1. General Facts about business in Germany

• Economy

• Development

• Sectors & Structures

2. Cultural differences in Business Culture

• In General

• How do Germans consider Danes?

• Top 3 recipe for success and failure

3. Find your Market Entry – Bundesland, Factors

• Business Landscape

• Factors

4. Entry Mode

• Which door would you open?

5. Consequences of Market strategy

• Statistics on Danish Companies entering the German market

6. Preparations

M u n i c h – F r a n k f u r t – A a r h u s w w w . d e v e l o p i n e u r o p e . c o mi n f o @ d e v e l o p i n e u r o p e . c o m / + 4 5 5 3 8 6 1 9 7 5

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