ECOUTURE ECOUTUREMARCH 19 2015 - KARINA’S CLUB LOUNGE

The term “sustainability” gets tossed around as if it’s weight-less. What makes Ecouture a sustainable fashion show? Sustainability is more than an initiative, a practice and an adjective – it’s a movement with a goal of awakening peo-ple from an unconscious igno-rance to the relationship be-tween their daily choices and the world around them. In this society, it’s not a matter of trying to change the game; it’s a matter of trying to change the players because the game depends on the players. Spread-ing an idea through example is underrat-ed. Every person has power, every choice has power and every day has potential. The society we live in revolves around consumption – of energy, resources and materialistic

goods. Fashion often gets the criticism of promoting this by encouraging a never-ending necessary wardrobe update. Ecouture wants to change that reputation. Sustainabili-ty in fashion is not black and white – it is a gradient of dif-ferent aspects you can incor-porate into your purchases. Whether you strive to sup-

port local labels, look for envi-ronmentally friendly produc-tion methods, get creative with your old clothes or are a thrift-master, every conscious effort counts. Every purchase acts as a vote towards sus-tainability as well as a living, breathing promotion for it. Choose well, choose con-sciously, choose sustainability.

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Who are we?

ECOUTURE

INCIW

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Our first scene features It’s Not Cool It’s Weird, a Montréal start-up who believe that your values should not compromise your style. They believe in balance, In uniqueness, And in the next generation.

In moving forward with our fash-ionable and fast-paced lives, It’s Not Cool It’s Weird believes we can incorporate our old sense of style with the new, so as to waste less. Even if it’s not be a trend yet, the weird will always catch on. You can maintain your style AND help the earth.

We are so excited to welcome It’s Not Cool It’s Weird, and their fash-ion line of recycled, vintage cloth-ing.

FEAT. EFFUSION Effusion is a McGill-based a cappella group that draws inspiration from a wide range of genres including R&B, jazz, pop and soul. Next Sunday, March 22nd Effusion is holding their annual spring concert at Le National, featuring SHYRE. Please visit their Facebook page or speak with one of the members after their set to get more information.

#THROWBACKS

Miik

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Miik is a clothing line constituting sustainably-sourced luxury fabrics like rayon from bamboo, modal, sorona and tencel. 95% of the line is machine wash cold in water, lay flat to dry. The pieces are timeless and ageless, and the fabrics don’t fade, pill or lose their shape. Miik is a 100% Canadian company that dyes their own fabric and designs and tailors their clothing in the To-ronto area, minimizing their car-bon footprint. The brand also sup-ports local mills, dye houses and manufacturers.

Their dedication to using natural material is inspiring and some-thing we look forward to from more brands. The future ahead of us is as we make it. By using out-side of the box thinking and find-ing unique techniques we can give our old habits new life.

BRING LIFE

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Redminded X FoxyFEAT. VENUSWhen planning this show, there

were strong considerations to-ward straying away from the stig-matization accompanying sustain-able fashion. Dressing and living in an environmentally friendly way does not mean wearing only hemp and becoming vegan. Breaking Barriers is about making sustainable living a reality with-out sacrificing trends or price. Our featured designer Redminded is a company founded in 2012 that makes unique homemade bowties celebrating the renewal of mascu-linity. Their products can be found online or on their Facebook. Foxy jewellery is a company founded by two Western University students supporting locally made goods and women embracing their fun and bright side at a great price. They also have a new recycling program in place in which you will receive 15% off for returning used jewellery to reduce waste and their effects on the environment.

VENUS is a four-piece nu-disco outfit from Mon-treal, Canada. The group draws from disco, new wave, and jangle pop to create a sound that is contemporary yet nostalgic. Washed out guitars and bright synths are complemented by non-chalant, airy female vocals, drum machine rhythms, and disco bass grooves. The band’s members met at Mc-Gill University where they are undergraduates.

BREAKING DOWN BARRIERS

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Blank & VoyouFollowing a theme of sustainability and local practices, Blank and Voyou utilizes sustainable materials and pro-duces everything in Canada. These comfortable and casual clothes are for the ethically aware consumer. Blank and Voyou provide beautiful everyday options for the eco-conscious fashion-ista. It’s not about following some pre-conceived idea of fashion, but making fashion accessible to all while having a minimal impact on the environment.

