ECEI2013 Slideshow
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Transcript of ECEI2013 Slideshow
Chair’s Welcome and Introduction
Robin KnowlesConference Founder, Civic Agenda EU
Welcome Address:
Jane MorriceVice President, EESC
Session 1
Panel and Discussion:Evidence on the role of Intermediaries
Dr. Gianluca MisuracaSenior Scientist, Information Society Unit of the European Commission’s Joint Research Centre
The social and economic role of eInclusion
intermediaries in the European Union: Results from the MIREIA project
Gianluca Misuraca
Senior Scientist, European Commission, JRC-IPTS
The views expressed by the authors are not necessarily those of the EC
Joint Research Centre
Serving society Stimulating InnovationSupporting legislation
Institute for Prospective Technological Studies
8
State of the Union…
Deepest and longest recession since the birth of the EU…
Unemployment hits record highs…
26.654 million unemployed people in EU28 (11%)
Youth unemployment in EU28: 23.4% (5.560 million people - under 25)
Source: Eurostat, July 2013 9
In 2011, 119.6 million people (24.2% of EU27) at risk of poverty or social exclusion (AROPE)
Increased from 23.6% in only one year (2010)
Poverty is rising…
The AROPE indicator is defined as the share of the population in at least one of the following three conditions: 1) at risk of poverty (meaning below the poverty threshold);2) in a situation of severe material deprivation; 3) living in a household with very low work intensity.
10
Social exclusion
A vicious cycle
11
Source: DG Research and Innovation - Economic Analysis unit (2013)
Data: Eurostat, Innovation Union Scoreboard 2013
DEDK
FI
IE
SE
FR
UK
BE
LU
NL
CY
IT
AT
ES
HU
SI
CZ
SK
EEPT
RO
MT
EL
PL
LV
BG
LT
R² = 0.3098corr. = 0.556
55.0
60.0
65.0
70.0
75.0
80.0
85.0
0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9
Em
plo
yme
nt
rate
(2
01
1)
Index of economic impact of innovation (2010-2011)
ICT-enabled innovation and Employment
Source: Regional Innovation Scoreboard 2012
More innovative countries have higher employment rates
ICT play an important role in enabling innovation
12
eInclusion Policy: evolving context
Objectives: to reduce gaps in ICT usage and promote the use of ICT to overcome
exclusion, and improve economic performance, employment opportunities, quality
of life, social participation and cohesion
Inclusive pillar of the Lisbon Strategy under the i2010 Agenda Riga (2006) and Vienna (2008) Ministerial Declarations
Among the key targets of the Europe 2020 strategy Increase employment from 69 to 75% of EU population Improve educational levels (school drop-out <10%; at least 40% of 30-34 years
old to complete tertiary education) 20 million people out of poverty and/or social exclusion
Key element of EU2020 flagships and social & economic policies Digital Agenda; Innovation Union; Agenda for new skills and new jobs; Youth on
the move; European platform against poverty & social exclusion; EU Employment Package (2012) and Social Investment Package (2013)
13
An untapped resource
Crucial role due to their multiplier/amplifier effects
eInclusion intermediaries
14
High diversity in the EU
Telecentres, Cybercafés, Libraries, civic centres, educational and
training institutions, NGOs, private and public organisations, etc.
Limited policy attention and important ‘knowledge gaps’
In cooperation with stakeholders, MIREIA is
involving researchers and practitioners to:
1. Map eInclusion actors in Europe to better understand their characteristics and policy potential;
2. Design and 'test' a methodological framework to enhance capacity of eInclusion intermediaries and engage them to collect data and to measure their impacts
http://is.jrc.ec.europa.eu/pages/EAP/eInclusion/MIREIA.html
Objectives
15
Focus(Unit of Analysis)
eInclusion intermediary actors
Public, private and third sector organisations which
intentionally address social inclusion goals through ICTs
or promote the use of ICTs to enhance the socio-
economic inclusion of marginalized and disadvantaged
groups and of people at risk of exclusion
16
Social function ICT enabled services
Source, JRC-IPTS (2012).
