Ecp wine
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Transcript of Ecp wine
CBI - Ministry of Foreign Affairs
CBI
Centre for the Promotion of Imports
from developing countries
Export Programme Bolivian Wine
Market entryEU
Export Coaching modules
07/04/2013 CBI - Ministry of Foreign Affairs2
Realisation of skills and experience of their marketing concerning both the regional and European markets
Realising a sufficient amount of relevant business contacts
Taking part in trade fairs, conferences, roadshows and/or B2B
Business Audit and action plan
ExportCapacityBuilding
Business Audit and action plan
ExportCapacityBuilding
Assessment SME on competence for European market entry by means of an export audit
Plan of action
Coaching SME to meet European market demands
Exploring European markets
Developing an export strategy
Market entryEU
Business Audit & Action plan
07/04/2013 CBI - Ministry of Foreign Affairs3
Results:
Tools:
Duration:
Completed export audit with an action plan based on which the company understands the steps to take to become a successful exporter. The export audit forms the starting point for the decision how the company will further participate in the ECP.
1. Pre-selection assessment (to determine suitability)
2. Company visit by EU sector expert
3. Company visit(s) by local expert
Max. 0.5 years
No participation fee
Result:
Tools:
Duration:
Export Capacity Building
07/04/2013 CBI - Ministry of Foreign Affairs4
Result:
Tools:
Duration:
Company is able to meet European market demands and has familiarised itself with the European market. Furthermore, an Export Marketing Plan has been developed. Monitoring takes place through the Export Audit.
1. Technical assistance (visits) by local expert
2. Technical assistance (visits) by EU sector expert
3. Distant coaching
4. Export Marketing Seminar (EXPRO) participation
5. Orientation visit to EU trade fair
1-2 years
Participation fee: € 250
Result:
Tools:
Duration:
Market Entry EU
07/04/2013 CBI - Ministry of Foreign Affairs5
Result:
Tools:
Duration:
Company has gained skills and experience in the marketing of its products towards EU/EFTA markets. Furthermore, it has established relevant contact in EU/EFTA markets.
1. Technical assistance by EU market expert
2. Trade Fair participation / conference participation (3x sponsored)
3. Roadshows
4. B2B activities
5. Assistance in follow-up of contacts (market consolidation)
3-4 years
Participation fee: €500
Result:
Tools:
Duration:
7-4-2013 CBI - Ministry of Foreign Affairs6
2013 Planning ECP:
• April: Final approval CBI Business Case
• May: CBI ECP Bolivian Wine open for application (Launch)
• June : Planning for Export Audits
• October: EXPRO Netherlands
7-4-2013 CBI - Ministry of Foreign Affairs7
Programme Set-up:
Export CoachingInstitutional
Development
BodegasWines
of Bolivia
7-4-2013 CBI - Ministry of Foreign Affairs8