• Economic Development project in Southern

West Virginia utilizing tourism to promote

entrepreneurship and job creation

• A Unique Public Private Project Managing

Over 500,000 Acres of Private Land for

public use and recreation

• A 600 plus Mile Trail System open to ATVs,

Side by Sides, ORVs and Dirt Bikes

• Averaging development of over 50 new

miles of new trails every two years

• Currently managing seven trail systems in

the five southern counties of Logan, Mingo,

McDowell, Mercer and Wyoming

Primary Goals

• To Diversify the Economy of Southern

West Virginia

• To provide a positive economic impact

within our nine county project area

• To create a culture of Entrepreneurship

based around new trail related businesses

• To provide a SAFE recreational experience

for each user of the Hatfield-McCoy Trails

• To open over 1,000 miles of world-class

interconnected trails throughout southern

West Virginia, creating the Disney World of

ATV riding in the United States.

Land Owner

Partnerships

Former United States

Senator Jay Rockefeller

calls the

Hatfield-McCoy Trails

the “One of the Hottest

projects in Southern

West Virginia.”

• 92 License agreements

with Natural Resource

Companies and Private

Land Owners

• Over 500,000 acres

under agreement

• 100% of land is

privately owned

• The Public Corporation

assumes the liability

• The Private Owners

retain the ability to

develop the Natural

Resources

Safety

• “Doubling” is Prohibited

Unless Approved by the

Manufacturer

• Protective Eyewear is

Required

• Riders Must Wear Over

the Ankle Footwear

• Recommends Group

Riding and Communication

Devices Such as Cell Phone

or Two-Way Radios

Hatfield-McCoy Trails Strictly Enforces All

Manufacturer’s Safety Guidelines, Such As:

• D.O.T./Snell Approved Helmet is Required

Hatfield-McCoy and the West

Virginia Division of Natural

Resources WVDNR set the

Standard in Safety & Law

Enforcement on the Trails

Natural Resource Police

Officers, whom are graduates

of the West Virginia State

Police Academy, patrol each

trail system and enforce all

safety and game laws.

Extreme Trails…

Extreme Growth

• User Permit Types • WV Resident- $26.50 w/tax• Non-Resident- $50.00 w/tax

West Virginia Resident permits are less due to the investment by the State

• Permit Sales Snapshot

2015 PermitsResident Permits Sold

5,812

Non Resident Permits Sold31,119

Total Permits Sold 201536,931

Permit Revenues

Fiscal Year 01 - $151,924Fiscal Year 03 - $390,908Fiscal Year 05 - $749,038Fiscal Year 07 - $924,235 Fiscal Year 09 - $1,070,595Fiscal Year 11 - $1,095,003Fiscal Year 13 - $1,371,274Fiscal Year 15 - $1,454,632

The Hatfield-McCoy Trails

are the catalyst for new

private sector economic

development. The Authority

is continuing its diverse

marketing campaign as well

as seeking sources of new

revenue to gain self-

sufficiency.

Trail User

Statistics

• Number of people in your group?

• Two 18.46%

• Three 11.13%

• Four 16.06%

• Five 9.86%

• Six or More 44.49%

• Where did you stay?

• Cabin/Lodges 47.31%

• Hotel/Motel 25.29%

• Campground 16.41%

• Other 10.99%

*Information collected from the Hatfield-McCoy Survey Card

*Information collected from the Hatfield-McCoy Survey Card

Change in Type of

Vehicle On Trails

2001

2011

Days Spent at

Hatfield-McCoy Trail

•One Day 7.73%

•Two Days 16.43%

•Three Days 35.22%

•Four Days or more 40.62%

* Information collected from the Hatfield-McCoy Survey Card

** Source “Soaring to New Heights, WV Division of Tourism

Three-Year Plan.”

