香港理工大學酒店旅遊業管理學院 - edb.gov.hk · (iv)...

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Transcript of 香港理工大學酒店旅遊業管理學院 - edb.gov.hk · (iv)...

  • i

  • ii

  • iii

  • iv

    213 1319

    [email protected]

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    1. "Clapperboard" courtesy of digitalart. Published on 20 April 2011. Stock photo - Image ID:

    10038511 at FreeDigitalPhotos.net

    2. "Jupiter And The Satellite" courtesy of njaj. Published on 3 December 2014. Stock photo -

    Image ID: 100300238 at FreeDigitalPhotos.net

    3. "Line Of Roller Coaster Rail" courtesy of antpkr. Published Photo by antpkr. Published on 12

    October 2012 Stock photo - Image ID: 100106338 at FreeDigitalPhotos.net

    4. "Mascot Cartoon" courtesy of woravit.w. Published on 25 February 2015. Stock photo -

    Image ID: 100312445 at FreeDigitalPhotos.net

    5. "Paper Weather Icon" courtesy of SweetCrisis. Published on 13 February 2013. Stock photo

    - Image ID: 100139301 at FreeDigitalPhotos.net

    6. "Recycle Icon" courtesy of digitalart. Published on 24 July 2011. Stock photo - Image ID:

    10051023 at FreeDigitalPhotos.net

    7. "Roller Coaster Rail" courtesy of antpkr. Published Photo by antpkr. Published on 13

    December 2012 Stock photo - Image ID: 100126980 at FreeDigitalPhotos.net (front cover)

    8. "Target Audience" courtesy of sheelamohan. Published on 19 April 2011. Stock photo -

    Image ID: 10038289 at FreeDigitalPhotos.net

    9. "Travel Flat Icon.Hotel" courtesy of Sira Anamwong. Published on 13 August 2015. Stock

    photo - Image ID: 100351018 at FreeDigitalPhotos.net

    10. "Travel Flat Icon.Map" courtesy of Sira Anamwong. Published on 13 August 2015. Stock

    photo - Image ID: 100351019 at FreeDigitalPhotos.net

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  • vii

    () :

  • viii

    1. 9

    1.1 11

    1.2 17

    2. 20

    2.1 20

    (I) 21

    (II) / 21

    (III) 23

    (IV) 24

    (V) 24

    (VI) 25

    2.2 26

    (I) 26

    (II) 27

    (III) 28

    (IV) 28

    2.3 31

    (I) 31

    (II) 32

    (III) 32

    (IV) 33

    35

    40

  • 9

    1.

    (Goeldner, 1999)

    (Kemperman, 2000)

    (i) (

    ) ;

    (ii) ;

    (iii) (Kemperman, 2000) ;

    (iv) ()

    :

    1.

    2. -

    (Forrrec, 2015 )

  • 10

    :

    1.

    (Heo, 2009)

    2.

    (Pearce, 1988)

    3.

    (Ap and Ho, 2009)

    (Heo,2009)

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    1.1

    (Kemperman, 2000)

    (Wong & Cheung, 1999)

    1. ##

    ##

    2.

    /

  • 12

    3.

    /

    4.

    5.

    6.

  • 13

    7.

    (Wong & Cheung, 1999)

  • 14

    1. TEA(Themed Entertainment Association)

    http://www.teaconnect.org/images/files/TEA_235_103719_170601.pdf

    2.

    *

    *

    3.

    *

    *

    4.

    *

    *

    http://www.teaconnect.org/images/files/TEA_235_103719_170601.pdf
  • 15

    4.

    *

    *

    8.

    *

    *

    9.

    *

    *

    10.

    *

    *

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    2. A B

    The website of AsiaWorld-Expo http://www.asiaworldexpo.com.hk/html/en/eventcalendar/EventDetail_1146C0F622DC4D3882ABCC72A795D4A9.html

    https://www.hongkongdisneyland.com/zh-hk/book/tickets

    http://www.asiaworldexpo.com.hk/html/en/eventcalendar/EventDetail_1146C0F622DC4D3882ABCC72A795D4A9.htmlhttp://www.asiaworldexpo.com.hk/html/en/eventcalendar/EventDetail_1146C0F622DC4D3882ABCC72A795D4A9.htmlhttps://www.hongkongdisneyland.com/zh-hk/book/tickets
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    1.2

    Kotler Swarbrooke

    :

    :

    : ()

    : ()

    (Kotler,1994 ; Swarbrooke,1995)

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    :

    /

    :

    ()

    - 2.1 (IV)

    - 2.2 (II)

  • 19

    :

    Perkins (Perkins, 2016)

    - 2.1 (V)

  • 20

    2.

