ECEn 490 –Winter 2015 Lecture # 11 Introduction to ECEn 490.

ECEn 490 –Winter 2015 Lecture # 1 1

Introduction to ECEn 490


Welcome to ECEn 490—Senior Projects

Who am I?Douglas Clifford

BackgroundBSEE BYU, MSEE Stanford, MBA CSU28 years with Hewlett-Packard Co. Engineering and General Management.2 years Iomega, VP of Engineering and Chief Technology Officer3 years of management consulting11 years Teaching ECEn 490-business lectures


What are the teaching objectives for ECEN 490?

The Class is really TWO classes combined. First, design a product at least to the prototype phase that meets the design specifications that you set in the Functional Specification Document. Second, learn a generic product development process that will be similar to what you will see in most engineering companies. and as a bonus, learn some leadership skills in project management and personal leadership styles.


What are the “project management lectures”?

These are 14 lectures in which you will be exposed to a product development process, and the communication tools necessary to maintain control and coordination of the project.These lectures will be taught during the first 8 weeks of the semester, to give you the tools to manage the project for the entire semester.


Will the these lectures tie in exactly with my project?

WARNING!!

No! The business process will “apply” to what you are doing in your design, but not every tool will benefit every project in the same way. We will have in-class examples that the teams will do that will illustrate the use of all the process tools. In addition, some of the business deliverables will not be in exact synchronization with your actual project.


Does that mean that we don’t have to use those tools that don’t exactly apply?

No, you will be required to complete all of the control documents to show your understanding of the process. The objectives of the class are both to complete the process and learn the tools for managing future projects.


Aren’t the written reports just “busy work”?

Some engineers consider all written correspondence as being ‘busy work’. Whether you believe it or not, engineers must communicate to be successful.

You will see examples of each report referenced on the website. However, please feel free to be innovative in how you present your information.


How will grades be determined?

You will work in teams and for the most part you will be graded as a team. The only exception is where a team member fails to work with other team members and does not carry out team assignments or chooses to skip class. In industry I would fire the person, but in academia we only give you a “special” grade.The grade will reflect your ability to complete the design of your project according to the specifications that you set for the product. You will also be graded as to how well you understand and apply the design process tools that you will learn in the business lectures.There will also be regular team discussion assignments following each class lecture. These are designed to encourage team members to review the project management concepts during your team meetings. I require that the team leader submit a short email outlining the key points that were covered in your team meeting discussions.


What is included in the grade?

There are nine items, that are weighted differently included in the grades.The four written assignments; The FSD (15%), The CG&S document (15%), the project Schedule (15%), and the Final Report (20%).You will have two midterm design reviews (5% each), and the final presentation (10%).I also score the team discussion assignments for content and participation(5%).And, finally, I will grade your website or other project communication tools on both content and ease of use(10%).


Will I be required to purchase a text?

No. But, I do recommend at least one person per team have access to the text.

Much of the material will be included on the website. However, if you are ever planning on being in engineering management, these text will be a valuable tool. The texts covers many important aspects of the business processes. We will be doing some in-class exercises based on the information in the texts.

The Texts are: “Product Design and Development”, Karl T. Ulrich, and Steven D. Eppinger, 5th Edition, McGraw-Hill, 2011. It can be found in the

bookstore or Amazon.com.And, “Fundamentals of Product Development”, Christopher Mattson and

Carl Sorensen, BYU Press.


Why do you need to have a team management site? (Website, Wiki, or custom site.)

Project documentation is always required in actual work environments. It is essential to communicate your project information to your “managers”, which consists of all the professors associated with the class. It is also essential to the intra-project coordination between team members.Most class assignments will be submitted both on your team site and via email to me. ([email protected])

mailto:[email protected]


Where can I get information about the lectures?

There is a class webpage under Senior Projects, ECEn 490. Look for “business lectures”. This will take you to my home page for the class. At the bottom of that page is a class schedule with links to all presentations and examples of class assignments. You can also see examples of past written assignments that received excellent grades.

Your first assignment will be to find this site and copy off the “ECEn 490 Design Team Process Worksheet” and complete before class next Tuesday. This is to be turned in as a team.


