Ecom

PEHCHANBrand Yourself.

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GROUP MEMBERS MEMUNA UMBER ZARMEENA GAUHAR SAMEEN SOHAIL SYED HASSAN

ZARMEENA GAUHAR

TYPES OF ONLINE PRSENCE

TYPES OF ONLINE PRESENCE

1. SOCIAL MEDIA

• Facebook: This page on Facebook has got 305+ likes and post reach was 162.• Twitter: We have total 11 tweets,35 people following and 5 followers on our

twitter page.3. LinkedIn4. Blog5. Official Website

OBJECTIVES1. To acquire a positive buzz online.2. Aim to use three main methods of earning revenues:• revenue from CPM display• affiliate revenue • direct selling3. Sharing Industry insights in terms of blogs.4. Webinars and Videos in local language5. Video Bio and LinkedIn6. Personal Branding

STRATEGIES • 4 Social Media Platforms• We’ll share engaging content on a regular basis• Original content and videos will be shared. We’ll encourage users to share

these videos by giving them incentives • We’ll be posting discount offers on special events such as during the Career

expo. • We’ll be doing permission email marketing by sending an email series to

the emails that we acquire• We want to focus more on organic reach as opposed to paid ad campaigns,

however if need arises we’ll also be running ads on Facebook, Twitter and LinkedIn.

Cont..• Our business model is based on B2B and B2C.• Our business model is based on online revenue model.• Increased awareness can be done through sharing of experience.

OUR TWITTER PAGE HAD THE FOLLOWING ACTIVITIES GOING ON: • Mother’s Day Campaign Launched on Twitter on 8,May,2016.• First Logo Of Pehchan was launched on our page on Twitter first.• Providing Job Opportunities to customers.

MARKETING MIX

PRODUCT Our product is everything that brands you from CV’s to cover letters to

LOGOS. All these can be delivered online In future customers might want brochures and pamphlets.

OPEN INNOVATION ONLINE VALUE

PROPOSITION.

PRICE

SIMPLE CV RS 250

CREATIVE PROFFESIONAL CV RS 350

COVER LETTER RS 200

LOGO MAKING Rs 2000

DISCOUNTS FREE CRITICIAL EVALUATION OF CV FREE CV UPON BRINGING 4 CUSTOMERS.

PLACE Our presence is online Our name is unique. We are on Facebook, linkedIn, Twitter and have our own website. Our distribution model is ''DISINTERMEDIATION''

PROMOTIONS We do online promotions. Do it through social media. Share good content in the form of pictures,blogs. In the future we will use Fb paid advertisement. Word of mouth for sizzle.

PEOPLE

OUR TEAM OUR AUDIENCE OUR STAFF

PHYSICAL EVIDENCE

Our website Not cluttered Includes customer feedback,

reviews etc. Easy navigation Good content

PROCESSES Internal and external processes to run a business. The process of placing an order. Our processes are lighter, faster and easy on resources.

PARTNERSHIP Have hired a well known graphic designer

PRACE FRAMEWORK PLAN REACH ACT CONVERT ENGAGE

SOCIAL MEDIA OPTIMIZATION

NEXT BIG STEP

C’S THAT WE WILL USE

Customers needs and wantsCost to CustomerConvenienceCommunication

Providing Privacy to Employees Motivation, Expectations, Fears and Phobias Online Information Processing Online Relationship and Loyalty

CUSTOMER REVIEW

SOCIAL MEDIA WE USE

Facebook

SOCIAL MEDIA WE USE

WordPress

Twitter

SOCIAL MEDIA KPI

STRATEGY IMPLEMENTATION ON SOCIAL MEDIA

Try to reach as many users as we canBoost the page

ANALYTICS: FACEBOOK INSIGHTSPresented by : Memuna Umber

Reach• Our Post reach is gradually increasing. We’ve achieved 300 reach for our

posts at present.

We can see that 61% of our audience is women and only 39% are men. Most of the people we’re reaching are between 18-24

Post Engagement and Advanced Segments

Women aged 18-24 are 46% of the people engagement that’s almost 50% of our audience. Men aged 18-24 are 25.3% of the people engaged. They’re almost 23% of the audience engaged.

Most of our engagement is coming from Pakistan from Rawalpindi. We need to target other major cities to increase our engagement.

Post Performance

Page Likes

Page Likes – By Device

Page Likes- Organic

Page Views and Traffic Sources

Page Views and Traffic Sources

We can also see which section got the most views. As we see on May 4th, we received 10 people on timeline,4 on home, and one on reviews.

Traffic Sources: Facebook and Linkedin

Traffic Sources: By device

Customer Reviews

Payment Receipts

THANKS!

ANY QUESTIONS?

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Ecom

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