Ecommerce Expo - National Tyres & Autocare Case Study
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How customer reviews can increase sales and improve online reputation
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By Azzam Sheikh on behalf of Trustpilot. Presented at the Ecommerce Expo 2013 in Olympia, London on October 3rd 2013. Azzam is the Digital Manager for National Tyres and Autocare. Although he initially focused on Search Marketing, SEO alone in an evolving marketplace is not sufficient to drive customer retention. He quickly progressed to eCommerce design frameworks and conversion optimisation. As a digital innovator he has created plugins, modules and extensions for Joomla, Wordpress and the Android platform achieving 100,000s of downloads. He has delivered presentations at Wordpress user groups on the request of Mike Little, co-founder for Wordpress and has the likes of Seth Godin as an inspired marketer to seek advice on.
Transcript of Ecommerce Expo - National Tyres & Autocare Case Study
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How customer reviews can increase sales and improve online
reputation
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What do our customers think?
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PPC Bonus Tip +1 Annota1ons Clicks Impressions CTR Avg. posi1on
Basic 10,470 75,196 13.92% 2.1
None 7,370 99,312 7.42% 2.2
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PPC Bonus Tip
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Let's meet at stand for coffee or snacks and discuss further