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Project : Eco-Friendly Campaign PT on 3rdMarch ver 0.3

Date : 2009-02-27

Writer : Cosmic StatioN & AbelnP4

Eco MKT

2006 8 Guide to Greener Electronics

.

- -

Case Study 01> GreenmyApple

(Apple) Guide to Greener Electronics

,

GreenmyApple

.

GreenmyApple

Apple Enviroment

, Mac, iPod

.

- GreenmyApple URL : http://www.greenmyapple.org/

- Apple : http://www.apple.com/environment/

Comments

1. GreenPeace : LGE Value

2. Guide to Greener Electronics :

3. LGE LG Eco-Friendly Message .

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Case Study 02> Samsung The Blue Earth Dream

- Green Electronics Survey 2008 : F268

- 35 571

- :

- U.I

: ECO Modes

: ECO Walk

Comments

1. Eco Modes ECO Walk , .

2. Contents

3. NGO Value

.

Case Study 03> Nokia

- Guide to Greener Electronics 1

- - eBay Rethink

: Rethink eBay

- Walk with Nokia maps

: Find your destination easily

: Know where you are

: Know where you're going

* Mobile Install Program

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- we:offset : 46

. Nokia S60 Phones .

: Jpmorgan http://www.jpmorganclimatecare.com/ Co-work

- Connect2Earth Mobiledu .

Comments

1. Killer .

2. User .

3. JPmorgan Carbon Calculator , Donation

.

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Case Study 04> :

-

(Blue Frontier Campaign)

* Blue Frontier Campaign URL : http://www.bluefront.org/- 2007 2008

- (Roz Savage)

- 'The Brocade'

- - ( 2,900)

- 2009 (Tuvalu) ,

- 7,200

Comments

1. .

2. PR .

MKT

MKT Innovation .

80:20 80 Improvement 20 Innovation

Reasonable Innovation .

Improvement LevelKeyword

Guide to Greener Electronics 1

Donation Donation

Mobile Application, Eco friendly Mobile Application

Trigger Pointfor reasonable Innovation

Third Party Product

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Third Party Product : LG ( )

< Idea/Concept/design by Cosmic StatioN & AbelnP4>

Consumer Actual Benefits Environment Scanning

Environment Scanning 01 :

WHO 10

25000 7% .

Environment Scanning 02 :

1. World Bicycles Market to Reach in Excess of$61 Billion by 2010,According to a New Report by Global Industry Analysts, Inc.

2.

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. 130% .

Environment Scanning 03 :

175 10

5 185 6 .

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Environment Scanning 04 :

( + )

600

. , ,

, ,

. ,

.

1 ( 1300 ) , 5 1 . 29

1 30 . 750

, .

1460 , 2 . 10 1 , 10 .

, , ,

.

,

, 1628 .

2500 , 10

6 .

Environment Scanning 05 :

(National Bicycle Dealers Association)

1 2006 75% . 7 60 .

9

6 . 2005

.

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Consumer Actual Benefits

1. Campaign Slogan: 1 -

: 2 - , LG mobile!

: 3 - The two emotion, Heart and Bean

2.

3. Eco-friendly

4. LG

-

- HD Divix

- LBS Navigation Mobile Application

: U.I Fun

- : Front light

Big Idea (for BTL)

1. : 2

: 600

:

2. : Premium Product

: Green Peace : GreenPeace

: Guide to Greener Electronics 1

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3. : 100

* (Tour de France) 3,500km

. 23 ,

. (stage)

,

(yellow jersey) .

.

: 3D

Eco-friendly

: - /

/

NASA / 1980

,

/ .

- (http://www.kurtwenner.com)

:

Eco-friendly Message

:

: Application

LG Mobile Phone

Big Idea (for BTL)

1. Online : Campaign 2. Mobile : Campaign 3. Offline :

To be Continued

Cosmic StatioN : Business DesignAbelnP4 : Product Design