Amount Visitors

Spend Per Trip

*Information collected from the Hatfield-McCoy Survey Card

$0-$150 15.74%

$151-$250 24.07%

$251-$500 35.05%

$500 or more 25.14%

*Information collected from the Hatfield-McCoy Survey Card

Participants Rate

the Experience

Best Ever Ridden 64.86%

Worth the Trip 28.82%

Average 1.64%

Fair 0.63%

Poor 0.13%

N/A 3.92%

*Information collected from the Hatfield-McCoy Survey Card

Riders Likelihood

to Return

Definitely Return 76.8%

Very Likely 18.8%

Somewhat Likely 2.8%

Not Likely At All 0.8%

Will Not Return 0.8%

*Information collected from the Hatfield-McCoy Survey Card

Miles Traveled To

Trails Heaven-One Way-

Sponsorships

Through The

Years

• Kawasaki

• Polaris

• Toyota

• Can-Am

• Warn Winch

• Goodyear Tires

• Suzuki

• Tucker Rocky

• Gander Mountain

• DiamondBack

Truck Covers

• Rider Insurance

National Media

Coverage

• All Terrain Vehicle

Magazine

• American Motorcyclist

Magazine

• ATV Connection.com

• ATVA Magazine

• ATV Industry Magazine

• ATV Illustrated Magazine

• ATV Magazine

• ATV Magazine TV

• ATV Rider Magazine

• ATV Rider Magazine.com

• ATV TV

• ATV Sport Magazine

• ATV Sport TV

• Dealer News Magazine

• Cycle News Magazine

• Dirt Bike Magazine

• Dirt Rider Magazine

• Dirt Wheels Magazine

• Fisher’s ATV World-TV

• Honda Red Rider

Magazine

• Off-Road.com

• Outside Magazine

• National Public Radio

• NOHVCC News

• Wall Street Journal

• REV Magazine

• Two Wheel Tuesday-TV

Economic

Statistics

2014 Marshall University Center for

Business and Economic Research Impact

Study Conclusions

Economic

Diversification

OHV Rentals & Guided Tours

Campgrounds Cabins

Hotels Rental Homes

Restaurants Convenience Stores

Several new Lodging Businesses have

opened in support of the Trails adding

hundreds of new beds to the project

area and diversifying the Economy

Municipality

Connectors

have given

10 Towns

direct trail

access

History of the Trails

Public Sector

Development

• 1991 First presentation

done in Williamson by Leff

Moore to land owners.

• 1993 Group of five

developers formed to work

on project.

• 1994 Hatfield McCoy

Coalition formed with 7

county development

agencies.

• US Army Corp of

Engineers uses $400,000

to study trails feasibility.

• 1996 Authority created by

West Virginia Legislature.

• 2000 West Virginia

Legislature funds trails with

1.5 million to open.

• 2001 Authority opens first

trails in Mingo and Logan.

Private Sector

Participation

• 1991 Land companies

introduced to project.

• 1996 First land company

employees appointed to

trail board.

• 1998 Buck Harless meets

with Pocahontas Land CEO

to promote project and

convinces them to sign on.

• 1999 Pocahontas becomes

first company to sign a

license agreement.

• 2000 Five companies sign

license agreements

allowing first trails to open.

• 2001 First trails open on

land companies property.

• 2016 Over 90 Land, Coal,

Timber and Gas

Companies have signed.

Public Private Project designed

to create a Tourist Economy and

Promote Entrepreneurship in

Southern West Virginia

“West Virginia is home to a

number of authentic

experiences that showcase the

true Mountaineer spirit our state

is known for. Whether riding our

amazing Hatfield and McCoy

trails or fly fishing in one of our

natural trout streams, the

Mountain State is the perfect

backdrop for real outdoor

adventure. Our state’s one-of-a-

kind experiences offer

something for everyone in the

Mountain State to explore,

experience, and remember now

and for years to come.”

Earl Ray Tomblin

Governor

State of West Virginia

Thank You For

Your Time

TrailsHeaven.com