrevenuesthroughtheretailandtraditionalsalespointsofsaleandawayfromwholesaledistribution,whilesimultaneouslygrowingsalesthroughallsaleschannels.Grosssalesthroughwholesalein9M2015grewby13.5%y-o-ytoEGP979millionandcontributed59.1%oftotalrevenues,comparedto61.0%overthesameperiodlastyear.Year-to-dategrosssalesthroughretailandtraditionaltradegrewstronglyby23.6%y-o-ytoEGP528.3millionandconstituted31.9%oftotalrevenuescomparedto30.2%overthesameperiodduring2014(contributionincreasedto33.0%in3Q2015).Revenueemanatingfromsupplyandkeyaccounts(moderntrade)remainedatthesamelevelsasthepreviousyearandcollectivelycontributedapproximately3%oftotal revenue.

Exportsincreasedby23%in9M2015over9M2014toEGP99millionandremainedapproximately6%oftotalgrosssales.ThePalestinianTerritories,Iraq,Syria,JordanandLibyaremainourcoreexportingcountries,constitutingaround83%oftotalexportrevenuein3Q2015.Itisworthmentioningthatduring3Q2015,exportstotheWestBankrepresented27%ofgrossexportsales.During3Q2015,Editaexportedto12countriesacrosstheMENAregionandAfricaincludingSaudiArabiaandSudan.

Bytheendof3Q2015,thetotalnumberofcustomersthatEditacateredtodirectlyin-creasedto63,131pointsofsale,upfrom60,209ayearearlier,reflectingtheCompany’sstrategyofexpandingitsproprietarydistributionnetworkacrossEgypt.TheCompanyhasplanstoopenthreenewdistributioncenters(inMenoufia,Alexandriaand15thMayCity)byyear-end,bringingthetotalto21distributioncenters.Thetotalnumberofretailandtraditionaltradepointsofsalesservicedgrew5%overthepreviousyearto57,902attheendofthequarter,whilethenumberofwholesalersservicedincreasebyonly2.8%.Thetop-100wholesalerscontinuedtodominatethebulkofsalesthroughwhole-salers,andcontinuetoconstitutearound39%oftotalsalesthroughthatchannel.

Theexpansionofthesalesforcetohandletheincreasedbusinesshasbeenexecutedeffi-ciently,wherethenumberofdistributionvansattheendof3Q2015increasedby10.8%over3Q2014to544,whilethesaleforceincreasedbyonly3.5%to1,003,reflectingtheemployee-optimizationprogramlaunchedinthelatterpartof2014.

Revenue Contribution by Distribution Channel 3Q2014

Revenue Contribution by Distribution Channel 3Q2015

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Moreover,Editacontinuestogrowitssalesforceefficientlyinlinewithbothcurrentandplannedgrowth.Thegrowthinsalesin3Q2015throughwholesalerswasmainlyduetotheincreaseindropsize/sizeoftheinvoiceperwholesalerwhilegrowthinrev-enuethroughtheretailchannelswasafunctionofboththeincreaseindropsizeaswellastheincreaseinnumberofretailersovertheperiod.Thereweresignificantimprove-mentsinallthemainKPIsinboththewholesaleandretailsidesofthebusiness.Thenumberofsuccessfulvisits,coverageandinvoicesizeallgrewover3Q2014levelswhilewastedeclined.

Supply ChainTheSupplyChainDepartmentcontinuedtotrackglobalcommoditypricesinordertomaximizeEdita’soperationalefficienciesbylockinginpricesofdirectmaterialsatattractivelevels.During3Q2015,Editamanagedtomaintainahealthycostofsalesasa result of having secured several of the major direct materials at an average of around 8%lowerthanthebudget.Rawmaterialsremainthelargestconstituentofthedirectmaterialbill,being72.1%ofthetotaldirectmaterialcostsin3Q2015.

