Ecom Tonghop Chap 6
Transcript of Ecom Tonghop Chap 6
1All of the following are attributes of personalized marketing except:
Choose one answer.
a.suitable for highly complex products.
b.unique price.
c.targeting of individuals.
d.use of mass media.
Incorrect
Marks for this submission: 0/1.
Question2Which of the following is an example of an indirect reference group?
Choose one answer.
a.social class
b.family
c.religion
d.profession
Correct
Question3Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
Choose one answer.
a.ubiquity
b.richness
c.interactivity
d.universal standards
Incorrect
Marks for this submission: 0/1.
Question4Which of the following age groups has the highest percentage of Internet access?
Choose one answer.
a.18-29
b.30-49
c.50-64
d.65+
Correct
Question5On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.
Choose one answer.
a.27
b.67
c.77
d.87
Correct
Question6The richness made possible by e-commerce technologies does which of the following?
Choose one answer.
a.It reduces the cost of delivering marketing messages and receiving feedback from users.
b.It allows consumers to become co-producers of the goods and services being sold.
c.It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
d.It enables worldwide customer service and marketing communications.
Correct
All of the following are fixed price strategies except:
Choose one answer.
a.bundling.
b.versioning.
c.free pricing.
d.yield management.
Correct
Question8Which of the following is the top concern of Internet users about purchasing online?
Choose one answer.
a.inability to see and touch before buying
b.difficulty of returning products
c.shipping costs
d.inability to speak to sales assistant in person
Correct
Question10Walmart used which of the following market entry strategies?
Choose one answer.
a.first mover
b.strategic alliance
c.fast follower
d.brand extender
Correct
1Marks: 1
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
Choose one answer.
a.search engine marketing
b.flash marketing
c.yield management
d.bait-and-switch
Correct
Marks for this submission: 1/1.
Question2Marks: 1
All of the following statements are true except:
Choose one answer.
a.online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace.
b.relative dispersion of prices for online goods has decreased.
c.price dispersion is less for commodities than for differentiated products.
d.depending on the seller, there can be large differences in price sensitivity for the same products.
Incorrect
Marks for this submission: 0/1.
Question4Marks: 1
Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?
Choose one answer.
a.personalization/customization
b.information density
c.social technology
d.interactivity
Correct
Marks for this submission: 1/1.
Question5Marks: 1
For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.
Choose one answer.
a.50
b.500,000
c.5 million
d.50 million
Correct
Marks for this submission: 1/1.
Question6Marks: 1
Which of the following is not a true statement about brands?
Choose one answer.
a.Brands introduce market inefficiencies for consumers.
b.Brands reduce consumer risk and uncertainty in a crowded marketplace.
c.Brands create micro-monopolies.
d.Brands lower customer acquisition costs and increase customer retention.
Correct
Marks for this submission: 1/1.
Question7Marks: 1
Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except:
Choose one answer.
a.purchase price was low.
b.items were physically small.
c.margins were low.
d.selection was broad.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
The set of plans for differentiating a product and communicating the differences effectively to the marketplace is called:
Choose one answer.
a.brand strategy.
b.brand marketing.
c.branding.
d.brand equity.
Correct
Marks for this submission: 1/1.
Question10Marks: 1
A Web beacon is:
Choose one answer.
a.a cookie that carries a virus.
b.an executable cookie.
c.an automated applet for performing Web searches.
d.a tiny graphics file embedded in an e-mail or Web page.
Correct
Marks for this submission: 1/1.
All of the following are preconditions for development of a "wise" crowd except:
Choose one answer.
a.many decision makers.
b.participants have similar backgrounds.
c.independence among participants.
d.mechanism to aggregate opinions.
Incorrect
Marks for this submission: 0/1.
1Marks: 1
The incremental cost of building the next unit of a good is called the:
Choose one answer.
a.demand curve.
b.variable cost.
c.marginal cost.
d.fixed cost.
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Which of the following statements about the Internet's impact on marketing is not true?
Choose one answer.
a.The Internet has broadened the scope of marketing communications.
b.The Internet has decreased the impact of brands.
c.The Internet has increased the richness of marketing communications.
d.The Internet has expanded the information density of the marketplace.
Correct
Marks for this submission: 1/1.
Question5Marks: 1
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
Choose one answer.
a.search engine marketing
b.flash marketing
c.yield management
d.bait-and-switch
Correct
Marks for this submission: 1/1.
Question6Marks: 1
In discussing a product's feature set, the term actual product refers to:
Choose one answer.
a.the set of characteristics designed to deliver the product's core benefits.
b.the actual benefit the customer receives from the product.
c.both the core benefits and added benefits the customer receives from the product.
d.the set of physical attributes describing the product.
Correct
Marks for this submission: 1/1.
Question7Marks: 1
Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except:
Choose one answer.
a.purchase price was low.
b.items were physically small.
c.margins were low.
d.selection was broad.
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
Choose one answer.
a.bundling.
b.customization.
c.dynamic pricing.
d.versioning.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:
Choose one answer.
a.lifestyle group.
b.culture.
c.subculture.
d.psychological profile.
Incorrect
Marks for this submission: 0/1.
Question10Marks: 1
Which of the following activities is the one engaged in by the highest percentage of online users?
Choose one answer.
a.using e-mail
b.using a search engine
c.researching products and services
d.reading news
Correct
Marks for this submission: 1/11Marks: 1
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
Choose one answer.
MACROBUTTON HTMLDirect a.bundling.
MACROBUTTON HTMLDirect b.customization.
MACROBUTTON HTMLDirect c.dynamic pricing.
MACROBUTTON HTMLDirect d.versioning.
Correct
Marks for this submission: 1/1.
Question2Marks: 1
The Nike iD program is an example of which of the following marketing techniques?
