ECRM Analytics...Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139...

Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

Excellence Our mission is to radically improve the promotional data landscape and deliver unparalleled analytics.

Innovation We focus on innovative solutions to help drive our focus and that of our customer business.

Actionable Providing a wealth of information is only part of the puzzle; our findings increase your profits.

ECRM’s promotional analytics provides the most comprehensive information needed to increase profits, predict competitive trends and make better decisions.

THE LEADING PROVIDER OF PROMOTIONAL DATA AND ANALYTICS

ECRM Analytics


Ad Comparisons captures promotional data from the top U.S. and Canadian retailers in all major markets. Our technology goes beyond just tracking numbers and images. Ad Comparisons uses a vast array of analytic reports to make sense of the data and offers a comprehensive perspective of the promotional landscape. Since the majority of ads are transmitted electronically, directly from the retailer, all promotional market variations are accounted for and the image quality is exceptional for an enhanced user experience. We provide superior data, analytics and service to businesses of all sizes and take an individual approach to ensure all data and reports fit the needs of each user. Over ONE BILLION ads Over 1,000 searchable categories Over 500 retail chains Over 275,000 different brands Over 14,000 unique manufacturers

THE ANSWER IS YES

A SYSTEM UNLIKE THE REST Providing the most comprehensive promotional data on the planet


HOW WE DO WHAT WE DO Advanced cropping & coding systems


Pric

e &

Prom

otio

n •Price •Unit Price •Regular Price •Net Price •Size •Coupon •Promotional Offer •Incentive •Limit •Rebate •Rebate Amount •Bonus Card •Consecutive Weeks Run •Events •Circular Incentives •Page Incentives •Shared Single MFG Ad •Shared Multiple MFG Ad

Size

, Dat

e &

Plac

emen

t •Market •Zip Code •Circulation Date •Promotion Dates •Circular Size •Page Size •Ad Image Size •Brand Image Size •Category % Space •Page Placement •Page Number

Cat

egor

y, B

rand

& R

etai

ler •Retailer

•Manufacturer •Brand •Product •Private Brand •Control Brand •Organic Products •Department •Segment •Category •Media Type

HOW WE DO WHAT WE DO We provide more data characteristics for each ad block than anyone else so we can provide you with a more thorough approach to promotional reporting.


Weekly Circulars

Newspaper Run-of-Press

Manufacturer FSI’s

In-Store Coupon Books

Loyalty Member Emails

Website Sales & Promotions

Social Mentions & Offers

OUR COVERAGE GOES BEYOND THE CIRCULAR Today, retailers communicate with consumers across many channels which means more ways to report promotional activity.


• Macro Circular Overview • Exclusivity & True Ad Block

Counts • Percent of Space • Pricing Trends &

Promotional Types • Macro Web Overview • Social Media • Integration with Other

Sources & Key Partners


SEASONAL CANDY SAMPLE IMAGES

Source: ECRM Marketgate, 6 Weeks Prior to Holiday vs. Year Ago

38.54%

25.52%

23.71%

6.03%

2.50%

34.69%

27.16%

24.47%

6.54%

3.34%

NoveltyCandy

PackagedChocolate

Candy

PackagedNon-

ChocolateCandy

Multi PackCandy

PremiumCandy

Easter

20132012

31.91%

24.45%

17.05%

14.36%

6.26%

36.77%

26.88%

12.84%

11.27%

7.76%

PresentationBoxes

Candy

PackagedChocolate

Candy

NoveltyCandy

PackagedNon-

ChocolateCandy

PremiumCandy

Valentine’s Day


CHANGE IN YOY AD SUPPORT BY SUBCATEGORY Circulars Only, True Ad Block Count, Seasonal Candy


2.80%

2.72%

2.61%

2.46%

2.42%

2.24%

2.16%

2.66%

3.15%

3.18%

3.00%

1.54%

1.39%

1.87%

Bartell Drug

Rite Aid

Thrifty WhiteDrug Stores

CVS

AcmeMarkets

Farm Fresh

KinneyDrugs

Easter

20132012

4.50%

3.11%

2.60%

1.90%

1.62%

1.53%

1.44%

5.10%

3.43%

2.63%

2.25%

1.98%

2.25%

1.72%

ThriftyWhite Drug

Stores

Rite Aid

Bartell Drug

KinneyDrugs

Walgreens

CVS

Fred's

Valentine’s Day


CHANGE IN YOY AD SUPPORT BY RETAILER Circulars Only, True Ad Block Count, Seasonal Candy