In collaboration with
EU27 Mapping: Methodology
27 Countries
15 languages
First attempt of collection of primary data at EU27
level
14 country profiles
17
Literature review
3 Locality Mapping
EU 27 Mapping
2,752 organisations
>300 Networks ≥ (70.000 members)
Typologyof eInclusion actors
1. National, Regional or State Agencies
2. Municipal/City Government3. Public Libraries4. Government-run Telecentres5. Formal Educational Institutions
1.Cybercafés2.Private Training Organizations3.Formal Educational Institutions4.Other
PUBLIC SECTOR PRIVATE SECTOR
1. Non-governmental organizations2. Associations, Foundations, or
Charities3. Community Organizations4. Cooperative5. Federation6. Trade Union7. Informal Network8. Other
THIRD SECTOR
18
Sector and Type
Estimated 'market’ size
19
Public libraries, municipalities, government and NGO-run telecentres represent the bulk of eInclusion actors with variations across the EU27
Low participation of private sector
>20% of organisations are networks or members of networks
≥250,000 eInclusion intermediaries in EU27
1 actor every 2,000 citizens
N=2752
The EU27 landscape…
20
Size (Staff & Budget)Staff size
Annual Budget
More than €10 million
€1 to €10 million
€100,000 to €1 million
€10,000 to €100,000
Less than €10,000
3%
9%
18%
25%
22%
Organisational capacities
21
Percentage of organizations which serve that target group
Targets Groups
22
Migrants
Individuals w/physical disabilities
Low-skilled people
Women
Children
Unemployed people
Young adults
Senior citizens/elderly
Adults
General (all groups)
0% 10% 20% 30% 40% 50% 60%
24%
27%
34%
36%
37%
42%
46%
49%
51%
54%
ICT skills for SMEs
Online safety
Online courses
Social Media training
Basic ICT Skills Training
0% 50% 100%
24%
26%
33%
36%
45%
45%
48%
50%
80%
88%
Percentage of organizations that provide such services
Services
Legal assistance
Vocational training
Social/Government services
Language training
Entrepreneurship services
Other
Employment services
0% 20% 40% 60%
9%
22%
23%
24%
26%
44%
55%
23
ICT enabled services
Social & Economic services
Key results
Important effort of characterisation and first mapping at EU27 level
baseline for future research and a 'living directory' for policy interventions
A myriad of actors playing a vital social and economic role
in spite of limited resources and organisational capacities
Crucial contribution to advancing the Digital Agenda for Europe and other key social and economic policy goals of the EU
strengthening community building, digital empowerment, social inclusion, learning and employability
Complementarity of social functions performed
High potential for the creation of multi-stakeholders partnerships
24
Policy Options
Support the network effects, the innovation processes created and the services provided by this high and diverse number of organisations
Half of which have <10 employees and annual budgets of <100.000€
Create the conditions for a larger involvement of the private sector
e.g. CSR, innovative PPP, and within the Grand Coalition for Digital Jobs
Reinforce the capacities of eInclusion intermediary actors to further develop their entrepreneurial skills and ensure self-sustainability
through service provision and the establishment of business models increasingly based on usage/service fees
Strengthen the role these organisations can play in addressing digital exclusion, employability, and the shortage of ICT skilled workers
Link to the Social Investment Package and cohesion policy instruments
25
For further information about MIREIA:http://is.jrc.ec.europa.eu/pages/EAP/MIREIA.html
Dan MountHead of Policy and Public Affairs Civic Agenda EU
Cross-European SurveyMeasuring the impact of ICT in public libraries
Dan MountHead of Policy & Public AffairsCivic Agenda EU
EUROPEAN CONGRESS ON E-INCLUSION
Background
BMGF Global Libraries ProgrammePan-European challengesEU 2020 Growth Strategy + MFF 2014-2020Policy review
o Non-formal and informal learningo Social inclusion (key target groups)o Digital inclusion – delivering a digital single market
Why did we need a cross-European Survey?
Public libraries are traditionally invisible in relation to EU policy making (except in the field of Culture and Books)
EU 2020 Growth Strategy + MFF 2014 – two references to public libraries in 4000 pages
Recent existing EU policy reference points:
o 2011 – Gdansk Roadmapo 2011 – Renewed Agenda for Adult Learningo 2012 – Draft Parliamentary Resolution on the Cultural &
Creative Sectorso 2013 – IPTS report on ICT and employability
Building the evidence base Policy-makers need data TNS survey – 17 EU Member States (80% population)
o Focus: library users, computer users and representative sample of population
o Respondents – 15 years +o Qualitative and quantitative data collected
65,000 public libraries across the EUo 80% of these offer free access to computers and interneto Correlation between public library funding and usage rates
Key findings Nearly 100 Million Europeans visited a public library (23% of
EU population) in the last 12 months Nearly 14 million Europeans used their public library to
access the internet and use computers in the last year 83% of those using free public library computer/internet
services reported a positive benefit in a range of areas:o Saving them time and moneyo Improving their education and skillso Providing access to government serviceso Increasing access to employment and health resources
Public libraries – a digital lifeline The number of respondents reporting that public libraries
represent their only source of free internet access is equivalent to the combined population of the four smallest EU Member States (1.9 million Europeans)
Respondents with no other options for free internet access were most likely to be:o Unemployedo Over 65 years oldo Disabledo From a Roma or ethnic minority community
Non-formal and Informal Learning In the last year 24 million Europeans participated in non-
formal/informal learning activities at a public libraryThose engaging in staff-assisted non-formal/informal
learning activities in a public library tended to be:o Unemployedo From rural areaso Over 65 years oldo From a Roma or ethnic minority community
Last year 2.3 million of these Europeans took part in a computer class at their public library.