Choose one answer.
MACROBUTTON HTMLDirect a.customer co-production
MACROBUTTON HTMLDirect b.transactive content
MACROBUTTON HTMLDirect c.price discrimination
MACROBUTTON HTMLDirect d.permission marketing
Correct
Marks for this submission: 1/1.
Question3Marks: 1
All of the following are preconditions for development of a "wise" crowd except:
Choose one answer.
MACROBUTTON HTMLDirect a.many decision makers.
MACROBUTTON HTMLDirect b.participants have similar backgrounds.
MACROBUTTON HTMLDirect c.independence among participants.
MACROBUTTON HTMLDirect d.mechanism to aggregate opinions.
Correct
Marks for this submission: 1/1.
Question 4:Marks: 1
In 2011, what was the approximate Internet penetration rate for households that had household income of over $75,000?
Choose one answer.
MACROBUTTON HTMLDirect a.35 percent
MACROBUTTON HTMLDirect b.55 percent
MACROBUTTON HTMLDirect c.75 percent
MACROBUTTON HTMLDirect d.95 percent
Correct
Marks for this submission: 1/1.
Question5Marks: 1
The idea that people classify themselves into "affinity groups" is central to which of the following data mining techniques?
Choose one answer.
MACROBUTTON HTMLDirect a.model-driven data mining
MACROBUTTON HTMLDirect b.behavioral profiling
MACROBUTTON HTMLDirect c.collaborative filtering
MACROBUTTON HTMLDirect d.rule-based data mining
Correct
Marks for this submission: 1/1.
Question6Marks: 1
A Web beacon is:
Choose one answer.
MACROBUTTON HTMLDirect a.a cookie that carries a virus.
MACROBUTTON HTMLDirect b.an executable cookie.
MACROBUTTON HTMLDirect c.an automated applet for performing Web searches.
MACROBUTTON HTMLDirect d.a tiny graphics file embedded in an e-mail or Web page.
Correct
Marks for this submission: 1/1.
Question7Marks: 1
Netflix entered the market with a(an) ________ strategy.
Choose one answer.
MACROBUTTON HTMLDirect a.brand extender
MACROBUTTON HTMLDirect b.fast follower
MACROBUTTON HTMLDirect c.first mover
MACROBUTTON HTMLDirect d.alliance
Incorrect
Marks for this submission: 0/1.
Question8Marks: 1
The richness made possible by e-commerce technologies does which of the following?
Choose one answer.
MACROBUTTON HTMLDirect a.It reduces the cost of delivering marketing messages and receiving feedback from users.
MACROBUTTON HTMLDirect b.It allows consumers to become co-producers of the goods and services being sold.
MACROBUTTON HTMLDirect c.It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
MACROBUTTON HTMLDirect d.It enables worldwide customer service and marketing communications.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
"Shoppers" constitute approximately ________ percent of the online Internet audience.
Choose one answer.
MACROBUTTON HTMLDirect a.38
MACROBUTTON HTMLDirect b.68
MACROBUTTON HTMLDirect c.88
MACROBUTTON HTMLDirect d.98
Correct
Marks for this submission: 1/1.
10Marks: 1
Which of the following examples illustrates the "Long Tail" phenomenon?
Choose one answer.
MACROBUTTON HTMLDirect a.Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.
MACROBUTTON HTMLDirect b.The number of blockbuster "winner take all" video titles is declining.
MACROBUTTON HTMLDirect c.Over 50 percent of Netflix's 100,000 titles are rented at least once a day by someone.
MACROBUTTON HTMLDirect d.The average blog has a readership of slightly more than 1.
Incorrect
Marks for this submission: 0/1.
1Marks: 1
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
Choose one answer.
MACROBUTTON HTMLDirect a.bundling.
MACROBUTTON HTMLDirect b.customization.
MACROBUTTON HTMLDirect c.dynamic pricing.
MACROBUTTON HTMLDirect d.versioning.
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Which of the following is not a feature that is driving social e-commerce growth?
Choose one answer.
MACROBUTTON HTMLDirect a.social sign-on
MACROBUTTON HTMLDirect b.network notification
MACROBUTTON HTMLDirect c.collaborative shopping
MACROBUTTON HTMLDirect d.intelligent agents
Correct
Marks for this submission: 1/1.
Question3Marks: 1
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
Choose one answer.
MACROBUTTON HTMLDirect a.search engine marketing
MACROBUTTON HTMLDirect b.flash marketing
MACROBUTTON HTMLDirect c.yield management
MACROBUTTON HTMLDirect d.bait-and-switch
Correct
Marks for this submission: 1/1.
Question4Marks: 1
4Marks: 1
In 2011, what was the approximate Internet penetration rate for households that had household income of over $75,000?
Choose one answer.
MACROBUTTON HTMLDirect a.35 percent
MACROBUTTON HTMLDirect b.55 percent
MACROBUTTON HTMLDirect c.75 percent
MACROBUTTON HTMLDirect d.95 percent
Correct
Marks for this submission: 1/1.
Question5Marks: 1
On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.
Choose one answer.
MACROBUTTON HTMLDirect a.27
MACROBUTTON HTMLDirect b.67
MACROBUTTON HTMLDirect c.77
MACROBUTTON HTMLDirect d.87
Correct
Marks for this submission: 1/1.
Question6Marks: 1
Netflix entered the market with a(an) ________ strategy.
Choose one answer.
MACROBUTTON HTMLDirect a.brand extender
MACROBUTTON HTMLDirect b.fast follower
MACROBUTTON HTMLDirect c.first mover
MACROBUTTON HTMLDirect d.alliance
Correct
Marks for this submission: 1/1.