    2.1

    (I)

    (II) /

    (III)

    (IV)

    (V)

    (VI)

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    (I)

    (Forrec,2015)

    (Hatt,

    2015)

    -

    -

    -

    - 2.2 (IV)

    - 2.2 (III)

    (II) /

    :

  • 22

    :

    Geissler

    Geissler and Ruck,

    2011

  • 23

    (III)

  • 24

    (IV)

    (V)

  • 25

    Colliers

    (Colliers,2014)

    (VI)

    (i)

    (ii)

    (iii)

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    2.2

    (I)

    :

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    (II)

    Entertainment Designer

    (Alton,2015) 10

    (: - 6 :

    )

    (: - 6

    : )

    Six Flags 2017

    (Pantsios, 2015)

    http://stedu.stheadline.com/pri/pri_news.php?aid=15502

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    (III)

    (, 2015)

    (IV)

    3D

    5D

    5D

    http://zh.chimelong.com/Oceankingdom/about/news-detail.aspx?id=302

    http://zh.chimelong.com/Oceankingdom/about/news-detail.aspx?id=302
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    (Universal

    Studios,2017)

    Virtual RealityAugmented Reality Mixed

    Reality

    (Nelson, 2016)

    (VR) (Curtin, 2017)

    Six Flags ( Magic Kingdom)

    (VR)

    (Eades, 2017) ( MacDonald, 2016)

    The New Revolution Classic Six Flags Magic Mountain https://www.sixflags.com/magicmountain/attractions/new-revolution-classic

    /

    (Nelson, 2016)

    (VR)

    (VR) (Boyle,

    2017) Bob Iger (AR)

    (VR)

    (Brennan, 2017)

    https://www.sixflags.com/magicmountain/attractions/new-revolution-classic
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    (Curtin, 2017)

    (Nelson, 2016)

    (Dark Rides)

    (Dark Rides) 3D

    (Nelson, 2016)

    (Dark Rides)

    3D

    - http://www.rwsentosa.com/language/en-US/Homepage/Attractions/UniversalStudiosSingapore/SciFiCity/TRANS

    FORMERSTheRideTheUltimate3DBattle

    - https://www.usj.co.jp/hk/attraction/att_detail/harry-potter-and-the-forbidden-journey.html

    - http://www.tokyodisneyresort.jp/tc/attraction/detail/str_id:al_carib/

    - Walibi Belgium () https://www.walibi.com/belgium/be-en/attractions/family/challenge-of-tutankhamon

    - Six Flags Movietown https://www.sixflags.com/greatadventure/attractions/justice-league-battle-metropolis

    http://www.rwsentosa.com/language/en-US/Homepage/Attractions/UniversalStudiosSingapore/SciFiCity/TRANSFORMERSTheRideTheUltimate3DBattlehttp://www.rwsentosa.com/language/en-US/Homepage/Attractions/UniversalStudiosSingapore/SciFiCity/TRANSFORMERSTheRideTheUltimate3DBattlehttps://www.usj.co.jp/hk/attraction/att_detail/harry-potter-and-the-forbidden-journey.htmlhttp://www.tokyodisneyresort.jp/tc/attraction/detail/str_id:al_carib/https://www.walibi.com/belgium/be-en/attractions/family/challenge-of-tutankhamon
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    2.3

    (I) (II)

    (III) (IV)

    (I)

    2017 2018

    2017

    ""

    2017 5

    ( - ISE09/15-16 )

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    (II)

    (III)

    -

    1 2

  • 33

    (IV)

    Six Flags (

    ) Jim Reid-Anderson Six Flags

    (Six Flags, 2014)

    ;

    ;

