Wrapping your head around Wrapping your head around the…the…

What is ROI?SOCIAL MEDIA SOCIAL MEDIA PHENOMENONPHENOMENON

What is ROI?PRESENTERS:

Scott Bettinger, Marketing StrategistEcho Media

@scottbettinger

Josh Yurich, Social Media & Digital Solutions Architect

@joshyurich

What is ROI?Marketing & Creative Services Agency

founded in 2002

Marketing Strategy, Creative, Technology & Analytics

Print, Web, Video, & More

Helping organizations engage and influence their culture

What is ROI?WHY?WHY?

What is ROI?SOCIAL SOCIAL MATTERS MATTERS TO YOUR TO YOUR CHURCHCHURCH

What is ROI?INNOVATIONINNOVATION

Social is NOT THE SolutionSocial is NOT THE Solution

Social is PART of THE SolutionSocial is PART of THE Solution

What is ROI?EVOLUTIONEVOLUTION

What is ROI?

What is ROI?EXPANSIONEXPANSION

What is ROI?

What is ROI?

What is ROI?

What is ROI?

What is ROI?

What is ROI?

WHERE INFORMATION IS SHARED ONLINE:

What is ROI?DEMISEDEMISE

What is ROI?

What is ROI?

What is ROI?MATURINGMATURING

What is ROI?

What is ROI?

What is ROI?

What is ROI?INVENTIONINVENTION

What is ROI?

What is ROI?SOCIAL MEDIASOCIAL MEDIALANDSCAPELANDSCAPE

What is ROI?Facebook is the hands-down

leader in Social MediaFacebook’s audience is getting

olderAbandoning this channel is

inexcusable!

What is ROI?

What is ROI?MATURINGMATURING

What is ROI?

What is ROI?

GOOGLE is the new “home page” for most people

According to Alexa.com, 6 of the top 11 most visited website in the world are Social

Media- based sites.You need to have a presence on these sites;

go where the people are!

What is ROI?CASE STUDIESCASE STUDIES

What is ROI?

Mars Hill ChurchMars Hill Church Http:www.marshillchurch.orgHttp:www.marshillchurch.org

“The key is to have biblically rooted Jesus-centered content and lots of it. It’s great to speak to a wide audience, but only if the

content advances the cause of Christ. Ministries fail both in having poor content that is widely delivered, and conversely good content

that is not widely delivered.” – Pastor Mark Driscoll, Mars Hill

What is ROI?

Digital Presence is:Relevant

Well DesignedAppealing to the casual observer

Up to date!

What is ROI?

YouTube Channel has:Consistent Messaging with .org

Engaging VideosA lot of traffic!

What is ROI?

YouTube Channel Metrics:Channel Views:

218,381Total Upload Views:

3,341,255Subscribers:

8,620

What is ROI?

Mars Hill Facebook & Twitter:Always Providing Fresh Content

17,500 Facebook Fans15,000 Twitter Followers

Don’t Make these Communication Channels a Digital form of your weekly Bulletin- that is a waste

of this platform!

What is ROI?

Mars Hill Facebook & Twitter:Mark Driscoll’s Twitter PageOver 61,000 Twitter Followers

Uses it as a platform to communicate with church members, fans and casual observers of his ministry alike.

Cross promotes his various ventures as well as provides a glimpse into his personal life.

What is ROI?

United United Methodist Methodist

ChurchChurchhttp:www.10thousanddoors.orghttp:www.10thousanddoors.org

"It is ground-breaking, certainly for an official religious denomination's website," he said. "And it's been quite an interesting experience, designing a web presence for 'the God account.”- Bayard Saunders, Site

Designer

What is ROI?

Mars Hill Facebook & Twitter:United Methodist Church

Groundbreaking site, scraping all sorts of content from the webPortal for an entire denomination to track Global Events

Sense of Community – Integration of Google Friend Connect, Twitter feeds, forums, etc.

YouTube videos on home page featuring User Generated Content!

What is ROI?

GO/DO:A real Call to Action, challenging people to

“GO/DO”Google Earth integration for locating “real time”

events

What is ROI?

Trending:Real-Time Twitter stream

Pulling tweets from trending topics such as Prayers, Malaria, Health, Volunteer, etc

Mobile ApplicationsMobile ApplicationsOnline GivingOnline Giving

Easily Access to Video, Audio, Blog, Worship MusicEasily Access to Video, Audio, Blog, Worship Musichttp://www.thechurchapp.org

What is ROI?SOCIALSOCIALACTIVITIESACTIVITIES

How can churches participate How can churches participate in the digital & social space?in the digital & social space?

IDENTIFYIDENTIFY

What is ROI?Find somebody who is passionate; either a staff Find somebody who is passionate; either a staff member or volunteer, just someone who cares.member or volunteer, just someone who cares.

Digital/Social Media requires FOCUS!Digital/Social Media requires FOCUS!Who are you communicating with?Who are you communicating with?

Members? People Searching for a church?Members? People Searching for a church? Tailor messages, videos, status updates, tweets, Tailor messages, videos, status updates, tweets,

etc to that audience; have a plan!etc to that audience; have a plan!

LISTENLISTEN

INTERACTINTERACT

Comment on Blogs & ArticlesComment on Blogs & Articles

Start Groups on Facebook, Yahoo, Start Groups on Facebook, Yahoo, etc.etc.

Offer Specials, Promos & Offer Specials, Promos & InsightsInsights

on Twitter & Facebookon Twitter & Facebook

Social Media Requires ConstantSocial Media Requires Constant

NEWNESS &NEWNESS &RELEVANCERELEVANCE

Calculating ROECalculating ROE(Return on Engagement)(Return on Engagement)

What is ROI?QUESTIONSQUESTIONS& ANSWERS& ANSWERS

What is ROI?

RECOMMENDED RESOURCES:RECOMMENDED RESOURCES:

http://budurl.com/qtqq http://amazon.com/groundswell

What is ROI?

SECTION RESOURCES:

Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB

Pew Internet & American Life: www.pewinternet.orgeMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb

Generations Online in 2009 http://budurl.com/PewInternet

5 Resources for Becoming a Digital Pastor http://bit.ly/arQXlSUSA Today Article: Are Social Media Changing Religion? http://bit.ly/aO4wLI

Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth

Forrester: www.forrester.com“Despite Recession, 50% Increase Social” http://budurl.com/4nhk

comScore: www.comscore.com

Your Peers on LinkedIn, Facebook & Twitter

SOCIAL MATTERS TO YOUR CHURCHSOCIAL MATTERS TO YOUR CHURCH

The Next Echo Media Webinar:The Next Echo Media Webinar:

Integrating Your Tradt’l & New Media Efforts for Greater Success

Thursday, September 16, 2010 11:00 AM - 12:00 NOON EDT

http://www.facebook.com/echoMEDIAnow http://www.facebook.com/echoMEDIAnow

Follow usFollow us www.twitter.com/scottbettingerwww.twitter.com/scottbettinger

www.twitter.com/joshyurich www.twitter.com/joshyurich

What is ROI?

Portfolio of Recent Web Work:

Ohio State University Price of Life Invitational: www.osupriceoflife.com

: www.toppstown.com

Video Web: www.cleanandclear.com/countdown/

Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php

Software Development: www.spinscape.com

BOSS|talk Blog: www.bossdev.com/blog/

THANK YOUTHANK YOU