7Marks: 1
Which of the following age groups has the highest percentage of Internet access?
Choose one answer.
MACROBUTTON HTMLDirect a.18-29
MACROBUTTON HTMLDirect b.30-49
MACROBUTTON HTMLDirect c.50-64
MACROBUTTON HTMLDirect d.65+
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Which of the following is not a Web 2.0 marketing technique?
Choose one answer.
MACROBUTTON HTMLDirect a.flash marketing
MACROBUTTON HTMLDirect b.viral marketing (p n l A nh())
MACROBUTTON HTMLDirect c.blog marketing
MACROBUTTON HTMLDirect d.social network marketing
Incorrect
Marks for this submission: 0/1.
Question9Marks: 1
Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?
Choose one answer.
MACROBUTTON HTMLDirect a.personalization/customization
MACROBUTTON HTMLDirect b.information density
MACROBUTTON HTMLDirect c.social technology
MACROBUTTON HTMLDirect d.interactivity
Correct
Marks for this submission: 1/1.
According to Interbrand's 2010 World's Most Valuable Brands survey, the most valuable brand in the world is:
Choose one answer.
MACROBUTTON HTMLDirect a.Microsoft.
MACROBUTTON HTMLDirect b.IBM.
MACROBUTTON HTMLDirect c.Google.
MACROBUTTON HTMLDirect d.Coca-Cola.
Correct
Marks for this submission: 1/1.
1Marks: 1
Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?
Choose one answer.
MACROBUTTON HTMLDirect a.personalization/customization
MACROBUTTON HTMLDirect b.information density
MACROBUTTON HTMLDirect c.social technology
MACROBUTTON HTMLDirect d.interactivity
Correct
Marks for this submission: 1/1.
Question2Marks: 1
The set of plans for differentiating a product and communicating the differences effectively to the marketplace is called:
Choose one answer.
MACROBUTTON HTMLDirect a.brand strategy.
MACROBUTTON HTMLDirect b.brand marketing.
MACROBUTTON HTMLDirect c.branding.
MACROBUTTON HTMLDirect d.brand equity.
Correct
Marks for this submission: 1/1.
Question3Marks: 1
A person's profession or occupation is part of their:
Choose one answer.
MACROBUTTON HTMLDirect a.indirect reference group.
MACROBUTTON HTMLDirect b.direct reference group.
MACROBUTTON HTMLDirect c.lifestyle group.
MACROBUTTON HTMLDirect d.subculture.
Correct
Marks for this submission: 1/1.
4Marks: 1
Which of the following is the top concern of Internet users about purchasing online?
Choose one answer.
MACROBUTTON HTMLDirect a.inability to see and touch before buying
MACROBUTTON HTMLDirect b.difficulty of returning products
MACROBUTTON HTMLDirect c.shipping costs
MACROBUTTON HTMLDirect d.inability to speak to sales assistant in person
Correct
Marks for this submission: 1/1.
Question5Marks: 1
All of the following are fixed price strategies except:
Choose one answer.
MACROBUTTON HTMLDirect a.bundling.
MACROBUTTON HTMLDirect b.versioning.
MACROBUTTON HTMLDirect c.free pricing.
MACROBUTTON HTMLDirect d.yield management.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
________ is an industry-standard database query and manipulation language.
Choose one answer.
MACROBUTTON HTMLDirect a.SQL
MACROBUTTON HTMLDirect b.PHP
MACROBUTTON HTMLDirect c.DBMS
MACROBUTTON HTMLDirect d.JSP
Correct
Marks for this submission: 1/1.
7Marks: 1
The idea that people classify themselves into "affinity groups" is central to which of the following data mining techniques?
Choose one answer.
MACROBUTTON HTMLDirect a.model-driven data mining
MACROBUTTON HTMLDirect b.behavioral profiling
MACROBUTTON HTMLDirect c.collaborative filtering
MACROBUTTON HTMLDirect d.rule-based data mining
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Netflix entered the market with a(an) ________ strategy.
Choose one answer.
MACROBUTTON HTMLDirect a.brand extender
MACROBUTTON HTMLDirect b.fast follower
MACROBUTTON HTMLDirect c.first mover
MACROBUTTON HTMLDirect d.alliance
Correct
Marks for this submission: 1/1.
Question9Marks: 1
On average, which of the following activities was most frequently engaged in by Internet users in 2011?
Choose one answer.
MACROBUTTON HTMLDirect a.checking the weather
MACROBUTTON HTMLDirect b.sending instant messages
MACROBUTTON HTMLDirect c.reading a blog
MACROBUTTON HTMLDirect d.watching a video on a video-sharing site
Incorrect
Marks for this submission: 0/1.
Which of the following is not a true statement about brands?
Choose one answer.
MACROBUTTON HTMLDirect a.Brands introduce market inefficiencies for consumers.
MACROBUTTON HTMLDirect b.Brands reduce consumer risk and uncertainty in a crowded marketplace.
MACROBUTTON HTMLDirect c.Brands create micro-monopolies.
MACROBUTTON HTMLDirect d.Brands lower customer acquisition costs and increase customer retention.
Correct
Marks for this submission: 1/1.
1Marks: 1
Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:
Choose one answer.
a.lifestyle group.
b.culture.
c.subculture.
d.psychological profile.
Correct
Marks for this submission: 1/1.
Question3Marks: 1
On average, which of the following activities was most frequently engaged in by Internet users in 2011?
Choose one answer.
a.checking the weather
b.sending instant messages
c.reading a blog
d.watching a video on a video-sharing site
Correct
Marks for this submission: 1/1.
Question5Marks: 1
A person's profession or occupation is part of their:
Choose one answer.
a.indirect reference group.
b.direct reference group.
c.lifestyle group.
d.subculture.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
Which of the following data cannot be gleaned from a Web site's transaction log?