Employment
Last year 1.5 million Europeans applied for jobs using free public library internet and computer services
A quarter of a million Europeans found work using free access to computers and the internet at their local public library
Social Inclusion
Young people (15-24) represent the largest demographic (38%) of public library computer and internet users
60% of Roma users of public library computers and internet services did so at least once a week
4.6 million Europeans report that they first used the internet in a public library
Conclusions Concrete evidence that public libraries:
o Provide essential services to local communities and key marginalised and disadvantaged groups
o Offer free access digital resources to those with no other option o Are attractive spaces for young people to access ICT and the internet
And that public libraries represent a pre-existing community infrastructure which can assist with pan-European policy objectives in relation to:o Non-formal and informal learningo Social inclusiono Digital Inclusiono Pathways to employment
Marcel ChiranovImpact Assessment ManagerBiblionet Romania
Public Libraries – active actor in building a digital Europe
Marcel ChiranovImpact Asessment ManagerBiblionet Romania
Digital skills Where did you use the computer/Internet for the first time?
Social inclusion - What have you achieved by participating in the public library activities?
Employability Are you interested in the labor market?
Employability What was your result of the job search?
Lifelong learning - What benefits you had following the ICT services in the public library?
Lifelong learning - Have you participated in any of the following activities in the public library?
Conclusion – high interconnection, acting in one field will influence results in others
Pop up survey research on 6.184 public library users in Romania, Sept. 2013 – participants’ studies
Pop up survey research on 6.184 public library users in Romania, Sept. 2013 - participants’ gender
Pop up survey research on 6.184 public library users in Romania, Sept. 2013 - participants’ occupation
Chris CowardCo-founder, Principal Research Scientist, and Director of the Technology & Social Change Group at the University of Washington Information School
Session 1
Discussion
Keynote Address:
Annika Östergren PofantisEuropean Commission, DG Connect, Stakeholders Unit and Digital Futures Taskforce
Digital Champions
Annika Östergren Pofantis, European Commission, DG Connect
Digital ChampionsHelping every European become digital
Unlocking huge economic and social potential
Martha Lane Fox, UK Digital Champion, is the Chairwoman of Go ON UK which aims to make the UK the world's most digitally skilled nation.
#Connected Continent
• Free public access to computers & the internet in public libraries
• Help people acquire ICT skills
• Free wifi zones in rural and urban areas
The Romanian Digital Champion equipped 2,300 libraries with 10,000 computers.
Opening Up Education
• Promoting early adoption of digital technology
• Promoting online education
• Encouraging teachers to share teaching resources online
VP Kroes and Lord David Puttnam (IRE) met with students and Future Creators, who learn coding, film-making and app development to be encouraged to consider a "digital" career.
Basic coding skills
The Finnish Champion initiated the Rails Girls project, which aims to overcome the gender divide in technology.
The Belgian Champion has organised more than five CoderDojos, which aim to teach basic coding skills to children, teachers and CEOs. This session was for senior managers, but coached by children.
Hands-on social media workshops
The Austrian Champion’s initiative Digitalks aims to raise awareness of new digital technologies such as wikis, blogs, social networks and mobile platforms.
The School Dance
The Slovak Champion runs a project connecting 300 schools and kindergartens. Young people learn in a fun way the basic principles of how to create a team, record a dance video and create an interactive poster through technology.
Grand Coalitions for Digital Jobs and Skills
In Poland the main tasks of the Coalition are to broaden digital participation, increase trust, raise awareness of the benefits of internet literacy and to ensure broadband access.
The Champions have been instrumental in the launch of Grand Coalitions for digital skills and jobs in Poland, Spain and Lithuania.
Promoting entrepreneurship, start-ups & innovation
• The Bulgarian Digital Champion has established a Start-Up Advisory Board with prominent entrepreneurs and in February 2013 she ran a start-up week.
• The Cypriot Champion runs ICT innovation competitions.
Fighting youth unemployment
The Belgian Champion organised a competition with an organisation to make an app to better link young people with job opportunities. This app is now in production.
#DigitalChampions
• Digital Agenda Europe http://ec.europa.eu/digital-agenda/en/digital-champions
• Wikipediahttp://en.wikipedia.org/wiki/Digital_Champions
• Twitter@DigitalAgendaEU@AnnikaOP#DigitalChampions
Find out more
Session 2:
Best Practice from around Europe
Opening Speech:
Hanita van der MeulenMarketing Manager, OCLC
The world’s libraries. Connected.
European roll out of Geek the Library
Highlighting the value of public libraries
ECEI13, Brussels, October 3rd
Hanita van der MeulenMarketing manager OCLC
The world’s libraries. Connected.
72,035 libraries in 170 countries
Further access to the world’s information
Reduce the rate of rise of library costs
The OCLC cooperative: a nonprofit, membership organization
We believe in libraries
The world’s libraries. Connected.
OCLC members globally
12,7602,362
1,632
The world’s libraries. Connected.
We (re)invest in communities and libraries.
The OCLC cooperative: a nonprofit, membership organization
Non profit:
75
Flash back to the US Campaign
76
Goal and Return on Investment
• The goal of the campaign is to improve long-term funding by educating the community about the vital role of the library. The ROI will come in many forms and will be different from community to community.
