High impact solutions for world-leading brandsClients work with Salmon because we change the game, delivering a step-change in performance through ecommerce solutions.

We work closely with retail, distribution, manufacturing and D2C organisations, applying innovative digital technologies and insight to support multichannel platforms that drive $ 5 billion in annual revenue. This brochure presents a selection of these engagements.

ECOMMERCE PROJECTS BY SALMON

ARGOS.CO.UK

The UK’s largest general merchandise retailer and second

most visited retail site.

Challenge: Make Argos’ 12,000-product catalogue as

visible and accessible as possible from the home page.

Solution: A cutting-edge website programme to help drive

Argos’ multichannel business.

Outcome: Helped increase multichannel sales

penetration by 26% of total sales in 10 years, with

internet sales accounting for 44% of sales (up from 2%

10 years earlier).

Audi is one of the UK’s leading premium automotive

brands and aims to become the overall number one

premium car brand.

Challenge: A new partnership, with Salmon taking on the role

of Audi UK’s strategic digital and web partner.

Solution: Collaboration with Audi to develop and

implement new digital strategies, with the focus on

website management; creating digital marketing

solutions across a variety of platforms including the hugely

successful audi.co.uk website.

Outcome: We are delivering Audi’s customers an

outstanding online experience via a website attracting

over one million unique visitors per month.

AUDI.CO.UK

DULUX.CO.UK

Dulux is a brand of ICI Paints, part of AkzoNobel, the

world’s largest coatings manufacturer.

Challenge: To reduce costs, improve performance and

facilitate deeper brand engagement with customers.

Solution: Salmon worked with ICI to architect a new

website framework that offered a far richer online

experience for visitors.

Outcome: ICI Paints are seeing a significant improvement

in performance and reliability. The new framework

provides more control over the websites, the ability to

differentiate ICI’s business and respond to customers’

demands, plus increased web page interactivity, speed,

functionality and usability.

DFS.CO.UK

DFS have been making furniture for 45 years and are

the nation’s sofa experts with over 100 stores in the UK.

Challenge: Support a multi-million pound investment in

digital transformation putting the customer at the heart of

the business.

Solution: Defining and delivery of a new multichannel

platform, launching new B2C and B2B websites:

optimising for tablet first, then desktop and mobile.

Outcome: Helped increase traffic by 65%, and grow online

unique visitors by 36%, supporting excellent trading results.

GAME.CO.UK

The UK’s leading high-street video games retailer with

more than 320 stores.

Challenge: Preparing GAME for exceptional peak trading

through website performance optimisation, enabling the

brand to win a bigger digital market share.

Solution: Salmon developed and enhanced GAME’s

multichannel offering using WebSphere Commerce’s

Extended Sites functionality. This provides customers with

a seamless, personalised experience whether on the web,

in-store or on mobile.

Outcome: Peak sales increased 213% due to improvements

to the website, mobile site and a new app - with a

significant increase recorded in checkout conversion.

Since 1964 Habitat has made outstanding design

accessible to all with its inventive and affordable products.

Challenge: To upgrade to a more flexible, sustainable

platform that supports multichannel growth and enables

an inspirational brand experience.

Solution: Salmon worked with Habitat to introduce a new

ecommerce platform, to allow the brand to evolve its

online customer experience. The new responsive site has

been built on Magento Enterprise Edition with a mobile

audience in mind.

Outcome: The new site has delivered a strong conversion

uplift and significantly increased revenues, with very

positive feedback from customers on their online experience.

HABITAT.CO.UK

HOTTER.COM

Hotter have been designing footwear for 57 years,

identifying a market niche for stylish shoes with comfort

built in.

Challenge: To support Hotter’s long-term ecommerce

strategy and online growth target of 20% over the next year.

Solution: Design and integration of a new ecommerce

platform with the flexibility to produce additional

transactional, promotional and community sites simply

and at low cost.

Outcome: The enhanced experience means visitors are

spending 60% more time on the site compared to the

previous year. Visitor figures, search rankings and sales

are also significantly up.

HALFORDS.COM

The UK’s largest retailer of car maintenance, cycling and

touring products with over 460 retail stores.