Choose one answer.
a.the pages users visit most
b.the e-mail address of a visitor who is using a dial-up modem
c.the date and time of a user's visit
d.the operating system of the visitor's computer
Incorrect
Marks for this submission: 0/1.
Question7Marks: 1
Which of the following age groups had the lowest percentage of Internet access in 2011?
Choose one answer.
a.18-29
b.30-49
c.50-54
d.65+
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Which of the following activities is the one engaged in by the highest percentage of online users?
Choose one answer.
a.using e-mail
b.using a search engine
c.researching products and services
d.reading news
Incorrect
Marks for this submission: 0/1.
Question9Marks: 1
Which of the following is an example of an indirect reference group?
Choose one answer.
a.social class
b.family
c.religion
d.profession
Correct
Marks for this submission: 1/1.
Question10Marks: 1
Which of the following statements is not true about the broadband audience?
Choose one answer.
a.It is clearly different than the dial-up audience.
b.It is more educated and wealthier than the dial-up audience.
c.It is less intensely involved with the Internet.
d.It is more middle-aged than the dial-up audience.
1Marks: 1
On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.
Choose one answer.
a.27
b.67
c.77
d.87
Correct
Marks for this submission: 1/1.
Question2Marks: 1
The set of plans for differentiating a product and communicating the differences effectively to the marketplace is called:
Choose one answer.
a.brand strategy.
b.brand marketing.
c.branding.
d.brand equity.
Correct
Marks for this submission: 1/1.
Question3Marks: 1
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
Choose one answer.
a.search engines.
b.online catalogs.
c.social networks.
d.targeted banner ads.
Correct
Marks for this submission: 1/1.
Question4Marks: 1
The Nike iD program is an example of which of the following marketing techniques?
Choose one answer.
a.customer co-production
b.transactive content
c.price discrimination
d.permission marketing
Correct
Marks for this submission: 1/1.
Question5Marks: 1
Netflix entered the market with a(an) ________ strategy.
Choose one answer.
a.brand extender
b.fast follower
c.first mover
d.alliance
Correct
Marks for this submission: 1/1.
Question6Marks: 1
Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.?
Choose one answer.
a.psychographic
b.demographic
c.technical
d.contextual
Correct
Marks for this submission: 1/1.
Question7Marks: 1
All of the following are preconditions for development of a "wise" crowd except:
Choose one answer.
a.many decision makers.
b.participants have similar backgrounds.
c.independence among participants.
d.mechanism to aggregate opinions.
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except:
Choose one answer.
a.purchase price was low.
b.items were physically small.
c.margins were low.
d.selection was broad.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
Which of the following statements about the Internet's impact on marketing is not true?
Choose one answer.
a.The Internet has broadened the scope of marketing communications.
b.The Internet has decreased the impact of brands.
c.The Internet has increased the richness of marketing communications.
d.The Internet has expanded the information density of the marketplace.
Correct
Marks for this submission: 1/1.
Question10Marks: 1
A ________ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.
Choose one answer.
a.customer service chat system
b.CRM system
c.data warehouse
d.transactive content system
1Marks: 1
On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.
Choose one answer.
a.27
b.67
c.77
d.87
Correct
Marks for this submission: 1/1.
Question3Marks: 1
Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, etc.?
Choose one answer.
a.psychographic
b.demographic
c.technical
d.contextual
Correct
Marks for this submission: 1/1.
Question4Marks: 1
Which of the following age groups had the lowest percentage of Internet access in 2011?
Choose one answer.
a.18-29
b.30-49
c.50-54
d.65+
Correct
Marks for this submission: 1/1.
Question5Marks: 1
Which of the following examples illustrates the "Long Tail" phenomenon?
Choose one answer.
a.Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.
b.The number of blockbuster "winner take all" video titles is declining.
c.Over 50 percent of Netflix's 100,000 titles are rented at least once a day by someone.
d.The average blog has a readership of slightly more than 1.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
All of the following statements are true except:
Choose one answer.
a.online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace.
b.relative dispersion of prices for online goods has decreased.
c.price dispersion is less for commodities than for differentiated products.
d.depending on the seller, there can be large differences in price sensitivity for the same products.
Correct
Marks for this submission: 1/1.
Question7Marks: 1
A (an) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.
Choose one answer.
a.psychographic
b.opinion
c.psychological
d.lifestyle
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Which of the following statements about the Internet's impact on marketing is not true?
Choose one answer.
a.The Internet has broadened the scope of marketing communications.
b.The Internet has decreased the impact of brands.
c.The Internet has increased the richness of marketing communications.
d.The Internet has expanded the information density of the marketplace.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
Which of the following is not a true statement about brands?
Choose one answer.
a.Brands introduce market inefficiencies for consumers.
b.Brands reduce consumer risk and uncertainty in a crowded marketplace.
c.Brands create micro-monopolies.
d.Brands lower customer acquisition costs and increase customer retention.
Correct
Marks for this submission: 1/1.
Question10Marks: 1
Which of the following demographic groups had the greatest increase in Internet access between 2002 and 2011?
Choose one answer.
a.Black, non-Hispanic
b.Asians
c.White, non-Hispanic
d.Hispanic (English-speaking)
1Marks: 1
Walmart used which of the following market entry strategies?
Choose one answer.
a.first mover
b.strategic alliance
c.fast follower
d.brand extender
Correct
Marks for this submission: 1/1.
Question2Marks: 1
The incremental cost of building the next unit of a good is called the:
Choose one answer.
a.demand curve.
b.variable cost.
c.marginal cost.
d.fixed cost.
Incorrect
Marks for this submission: 0/1.
Question3Marks: 1
Which of the following is not a true statement about brands?
