eCommerce Opportunity

3%of SMEs have an

eCommerce existence

17%of large firms have

an eCommerce existence

DirectNo distributors or

middle men between the brand and it’s customers

eCommerce Ecosystem

eCommerceStore

Technology

Marketing

Payment

DeliveryAnalytics

Domains & Hosting

Talent

1

2

3

4

7

5

6

Conversion Funnel

Reach

Engage

Visit Website

Visit Shopping Area

Place Item in CartComplet

e Purchas

e

Technology

Marketing

0% 10% 20% 30% 40% 50%

Facebook

Instagram

Twitter

Pinterest

G+

LinkedIn

Social Media Channels most used for Online Sales and Consumer

Engagement

Market Share

0%2%4%6%8%10%12%14%16%18%

Marketing Channels Providing the Best Conversions

Marketing Channels

64%

66%

Credit: PayFort Report 2015

Payment

• Cash on Delivery

• Credit/Debit Card

• PayFort

• Fawry

• Pay at Store

• CashU

• PayPal

• Bank Transfer

• Vodafone Cash0% 20% 40% 60% 80%

Credit/Debit Card

Cash

CashU

PayPal

Others

Payment Methods

Market Share

94%

Delivery Analytics

Why do we use analytics?

• Having access to statistical information from all areas of your

online marketing and sales activities gives you an advantage

over competitors.

• Understanding trends and which marketing channels are no

longer profitable allows you to maneuver as a business before

damage is done to your bottom line.

• Understanding shifts in consumer behavior gives you insights

into the demands of your market.

• On demand startups:

Bosta, VOO, Uber, Careem, PQ

• Couriers:

Aramex, Fedx, UPS, etc

Hosting & Domains

• Hosting in the region are not focused on eCommerce

• No strong support or understanding of how to manage and help launch ecommerce

platforms

• Domains consultation and explanation. A right domain could really help a business with

it’s SEO

Talent

1000sof Engineering

graduates a year

26%of Egyptian Youth wanted to startup

their own business versus 4% in the US

Thank You