    -

    -

    -

    -

    -

  • 34

    -

    (: http://www.labour.gov.hk/tc/legislat/content4.htm )

    http://www.oshc.org.hk/oshc_data/files/greencross/2016/GC201501.pdf

    - 132

    (: http://www.fehd.gov.hk/tc_chi/publications/code/allc_1.htm#top )

    http://www.labour.gov.hk/tc/legislat/content4.htmhttp://www.fehd.gov.hk/tc_chi/publications/code/allc_1.htm#top
  • 35

    1. https://hktravelnow.yahoo.com/post/144748963264/%E5%94%94%E8%AC%9B%E5%94%94

    %E7%9F%A514%E5%80%8B%E5%B7%B4%

    E9%BB%8E%E8%BF%AA%E5%A3%AB%E5

    %B0%BC%E5%98%85%E7%A7%98%E5%AF

    %86?soc_src=social-sh&soc_trk=fb

    2. http://cnews.chinadaily.com.cn/2016-05/19/content_25374684.htm

    3. https://www.devb.gov.hk/filemanager/tc/content_872/LanDAC_First_term_Work_Report_(Chin

    ese).pdf

    4. http://yuqing.people.com.cn/NMediaFile/2016/0616/MAIN201606161527000214279159143.pd

    f

    5. https://www.forrec.com/wp-content/uploads/2015/11/FORREC_%E4%B8%BB%E9%A2%98

    %E5%85%AC%E5%9B%AD-2015.pdf

    6. https://wdpromedia.disney.go.com/media/wdpro-hkdl-assets/prod/zh-hk-intl/system/images/gu

    ide-book-for-guests-with-disabilities.pdf

    7. - https://www.hongkongdisneyland.com/zh-hk/attractions/

    8. - https://www.hongkongdisneyland.com/zh-hk/guest-services/wild-about-safety/

    9. - http://www.oceanpark.com.hk/tc/park-experience/attractions

    10. http://www.hktdc.com/mis/ires/tc/s/ocean-park.html

    11. https://www.oceanpark.com.hk/tc/sustainability/health-and-safety-policy

    12. http://www.epd.gov.hk/eia/register/report/eiareport/eia_2212014/PDF/ES/TSW%20ES%20Chi.

