eCRM 2.0 Solutions Overview djingle /ecrm
description
Transcript of eCRM 2.0 Solutions Overview djingle /ecrm
1
Djingle eCRM2.0 Solutions Overview – version 3.2
eCRM 2.0 Solutions Overviewwww.djingle.com/ecrm
Hyper-Distribution Solutions
Contact : : +33 (0)9 52 055 055 : [email protected]
2
Djingle eCRM2.0 Solutions Overview – version 3.2
Company profile
Best IT (Capital IT 2004) and Best'Innov (Capital IT 2006)
• Djingle is a software company expert in intelligent content delivery technology and cost-killing solutions since 2002, awarded by 2 leading RnD public agencies:
• Product: Djingle Hyper-Distribution Platform
Software suite allowing to improve content delivery over IP:• Push the right content to the right user / eCRM and eMarketing enhanced
features• Smart and optimized delivery (speed-up, distribution costs killing, scalability
improving, predictive delivery)• Video Quality improvement, Security
• Our mission: Helping Brands and corporates to enter eCRM 2.0 world developing video on-Demand strategies
Awarded by OSEO and French Ministry of Research
3
Djingle eCRM2.0 Solutions Overview – version 3.2
Main clients Partners
Etc.
Main references
Djingle won prestigious Travolution Award 2008 for “Widget by Air France”.
4
Djingle eCRM2.0 Solutions Overview – version 3.2
•New usages & behaviors:• Social Networking, User Generated Content• Social Shopping (e-commerce), User reviews• Video on-Demand, Television on-Demand• Sharing, Peer to Peer• Etc.
•A mass media which is also a 1-to-1, interactive and participative communication channel
Video over Internet, new usages, user-centric Web new opportunities
Americans and west European now spend more time on Internet than in front of a TV screen.Impact of video on sales: +326% on bestbuy.comSrc: Bestbuy.com, 2007
5
Djingle eCRM2.0 Solutions Overview – version 3.2
Djingle eCRM 2.0 solutions introduction
Create your own 1-to-1 communication channel with your audience and take advantage of this relationship
6
Djingle eCRM2.0 Solutions Overview – version 3.2
Targets are:• Of course your clients & consumers • But also all stakeholders: employees, furnishers and distribution networks,
shareholders, press…
Keep in touch with your targets and develop sales, marketing and CRM
MAIN APPLICATIONS:• Improve direct marketing and sales• Present your products in an innovative and sophisticated way• CRM dematerialization: "Humanize" your customer
relationship, make consumers “be part of it” + Loyalty programs• Brand TV / community platforms
• E-learning programmes• Internal communication, Intranets• Corporate & financial communication, …
Djingle: Establish YOUR OWN communication channel
7
Djingle eCRM2.0 Solutions Overview – version 3.2
eCRM 2.0 solutionsWidgets and video-marketing solutions for Brands and corporates
Helping Brands to enter eCRM 2.0 world
Djingle eCRM 2.0 solutions: value propositions
Hyper-Distribution
Control your budget…
• Guaranteeing video quality and availability even in case of huge audiences (HD-enabled, regardless to peaks)
• Killing distribution costs (bandwidth & server loads) up to 90% savings
• Insuring unlimited scalability
Value proposition #2
Predictive deliveryThe right content to the right user…
• Creating qualified traffic, boosting sales
• Improving marketing and communication
• Dematerializing CRM, enhancing loyalty
• Adding new services (widgets, podcasting, alerting, recommendation engine, …)
• Dynamic Behavior-based 1-to-1 targeting
• Improving users Database knowledge
• Creating community platforms and allowing direct C-to-C distribution Enter the 2.0 world
Value proposition #1
8
Djingle eCRM2.0 Solutions Overview – version 3.2
Djingle provides you with Push2Desk, its powerful desktop widget technology.
Djingle is an expert in widgets / desktop alerts / desktop media players / fullscreen media players development.
Enhanced user interfaces: from desktop widgets to fullscreen video interfaces
9
Djingle eCRM2.0 Solutions Overview – version 3.2
Widget: word invented in 1920, and then popularised by IBM in the 70's. Means « user-interface component ».
55% of US e-merchants want to create their widgets.Src: Shop.org - “State of Retailing Online”, 2008
Widgets used by 177M people every month (21% of global Internet audience).Src: comScore, avril 2007
Widgets: an identifying communication channel
Because they use targeted 1-to-1 push
Because they allow you to be present on your consumer’s desktop,
Because they are usefull for end-users,
Widgets are the best way to improve users’ loyalty within your brand universe.Churn rate: 1.9% / Active users:
84%ROI: within 2 monthsSrc: Djingle
10
Djingle eCRM2.0 Solutions Overview – version 3.2
Needs:• UP-SELLING: create an efficient new sales 1-to-1 channel• COMMUNICATION: create an interactive communication channel• LOYALTY/CRM: enhance, personalize and dematerialize CR • INNOVATION/IMAGE: reinforce online strategy and enter 2.0
world
Answer:The first video Widget using video push as an up-selling tool
• 1-to-1 / targeted pushes (best fares, informations…) in real time• Practical tools, Trendy, Easy-to-use• Efficient:
• User loyalty improvement, Traffic boost, Up-selling• ROI, Database qualifying
Djingle Business case: Widget by Air France
Djingle won prestigious Travolution Award 2008 for this product.