Overall, the study clarifies how positive the vast majority of those involved were about the Geek the Library campaign:
Community response to campaign: “unique”, “fun”, “catchy”, “interesting”, “eye catching”, “inclusive”, “innovative”, “local” ‐and “exciting.”
Library response: “brilliant”, “striking”, ”interesting”, “fantastic”, “perfect” and “awesome.”; 4 out of 5 would recommend the campaign to others
On a scale of one to five, with five being very impactful, most library administrative unit interviewees said the campaign had been a “four.”
The Results: December 2012
78
10 of the 15 community members who were asked to rate the campaign gave it a “four” or “five.”
Four out of five on line survey respondents (82%) said the ‐amount of assistance they received from OCLC was “just right.”
Three out of four on line survey respondents (72%) said they ‐would like to continue to receive tools and ideas from OCLC.
Over 1200 participating libraries in 2013!
The Results: December 2012
79
80
Bringing a succesful American campaign to Europe
81
USA vs Europe:
• Place of libraries in the community• Activities in libraries• Consumer use of media (print vs internet)• Community sense
• One Europe, different marketing environments
82
Germany:
83
84
1. Baselland (CH): 277.600
2. Leverkusen (D): 162.000
3. Mettmann (D): 39.000
4. Sömmerda (D): 20.000
5. Graz (A): 265.000
1
42 + 3
5
Pilot Libraries
85
86
BiblioFreak pilot in Germany
87
Launch in Sömmerda August 2013
88
Local fair activities
89
https://www.facebook.com/pages/Stadt-und-Kreisbibliothek-S%C3%B6mmerda/202302553145440
Social media : Facebook
PR effects
90
PR effects
91
Results so far:
• Pilot: 5 libaries• Great interest for the project from other
libraries• Additional funding on its way• Campaign is prolongued for October –
December
92
The Netherlands: Geek pilot launch mid November
93
Pilot The Netherlands
• Amsterdam, Rotterdam, The Hague, Utrecht (G4)
• Target group: inhabitants G4 age 20-34– Lowest membership in this age
group– Future decision makers
• Target: change image & brand (re)building
• Period: 14 November – 14 February
94
Pilot objective
• Support today’s and secure future services of public libraries through successfully raising and sustainably building public awareness (in age group 20-34) of “today’s public library” to gain and / or remain sufficient financial resources.
95
“Today’s public library is not just about lending books!”
It’s about:
96
Pilot issues
• Geek NL needs a Dutch “look & feel”
• Alignment with other branche campaigns
• Internal & external communication about pilot
• Necessity of additional funding• Succesfull pilot impact on roll
out rest of The Netherlands
97
Campaign
• Website, social media• Posters, flyers, presence on
(local) festivals• Key succes factor:
personnel• First success: additional
funding raised: EUR 150.000
98
• Launch on november 14 during national information specialist meeting (KNVI)
• Launch activities: – promotion team during the meeting breaks– Presentation of campaign for peers– Variety of activities inside and outside libraries.
99
What would you do in terms of reinvesting if you had the
money and a marketing team at your disposal?
Round up:
We believe in libraries
Laure Van HoeckeProgramme Officer, Mediawijs
11/04/2023 102
Existence
Call for ‘Knowledge Centre Media Literacy’ Summer 2012
Partnership with 13 stakeholders Media literacy organizations Research group In collaboration with iMinds
11/04/2023 103
Vision
Creating added value for civil society Online platform as a central point for the sector Analysis and exchange of knowledge and good
practices Intermediary role
Encouraging new ways of cooperation Multi-stakeholder processes and projects Bridge between civil society – private sector – public
sector
11/04/2023 104
Organisation
Central Staff Experts with experience in the field of media literacy Quick start Supported by the sector
Collaboration with iMinds Infrastructure and support services Bridge between civil society - research - industry Specialised in multi-stakeholder action
11/04/2023 105
Mediawijs.be
11/04/2023 106
Executive board Central Staff
Steering Committee
Consultation groups Stakeholders
iMinds Media
107
Leo Van Audenhove - Director
Laure Van Hoecke – Network Coordinator
Annet Daems – Project Manager
Pieter Verdegem – iMinds Digital Society
Ilse Mariën – iMinds Digital Society
Elke Boudry - Coordinator Online platform
Carmen V. Puyenbroeck – Training Co-ordinator youth
Karolien Stockx – Training Co-ordinator Adults
Sanne Hermans – Communications Manager
Central Staff Executive Board
Mission
Mediawijs.be wants to enable all citizens to make a more critical and informed approach to the mediatised society. It plays a coordinating and inspiring role in the media literacy field. The goal of Mediawijs.be is to strengthen media literacy initiatives through cooperation projects with partners from the civil society, the private and the public sector. It plays an active role in vision and policy development with and for the civil society. Through knowledge and good practices, mediawijs.be contributes to innovation at the level of content and project development.