    pdf

    https://hktravelnow.yahoo.com/post/144748963264/%E5%94%94%E8%AC%9B%E5%94%94%E7%9F%A514%E5%80%8B%E5%B7%B4%E9%BB%8E%E8%BF%AA%E5%A3%AB%E5%B0%BC%E5%98%85%E7%A7%98%E5%AF%86?soc_src=social-sh&soc_trk=fbhttps://hktravelnow.yahoo.com/post/144748963264/%E5%94%94%E8%AC%9B%E5%94%94%E7%9F%A514%E5%80%8B%E5%B7%B4%E9%BB%8E%E8%BF%AA%E5%A3%AB%E5%B0%BC%E5%98%85%E7%A7%98%E5%AF%86?soc_src=social-sh&soc_trk=fbhttps://hktravelnow.yahoo.com/post/144748963264/%E5%94%94%E8%AC%9B%E5%94%94%E7%9F%A514%E5%80%8B%E5%B7%B4%E9%BB%8E%E8%BF%AA%E5%A3%AB%E5%B0%BC%E5%98%85%E7%A7%98%E5%AF%86?soc_src=social-sh&soc_trk=fbhttps://hktravelnow.yahoo.com/post/144748963264/%E5%94%94%E8%AC%9B%E5%94%94%E7%9F%A514%E5%80%8B%E5%B7%B4%E9%BB%8E%E8%BF%AA%E5%A3%AB%E5%B0%BC%E5%98%85%E7%A7%98%E5%AF%86?soc_src=social-sh&soc_trk=fbhttps://hktravelnow.yahoo.com/post/144748963264/%E5%94%94%E8%AC%9B%E5%94%94%E7%9F%A514%E5%80%8B%E5%B7%B4%E9%BB%8E%E8%BF%AA%E5%A3%AB%E5%B0%BC%E5%98%85%E7%A7%98%E5%AF%86?soc_src=social-sh&soc_trk=fbhttps://hktravelnow.yahoo.com/post/144748963264/%E5%94%94%E8%AC%9B%E5%94%94%E7%9F%A514%E5%80%8B%E5%B7%B4%E9%BB%8E%E8%BF%AA%E5%A3%AB%E5%B0%BC%E5%98%85%E7%A7%98%E5%AF%86?soc_src=social-sh&soc_trk=fbhttp://cnews.chinadaily.com.cn/2016-05/19/content_25374684.htmhttp://cnews.chinadaily.com.cn/2016-05/19/content_25374684.htmhttp://yuqing.people.com.cn/NMediaFile/2016/0616/MAIN201606161527000214279159143.pdfhttp://yuqing.people.com.cn/NMediaFile/2016/0616/MAIN201606161527000214279159143.pdfhttp://yuqing.people.com.cn/NMediaFile/2016/0616/MAIN201606161527000214279159143.pdfhttps://www.forrec.com/wp-content/uploads/2015/11/FORREC_%E4%B8%BB%E9%A2%98%E5%85%AC%E5%9B%AD-2015.pdfhttps://www.forrec.com/wp-content/uploads/2015/11/FORREC_%E4%B8%BB%E9%A2%98%E5%85%AC%E5%9B%AD-2015.pdfhttps://www.forrec.com/wp-content/uploads/2015/11/FORREC_%E4%B8%BB%E9%A2%98%E5%85%AC%E5%9B%AD-2015.pdfhttps://wdpromedia.disney.go.com/media/wdpro-hkdl-assets/prod/zh-hk-intl/system/images/guide-book-for-guests-with-disabilities.pdfhttps://wdpromedia.disney.go.com/media/wdpro-hkdl-assets/prod/zh-hk-intl/system/images/guide-book-for-guests-with-disabilities.pdfhttps://wdpromedia.disney.go.com/media/wdpro-hkdl-assets/prod/zh-hk-intl/system/images/guide-book-for-guests-with-disabilities.pdfhttps://www.hongkongdisneyland.com/zh-hk/attractions/https://www.hongkongdisneyland.com/zh-hk/attractions/http://www.oceanpark.com.hk/tc/park-experience/attractionshttp://www.oceanpark.com.hk/tc/park-experience/attractionshttp://www.hktdc.com/mis/ires/tc/s/ocean-park.htmlhttp://www.hktdc.com/mis/ires/tc/s/ocean-park.htmlhttp://www.epd.gov.hk/eia/register/report/eiareport/eia_2212014/PDF/ES/TSW%20ES%20Chi.pdfhttp://www.epd.gov.hk/eia/register/report/eiareport/eia_2212014/PDF/ES/TSW%20ES%20Chi.pdfhttp://www.epd.gov.hk/eia/register/report/eiareport/eia_2212014/PDF/ES/TSW%20ES%20Chi.pdf
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    13. http://www.oceanpark.com.hk/tc/press-release/ocean-park-sets-new-industry-standards-carbo

    n-management-energy-consumption-reduction

    14. http://web2.nmns.edu.tw/PubLib/Library/quaterly/200001_109.pdf

    15. TEA/AECOM 2016

    http://www.teaconnect.org/images/files/TEA_23

    9_717418_170609.pdf

    16. -

    (12 )

    http://www.oshc.org.hk/oshc_data/files/greencr

    oss/2016/GC201501.pdf

    17. -

    (ISE09/15-16)

    http://www.legco.gov.hk/research-publications/

    chinese/essentials-1516ise09-challenges-for-th

    e-theme-park-industry-in-hong-kong.htm

    18. http://hkcorporate.hongkongdisneyland.com/hkdlcorp/zh_HK/environmentality/overview?name

    =CorporateEnvironmentalPolicyPage

    19. 2013 http://www.inparkmagazine.com/wp-content/uploads/2013/12/AECOM-China-Theme-Park-Pip

    eline-Report-2013.pdf

    20.

    http://chinacetaceanalliance.org/wp-content/upl

    oads/2016/02/CCA-Report-Chinese-Web.pdf

    21. http://zh.chimelong.com/oceankingdom/EPSpecial.shtml

    22. Attractions at Hong Kong Disneyland https://www.hongkongdisneyland.com/attractions/

    23. Attractions Management Handbook 2015-2016: The

    Global Resource for Attractions Professionals

    http://www.attractionshandbook.com/pdf/AMH_20

    15.pdf

    24. China Theme Park Pipeline Report 2013 http://www.inparkmagazine.com/wp-content/uploads/2013/12/AECOM-China-Theme-Park-Pipelin