Choose one answer.
a.Brands introduce market inefficiencies for consumers.
b.Brands reduce consumer risk and uncertainty in a crowded marketplace.
c.Brands create micro-monopolies.
d.Brands lower customer acquisition costs and increase customer retention.
Correct
Marks for this submission: 1/1.
Question4Marks: 1
Which of the following is not a Web 2.0 marketing technique?
Choose one answer.
a.flash marketing
b.viral marketing
c.blog marketing
d.social network marketing
Correct
Marks for this submission: 1/1.
Question5Marks: 1
Which of the following statements about a free pricing strategy is false?
Choose one answer.
a.Free products and services can knock out potential and actual competitors.
b.The free pricing strategy was born in the early days of the Web.
c.It is difficult to convert free customers into paying customers.
d.Free products and services can help build market awareness.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:
Choose one answer.
a.lifestyle group.
b.culture.
c.subculture.
d.psychological profile.
Correct
Marks for this submission: 1/1.
Question7Marks: 1
The set of plans for differentiating a product and communicating the differences effectively to the marketplace is called:
Choose one answer.
a.brand strategy.
b.brand marketing.
c.branding.
d.brand equity.
Correct
Marks for this submission: 1/1.
Question8Marks: 1
All of the following are fixed price strategies except:
Choose one answer.
a.bundling.
b.versioning.
c.free pricing.
d.yield management.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?
Choose one answer.
a.technical
b.behavioral
c.contextual
d.psychographic
Correct
Marks for this submission: 1/1.
1Marks: 1
Which of the following statements about the Internet's impact on marketing is not true?
Choose one answer.
a.The Internet has broadened the scope of marketing communications.
b.The Internet has decreased the impact of brands.
c.The Internet has increased the richness of marketing communications.
d.The Internet has expanded the information density of the marketplace.
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
Choose one answer.
a.bundling.
b.customization.
c.dynamic pricing.
d.versioning.
Correct
Marks for this submission: 1/1.
Question3Marks: 1
In discussing a product's feature set, the term actual product refers to:
Choose one answer.
a.the set of characteristics designed to deliver the product's core benefits.
b.the actual benefit the customer receives from the product.
c.both the core benefits and added benefits the customer receives from the product.
d.the set of physical attributes describing the product.
Correct
Marks for this submission: 1/1.
Question4Marks: 1
Which of the following is not an example of a commodity?
Choose one answer.
a.oil
b.soap
c.corn
d.gold
Correct
Marks for this submission: 1/1.
Question5Marks: 1
Which of the following age groups has the highest percentage of Internet access?
Choose one answer.
a.18-29
b.30-49
c.50-64
d.65+
Correct
Marks for this submission: 1/1.
Question6Marks: 1
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
Choose one answer.
a.search engine marketing
b.flash marketing
c.yield management
d.bait-and-switch
Correct
Marks for this submission: 1/1.
Question7Marks: 1
A person's profession or occupation is part of their:
Choose one answer.
a.indirect reference group.
b.direct reference group.
c.lifestyle group.
d.subculture.
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Which of the following examples illustrates the "Long Tail" phenomenon?
Choose one answer.
a.Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.
b.The number of blockbuster "winner take all" video titles is declining.
c.Over 50 percent of Netflix's 100,000 titles are rented at least once a day by someone.
d.The average blog has a readership of slightly more than 1.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
A Web beacon is:
Choose one answer.
a.a cookie that carries a virus.
b.an executable cookie.
c.an automated applet for performing Web searches.
d.a tiny graphics file embedded in an e-mail or Web page.
Correct
Marks for this submission: 1/1.
Question10Marks: 1
The richness made possible by e-commerce technologies does which of the following?
Choose one answer.
a.It reduces the cost of delivering marketing messages and receiving feedback from users.
b.It allows consumers to become co-producers of the goods and services being sold.
c.It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
d.It enables worldwide customer service and marketing communications.
Correct
Marks for this submission: 1/1.
1Marks: 1
All of the following are attributes of personalized marketing except:
Choose one answer.
a.suitable for highly complex products.
b.unique price.
c.targeting of individuals.
d.use of mass media.
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Which of the following is the top concern of Internet users about purchasing online?
Choose one answer.
a.inability to see and touch before buying
b.difficulty of returning products
c.shipping costs
d.inability to speak to sales assistant in person
Correct
Marks for this submission: 1/1.
Question3Marks: 1
Which of the following statements about the Internet's impact on marketing is not true?
Choose one answer.
a.The Internet has broadened the scope of marketing communications.
b.The Internet has decreased the impact of brands.
c.The Internet has increased the richness of marketing communications.
d.The Internet has expanded the information density of the marketplace.
Correct
Marks for this submission: 1/1.
Question4Marks: 1
For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.
Choose one answer.
a.50
b.500,000
c.5 million
d.50 million
Incorrect
Marks for this submission: 0/1.
Question5Marks: 1
Which of the following statements is not true about the broadband audience?
Choose one answer.
a.It is clearly different than the dial-up audience.
b.It is more educated and wealthier than the dial-up audience.
c.It is less intensely involved with the Internet.
d.It is more middle-aged than the dial-up audience.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
Which of the following age groups has the highest percentage of Internet access?
Choose one answer.
a.18-29
b.30-49
c.50-64
d.65+
Correct
Marks for this submission: 1/1.
Question7Marks: 1
Which of the following is not a true statement about brands?
Choose one answer.
a.Brands introduce market inefficiencies for consumers.
b.Brands reduce consumer risk and uncertainty in a crowded marketplace.
c.Brands create micro-monopolies.
d.Brands lower customer acquisition costs and increase customer retention.
Correct
Marks for this submission: 1/1.