Time Committment

• 4 hours in class per week, 2 in business processes and 2 in technical instruction

12 hours out-of-class work per week• = 16 hours * # team members * # of

weeks

Example 4 person team would spend 16 X 4 X 14 = 896 person hours on the

project.


Assignment for Thursday

• Decide how your team will get access to the text.• Form the design teams. Sit in teams during class period.•Go to the ECEn 490 website and look up the business processes page. Look at the “Team Assignment sheet” which is due next Tuesday.•Information on teamwork is found in chapter 1 of the text.


• What are we going to do this semester?– Complete a design project using a

structured approach to product design.

• Why are we going to use a Structured Approach?– Almost all companies have a formalized

approach to design programs.– It has been shown in numerous studies

that structured approaches yield better results both in the quality of the product and the time to develop the product.


• What is a Structured approach to Design?– It is a set of methodologies and tools that

provide visibility and communication between the marketing, engineering, and manufacturing functions of a company.

– It breaks down the design process into sub-processes that have a natural progression from idea to product delivery.

– These tools and methods also provide the internal communication network for the design team. They organize the project activities and encourage the use of design tools at the appropriate stages of the product development.


Development Phase

Introduction to a development process using Phasesand Gates.

Activities

A

BC

D

E

CheckpointMeeting

Proceed to next phase

1

RedirectProject

2

CancelProject

3


• Introduction to Business Processes– We are going to talk about some of the

characteristics of successful companies.• Why are companies in business?• Why do you purchase certain products?• Give me an example of a product that you

buy mainly on brand loyalty?• Why would you pay more for a product from

one company rather than from a competitor at a substantial reduction in cost?


Number 1 Corporate Objective is ???

Long term Profits!!

All public and most private companies are in business to return a profit to the shareholders and/or owners.

“From the perspective of the investors in a for-profit enterprise, successful product development results in products that can be produced and sold profitability.”

Hewlett-Packard has 10 Corporate Objectives. The first objective is to return a profit to the shareholders based on the competitive strengths of the products of the company.


• Companies are Successful because:• They provide products that satisfy the

customer’s needs and expectations better than the competition.

• They create enough “Value” in their products such that they can sell them at a price that provides enough profit to fund future investments in new product development.

• That “value” may take on very different characteristics. Exxon can charge 3-5 cents more per gallon than 7-eleven, on gasoline. What is the extra value?

Successful Companies develop successful products


• The Lifeblood of Successful Companies is new products

16.6%

44.7%

62.5%

79.6%

36.0%

76.0%

91.1%96.0%

0%10%20%30%40%50%60%70%80%90%

100%

0 1 2 3 4

Median

Best in class

Year since introduction

New product revenue as a percentage of total revenue


• Product life-cycle curves with normal and faster time-to-market

-200

0

200

400

600

800

1000

1200

1400

1600

0 1 2 3 4 5 6 7

Time (years)

Un

its

sold

Normal lifecycle

Reduced lifecycle

Delayed introduction


• The only sustainable source of product advantage is a superior product development process.– Advantages based on brilliant design,

fortunate timing, a competitor’s misstep, or a lucky break cannot be sustained.


• Summary– Companies are in the business to make

money– Successful companies consistently out-

engineer their competition.– The way you implement a design is often as

important as the design itself.– You must make trade-offs between feature,

time, and resources. C=F/T.– If you follow the methodology in the class,

you will be more successful with your senior project design.


• Characteristics of successful Product Development

• Product Quality– Does it meet customer needs. Is it robust and

reliable?

• Product Cost– Can we make a profit against competition?

• Development time– Did the product meet the market window?

• Development Cost– Can we earn a return on our investment?

• Development Capability– Did we learn from the experience, will we do better

next time?


What will we learn in class?• You will be taught a design process that

covers the key steps that most companies use to develop products.

• You will practice using the design methods as you complete your design.

• You will be required to show proficiency in using the tools by having design reviews and written and oral presentations.

• You will complete a set of project documents that will record the progress of your team in meeting the requirements for each step in the design process.

ECEn 490 –Winter 2015 Lecture # 11 Introduction to ECEn 490.

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