The ECOuture show supports the grand idea of living better not just on special days, but everyday of year, and this shouldn’t be difficult. Living in accordance with the enviornment doesn’t need to be dificult, it can be easy, and doesn’t mean you have to sacrifice.

it can be easy and

doesn’t mean you

have to sacrifice

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Montreal. What does this city mean to you? This vibrant city is glistening with interconnected communities, however small they may be, that play an important role. As communities, we seek different goals. It is howev-er the moment that we unify when all the goals are met. In fact, there are plenty of individuals around us that inspire us in our community. Our designer for this scene, Heart City Apparel, is an inspiration. Right from the heart of Montreal, Heart City Apparel provide opportunities for the artist and also for the home of the artist.

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Heart City

Apparel

FEAT. 2K SQUAD

2KSQUAD is a collective of young pas-sionate performers (dancers, singers, musicians, etc.) who strive to take their talent to the next level. The per-forming crew puts on an annual show every year and shows up as guest-per-formers in various local shows, in which it strives to fully entertain the audience. Mother earth’s wellbeing is essential to the group, so when ECOUture reached out concerning their amazing project, they jumped in

without hesitation. We only have one planet and nature is a crucial source of inspiration in art and the crew real-izes this as a fact. With their passions and hard work, the talented members all hope to be able to demonstrate the best sides of 2KSQUAD, as well as giving a fun stage performance to all of you! More awareness needs to be brought to the environment. Let us not wait for it to be too late before getting involved!

OUR MONTREAL

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FEAT. SHYRE

The designers of LUS-TRE have always been environmentally mind-ful of the way we produce our clothes. Today, we are show-casing some of the fin-est pieces from their spring collection. Not only is LUSTRE’s clean design optimal for springtime city-wear, but the gracefulness also invokes a kind of soft tranquility – in-spiring the beauty of nature in the city.

For the upcoming Spring season, LUSTRE aims to demonstrate that nature-inspired

fashion goes beyond floral-printed pants and pastel colour pal-ettes. If we must bor-row symbols of nature in our designs, it is in-tegral to examine the impact of our fashion choices on the very en-vironment that birthed our craft.

LustreCITY IN THE WOODS

SHYRE is a creative collabo-ration launched by Montre-al-native vocalist/ pianist Sar-ah Rossy in November 2013. SHYRE mixes instrumental textures with ethereal ambi-ance all while taking the lis-tener on a journey through passages of prose in a unique aesthetic. Lush strings and angelic harmonies combine in a soundscape often de-

scribed as ethereal and inno-cent in a marriage of orches-tra and pop. The group began as an ex-perimental online-based project in which musicians of all kinds, from violin to harp, came together to produce something cinematic and fantastic. Their debut per-formance as a collective oc-curred at Montreal’s inaugu-

ral Festival de la voix concert in March 2014. Since then, from performances on Glob-al TV, to features on CBC, CIBL, and more, the group has continued to gain popu-larity in the greater Montreal region. Their first single “Let Go” earned them a spot in CBC Searchlight’s Top 10 in the region of Montreal.

inspiring the beauty of nature in the city.

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OUR CHARITY 8

ACTION COMMUNITERRE

GreenWeek is a week of student-run workshops, events and activities that are both entertaining and informative, but mainly geared towards promoting a culture of sustainability. This year, GreenWeek will take place during the week of March 16th – 20st, 2015

This year, all GreenWeek proceeds will be going to Action Communiterre, a Montreal charity with a focus on food security. Action Communiterre aims to provide a variety of communities with a stable source of food through sustainable urban agriculture and var-ious community workshops

GREEN WEEK &

OUR MODELS 9

ANDREW DIXONAI-VI NGUYENBERYL MENGCAI CHENGCELINA HANCELINE THOMASCHLOE LAUCINDY TATCLARIE HODEANNA DUXBURYFANTA KAMARAFIONA LIANGJEREMY DE VUYSTJOLINE JANGJONG YUN WON JULIE HALOTEL

MARIA BENCHEIKHMAY WHITEMEGAN GUMENG MIAO WUNINA LIURYAN PECORESAMARA ST.LOUISSARAH ROSSYSARINA GUPTASEAN TAYLORSOPHIE VAN BASTELAERTANBIN RAFEETIFFANY LETYLER RAYCRAFTYAQEEN JOMMAZHI YUN MIAO

SPONSORS 10

SPONSORS 11