Question8Marks: 1
The set of plans for differentiating a product and communicating the differences effectively to the marketplace is called:
Choose one answer.
a.brand strategy.
b.brand marketing.
c.branding.
d.brand equity.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
All of the following statements about cookies are true except:
Choose one answer.
a.cookies can be used with Web bugs to create cross-site profiles of users.
b.the data typically stored in cookies includes a unique ID, e-mail address, path, and security setting.
c.cookies make shopping carts possible by allowing a site to keep track of a user's actions.
d.the location of a cookie on a user's computer depends on the browser being used.
Incorrect
Marks for this submission: 0/1.
Question10Marks: 1
Walmart used which of the following market entry strategies?
Choose one answer.
a.first mover
b.strategic alliance
c.fast follower
d.brand extender
1Marks: 1
A Web beacon is:
Choose one answer.
a.a cookie that carries a virus.
b.an executable cookie.
c.an automated applet for performing Web searches.
d.a tiny graphics file embedded in an e-mail or Web page.
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Netflix entered the market with a(an) ________ strategy.
Choose one answer.
a.brand extender
b.fast follower
c.first mover
d.alliance
Correct
Marks for this submission: 1/1.
Question3Marks: 1
"Shoppers" constitute approximately ________ percent of the online Internet audience.
Choose one answer.
a.38
b.68
c.88
d.98
Incorrect
Marks for this submission: 0/1.
Question4Marks: 1
Which of the following is not a true statement about brands?
Choose one answer.
a.Brands introduce market inefficiencies for consumers.
b.Brands reduce consumer risk and uncertainty in a crowded marketplace.
c.Brands create micro-monopolies.
d.Brands lower customer acquisition costs and increase customer retention.
Correct
Marks for this submission: 1/1.
Question5Marks: 1
All of the following are attributes of personalized marketing except:
Choose one answer.
a.suitable for highly complex products.
b.unique price.
c.targeting of individuals.
d.use of mass media.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
The marketing technique known as ________ involves merchants offering products or services for a very low price for a short period of time.
Choose one answer.
a.search engine marketing
b.flash marketing
c.yield management
d.bait-and-switch
Correct
Marks for this submission: 1/1.
Question7Marks: 1
Which of the following is not an example of a commodity?
Choose one answer.
a.oil
b.soap
c.corn
d.gold
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Which of the following age groups had the lowest percentage of Internet access in 2011?
Choose one answer.
a.18-29
b.30-49
c.50-54
d.65+
Correct
Marks for this submission: 1/1.
Question9Marks: 1
Walmart used which of the following market entry strategies?
Choose one answer.
a.first mover
b.strategic alliance
c.fast follower
d.brand extender
Correct
Marks for this submission: 1/1.
Question10Marks: 1
On average, which of the following activities was most frequently engaged in by Internet users in 2011?
Choose one answer.
a.checking the weather
b.sending instant messages
c.reading a blog
d.watching a video on a video-sharing site
1Marks: 1
Which of the following is the top concern of Internet users about purchasing online?
Choose one answer.
a.inability to see and touch before buying
b.difficulty of returning products
c.shipping costs
d.inability to speak to sales assistant in person
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Which of the following data cannot be gleaned from a Web site's transaction log?
Choose one answer.
a.the pages users visit most
b.the e-mail address of a visitor who is using a dial-up modem
c.the date and time of a user's visit
d.the operating system of the visitor's computer
Correct
Marks for this submission: 1/1.
Question3Marks: 1
On average, which of the following activities was most frequently engaged in by Internet users in 2011?
Choose one answer.
a.checking the weather
b.sending instant messages
c.reading a blog
d.watching a video on a video-sharing site
Correct
Marks for this submission: 1/1.
Question4Marks: 1
Which of the following types of online market segmentation and targeting involves using c?onsumers' explicitly expressed interest to segment and target?
Choose one answer.
a.psychographic
b.technical
c.search
d.contextual
Incorrect
Marks for this submission: 0/1.
Question5Marks: 1
All of the following statements are true except:
Choose one answer.
a.online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace.
b.relative dispersion of prices for online goods has decreased.
c.price dispersion is less for commodities than for differentiated products.
d.depending on the seller, there can be large differences in price sensitivity for the same products.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
All of the following are attributes of personalized marketing except:
Choose one answer.
a.suitable for highly complex products.
b.unique price.
c.targeting of individuals.
d.use of mass media.
Correct
Marks for this submission: 1/1.
Question7Marks: 1
Which of the following is not an example of a commodity?
Choose one answer.
a.oil
b.soap
c.corn
d.gold
Correct
Marks for this submission: 1/1.
Question8Marks: 1
On a typical day, approximately ________ percent of adult users in the United States logs on to the Internet.
Choose one answer.
a.27
b.67
c.77
d.87
Correct
Marks for this submission: 1/1.
Question9Marks: 1
All of the following statements about cookies are true except:
Choose one answer.
a.cookies can be used with Web bugs to create cross-site profiles of users.
b.the data typically stored in cookies includes a unique ID, e-mail address, path, and security setting.
c.cookies make shopping carts possible by allowing a site to keep track of a user's actions.
d.the location of a cookie on a user's computer depends on the browser being used.
Incorrect
Marks for this submission: 0/1.
Question10Marks: 1
Which of the following is not part of an augmented product's feature set?
Choose one answer.
a.installation
b.warranty
c.packaging
d.after-sale support
1Marks: 1
In 2011, what was the approximate Internet penetration rate for households that had household income of over $75,000?
Choose one answer.
a.35 percent
b.55 percent
c.75 percent
d.95 percent
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Which of the following statements about a free pricing strategy is false?