13.81%

8.31%

7.70%

7.15%

6.06%

5.37%

4.57%

12.49%

6.39%

8.50%

6.80%

6.98%

6.70%

4.96%

Hershey's

Peeps

RussellStover

Reese's

Brach's

M&M's

Palmer

Easter

20132012

14.37%

13.26%

8.52%

6.63%

5.90%

3.96%

3.09%

12.96%

13.62%

5.95%

5.66%

7.76%

1.20%

2.00%

Hershey's

RussellStover

M&M's

Brach's

DoveChocolate

Nestle

Sweethearts

Valentine’s Day


CHANGE IN YOY AD SUPPORT BY BRAND Circulars Only, True Ad Block Count, Seasonal Candy


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Branded Private Brand


RETAILER DEDICATION TO PRIVATE BRAND Circulars Only, True Ad Block Count, Seasonal Candy

Source: ECRM Marketgate, Valentine’s Day & Easter, 6 Weeks Prior to Holiday 2013.

34.33%

13.35%

9.54%

8.12%

6.30%

5.90%

4.82%

33.77%

15.54%

7.66%

8.62%

7.06%

4.48%

5.12%

The HersheyCompany

MarsChocolate

NorthAmerica

Just BornInc

RussellStover

Candies

Farley's &Sathers

Candy Co.

Wrigley JrCompany

R.M. PalmerCompany

Easter

20132012

22.03%

17.87%

17.63%

9.41%

6.68%

3.99%

2.40%

25.79%

19.68%

18.22%

7.07%

5.75%

2.78%

1.55%

The HersheyCompany

MarsChocolate

NorthAmerica

RussellStover

Candies

Nestle S.A.

Farley's &Sathers

Candy Co.

NECCO

Tootsie RollIndustries

Valentine’s Day


CHANGE IN YOY AD SUPPORT BY MANUFACTURER Circulars Only, True Ad Block Count, Seasonal Candy



• Macro Circular Overview • Exclusivity & True Ad

Block Counts • Percent of Space • Pricing Trends &

Promotional Types • Macro Web Overview • Social Media • Integration with Other



AD BLOCK COUNT VS. TRUE AD BLOCK COUNT Both Ads Feature Toothpaste – Should They be Counted the Same?

Safeway – San Francisco, CA - 7/5/2012 Circular - Page 1 (F)

Walgreens – Chicago, IL - 12/9/2012 Circular - Page 25 (M)

Exclusive: Shared: 16 Brands with 0.0625 True Ad Count Each

http://adcompare.marketgate.com/adcomp/Redirect.aspx?p=/AdComp/AdDetails.aspx?adc_i=62986246&city_i=26




Bartell Drug CVS Rite Aid Thrifty White Walgreens

Exclusive 91.07% 60.61% 49.25% 98.97% 25.71% Shared 8.93% 39.39% 50.75% 1.03% 74.29%

Exclusive: Shared:

Thrifty White – Minneapolis, MN – 1/27/2013 Circular - Page 17 (M)

Walgreens – Chicago, IL – 2/3/2013 Circular - Page 4 (M)

PROMOTIONAL EXCLUSIVITY IN SEASONAL CANDY-VDAY Source: ECRM Marketgate, 6 Weeks Prior to Holiday 2013; Circulars Only




Bartell Drug CVS Rite Aid Thrifty White Walgreens

Exclusive 88.00% 63.64% 27.40% 95.71% 58.14% Shared 12.00% 36.36% 72.60% 4.29% 41.86%

Exclusive: Shared:

Walgreens – Chicago, IL – 3/24/2013 Circular – Page 1 (F)

Rite Aid – Philadelphia, PA – 3/24/2013 Circular - Page 3 (M)

PROMOTIONAL EXCLUSIVITY IN SEASONAL CANDY-EASTER Source: ECRM Marketgate, 6 Weeks Prior to Holiday 2013; Circulars Only



Exclusive 88.68%

Shared 11.32%

Hershey's

Exclusive 88.52%

Shared 11.48%

Russell Stover


Tops Markets – Exton, PA 3/24/2013 - Circular - Page 1 (F)

Vons – Los Angeles, CA 2/6/2013 - Circular - Page 5 (M)

Exclusive 39.09%

Shared 60.91%

Nestle

PROMOTIONAL EXCLUSIVITY IN SEASONAL CANDY Ads shared with multiple manufacturers. Source: ECRM Marketgate, Valentine’s Day & Easter, 6 Weeks Prior to Holiday 2013.





