eCMO Conference 2013 - Openrice – A local brand created for HK people
description
Transcript of eCMO Conference 2013 - Openrice – A local brand created for HK people
![Page 1: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/1.jpg)
OpenRice – A Local Brand Created for HK People
Alfred Tsoi
CEO, JDB Holdings LimitedJune 4th, 2013
![Page 2: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/2.jpg)
Have you heard about
![Page 3: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/3.jpg)
Review
Information
Community
Eatery
Restaurant Comments
(Collective Wisdom)
Comprehensive Dining Guide
Dining Experience Sharing
Link-up Eateries with Gourmets
To provide a comprehensive, unbiased and user-friendly platform
for people to access and share dining information & experience in Asia.
![Page 4: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/4.jpg)
Trustworthy
Collective Wisdom
Gourmet Community
Comprehensive InformationSharing Platform
Uniqueness behind our Brand
![Page 5: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/5.jpg)
How does collective wisdom work?
Dynamic Contents Up-to-date Information Influential Power Trustworthy Industry Improvement
Advantages of User Generated Content
![Page 6: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/6.jpg)
What do people think about OpenRice?
70%used OpenRice to look for
dining and restaurantinformation*
67%regarded OpenRice as
their favorite channel*
75%agreed that OpenRice provides the mostcredible restaurants reviews*
84%agreed that OpenRice has influential
role in their choice of restaurant*
*Nielsen Telebus Survey 2013
![Page 7: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/7.jpg)
What is the impact of online review?
** 2011 CONE Online Influence Trend Tracker
87%of consumers say positive reviews online have reinforced their decision to purchase a product or service recommended to them**
Reviews
Reviews
80%of consumers say negative reviews online have made them change their mind about purchasing a product or service recommended to them**
64%of consumers search for online reviews before making purchase decisions**
![Page 8: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/8.jpg)
As a restaurant owner,what can I do with online review?
![Page 9: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/9.jpg)
Follow up with customers(CRM)Make your shop outstanding Respond to the reviewsMonitor your online reputation Post up-to-date information Promote with special offers
How can I make use of review website?
![Page 10: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/10.jpg)
Restaurant Management System- a platform to connect restaurants & customers
Highlight your speciality
Increase exposure
Instant information update
Connect with potential customers
![Page 11: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/11.jpg)
Restaurant Management System- Change your brand’s perception
Reviews RMS
Dining/Purchasing
Refine your brand statement tochange users’ perception
Respond to complaints
Convey brand statement
Listen to different customers’ voices
Monitor online reviews
Define strength and weakness
User engagement
Brand evolution
![Page 12: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/12.jpg)
What’s more?
![Page 13: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/13.jpg)
Relationship between RMS & TMS
Search a restaurant
Read reviews or collect word- of-mouth comments
Decision
Book a restaurant
Enjoy a meal
Share in social networkingwebsite
Post a review
Restaurant Management System Table Management System
![Page 14: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/14.jpg)
Table Management System- A new way of reservation
Reduce operation cost
Access to target customers
Improve customer service Booking record analysis & management
24 x 7 available
![Page 15: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/15.jpg)
Table Management System- Anytime, Anywhere
![Page 16: eCMO Conference 2013 - Openrice – A local brand created for HK people](https://reader033.fdocuments.in/reader033/viewer/2022052823/55514d6db4c905bd1c8b552f/html5/thumbnails/16.jpg)
Thank you!