Churn rate: 1.9%Active users rate: 84%ROI: within 2 monthsSrc: Djingle
Very high push adoption rate: 89%Very high click rates: from 10 to 70% upon messageSrc: Djingle
11
Djingle eCRM2.0 Solutions Overview – version 3.2
Djingle widgets auto-update in the background to propose new features to end-users:
• Mileage, other personal information• Community features• Virtual luggage widget• Mobile phone version
Djingle Business case: Widget evolutions toward an eCRM 2.0 application
12
Djingle eCRM2.0 Solutions Overview – version 3.2
Efficient metrics and ROI reporting
Djingle: ROI control
13
Djingle eCRM2.0 Solutions Overview – version 3.2
Djingle platform dramatically increases ROI by:• Improving loyalty & boosting traffic
• Push with dynamic behavior-based targeting• Efficient reminder medium: you already « have a foothold in your customer’s
home »• Boosting traffic / creating qualified audience: this is a one-click gateway to
your website• Anticipating emailing decline
• Increasing sales• Up-selling, Cross-selling, Couponing, Premium fares, Private sales
> Relevancy and efficiency of the message
• Measurable ROI: full tracking, behavior analysis
• Enhancing communicationEnd-users surf in a fully branded environment, they reach a lot of user friendly services and custom informations.
• Dematerializing CRM and becoming greener
• Demonstrating your innovation entering eCRM 2.0 strategies
Summary of Djingle main benefits
14
Djingle eCRM2.0 Solutions Overview – version 3.2
Régis Cazanave
: +33 (0)9 52 055 055
Contacts
www.djingle.com/ecrm
15
Djingle eCRM2.0 Solutions Overview – version 3.2
eCRM 2.0 sample screenshots
16
Djingle eCRM2.0 Solutions Overview – version 3.2
1-to-1 desktop alerts allow end-users to be informed in real time.
eCRM2.0 sample: Loyalty programs
Several kind of alerts are possible
17
Djingle eCRM2.0 Solutions Overview – version 3.2
eCRM2.0 sample: User-friendly business-related widget
Dedicated business-related desktop widgetHere a full-featured city guide allowing end-users to learn more about a selection of destinations
18
Djingle eCRM2.0 Solutions Overview – version 3.2
eCRM2.0 sample: User-friendly business-related widget
Dedicated business-related desktop widgetHere a virtual luggage allowing end-users to find all needed information on his destination
19
Djingle eCRM2.0 Solutions Overview – version 3.2
eCRM2.0 sample: Syndicate content easily
Embedded contents also benefit from Djingle optimizations.
20
Djingle eCRM2.0 Solutions Overview – version 3.2
eCRM2.0 sample: Community features
Share contents with friends and family
21
Djingle eCRM2.0 Solutions Overview – version 3.2
High video quality allows to enter the fullscreen & overlays world!
High definition Video / Fullscreen
Viral marketingDirect connection with other usersSocial Networking, C-to-C
Premium contentSocial Shopping
Hypervideo AdsMonetizing content
eCRM 2.0 sample: Fullscreen video & overlay
22
Djingle eCRM2.0 Solutions Overview – version 3.2
Appendices
23
Djingle eCRM2.0 Solutions Overview – version 3.2
Push of relevant contents (behavior-based targeting)
Video alerts, widget Behavior tracking, analysis
and user's profile auto-update
Push of more and more relevant contents
+ Smart spreading management regarding content’s instant popularity
Push of targeted video ads
Push of relevant contents (behavior-based targeting)
Video alerts, widget Behavior tracking, analysis
and user's profile auto-update
Push of more and more relevant contents
+ Smart spreading management regarding content’s instant popularity
Push of targeted video ads
The right content to the right user at the right time…
Value proposition #1: Targeted push and predictive delivery Push2One
BUSINESS CASE: Tiscali Player
•Views x14 in only 3 months
•Videos penetration:
73%
24
Djingle eCRM2.0 Solutions Overview – version 3.2
Value proposition #2: Fully control your budget Push2Peers
• Personal TV strategies involve:
• Huge and uncontrollable distribution costs
Bandwidth costs + server loads when users nb
• Limited infrastructures, no scalability
• Videos availability not guaranteed (peaks)
Success penalty
Djingle introduces Push2Peers, the Hyper-Distribution platform:
• Distribution costs killing (up to 90% savings)
• Illimited infrastructure, unlimited scalability
• Videos availability guaranteed (even in case of peaks)
• HD-enabled
Learn more about this technology in appendix
25
Djingle eCRM2.0 Solutions Overview – version 3.2
WITHOUT Djingle
Success penalty
WITH DjingleSuccess penalty & Hyper-Distribution (Push2Peers)
26
Djingle eCRM2.0 Solutions Overview – version 3.2
Back-Office tool screenshots
Secured Back-Office tool, with different access levels
Simple publishing process through the Back-Office interface or directly from your existing CMS
A very easy-to-use and efficient tool
27
Djingle eCRM2.0 Solutions Overview – version 3.2
Djingle is perfect to develop video community platforms:• User friendly• Enhanced functionalities• Linked to the widget, this creates an innovative modern-
looking fully branded environment
eCRM 2.0: Focus on Community features