    e-Report-2013.pdf

    http://web2.nmns.edu.tw/PubLib/Library/quaterly/200001_109.pdfhttp://web2.nmns.edu.tw/PubLib/Library/quaterly/200001_109.pdfhttp://www.teaconnect.org/images/files/TEA_239_717418_170609.pdfhttp://www.teaconnect.org/images/files/TEA_239_717418_170609.pdfhttp://www.oshc.org.hk/oshc_data/files/greencross/2016/GC201501.pdfhttp://www.oshc.org.hk/oshc_data/files/greencross/2016/GC201501.pdfhttp://www.legco.gov.hk/research-publications/chinese/essentials-1516ise09-challenges-for-the-theme-park-industry-in-hong-kong.htmhttp://www.legco.gov.hk/research-publications/chinese/essentials-1516ise09-challenges-for-the-theme-park-industry-in-hong-kong.htmhttp://www.legco.gov.hk/research-publications/chinese/essentials-1516ise09-challenges-for-the-theme-park-industry-in-hong-kong.htmhttp://hkcorporate.hongkongdisneyland.com/hkdlcorp/zh_HK/environmentality/overview?name=CorporateEnvironmentalPolicyPagehttp://hkcorporate.hongkongdisneyland.com/hkdlcorp/zh_HK/environmentality/overview?name=CorporateEnvironmentalPolicyPagehttp://hkcorporate.hongkongdisneyland.com/hkdlcorp/zh_HK/environmentality/overview?name=CorporateEnvironmentalPolicyPagehttp://www.inparkmagazine.com/wp-content/uploads/2013/12/AECOM-China-Theme-Park-Pipeline-Report-2013.pdfhttp://www.inparkmagazine.com/wp-content/uploads/2013/12/AECOM-China-Theme-Park-Pipeline-Report-2013.pdfhttp://www.inparkmagazine.com/wp-content/uploads/2013/12/AECOM-China-Theme-Park-Pipeline-Report-2013.pdfhttp://chinacetaceanalliance.org/wp-content/uploads/2016/02/CCA-Report-Chinese-Web.pdfhttp://chinacetaceanalliance.org/wp-content/uploads/2016/02/CCA-Report-Chinese-Web.pdfhttp://zh.chimelong.com/oceankingdom/EPSpecial.shtmlhttp://zh.chimelong.com/oceankingdom/EPSpecial.shtmlhttps://www.hongkongdisneyland.com/attractions/http://www.inparkmagazine.com/wp-content/uploads/2013/12/AECOM-China-Theme-Park-Pipeline-Report-2013.pdfhttp://www.inparkmagazine.com/wp-content/uploads/2013/12/AECOM-China-Theme-Park-Pipeline-Report-2013.pdfhttp://www.inparkmagazine.com/wp-content/uploads/2013/12/AECOM-China-Theme-Park-Pipeline-Report-2013.pdf
  • 37

    25. Disney's Environmental Stewardship Goals and

    Targets

    https://ditm-twdc-us.storage.googleapis.com/envir

    ogoalsandtargets.pdf

    26. Entertainment Designer how do we address

    environmental sustainability in entertainment design?

    http://entertainmentdesigner.com/news/theme-pa

    rk-design-news/how-do-we-address-environment

    al-sustainability-in-entertainment-design/

    27. European Amusement and Theme Park Industry An

    Assessment of Economic Impact in Figures: 2014

    http://www.iaapa.org/docs/default-source/iaapa-e

    urope/iaapa-europe-economic-impact-study-2014

    .pdf

    28. Guide Book for Guests with Disabilities https://wdpromedia.disney.go.com/media/wdpro-hkdl-assets/prod/en-intl/system/images/guide-boo

    k-for-guests-with-disabilities.pdf

    29. Government of Gujarat Development of Theme Park

    based on Augmented Reality

    https://vibrantgujarat.com/writereaddata/images/p

    df/project-profiles/Theme-Park-based-on-Augmen

    ted-Reality-in-Urban-Areas.pdf

    30. Hong Kong Disneylands Corporate Environmental

    Policy

    http://hkcorporate.hongkongdisneyland.com/hkdlc

    orp/en_US/environmentality/overview?name=Cor

    porateEnvironmentalPolicyPage

    31. Hong Kong Disneyland Safety First at Hong Kong

    Disneyland

    http://ahongkongdisneyland.disney.go.com/media

    /hkdlcorp_v0100/en_US/aboutOurCompany/safet

    y_report.pdf

    32. Hong Kongs Ocean Park: A Home-grown Success

    Story

    http://www.hktdc.com/mis/ires/en/s/ocean-park.ht

    ml

    33. International Association of Amusement Parks and

    Attractions (IAAPA)

