Economic Development project in Southern · • Economic Development project in Southern West...
Transcript of Economic Development project in Southern · • Economic Development project in Southern West...
• Economic Development project in Southern
West Virginia utilizing tourism to promote
entrepreneurship and job creation
• A Unique Public Private Project Managing
Over 500,000 Acres of Private Land for
public use and recreation
• A 600 plus Mile Trail System open to ATVs,
Side by Sides, ORVs and Dirt Bikes
• Averaging development of over 50 new
miles of new trails every two years
• Currently managing seven trail systems in
the five southern counties of Logan, Mingo,
McDowell, Mercer and Wyoming
Primary Goals
• To Diversify the Economy of Southern
West Virginia
• To provide a positive economic impact
within our nine county project area
• To create a culture of Entrepreneurship
based around new trail related businesses
• To provide a SAFE recreational experience
for each user of the Hatfield-McCoy Trails
• To open over 1,000 miles of world-class
interconnected trails throughout southern
West Virginia, creating the Disney World of
ATV riding in the United States.
Land Owner
Partnerships
Former United States
Senator Jay Rockefeller
calls the
Hatfield-McCoy Trails
the “One of the Hottest
projects in Southern
West Virginia.”
• 92 License agreements
with Natural Resource
Companies and Private
Land Owners
• Over 500,000 acres
under agreement
• 100% of land is
privately owned
• The Public Corporation
assumes the liability
• The Private Owners
retain the ability to
develop the Natural
Resources
Safety
• “Doubling” is Prohibited
Unless Approved by the
Manufacturer
• Protective Eyewear is
Required
• Riders Must Wear Over
the Ankle Footwear
• Recommends Group
Riding and Communication
Devices Such as Cell Phone
or Two-Way Radios
Hatfield-McCoy Trails Strictly Enforces All
Manufacturer’s Safety Guidelines, Such As:
• D.O.T./Snell Approved Helmet is Required
Hatfield-McCoy and the West
Virginia Division of Natural
Resources WVDNR set the
Standard in Safety & Law
Enforcement on the Trails
Natural Resource Police
Officers, whom are graduates
of the West Virginia State
Police Academy, patrol each
trail system and enforce all
safety and game laws.
Extreme Trails…
Extreme Growth
• User Permit Types • WV Resident- $26.50 w/tax• Non-Resident- $50.00 w/tax
West Virginia Resident permits are less due to the investment by the State
• Permit Sales Snapshot
2015 PermitsResident Permits Sold
5,812
Non Resident Permits Sold31,119
Total Permits Sold 201536,931
Permit Revenues
Fiscal Year 01 - $151,924Fiscal Year 03 - $390,908Fiscal Year 05 - $749,038Fiscal Year 07 - $924,235 Fiscal Year 09 - $1,070,595Fiscal Year 11 - $1,095,003Fiscal Year 13 - $1,371,274Fiscal Year 15 - $1,454,632
The Hatfield-McCoy Trails
are the catalyst for new
private sector economic
development. The Authority
is continuing its diverse
marketing campaign as well
as seeking sources of new
revenue to gain self-
sufficiency.
Trail User
Statistics
• Number of people in your group?
• Two 18.46%
• Three 11.13%
• Four 16.06%
• Five 9.86%
• Six or More 44.49%
• Where did you stay?
• Cabin/Lodges 47.31%
• Hotel/Motel 25.29%
• Campground 16.41%
• Other 10.99%
*Information collected from the Hatfield-McCoy Survey Card
*Information collected from the Hatfield-McCoy Survey Card
Change in Type of
Vehicle On Trails
2001
2011
Days Spent at
Hatfield-McCoy Trail
•One Day 7.73%
•Two Days 16.43%
•Three Days 35.22%
•Four Days or more 40.62%
* Information collected from the Hatfield-McCoy Survey Card
** Source “Soaring to New Heights, WV Division of Tourism
Three-Year Plan.”