Counts • Percent of Space

• Pricing Trends & Promotional Types

• Macro Web Overview • Social Media • Integration with Other



Back page of the 9/23/2012 CVS circular Tide received 18% of the page

Back page of the 9/9/2012 Kmart circular Tide received 5% of the page

NOT ALL ADS ARE CREATED EQUAL Can you find both Tide promotions?


Back page of the 9/23/2012 CVS circular Tide received 18% of the page

Back page of the 9/9/2012 Kmart circular Tide received 5% of the page

NOT ALL ADS ARE CREATED EQUAL There is a clear difference…why should they be counted the same?

0.19%

0.17%

0.12%

0.10%

0.03%

0.03%

0.01%

0.00%

0.00%

0.21%

0.25%

0.17%

0.11%

0.06%

0.02%

0.01%

0.01%

0.01%

PackagedChocolate Candy

Novelty Candy

Packaged Non-Chocolate Candy

Presentation BoxesCandy

Multi Pack Candy

Premium Candy

Single Serve Candy

Snack Size, Fun SizeCandy

Theatre Box Candy

20132012


PERCENT OF CIRCULAR SPACE BY SUBCATEGORY Percent of Circular Space, Circulars Only, Seasonal Candy.


Percent of space refers to the amount of physical space a retailer is devoting in its circular, measured in pixels. Percent of space can be calculated at the segment, category, subcategory, manufacturer or brand level within ECRM’s reporting tools.

11.71%

6.81%

5.83%

5.49%

4.23%

4.03%

3.59%

3.35%

2.46%

2.40%

5.77%

7.08%

3.24%

4.30%

13.23%

4.15%

4.06%

6.59%

1.65%

2.85%

Kerr Drug

Rite Aid

Fred's

Kinney Drugs

99 Cents OnlyStores

Walgreens

CVS

Dollar General

Family Dollar

Target Stores

20132012


% OF CIRCULAR SPACE DEDICATED TO SEASONAL CANDY Percent of Circular Space, Circulars Only, Seasonal Candy.


Percent of space refers to the amount of physical space a retailer is devoting in its circular, measured in pixels. Percent of space can be calculated at the segment, category, subcategory, manufacturer or brand level within ECRM’s reporting tools.



Counts • Percent of Space

• Pricing Trends & Promotional Types • Macro Web Overview • Social Media • Integration with Other



$2.80

$2.90

$3.00

$3.10

$3.20

$3.30

$3.40

$3.50

$3.60

1/6/2013 -1/12/2013

1/13/2013 -1/19/2013

1/20/2013 -1/26/2013

1/27/2013 -2/2/2013

2/3/2013 -2/9/2013

2/10/2013 -2/16/2013

Source: ECRM Marketgate, 6 Weeks Prior to Holiday

WEEKLY AVERAGE PROMOTIONAL PRICING Packaged Chocolate Candy, 10 oz. Size Only, All Brands, Valentine’s Day


$2.10

$2.20

$2.30

$2.40

$2.50

$2.60

$2.70

2/17/2013 -2/23/2013

2/24/2013 -3/2/2013

3/3/2013 -3/9/2013

3/10/2013 -3/16/2013

3/17/2013 -3/23/2013

3/24/2013 -3/30/2013


WEEKLY AVERAGE PROMOTIONAL PRICING Packaged Chocolate Candy, 10 oz. Size Only, All Brands, Easter

AVG. PROMOTED PKGD. NON-CHOC. CANDY PRICING BY STATE 6 weeks preceding Easter 2013, 9-14 oz. sizes only.