    http://www.iaapa.org/

    34. International Association of Amusement Parks and

    Attractions (IAAPA) - Introduction to the Attraction

    Industry

    http://www.iaapa.org/docs/default-document-libra

    ry/introduction-to-the-attactions-industry.pdf?sfvrs

    n=0

    35. IAAPA Handout on Theme Park Resorts, Business

    Planning

    http://www.iaapa.org/docs/default-source/Educati

    on-Handout-Archive/theme-park-resorts-business

    -planning-for-new-and-expansion-projects.pdf?sfv

    rsn=0

    https://ditm-twdc-us.storage.googleapis.com/envirogoalsandtargets.pdfhttps://ditm-twdc-us.storage.googleapis.com/envirogoalsandtargets.pdfhttp://www.iaapa.org/docs/default-source/iaapa-europe/iaapa-europe-economic-impact-study-2014.pdfhttp://www.iaapa.org/docs/default-source/iaapa-europe/iaapa-europe-economic-impact-study-2014.pdfhttp://www.iaapa.org/docs/default-source/iaapa-europe/iaapa-europe-economic-impact-study-2014.pdfhttps://wdpromedia.disney.go.com/media/wdpro-hkdl-assets/prod/en-intl/system/images/guide-book-for-guests-with-disabilities.pdfhttps://wdpromedia.disney.go.com/media/wdpro-hkdl-assets/prod/en-intl/system/images/guide-book-for-guests-with-disabilities.pdfhttps://wdpromedia.disney.go.com/media/wdpro-hkdl-assets/prod/en-intl/system/images/guide-book-for-guests-with-disabilities.pdfhttp://hkcorporate.hongkongdisneyland.com/hkdlcorp/en_US/environmentality/overview?name=CorporateEnvironmentalPolicyPagehttp://hkcorporate.hongkongdisneyland.com/hkdlcorp/en_US/environmentality/overview?name=CorporateEnvironmentalPolicyPagehttp://hkcorporate.hongkongdisneyland.com/hkdlcorp/en_US/environmentality/overview?name=CorporateEnvironmentalPolicyPagehttp://www.hktdc.com/mis/ires/en/s/ocean-park.htmlhttp://www.hktdc.com/mis/ires/en/s/ocean-park.htmlhttp://www.iaapa.org/
  • 38

    36. International Quality & Productivity Center How will

    future theme parks look like?

    http://www.iqpc.com/media/1003928/59469.pdf

    37. Lantau Space For All - Recreation and Tourism https://www.devb.gov.hk/filemanager/en/content_872/LanDAC_First_term_Work_Report_(English).

    pdf

    http://www.landac.hk/en/future-lantau/recreation-

    and-tourism

    http://www.devb.gov.hk/en/home/my_blog/index_i

    d_160.html

    http://www.devb.gov.hk/filemanager/en/content_9

    23/PC_SC_Paper_03_2014_(Eng).pdf

    38. The Legislative Council Commission - Challenges for

    the theme park industry in Hong Kong (ISE09/15-16)

    Research Office, Information Services Division,

    Legislative Council Secretariat

    http://www.legco.gov.hk/research-publications/en

    glish/essentials-1516ise09-challenges-for-the-the

    me-park-industry-in-hong-kong.htm

    39. Museums and Theme parks: Worlds in Collision? http://www.academia.edu/11494293/Museums_and_Theme_parks_Worlds_in_Collision

    40. Ocean Park develops a 10-year Carbon Footprint

    Management Plan

    http://www.oceanpark.com.hk/en/press-release/o

    cean-park-sets-new-industry-standards-carbon-m

    anagement-energy-consumption-reduction

    41. Ocean Theme Parks: A Look Inside Chinas Growing

    Captive Cetacean Industry

    http://www.awionline.org/sites/default/files/upload

    s/documents/AWI-ML-CCA-2015Report-Web.pdf

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