School of Social Media: Pinterest
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How Pinteresting
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A top line overview of Pinterest, why it's interesting and how brands are using the platform.
Transcript of School of Social Media: Pinterest
How Pinteresting
Agenda
The Landscape
The Early Days
Why It’s Popular
Insights & Tools
Brands Nailing It
Pinterest’s current landscape
Audience Trending Topics Market Value
70m users
spent per sessions
check back daily
8.5%
29.5%
13.4% $5bn- Drives more referral traffic than Twitter, LinkedIn and Reddit combined
- Third largest source for referral traffic
Agenda
The Landscape
The Early Days
Why It’s Popular
Insights & Tools
Brands Nailing It
The early days
Aug, 2008 Jan, 2010 May, 2010 Mar, 2011 Aug, 2011
Founded Beta Invite-only App Top 50 sites
Agenda
The Landscape
The Early Days
Why It’s Popular
Insights & Tools
Brands Nailing It
Images and videos only
Fertile Ground for illuminating advocates;36% of users share a branded image (vs. 23% FB, 21% In & 20% Tw)
Designed around interests and projects
Making publishing easy
Active communities
Location-based pins
APIs for displaying popular content
Promoted Pins
Experimenting with GIFs
Agenda
The Landscape
The Early Days
Why It’s Popular
Insights & Tools
Brands Nailing It
Pinterest Web Analytics
Tailwind
Agenda
The Landscape
The Early Days
Why It’s Cool
Insights & Tools
Brands Nailing It
Food & Fitness
Inspiring fans with DIY projects and hacks
Serving attractive products and wedding ideas
Find the missing piece
Mood Boards
TV + Pinterest