11/04/2023 108
Central goals
Consulting and Coordination Innovation and Synergy Practices and methods Knowledge acquisition and sharing Vision and policy development
11/04/2023 109
Consulting and Coordination 6 consultation groups
Goals Multi-stakeholder approach Identify specific needs Stimulates cooperation Widen the scope Developing long-term vision
11/04/2023 110
Competencies Adults and media literacy
Media literacy for media producers Media literate online communication
Advertising literacy Gaming
Innovation and Synergy
Multi-stakeholder projects Partners Civil society – Private sector – Public sector Integrated projects New approaches and practices
Year 1: Flagship projects Year 2: Pilot projects / Open Call
11/04/2023 111
I & S: Year 1: Flagship projects
Toolkit Media Literacy MAKS vzw & SMIT-VUB Analysis media profiles young people Development and analysis of used methods
(digtal storytelling, games, digital portfolio, etc.)
Young Media Professionals REC Radiocentrum & ICRI KULeuven Manual / tutorial copyright 5 How-to videos
11/04/2023 112
I & S: Year 1: Flagship projects
Advertisement Literacy PHL, KHL, MIOS-UA Education Packages
Test-Case - Working with Dept. Education Tutorial for advertising industry
In cooperation with industry
Guides Teachers, Parents, Youth Facilitators MIOS-UA Media literate online communication & Gaming
11/04/2023 113
I & S: Year 2: Pilot projects
Multi-stakeholder principals Partnership with different actors
New call 2013 2-3 projects in 2014 Partly funded– partly based on own resources Focus on synergies and/or innovative approaches Focus persons with disabilities Collaboration public/private
11/04/2023 114
Good practices and methods
Exchange good practices and methods Monitoring the media literacy field Workshops and studydays
(about Telecenters, Information skills, ICT en elderly people, Media days for young people, …)
Guide with indicators Trainer Coordinators Youth and Adults
11/04/2023 115
Knowledge acquisition and sharing
Online platform Mediawijs.be Up and running in December/January Files
Bringing together knowledge on specific topics Valorisation of existing research and knowledge Cooperation with international partners
Good practices and Methods Mapping actors and initiatives of the media literacy
field Portal that refers to other platforms
11/04/2023 116
11/04/2023 117
Vision and policy development
Based on the consultation groups Based on academic research Monitoring and mapping the media literacy field
Input in policy processes White Papers Advice
11/04/2023 118
Contact
Knowledge Centre Media Literacy Pleinlaan 9, 1st floor 1050 Brussels www.mediawijs.be [email protected]
11/04/2023 119
Dr. Grazia GuermandiRegional Policy Expert, Regione Emilia-Romagna, Italy
The impact of Digital Intermediaries in the Emilia - Romagna Region based on the local
implementation of the MIREIA project
Grazia Guermandi – Regione Emilia-Romagna (IT)
• “B&I” is the main e-inclusion programme of the Telematics Plan of the Emilia-Romagna Region– Started in 2009
• Targets: citizens and e-inclusion intermediaries– 725 digital literacy courses – 10.500 citizens– 190 municipalities in the E-R Region
Pane e InternetBread and Internet (B&I)
122
http://is.jrc.ec.europa.eu/pages/EAP/eInclusion/MIREIA.html
Pilot case for MIREIA
• B&I selected as Pilot case for 'testing' the methodological approach of the Impact Assessment framework developed by the European Commission's Joint Research Centre – Institute for Prospective Technological Studies (JRC-IPTS)
123
Performance Assessment Model
Impact Measurement Model
Context Analysis Framework
Counterfactual Impact Evaluation
Source: Misuraca et al, JRC-IPTS , European Commission , 2012
MIREIA Impact assessment framework
124
• A specific action created to test MIREIA in ´real-life´• to evaluate improvements in employability • to verify the effects on users´ behaviors
• MIREIA used a robust methodology for testing hypothesis
• Counterfactual analysis with Randomized Control Trial
From Digital literacy to ICT for employability
“Bread, Internet & Jobs” (B&I&J)
125
Modena
Bologna
Piacenza
ParmaFerrara
Reggio Emilia
Ravenna
Forlì-Cesena Rimini
Unemployment Rate
6.32%Unemployment
Rate6.91%
Unemployment Rate
6.91%
Unemployment rate:
Emilia-Romagna Italy 7.08%
Italy 10.70%
Implementation of the B&I&J Pilot for MIREIA• 14 training courses of the Employment centres
• provinces of Parma, Bologna and Rimini• Target: unemployed citizens
• TG = 148 people tested ex-ante, ex-post, after 3 weeks; • nTG = 100 people reached interviewed in May 2013
126
Never
Sometimes
Quite often
Often
Behavioural changes in on-line job searching
(t-stud0,001)
Key results of the MIREIA piloting 1/3• Behavioral changes in job searching methods:
• TG has increased the use of internet tools for job searching
127
Ab
solu
te
nu
mb
ers
Key Behavioural
Changes
Proxy of expected
impact
Behavioural changes in on-line job searching
(t-stud0,001)
• Behavioral changes in internet use for job searching: • the number of job offers has increased for TG candidates