State Average Price State Average

Price AL N/A NE N/A AK $3.49 NV N/A AZ $2.00 NH N/A AR $2.00 NJ $2.31 CA $2.68 NM N/A CO N/A NY $2.29 CT $2.97 NC $2.55 DE N/A ND N/A FL $2.17 OH $2.42

GA $1.66 OK N/A HI $2.33 OR $2.75 ID $2.89 PA $2.50 IL $2.42 RI N/A IN $2.79 SC N/A IA $3.33 SD N/A KS N/A TN $2.61 KY N/A TX $2.61 LA $3.33 UT $2.14 ME N/A VT N/A MD $2.91 VA $2.53 MA $2.50 WA $2.41 MI $2.64 WV N/A MN $2.44 WI $2.00 MS N/A WY N/A MO $3.54 DC N/A MT N/A



TYPES OF PROMOTIONS Seasonal Candy, 5 Key Retailers


Bartell Drug CVS Rite Aid Thrifty

White Walgreens

Promo Type % of Total % of Total % of Total % of Total % of Total

* PRICE POINT 72% 16% 67% 77% 54%

* x/For 21% 70% 26% 22% 44%

% OFF 1% 1%

B1G1 4% 9% 3%

B1G1 50% OFF 1% 2%

OTHER 3% 5% 3%




Promotional Types • Macro Web Overview

• Social Media • Integration with Other


39.48%

39.44%

15.40%

2.48%

1.06%

22.62%

45.21%

18.38%

1.48%

3.12%

PackagedNon-

ChocolateCandy

PackagedChocolate

Candy

NoveltyCandy

PremiumCandy

Multi PackCandy

Easter

20132012

50.00%

23.78%

15.34%

5.13%

3.95%

24.32%

37.86%

4.53%

26.40%

4.53%

NoveltyCandy

PackagedChocolate

Candy

PackagedNon-

ChocolateCandy

PresentationBoxes

Candy

PremiumCandy

Valentine’s Day


CHANGE IN YOY AD SUPPORT BY SUBCATEGORY Web & Email Only, True Ad Block Count, Seasonal Candy


7.02%

6.74%

5.90%

3.65%

2.53%

2.53%

2.53%

2.80%

0.93%

25.23%

2.80%

19.63%

0.00%

0.00%

Big Lots

Aldi

Walgreens

Dollar Tree

Target Stores

PriceChopper

(Kansas City)

HannafordBrothers

Easter

20132012

7.50%

5.00%

4.77%

2.95%

2.95%

2.73%

2.73%

12.50%

18.75%

0.00%

0.00%

0.00%

0.00%

0.00%

Walgreens

Target Stores

Cub Foods

Food 4 Less

F.W.AlbrechtGrocery

PriceChopper

(Kansas City)

Foodtown

Valentine’s Day


CHANGE IN YOY AD SUPPORT BY RETAILER Web & Email Only, True Ad Block Count, Seasonal Candy


69.07%

3.40%

3.00%

2.40%

2.25%

1.86%

1.60%

0.00%

19.10%

4.69%

0.00%

3.13%

8.33%

1.48%

Haribo

Hershey's

Lindt

Choceur

Russell Stover

Peeps

Reese's

Easter

20132012

26.73%

26.62%

26.38%

2.31%

2.08%

1.98%

1.81%

2.90%

0.00%

2.42%

15.46%

0.00%

15.22%

5.07%

Wonka

Haribo

NestleCrunch

M&M's

Nestle

Hershey's

Russell Stover

Valentine’s Day


CHANGE IN YOY AD SUPPORT BY BRAND Web & Email Only, True Ad Block Count, Seasonal Candy


80%

82%

84%

86%

88%

90%

92%

94%

96%

98%

100%

Branded Private Brand


RETAILER DEDICATION TO PRIVATE BRAND Web & Email Only, True Ad Block Count, Seasonal Candy


69.07%

6.83%

4.22%

3.30%

3.00%

2.25%

1.86%

0.00%

28.91%

8.12%

0.00%

4.69%

3.13%

8.33%

HARIBO

The HersheyCompany

MarsChocolate

NorthAmerica

Aldi PrivateBrand

Lindt &Sprungli Usa

Inc

Russell StoverCandies

Just Born Inc

Easter

20132012

57.17%

26.62%

5.32%

3.01%

2.93%

1.39%

1.16%

19.32%

0.00%

26.09%

24.15%

7.25%

2.90%

0.00%

Nestle S.A.

HARIBO

The HersheyCompany

MarsChocolate

NorthAmerica

Russell StoverCandies

Lindt &Sprungli Usa

Inc

World'sFinest

Chocolate

Valentine’s Day


CHANGE IN YOY AD SUPPORT BY MANUFACTURER Web & Email Only, True Ad Block Count, Seasonal Candy





Promotional Types • Macro Web Overview

• Social Media • Integration with Other



3/1/2013 – 5/28/2013, 75 Brand Posts, 56221 Fan Comments

What Mars is saying on Facebook: What their followers are saying on their page:

Pages Observed: Dove Chocolate, M&M’s U.S.A., Snickers

FACEBOOK CONVERSATION WORD CLOUDS: MARS By comparing the marketing message as expressed by the brand to the conversation of followers, you can see if people reciprocate with key words, themes and emotions.