Over3Q2015,cocoapricescontinuedtoincreaseontheinternationalmarket;however,theSupplyChainDepartmentmanagedtosecureEdita’srequirementsofcocoaforFY2016atanaverageof15%lowerthanthecurrentprevailinginternationalprices.Anotherdirectmaterialworthnotingismilkpowder,whosepriceshavefluctuatedoverthecourseofthepastfewmonths.Aspriceshavesinceeased,theSupplyChainDepart-menttookadvantageandlockedinpricesofmilkpowderupuntil3Q2016. DuetothecontinueddevaluationoftheEGP,importeddirectmaterialsareslowlyin-creasinginproportiontothetotaltoreach26%in3Q2015,upfrom24%in2Q2015and21%in3Q2014.TheFXimportationbillofthedirectmaterialscontinuestobepartiallyfinancedthroughEdita’sexportproceeds.ExportsduringthequarteramountedtoEGP30million,whichcoverapproximately50%ofthetotalimportcosts.

Planningactivitiesshowedsignificantimprovementy-o-yduring3Q2015,intermsofincreaseddailyproductioncapacitiesacrossallthefactoriesandproductionlineutiliza-tions,aswellaskeepingtheinventorycoverageofallproductionmaterialsatanaver-ageof0.67monthsandfinishedgoodsatanaverageof2.2daysofsalesforthequarter.

Industrial OperationsDuring3Q2015,Editaproducedatotalof27,078tons,9.9%upfrom3Q2014levels,with90%overallutilizationrateacrossallthefactoriesandlines.Thiscorrespondsto779millionpacks,anincreaseof13.8%overthesamequarterlastyear.During9M2015,productionincreasedby12%to82.1thousandtonsand2.3billionpacks,a12%increaseonboththetonnageandpacksover9M2014.

Totalcakeproductionin3Q2015increased5.7%over3Q2014to16,514tons(atotalof521,000packs,a2.1%increaseover3Q2014).Thecakelinesoperatedatanaver-ageutilizationrateof91%,downfromthe100%utilizationratein3Q2014and93%in2Q2015,withthenewcakelinecommissionedinMarch2015operatingat84%utiliza-tion during 3Q2015.

Imported versus local direct material 3Q2014

Imported versus local direct material 3Q2015

Local Imported

Local Imported

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Asexplainedearlier,therewasageneralrelativesofteninginthecakemarketduringthe3Q2015asreflectedintheACNielsenRetailAuditofthesegmentwherebythetotalcakemarketin3Q2015wasc.95%ofwhatitwasin2Q201510.AsperEdita’spolicy,wedonotkeepfinishedgoodsinventoryofmorethanthreedays,andhenceutiliza-tionrateswerebroughtdowntoreflectmarketdemand.Itmustbenotedthatdemandincakeshaspickedupastheback-to-schoolseasonstartedduringthelastweekofSeptember.However,theutilizationratesonthecakelineswillprobablynotreboundinstantaneouslygiventheupsizingoftheTwinkies(approximately37%oftotalcakesales)introducedattheendofSeptember,whichisthenormalcyclewhenupsizingproductsisinitiallyintroduced.

Totalcroissantproductionrecorded8,466tons,a22%increaseover3Q2014levelsand10%increaseversus2Q2015,reflectingtheincreasedcapacityofthenewlines.Totalpacksproducedincreased60.5%over3Q2014to200millionpacksreflectingtheincreasedcapacityintheMiniMoltosub-segment.Thecroissantlinesoperatedatanaverageutilizationrateof96%downfrom100%utilizationratein3Q2014reflectingthecapacityadditionsinspiteofthelongsnaglistonthecroissantlinecommissionedinApril2015thatprolongeditsramp-upphase.

Withintherusksegment,totalproductiondeclined27.8%in3Q2015to847,000tonsascomparedto3Q2014.Intermsofpacks,ruskproductiondeclinedby8.3%to25millionpacksy-o-y,yetremainedatthesameproductionlevelsas2Q2015.Itmustbenotedthatcomparedto3Q2014,Editahadimplementedsomedownsizingtotheruskpacks.Furthermore,during3Q2015,duetothegeneralshortageofbluecollarsonthemarket,Editawasforcedtodirectsomeofthelaborfromtherusklinetothecroissantsegment,targetingbettermanagementofresourcesgiventhecapacityexpansionsandstrongmarket demand for croissants.