128
Key results of the MIREIA piloting 2/3
• ´Nudge´ effects on local communities• trained people help other people in learning how to use
Internet for job searching
129
Key results of the MIREIA piloting 3/3
• The application of MIREIA-IAF in ER provides evidence of:• the importance of the role of eInclusion intermediaries
for promoting digital inclusion and employability
• the need to equip eInclusion intermediaries with instruments and methodologies for impact assessment
• the need of strengthening coordination of activities at regional level involving local partners
• the need to develop an Impact assessment “culture” at the local level, through seminars, training and workshops
130
Lessons learned from MIREIA
• Intermediaries • allow to address more specific actions to
targeted groups• are able to engage target groups quickly and
effectively• contribute strengthening the positive effects of
e-Inclusion initiatives
Added Value: the key role of intermediaries
131
Recommendations
• Introduce Impact assessment instruments, such as MIREIA, in policy planning and monitoring• Crucial role of counterfactual evaluation
• Take into account methodological challenges• e.g. privacy issues and selection of control groups
• Share evidence gathered as knowledge base for better integrating policy and implementation actions• Impact assessment as strategic planning support
132
For further information
• Grazia GuermandiRegione Emilia-Romagna Email [email protected] http://www.paneeinternet.it/
133
Martine VandermaesHead of Ostend Public Library, Belgium
BEACON: digital literacy and participation go cultural in the public library
Speaker: Martine Vandermaes, chief librarian, public library Ostend (Belgium)
Ostend (Belgium)
• coastal town• fishing – tourism – renewable energy • 70.000 inhabitants• 1 out of 4 is 65+• 1 out of 4 lives under the poverty line• 10 % without a job• 81 % households without children
Bibliotheek Kris Lambert – Oostende - België
public library
• 1 central + 4 branch libraries• collection: 240.000• members: 20.000 – 31.000 incl. gr.• loans: 870.000• use of internet: 23.000 hours/year• team: 27,6 FTE• free of charge – membership & loans
digital literacy
• started in 2002• awareness
– role of the public library– expertise outside of the library
• take time to learn and grow• content is more important than competences• look through the eyes of the customer• not every mentor is a ‘believer’
what makes a difference?
• professional support• insist on quality• link with the life of learners• network within the community & partners• take small steps• ‘warm experts’• library logic does not sound logic for everyone
tailor-made project
• tender for a partner for projects on digital literacy (50.000,00 €/year )
• what do we want?• content – link to actions and projects in the actionplan
of the direction of cultural affairs and the city (eg. coastal security plan)
• work with mixed groups• work with various formulas
• agreements
project BEACON
mixed• creative ateliers with artists• lessons/workshops• drop in and ask your
question• soirées - debates
the city - partners
create – participate - learn
public library
creative ateliers with artists
• 10 weeks• artist in charge• look – listen - expression• explore the city• central theme• “beautiful gift”
exploring Ostend
Moments before the floodby Carl De Keyzer
content & community
“de zee is een schilderij dat iedere minuut van de dag verandert”“ ik wil hier nooit meer weg”
lessons/workshops
• made to measure– rythm of the group– completely different basic knowledge of learners is a huge
challenge• “content” is important
– add– share– verify/compare– critical attitude
• “the acquired competences are put into practice outside of the
classroom”
drop in and ask your question
• low threshold, open to all• observe before you join the group• hop on, hop off• learn from someone in the same position as
yourself• empowerment of the ‘old guys’• community• warm experts
• ouvert pour tout le monde• personnalisé• ‘warm experts’ • ‘hop on, hop off’• lien avec les ateliers et la formation• “rendez-vous de la semaine”
Ostend main library – hop on hop off on Thursday morning
http://peter.bakenoostende.be/cursusgeluidokt2012
http://marlu.bakenoostende.be/Overstroming1953
soirées - debates
• information• meeting• dialogue• low threshold
– art and science– Carl De Keyzer / Arne Quinze / Raoul Servais / …
• “lovely evening, I missed dinner, but I’m so glad I was here, I
wouldn’t have missed it for the world”
extra
• feel at home in the public library• 1st class ambassadors of the public library• empowerment• new partnerships• participation increases• the story of a city and its citizens is captured,
told and shared
From 1865 till now
challenges for the city
• invest in coastal defence• new dike
–Flemish Community–the city
• goal: protect against flooding + public space for the citizens of Ostend (and visitors)
http://www.oostende.be/bibliotheekwww.bakenoostende.be
future?new challenges? new partnersErasmus +? alternatives?