What Hershey is saying on Facebook: What their followers are saying on their page:

3/1/2013 – 5/28/2013, 294 Brand Posts, 13502 Fan Comments Pages Observed: HERSHEY’S, HERSHEY’S KISSES, Kit Kat

FACEBOOK CONVERSATION WORD CLOUDS: HERSHEY By comparing the marketing message as expressed by the brand to the conversation of followers, you can see if people reciprocate with key words, themes and emotions.


Understanding the psychographics of your consumer leads to a better understanding of their views, likes, values, traits and even family dynamics. Through a thorough analysis we can determine: Which brands align with a retailer’s key

customer base How to increase trips to the store Which marketing plans lead to more

product purchases How to morph a shopper’s want into a

need

PSYCHOGRAPHICS: BENEFITS How retailers and brand owners benefit from a clear picture of their customers.


By analyzing the values, interests and lifestyles of a brand or retail fan base, we are able to create a comprehensive profile that defines each shopper. Our proprietary database contains over 14 Million Likes and our psychographic profiles include key characteristics that build a mental model of your consumer: Masculinity Personality Age Education Level Political Affiliation Family Dynamic Pet Ownership Home Ownership Community Type (Urban/Suburban/Rural)

UNDERSTANDING PSYCHOGRAPHICS A means of identifying users by interest, occupation, role in life and other personal characteristics.


Our Masculinity scale shows how brands and retailers rank in terms of key gender values. A high Masculine % is tied to key male attributes such as: Ambition Competitiveness Assertiveness Materialism Power High Feminine % displays key female attributes: Charity Relationships Quality of Life Community Involvement Social Well-being What brands will help to attract more male shoppers?

40%

43%

47%

43%

42%

48%

12%

30%

14%

11%

60%

57%

53%

57%

58%

52%

88%

70%

86%

89%

0% 20% 40% 60% 80% 100%

Wonka

Twix

Starburst

Sour Patch Kids

Snickers

Skittles

PEEPS®

M&M's U.S.A.

Lindt Chocolate USA

Ghirardelli Chocolate Company

Masculinity Femininity

PSYCHOGRAPHICS: MASCULINITY Is your brand masculine or feminine?


The Personality Age of a Brand is the average age of all the pages of the followers of that brand. It is an age evaluation of "what else" the brand followers like. Leading marketers focus on the personality age of shoppers instead of their real age because it better reflects their core interests and desires.

22

23

23

22

30

23

39

39

42

41

0 10 20 30 40 50

Wonka

Twix

Starburst

Sour Patch Kids

Snickers

Skittles

PEEPS®

M&M's U.S.A.

Lindt Chocolate USA

Ghirardelli Chocolate Company

PSYCHOGRAPHICS: PERSONALITY AGE Personality age characterizes behaviors, interests and role in life.


1.68

1.73

1.65

1.62

1.59

1.59

1.59

1.57

1.56

1.53

Ghirardelli Chocolate…

Lindt Chocolate USA

M&M's U.S.A.

PEEPS®

Skittles

Snickers

Sour Patch Kids

Starburst

Twix

Wonka

Average Education Level

77%

72%

75%

78%

68%

77%

69%

73%

77%

75%


Lindt Chocolate USA

M&M's U.S.A.

PEEPS®

Skittles

Snickers

Sour Patch Kids

Starburst

Twix

Wonka

% Parents

55%

58%

47%

55%

31%

50%

42%

33%

53%

51%


Lindt Chocolate USA

M&M's U.S.A.

PEEPS®

Skittles

Snickers

Sour Patch Kids

Starburst

Twix

Wonka

% Pet Owners

26%

30%

29%

24%

26%

28%

28%

27%

25%

23%


Lindt Chocolate USA

M&M's U.S.A.