Forthewafersegment,totalproductionreached17millionpackscomparedto11mil-lionpacksin3Q2014,butthisislowerthanthe28.3millionpacksproducedin2Q2015.Thistranslatedinto650tonsofproductionduringthequarter,a17%growthover3Q2014.Thedeclineismostlyattributabletotheseasonalityfactorandlowerdemandduringthesummerforcoatedwafers,whichconstituteapproximately80%ofEdita’swafersales.Accordingly,theuncoatedwafers,whichisasmallersizedSKU,werethemainrevenuedriverforthewafersegmentin3Q2015.

Forcandy,totalproductiongrewby68%to601tonsin3Q2015,correspondingto16millionpacks.Theintroductionofthe“Fakka”SKU(thelargerfamily-sizedpack)attheendof2014isthereasonthegrowthinpackswasonly47.0%whencomparedto3Q2014.

10PleasenotethatACNielsenRetailAuditsareconductedeveryothermonth.Accordingly,thetwomonthsendingJune2015andAugust2015wereusedasanindicationofthe2Q2015and3Q2015,respectively.

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Thetablebelowshowsthecomparativeactualproductionperproductsegmentfor3Q2015ascomparedto3Q2014inbothtonnageandnumberofpacks:

3Q2014 3Q2015 Growth(%) 3Q2014 3Q2015 Growth

Cake 15,629 16,514 5.7% 510 521 2.1%Croissant 6,917 8,466 22.4% 125 200 60.5%Rusks 1,173 847 -27.8% 27 25 -8.3%Wafer 554 650 17.4% 11 17 47.7%Candy 358 601 67.9% 11 16 47.0%Total 24,630 27,078 10% 685 779 14%

ItisworthnotingthatthetotalnumberofemployeesintheIndustrialOperationsDivi-sionwas2,976,upfrom2,921in2Q2015.Thisshowsaminimalincreaseinnumberoflabor,despitecapacityadditionsyeartodate.ThisismostlyattributabletothestoppageofthreeTwinkieslinesasaresultoftheupsizing,aswellastheheadcountoptimizationprogram.Editacurrentlyhasalaborshortageofaround200bluecollars.ShortageoflaborincreasesmanufacturingoverheadsasitimpactsthemagnitudeofovertimepaidbytheCompany.

AnotherimportantissuetonotewithintheIndustrialOperationsDivisionisthatthenewrusklineintheE07factoryiscurrentlyintheinstallationphaseandisexpectedtostartcommissioning in the second half of December 2015.

OntheR&Dlevel,3Q2015sawthelaunchoftheMoltoMix,thedouble-filledcrois-sant,whichhassincegainedtractionandgreatcustomersatisfaction,surpassingthebudgetbycloseto400%.OnSeptember27,2015,EditalaunchedtheTwinkiesExtra–thelarger-sized,higher-marginTwinkies.Goinginto2016,R&Disintheadvancedtrialandfinalizationstagesofnewcroissantflavors,severalcakeproducts(bothnovelproductsdevelopedin-houseaswellastheadaptationofseveralcakeproductswhosetechnicalknowhowwasacquiredfromHostessBrands),severalnewflavorsofrusksandvariationsofthepate/strudel(thefirstofwhichistobelaunchedin1Q2016).

Human ResourcesEditacontinuestobecommittedtodevelopits5,360employeesbeingastrongbelieverinhumancapitalasthemaindrivingforcefortheCompany.TurnoverinEditaremainsverylowandiscurrentlyat1.75%.Havingsaidthat,Edita,aswiththeindustrialsector,hasbeenexperiencingshortagesinthebluecollaremployeeswithsome200vacancies.Asaresponse,EditacontractedseveralthirdpartiestosupplytheCompanywithlabor,afeatthathassofarhelpedeasetheshortage(alongwiththetrainingresultingfromtheemployee-optimizationprogramthathasbeenongoingsincelastyear).Inadditiontothat,ManagementhasenteredintoanagreementwiththeMinistryofSocialSolidaritytobepartoftheirprogramtoprovidejobsfororphans.Accordingly,andaspartofEdi-ta’sCSRprogram,theCompanyreceivesthecandidates,conductsaninitialassessmentandtrainsthosecandidatesitwillhire.ItisworthnotingthattotalemployeeswithintheIndustrialOperationsDivisioniscurrently2,976employees,upfrom2,921in3Q2014,inspiteoftheadditionofthreenewlines,thisbeingmostlyattributabletotheheadcountoptimisationprogramtheEditalaunchedin2014.