Session 2:
Discussion
Session 3:
Panel and DiscussionCalls to Action
Chair’s Introduction
Robin KnowlesConference Founder, Civic Agenda EU
Opening Speech:
Steven LaporteD Lit 2.0, Bibnet
Digital Literacy 2.0Belg ian t ra in ing campaign
5 t h E u r o p e a n C o n g r e s s o n E - I n c l u s i o n : E C E I 1 33 r d O c t o b e r, B r u s s e l s
Steven [email protected]
empowering socially and educationally disadvantaged
adults to participate in society by teaching them web 2.0
skills in public libraries
LibrariesEducational institutions
The Project Partners
Social institutions
The Approach
Hands-on approach in working with ICT
Informal learning strategies
Limited scale initiatives with a high
level of continuity
Cultivation of peer-to-peer learning
groups
question driven curriculum
Clear cut and practical use of applications
Step 1
Train the trainer:qualification of staff in non-formal learning settings
Step 2:
Qualify the usertrained staff as web 2.0 tutors for their clientele
The training campaign
The Training Material
E-CitizenshipSocial
Networking
Communication Collaboration
Basic skills
The Belgian Dlit2.0Summer School:
• 18 sessions
• 90 libraries
• 400 participants
• 10% employees of public libraries in Flanders
Book collection
Magazines
cd’s and dvd’sBook club
School visits
Books for the blind
Public readings
Readers’ suggestions
Public access computers
Facebookpage
ILL
Providing infrastructure
Active assistence
DigitalInclusion?
Que faire?Call to action!
Use the DLit2.0 training material, it’s free!
Apply now for a follow up of the DLit2.0 program!
Diana EdmondsHead of Libraries, Greenwich Leisure Limited (GLL), London
Rebecca GedikingLibrary Specialist, GLL
Taking Digital Responsibility
Diana Edmonds
Head of Libraries, GLL
Rebecca Gediking
Library Specialist, GLL
03 October 2013
Public Libraries in the 21st Century – Action Required!
GLL – A quick note
• A Charitable Social Enterprise• Managing over 100 Leisure Centres• Managing 2 Library services in London
– Royal Borough of Greenwich– London Borough of Wandsworth– (26 Library buildings)
The Areas we serve
Royal Borough of Greenwich and London Borough of Wandsworth
• Customer mix includes affluent and economically deprived
• Even those who are affluent may be digitally deprived
The ICT offer - physical
GLL Libraries provide:
• ‘The Peoples’ Network’ – fixed PC’s with broadband access to the Internet
• PLUS Printing and scanning capabilities
• In Greenwich funded by £400,000 allocation from GLL profits
The ICT offer - physical
GLL Libraries provide:
• WIFI – free wireless internet access for those with laptops, smart phones and tablets …
The ICT offer – support for digital development
• Ad hoc support plus regular classes to encourage digital confidence
• Staff increasingly gaining teaching qualifications, as well as library qualifications
GLL Libraries are smart Libraries
GLL Libraries are smart libraries with a range of technology available, including:• iPads• An iPad table• Sound Showers
As well as RFID self issue terminals, wands etc …
Technology rubs off on our customers
Our responsibility
• … is to provide libraries which are technology hubs, making available a range of technology products to enable our customers to become more digitally literate – and to have fun with technology, with other people …
Library LAB
• A joint venture with our suppliers• A development space• A showcase• Allowing relationships and products to be
developed• And soon to be mobile with a Library LAB
bus
ICT offer - virtualGLL also has a responsibility to reach out to those who may not be able to visit a physical library and to provide library services for the digital community
Our current offer:
• A 24/7 virtual library • Library Catalogue• A range of online resources• Online information regarding the physical
libraries
Developing our ICT offer• Increasing our online presence via Social
Media Platforms• Digital Streaming events
• Virtual author visits• Online book clubs
ICT ensures libraries are relevant
• Visits to Woolwich Library increased by 58% in one year …
• Now on same days, we receive over 5,000 visitors
Stefan Leliveld Project Manager, Reading &Writing Foundation
Tristan Wilkinson Deputy Chief Executive, Go ON UK
Go On UK
To make the UK the most digitally capable nation
Our Aim
No. 1
COMMUNICATE FIND THINGS SHARE
1 2 3
Send and receive emails
Use a search engine and
browse
Transact With
personal information
KEEP SAFE ONLINE4
These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.