Amount Visitors
Spend Per Trip
*Information collected from the Hatfield-McCoy Survey Card
$0-$150 15.74%
$151-$250 24.07%
$251-$500 35.05%
$500 or more 25.14%
*Information collected from the Hatfield-McCoy Survey Card
Participants Rate
the Experience
Best Ever Ridden 64.86%
Worth the Trip 28.82%
Average 1.64%
Fair 0.63%
Poor 0.13%
N/A 3.92%
*Information collected from the Hatfield-McCoy Survey Card
Riders Likelihood
to Return
Definitely Return 76.8%
Very Likely 18.8%
Somewhat Likely 2.8%
Not Likely At All 0.8%
Will Not Return 0.8%
*Information collected from the Hatfield-McCoy Survey Card
Miles Traveled To
Trails Heaven-One Way-
Sponsorships
Through The
Years
• Kawasaki
• Polaris
• Toyota
• Can-Am
• Warn Winch
• Goodyear Tires
• Suzuki
• Tucker Rocky
• Gander Mountain
• DiamondBack
Truck Covers
• Rider Insurance
National Media
Coverage
• All Terrain Vehicle
Magazine
• American Motorcyclist
Magazine
• ATV Connection.com
• ATVA Magazine
• ATV Industry Magazine
• ATV Illustrated Magazine
• ATV Magazine
• ATV Magazine TV
• ATV Rider Magazine
• ATV Rider Magazine.com
• ATV TV
• ATV Sport Magazine
• ATV Sport TV
• Dealer News Magazine
• Cycle News Magazine
• Dirt Bike Magazine
• Dirt Rider Magazine
• Dirt Wheels Magazine
• Fisher’s ATV World-TV
• Honda Red Rider
Magazine
• Off-Road.com
• Outside Magazine
• National Public Radio
• NOHVCC News
• Wall Street Journal
• REV Magazine
• Two Wheel Tuesday-TV
Economic
Statistics
2014 Marshall University Center for
Business and Economic Research Impact
Study Conclusions
Economic
Diversification
OHV Rentals & Guided Tours
Campgrounds Cabins
Hotels Rental Homes
Restaurants Convenience Stores
Several new Lodging Businesses have
opened in support of the Trails adding
hundreds of new beds to the project
area and diversifying the Economy
Municipality
Connectors
have given
10 Towns
direct trail
access
History of the Trails
Public Sector
Development
• 1991 First presentation
done in Williamson by Leff
Moore to land owners.
• 1993 Group of five
developers formed to work
on project.
• 1994 Hatfield McCoy
Coalition formed with 7
county development
agencies.
• US Army Corp of
Engineers uses $400,000
to study trails feasibility.
• 1996 Authority created by
West Virginia Legislature.
• 2000 West Virginia
Legislature funds trails with
1.5 million to open.
• 2001 Authority opens first
trails in Mingo and Logan.
Private Sector
Participation
• 1991 Land companies
introduced to project.
• 1996 First land company
employees appointed to
trail board.
• 1998 Buck Harless meets
with Pocahontas Land CEO
to promote project and
convinces them to sign on.
• 1999 Pocahontas becomes
first company to sign a
license agreement.
• 2000 Five companies sign
license agreements
allowing first trails to open.
• 2001 First trails open on
land companies property.
• 2016 Over 90 Land, Coal,
Timber and Gas
Companies have signed.
Public Private Project designed
to create a Tourist Economy and
Promote Entrepreneurship in
Southern West Virginia
“West Virginia is home to a
number of authentic
experiences that showcase the
true Mountaineer spirit our state
is known for. Whether riding our
amazing Hatfield and McCoy
trails or fly fishing in one of our
natural trout streams, the
Mountain State is the perfect
backdrop for real outdoor
adventure. Our state’s one-of-a-
kind experiences offer
something for everyone in the
Mountain State to explore,
experience, and remember now
and for years to come.”
Earl Ray Tomblin
Governor
State of West Virginia
Thank You For
Your Time
TrailsHeaven.com