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Investor Contacts

Ms.DinaEl-SonbatyVice-PresidentInvestorRelations&CorporateAffairs

T:+20238516464M:[email protected]

Ms.MennaShamsElDinInvestorRelations&BusinessDevelopmentManager

T:+2023851-6464M:[email protected]

About Edita Food IndustriesEdita,foundedin1996andheadquarteredinEgypt,isaleaderinthegrowingEgyp-tianpackagedsnack-foodmarket.TheCompanymanufactures,marketsanddistrib-utesarangeofbrandedbakedsnackproductsincludingpackagedcakes,croissants,rusks(bakedwheat)andwafersaswellasselectedconfectionary/candyproducts.TheCompany’slocalbrandportfolioincludeshouseholdnamessuchasTodo,Molto,BakeRolz,BakeStix,FreskaandMiMix.TheCompanyalsohasexclusiveownershipoftheinternationalHTTbrandsTwinkies,Hoho’sandTigerTailinEgypt,Libya,Jordan,Palestine,Morocco,Algeria,Tunisia,Syria,Lebanon,Iraq,Bahrain,Oman,theUAE,Kuwait,QatarandSaudiArabia,andispartytoatechnicalassistanceandknow-howagreementtomanufacture11additionalHTTbrandsacrossitsterritories.TheCompanyholdsstrongnumber-onemarketpositionsinitscorecakeandcroissantsegments,anumber-twomarketpositioninrusksandgrowingmarketpositionsinthewafersandcandysegments.In2014,theCompanyderivedc.94%ofitsrevenuefromEgyptandc.6%fromover14regionalexportmarkets.Learnmoreatir.edita.com.eg

Forward Looking StatementsThiscommunicationcontainscertainforward-lookingstatements.Aforward-lookingstatementisanystatementthatdoesnotrelatetohistoricalfactsandevents,andcanbeidentifiedbytheuseofsuchwordsandphrasesas“accordingtoestimates”,“aims”,“anticipates”,“assumes”,“believes”,“could”,“estimates”,“expects”,“forecasts”,“in-tends”,“isoftheopinion”,“may”,“plans”,“potential”,“predicts”,“projects”,“should”,“totheknowledgeof”,“will”,“would”or,ineachcasetheirnegativesorothersimilarexpressions,whichareintendedtoidentifyastatementasforward-looking.Thisapplies,inparticular,tostatementscontaininginformationonfuturefinancialresults,plans,orexpectationsregardingbusinessandmanagement,futuregrowthorprofitabilityandgeneraleconomicandregulatoryconditionsandothermattersaffectingtheCompany.

Forward-lookingstatementsreflectthecurrentviewsoftheCompany’smanagement(“Management”)onfutureevents,whicharebasedontheassumptionsoftheManage-mentandinvolveknownandunknownrisks,uncertaintiesandotherfactorsthatmaycausetheCompany’sactualresults,performanceorachievementstobemateriallydifferentfromanyfutureresults,performanceorachievementsexpressedorimpliedbytheseforward-lookingstatements.Theoccurrenceornon-occurrenceofanassumptioncouldcausetheCompany’sactualfinancialconditionandresultsofoperationstodiffermateriallyfrom,orfailtomeetexpectationsexpressedorimpliedby,suchforward-looking statements.

TheCompany’sbusinessissubjecttoanumberofrisksanduncertaintiesthatcouldalsocauseaforward-lookingstatement,estimateorpredictiontodiffermateriallyfromthoseexpressedorimpliedbytheforward-lookingstatementscontainedinthisprospectus.Theinformation,opinionsandforward-lookingstatementscontainedinthiscommuni-cationspeakonlyasatitsdateandaresubjecttochangewithoutnotice.TheCompanydoesnotundertakeanyobligationtoreview,update,confirmortoreleasepubliclyanyrevisionstoanyforward-lookingstatementstoreflecteventsthatoccurorcircumstancesthat arise in relation to the content of this communication.

Shareholder Structure as of 3Q15