Our digital skills charter
Basic online skills: Age profile
UK Have basic online skills* Do not have basic online skills**
0%10%20%30%40%50%60%70%80%90%
100%
16% 19%6%
16% 19%
7%
17%19%
8%
17%19%
10%
14%14%
16%
20% 11%
53%
65+ 55-64 45-54 35-44 25-34 15-24
*Based on whether current Users do/could do ALL four basic online tasks + Lapsed users who used to do/could do ALL four basic online tasks**Based on Current & Lapsed users who don’t do/could not do ALL four basic online tasks (they maybe be able to do 1-3 tasks) + Proxy users (excl duplication with Lapsed users) + Never used/No Proxy
Source: Ipsos MORI BBC Digital Capabilities Update, 6th- 15th September 2013 Sample size of all respondents: 2,083
Population size 51.4m 40.4m 11.0m
a b
b
b
b
b
a
a/b- significant difference (5% risk level)
The divide is deepening
Access to public services that are increasingly moving online
Increased social exclusion as relationships go online
Young people without home internet may struggle with educational attainment
Pay higher prices for goods & services that are offline
Harder to find and get jobs
Key Modes
“Finding stuff”
Inquisitive
Key
Aim
Stat
e of
Min
d
“Talking about stuff”
Social
“Buying stuff”
Acquisitive
“Creating stuff”
Creative
BROWSING/OBTAINING INFO
COMMUNICATING/SOCIALISING BUYING/ SELLING CONTENT
GENERATION
1 2 3 4
DIGITAL MEDIA(e.g. laptop, desktop, tablet, mobile phone)
Mod
esDigital Media:
Key Codes
look, curious, wonder, imagine,
learn, enjoy, develop
Exam
ples
Connected, linked, joined, keep in
touch, share, meet, friends
Deals, bargains, discounts, savings, delivery, no fuss,
gift, treat
Unique, imagination,
creative, wisdom, story telling, ideas
Case study: Liverpool 2011-12 Pa
rtne
rshi
ps
Digital champions
• 80 local partners supported campaign
• Each partner promoted a specific targeted message that was appropriate & meaningful to local people & business
• 1,500 digital champions recruited and supported by local partners (BBC National Give An Hour campaign)
Measurement• 55% reduction over
over 18 months of people who had never gone online
Session 3:
Discussion
Presentation of the Written Declaration in Support of Public Libraries
Dan MountHead of Policy and Public Affairs, Civic Agenda EU
Written Declaration 0016/2013
Dan MountHead of Policy & Public AffairsCivic Agenda EU
2013 European Congress on E-Inclusion
“the impact of public libraries in European communities”
Why do we need a Written Declaration?
Background on Written Declarations
Mechanism for raising political awareness around a particular topic or set of issues
Registration requirementso Must be no more than 200 words in lengtho Must not explicitly call for funding or reference any
on-going procedure or legislative proposal currently before the European Parliament
o To be registered any WD must have the support of at least 10 Members of the European Parliament from a minimum of 3 political groups
EUROPEAN PARLIAMENT 2009 – 2014
2013 0000/2013
WRITTEN DECLARATION submitted pursuant to Rule 123 of the Rules of Procedure on the impact of public libraries in European communities Hannu Takkula (ALDE), Maria Badia i Cutchet (S&D), Vilija Blinkevičiūtė (S&D), Andrew Duff (ALDE), Cătălin-Sorin Ivan (S&D), Morten Løkkegaard (ALDE), Marie-Thérèse Sanchez-Schmid (PPE), Marietje Schaake (ALDE), Helga Trüpel (Verts/ALE), Marie-Christine Vergiat (GUE/NGL), Sabine Verheyen (PPE)
Lapse date:
PE000.000v00-00
EN EN 0000/2013
0000/2013
Written declaration, under Rule 123 of Parliament's Rules of Procedure, on the impact of public libraries in European communities1
1. A 2013 survey of public library services across 18 European countries shows that nearly
100 million Europeans visited their public library and 14 million used it to access the internet last year;
2. In the last 12 months 24 million Europeans (most frequently the elderly, ethnic minorities, those from rural areas) used their public library to engage in non-formal and informal learning activities;
3. 83% of those using free public library computer and internet services reported a positive impact on their lives: saving time and money, improving skills, gaining access to government services and employment and health related resources;
4. Last year 1.5 million European applied for and 250,000 Europeans found work via free library internet access;
5. Public libraries represent the only source of free internet access for 1.9 million marginalized Europeans;
6. The Commission is hence called upon to recognize the essential services that public libraries provide to local communities and disadvantaged groups in relation to digital inclusion, social inclusion, lifelong learning and pathways to employment and the role of those services in assisting with the delivery of EU's objectives
7. This declaration, together with the names of the signatories, is forwarded to the Commission.
PE000.000v00-00 2/2
EN
1 In accordance with Rule 123(4) and (5) of Parliament's Rules of Procedure, when the declaration is signed by a majority of Parliament's component Members, it shall be published in the minutes with the names of its signatories and forwarded to the addressees, without however binding Parliament.
Our key supporters:
Outcomes / Objectives3 MONTH WINDOW for signatures (Oct 7th 2013 – Jan 7th
2014)PRIMARY OBJECTIVE: WD is signed by over 50% of MEPs
(384 out of 766)o Outcome: WD will be adopted as the official position of the
EP and forwarded to the European Commission for a response
SECONDARY OBJECTIVE: WD is signed by 20-50% of MEPso Outcome: The Commission will recognise that public
libraries enjoy the support of a significant number of European elected representatives from all Member States
Contact us:[email protected] [email protected]
We will provide you with:o campaign templates and
promotional materialso links to identify your local MEP
Put your local MEP’s details into the template
SEND!!!!!!!!Tell others about the
campaign
WE NEED YOU!
Chair’s Closing Comments
Robin KnowlesConference Founder, Civic Agenda EU