PEEPS®

Skittles

Snickers

Sour Patch Kids

Starburst

Twix

Wonka

% Urban

PSYCHOGRAPHICS: MORE METRICS




Promotional Types • Macro Web Overview • Social Media

• Integration with Other Sources & Key Partners


“Not surprisingly, we have found a strong correlation with ad count data and market share... The data, therefore, can prove predictive of Nielsen results (given its earlier availability) and revealing of marketplace dynamics.” A La Carte The All You Can Eat Menu for Food Investors

“The data has proven to be predictive of Nielsen or IRI reported results and, therefore, can be applied in the following ways: 1. Gain more rapid insight into how promotional developments are shifting

through the next period 2. Predict market share shifts before Nielsen data is released.” Global Investment Research United States: Food

WALL STREET IS UTILIZING OUR DATA Our analytics are a leading indicator of market share movement.


0.0

0.2

0.4

0.6

0.8

1.0

1.2

0

50

100

150

200

250

300

Ads Run Quantity Sold

SAMPLE OF EXTREME RESPONSIVENESS TO AD SUPPORT Shows this product’s extreme responsiveness to ad support.


0.0

0.5

1.0

1.5

2.0

2.5

0

5

10

15

20

25

30

35

40

Ads Run Quantity Sold

SAMPLE OF LOW RESPONSIVENESS TO AD SUPPORT Shows the lack of impact from promotional support of this product.

CPG RETAILER MARKETING MIX IS SHIFTING ENGAGING THE SHOPPER WHEN THEY ARE MAKING DECISIONS

ADVERTISING EXPENDITURES – Shopper exposed to advertising message

to build equity and continuity.

RETAILER FSI PAGES

– Shopper “opts-in” to FSI coupon vehicles to build list and plan trip.

DIGITAL COUPON EVENTS

– Shopper engaged with retailer website with greater intent.

FEATURE AD PAGES

– Shopper influenced both in-the-home and in-the-store.

Retailer advertising and promotion activity influences the shopper regardless of funding or control of event.

SOURCE: Kantar Media *SOURCE: ECRM

Advertising Expenditures

Retailer FSI Pages

Feature Ad Pages*

3.5%

9.5%

5.2%

Retailer Advertising and Promotion CY 2012 vs. 2011

% C

hang

e YA

G

Digital Coupon Events

50.4%

CPG RETAILER TACTICS SHOW SIGNIFICANT SHIFTS DIFFERENTIATING MESSAGE AND MEDIA IN THE MARKET

MASS: – Walmart increased activity across tactics; Target FSI store coupons and store brands on Target.com

FOOD: – Kroger “antes up” across tactics; Safeway and Supervalu scale back traditional advertising

DRUG: – Walgreen’s and CVS increasing advertising and promotion while maintaining feature ad pages

SOURCE: Kantar Media *SOURCE: ECRM

Retailer % Chg vs YAG

Advertising Dollars

FSI Promotion Pages

Digital Coupon Events

Feature Ad Pages*

MASS

Walmart 11.7% 47.4% 189.7% 51.3%

Target -4.9% 6.9% 29.8% -8.7%

FOOD

Kroger 9.1% 7.1% 3.7% 14.1

Safeway -5.4% 5.7% -9.2% -1.9%

Supervalu -20.0% 11.9% 201.5% -2.3%

DRUG

Walgreens 29.2% 42.6% 76.7% -1.0%

CVS 22.7% 21.3% 149.5% 1.4

CPG RETAILER TACTICS VARY SIGNIFICANTLY BY WEEK INCREASING SHARE OF VOICE FOR SPECIFIC TRIP OCCASIONS

DRUG: Drug retailers emphasize “holiday convenience” and target “open enrollment” periods

16

14

20

10

8

4

2

0

MASS: Walmart leads with Winter Holiday while Target leads with Back-to-School; Walmart has biggest spread between top/bottom weeks

FOOD: Kroger, Safeway, and Supervalu lead with different weeks perhaps emphasizing different categories; Food retailers more consistent

TOP WEEK: 11/19/12 BOTTOM WEEK: 1/16/12




TOP WEEK: 7/30/12

BOTTOM WEEK: 2/20/12



SOURCE: Kantar Media

41.9

28.4

7.6 3.4

12.0

5.7 7.6

= previous year


Contact Information

PJ Pecuch 440-498-0500 x1993 [email protected] To receive a copy of this deck or a complimentary CPPS Pricing Report, please contact us.

mailto:[email protected]

ECRM Analytics...Confidential & Proprietary to ECRM 27070 Miles Road, Suite A | Solon, Ohio | 44139...

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