Challenge: Enhance the online customer experience and

create a digital platform to drive growth online and to its

retail stores.

Solution: Salmon implemented new redesigns across

halfords.com and .ie plus mobile and tablet optimised

sites. We launched a major product range extension

programme and overhaul of the website structure and the

re-platform of the Autocentre online business.

Outcome: Via an enhanced experience, more customers

are using the site as part of their purchase journey, with a

15% uplift in customer conversion and a significant rise in

the satisfaction score for click-and-collect.

LLOYDSPHARMACY.COM

A leading UK community pharmacy and healthcare

provider with over 1,650 pharmacies.

Challenge: To develop a strategy to achieve aggressive

online and multichannel objectives over 5 years.

Solution: Strategic and tactical recommendations as part

of a roadmap focussed on increased sales, improved

operational efficiency and an enhanced customer experience.

Outcome: The comprehensive roadmap helped

LloydsPharmacy to deliver its multichannel strategy and meet

its growth targets to increase sales year-on-year by 50%.

Premier Farnell is a distributor of technology products and

solutions for electronic system design, maintenance and repair.

Challenge: A new global web platform serving Europe,

the Americas and Asia Pacific.

Solution: A 2-year development and rollout programme with

collaboration on design and customer experience, analysis,

end-to-end architecture including front-end, middle-tier and

back-end integration.

Outcome: Facilitated seamless global operations with

a B2B ecommerce re-platform, with Salmon adding

“huge value throughout the programme, working well to

overcome significant challenges and deliver a fantastic

end result”.

PREMIERFARNELL.COM

SELFRIDGES.COM

Selfridges is the only store to be named the Best

Department Store in the World three times. It’s a shopping

experience that continues to amaze customers.

Challenge: To help Selfridges in its five-year plan to

“future-proof” its multichannel offering.

Solution: A major website overhaul including a myriad of

new options such as quick views, wish-list functionalities

and a new search service as well as cleaner design

across the site, international delivery and click & collect

integration.

Outcome: Salmon is helping Selfridges attract 1 million

online visits a week and double its sales year-on-year

through selfridges.com.

SAINSBURYS.CO.UK

Sainsbury’s is the UK’s 2nd largest supermarket chain and

operates over 1,200 stores.

Challenge: An online grocery commerce re-platform with

the capacity to double annual sales.

Solution: Salmon implemented a new platform (migrating

8m accounts and 12m orders) that provides customers

with a truly connected experience, with data shared

across channels whether from in-store, online or mobile.

Outcome: A faster and more efficient shopping experience

for customers, with exciting developments on the horizon.

For Sainsbury’s it offers the capacity to double its £1bn

annual sales online. Measured by annual sales, it’s the

world’s largest online grocery commerce re-platform.

Salmon Asia Pacific (Pty Ltd)Level 1299 Elizabeth St Sydney NSW Australia 2000

Tel: +61 (0) 2 8251 0044Email: info@salmonap.com.au

Salmon Ltd64 Clarendon Road WatfordHerts WD17 1DAUnited Kingdom

Tel: +44 (0) 1923 320 000Email: info@salmon.com

Salmon North America The Chocolate Factory 636 11th AvenueNew YorkNY 10036-2010United States

Tel: +1 (646) 577 6533Email: info@salmon.com

Salmon China Ltd Tower A-2808 Topland Building Sanyuanqiao Chaoyang DistrictBeijing City 100028 China

Tel: +86 (0) 10 5822 0698Email: info@salmon.com

ABOUT SALMONSalmon is a global digital commerce consultancy – the largest in WPP’s network of companies. We define and deliver market-changing solutions and customer journeys for the world’s leading brands.

Established in 1989, with operations in London, New York, Sydney and Beijing, Salmon clients include AkzoNobel, Argos, Audi UK, DFS, Halfords, Premier Farnell, Sainsbury’s and Selfridges.

For more information,email: info@salmon.comor visit: www.salmon.com

©2016 Salmon Ltd. All rights reserved. All company and product names, brands and symbols mentioned herein are brand names and/or registered trademarks of their respective owners.