Choose one answer.
a.Free products and services can knock out potential and actual competitors.
b.The free pricing strategy was born in the early days of the Web.
c.It is difficult to convert free customers into paying customers.
d.Free products and services can help build market awareness.
Correct
Marks for this submission: 1/1.
Question3Marks: 1
According to Interbrand's 2010 World's Most Valuable Brands survey, the most valuable brand in the world is:
Choose one answer.
a.Microsoft.
b.IBM.
c.Google.
d.Coca-Cola.
Correct
Marks for this submission: 1/1.
Question4Marks: 1
All of the following statements about cookies are true except:
Choose one answer.
a.cookies can be used with Web bugs to create cross-site profiles of users.
b.the data typically stored in cookies includes a unique ID, e-mail address, path, and security setting.
c.cookies make shopping carts possible by allowing a site to keep track of a user's actions.
d.the location of a cookie on a user's computer depends on the browser being used.
Incorrect
Marks for this submission: 0/1.
Question5Marks: 1
Which of the following is not a Web 2.0 marketing technique?
Choose one answer.
a.flash marketing
b.viral marketing
c.blog marketing
d.social network marketing
Correct
Marks for this submission: 1/1.
Question6Marks: 1
In discussing a product's feature set, the term actual product refers to:
Choose one answer.
a.the set of characteristics designed to deliver the product's core benefits.
b.the actual benefit the customer receives from the product.
c.both the core benefits and added benefits the customer receives from the product.
d.the set of physical attributes describing the product.
Correct
Marks for this submission: 1/1.
Question7Marks: 1
A (an) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.
Choose one answer.
a.psychographic
b.opinion
c.psychological
d.lifestyle
Correct
Marks for this submission: 1/1.
Question8Marks: 1
A person's profession or occupation is part of their:
Choose one answer.
a.indirect reference group.
b.direct reference group.
c.lifestyle group.
d.subculture.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
Which of the following statements about the Internet's impact on marketing is not true?
Choose one answer.
a.The Internet has broadened the scope of marketing communications.
b.The Internet has decreased the impact of brands.
c.The Internet has increased the richness of marketing communications.
d.The Internet has expanded the information density of the marketplace.
Correct
Marks for this submission: 1/1.
Question10Marks: 1
Which of the following is not a feature that is driving social e-commerce growth?
Choose one answer.
a.social sign-on
b.network notification
c.collaborative shopping
d.intelligent agents
Correct
Marks for this submission: 1/1.
1Marks: 1
A person's profession or occupation is part of their:
Choose one answer.
a.indirect reference group.
b.direct reference group.
c.lifestyle group.
d.subculture.
Correct
Marks for this submission: 1/1.
Question2Marks: 1
All of the following statements are true except:
Choose one answer.
a.online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace.
b.relative dispersion of prices for online goods has decreased.
c.price dispersion is less for commodities than for differentiated products.
d.depending on the seller, there can be large differences in price sensitivity for the same products.
Correct
Marks for this submission: 1/1.
Question3Marks: 1
The Nike iD program is an example of which of the following marketing techniques?
Choose one answer.
a.customer co-production
b.transactive content
c.price discrimination
d.permission marketing
Correct
Marks for this submission: 1/1.
Question4Marks: 1
Netflix entered the market with a(an) ________ strategy.
Choose one answer.
a.brand extender
b.fast follower
c.first mover
d.alliance
Correct
Marks for this submission: 1/1.
Question5Marks: 1
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
Choose one answer.
a.search engines.
b.online catalogs.
c.social networks.
d.targeted banner ads.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
Which of the following is an example of an indirect reference group?
Choose one answer.
a.social class
b.family
c.religion
d.profession
Correct
Marks for this submission: 1/1.
Question7Marks: 1
The idea that people classify themselves into "affinity groups" is central to which of the following data mining techniques?
Choose one answer.
a.model-driven data mining
b.behavioral profiling
c.collaborative filtering
d.rule-based data mining
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Which of the following types of online market segmentation and targeting involves using c?onsumers' explicitly expressed interest to segment and target?
Choose one answer.
a.psychographic
b.technical
c.search
d.contextual
Incorrect
Marks for this submission: 0/1.
Question9Marks: 1
For a Web site that has 5 million visitors a month, and where on average, a visitor makes 10 page requests per visit, there will be ________ entries in the transaction log each month.
Choose one answer.
a.50
b.500,000
c.5 million
d.50 million
Correct
Marks for this submission: 1/1.
Question10Marks: 1
Which of the following data cannot be gleaned from a Web site's transaction log?
Choose one answer.
a.the pages users visit most
b.the e-mail address of a visitor who is using a dial-up modem
c.the date and time of a user's visit
d.the operating system of the visitor's computer
Correct
Marks for this submission: 1/1.
1Marks: 1
All of the following statements about cookies are true except:
Choose one answer.
a.cookies can be used with Web bugs to create cross-site profiles of users.
b.the data typically stored in cookies includes a unique ID, e-mail address, path, and security setting.
c.cookies make shopping carts possible by allowing a site to keep track of a user's actions.
d.the location of a cookie on a user's computer depends on the browser being used.
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Which of the following is the top concern of Internet users about purchasing online?
Choose one answer.
a.inability to see and touch before buying
b.difficulty of returning products
c.shipping costs
d.inability to speak to sales assistant in person
Correct
Marks for this submission: 1/1.
Question3Marks: 1
The Nike iD program is an example of which of the following marketing techniques?
Choose one answer.
a.customer co-production
b.transactive content
c.price discrimination
d.permission marketing
Correct
Marks for this submission: 1/1.
Question4Marks: 1
Small ticket item sales outnumbered large ticket item sales during the early days of e-commerce for all of the following reasons except:
Choose one answer.
a.purchase price was low.
b.items were physically small.
c.margins were low.
d.selection was broad.
Correct
Marks for this submission: 1/1.
Question5Marks: 1
Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:
Choose one answer.
a.lifestyle group.
b.culture.
c.subculture.
d.psychological profile.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
A person's profession or occupation is part of their:
Choose one answer.
a.indirect reference group.
b.direct reference group.
c.lifestyle group.
d.subculture.
Correct
Marks for this submission: 1/1.
Question7Marks: 1
Which of the following is not part of an augmented product's feature set?
Choose one answer.
a.installation
b.warranty
c.packaging
d.after-sale support
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Which of the following activities is the one engaged in by the highest percentage of online users?
Choose one answer.
a.using e-mail
b.using a search engine
c.researching products and services
d.reading news
Correct
Marks for this submission: 1/1.
Question9Marks: 1
Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?
Choose one answer.
a.technical
b.behavioral
c.contextual
d.psychographic
Correct
Marks for this submission: 1/1.
Question10Marks: 1
The set of plans for differentiating a product and communicating the differences effectively to the marketplace is called:
Choose one answer.
a.brand strategy.
b.brand marketing.
c.branding.
d.brand equity.
Correct
Marks for this submission: 1/1.
1Marks: 1
Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?
Choose one answer.
a.personalization/customization
b.information density
c.social technology
d.interactivity
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
Choose one answer.
a.ubiquity
b.richness
c.interactivity
d.universal standards
Correct
Marks for this submission: 1/1.
Question3Marks: 1
Which of the following is not part of an augmented product's feature set?
Choose one answer.
a.installation
b.warranty
c.packaging
d.after-sale support
Correct
Marks for this submission: 1/1.
Question4Marks: 1
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
Choose one answer.
a.bundling.
b.customization.
c.dynamic pricing.
d.versioning.
Correct
Marks for this submission: 1/1.
Question5Marks: 1
________ is an industry-standard database query and manipulation language.
Choose one answer.
a.SQL
b.PHP
c.DBMS
d.JSP
Correct
Marks for this submission: 1/1.
Question6Marks: 1
All of the following statements are true except:
Choose one answer.
a.online merchants can avoid direct price comparison by introducing information asymmetries into the marketplace.
b.relative dispersion of prices for online goods has decreased.
c.price dispersion is less for commodities than for differentiated products.
d.depending on the seller, there can be large differences in price sensitivity for the same products.
Correct
Marks for this submission: 1/1.
Question7Marks: 1
Which of the following age groups has the highest percentage of Internet access?
Choose one answer.
a.18-29
b.30-49
c.50-64
d.65+
Correct
Marks for this submission: 1/1.
Question8Marks: 1
Which of the following activities is the one engaged in by the highest percentage of online users?
Choose one answer.
a.using e-mail
b.using a search engine
c.researching products and services
d.reading news
Correct
Marks for this submission: 1/1.
Question9Marks: 1
The richness made possible by e-commerce technologies does which of the following?
Choose one answer.
a.It reduces the cost of delivering marketing messages and receiving feedback from users.
b.It allows consumers to become co-producers of the goods and services being sold.
c.It allows video, audio, and text to be integrated into a single marketing message and consuming experience.
d.It enables worldwide customer service and marketing communications.
Correct
Marks for this submission: 1/1.
Question10Marks: 1
Netflix entered the market with a(an) ________ strategy.
Choose one answer.
a.brand extender
b.fast follower
c.first mover
d.alliance
1Marks: 1
The set of plans for differentiating a product and communicating the differences effectively to the marketplace is called:
Choose one answer.
a.brand strategy.
b.brand marketing.
c.branding.
d.brand equity.
Correct
Marks for this submission: 1/1.
Question2Marks: 1
Which of the following is the top concern of Internet users about purchasing online?
Choose one answer.
a.inability to see and touch before buying
b.difficulty of returning products
c.shipping costs
d.inability to speak to sales assistant in person
Correct
Marks for this submission: 1/1.
Question3Marks: 1
Which of the following is not a feature that is driving social e-commerce growth?
Choose one answer.
a.social sign-on
b.network notification
c.collaborative shopping
d.intelligent agents
Correct
Marks for this submission: 1/1.
Question4Marks: 1
Which of the following is not part of an augmented product's feature set?
Choose one answer.
a.installation
b.warranty
c.packaging
d.after-sale support
Correct
Marks for this submission: 1/1.
Question5Marks: 1
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
Choose one answer.
a.search engines.
b.online catalogs.
c.social networks.
d.targeted banner ads.
Correct
Marks for this submission: 1/1.
Question6Marks: 1
A (an) ________ profile describes an individual's set of needs, drives, motivations, perceptions and learned behaviors.
Choose one answer.
a.psychographic
b.opinion
c.psychological
d.lifestyle
Correct
Marks for this submission: 1/1.
Question7Marks: 1
The Nike iD program is an example of which of the following marketing techniques?
Choose one answer.
a.customer co-production
b.transactive content
c.price discrimination
d.permission marketing
Correct
Marks for this submission: 1/1.
Question8Marks: 1
The incremental cost of building the next unit of a good is called the:
Choose one answer.
a.demand curve.
b.variable cost.
c.marginal cost.
d.fixed cost.
Correct
Marks for this submission: 1/1.
Question9Marks: 1
On average, which of the following activities was most frequently engaged in by Internet users in 2011?
Choose one answer.
a.checking the weather
b.sending instant messages
c.reading a blog
d.watching a video on a video-sharing site
Correct
Marks for this submission: 1/1.
Question10Marks: 1
Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?
Choose one answer.
a.technical
b.behavioral
c.contextual
d.psychographic
Correct
Marks for this submission: 1/1.
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