DELLOperational

Excellence

Opera

tional

Exc

elle

nce

Operational Excellence

is a philosophy of leadership, teamwork

and problem solving

resulting in continuous

improvement throughout the organization by focusing

on the needs of the customer, empowering

employees, and optimizing existing activities in the process.

Opera

tional

Exc

elle

nce

Operational excellence

is executing in an efficient and effective

manner across the value chain with a focus on delivering value to customers.

Obje

ctiv

es

Minimizing Operations

Cost

Minimizing Time of Production/Delivery Efficient Operation Yet Excelling Quality

Leadership

Team Work

Problem Solving

Continuous Improvement

Focus on Customers

Process Optimization

Professional Management

Professional Customer Service

International Sales Distribution

Manufacturing Efficiency

Consistent Product Quality

Process Competence Technology Expertise

Process OptimizationContinuous Improvements

DELL INC.1 Dell Way, Round Rock,

Texas, United States

Dell

at

a g

lance

An American MNC computer

technology corporation

Develops, sells and supports

computers and related

products and services Named on its founder

Michael Dell Third largest PC Maker in

the world, after HP and

Lenovo 41st on Fortune 500 List™.

Opera

tion

Exc

elle

nce

at

Dell

Supply Chain Management

Strategic allocation of

resources Customizable Orders Fast Technology Adaption

Partnership with Suppliers

Just in Time Inventory Direct Sales & Tech

Support Ecommerce Recommendations

Supply Chain ManagementThe Route to Efficiency and Profit

Due to its efficient supply chain management .Dell is

capable of shipping a

pc within 24 hours of

receiving an order.The introduction of e-

commerce has helped

dell improve this efficiency and profitability.

• Simple because of direct contact with customer.

• Suppliers deliver parts every 2 hours.• Production spread all over the world in

strategic relevant places.• Facilities are standardized which

facilitates best practise approaches.• ISO 14001 & OHSAS 18001• Trainings on its suppliers expectations• Supplier social responsibility and

environmental responsibility agreements

Str

ate

gie

s

Specialist Suppliers Individual Engineer for

each component assemblyQuality Experts at

each assembly lineDemand ForecastingMost efficient

Assembly Line

Partnership with suppliers & Just in time Inventory

Part

ners

hip

wit

h

supplie

rs

Enhanced Brand Value

Preferential fulfillment

of purchase ordersBest in class componentsHelps in faster adaption of new technology

Just

in t

ime

inve

nto

ry

Precision purchase order trigger level definedMinimizes cost of

maintaining stocksEnables faster change

in components used

as per consumer demand

Yours is HereCustomize your own order

Build

to O

rder

(BTO

) Highly CustomizableRAM, Graphics, HDD,

Screen, Value added

components etc.For needs or desiresOrder directed to

nearest facility

Tech

Adapti

on

Fast adaption of technologyFirst to release

Itanium64 based serversHigh end PCs with

collaboration with Alienware Independent development facilities

to accelerate the adaption

Direct SalesIts U and I

Dir

ect

Sale

s

First hand intelligence

about customers need

and demandsEnabled quick response

to problemsHigher Profit Margin Customer can place

order on phone or over

internetAstonishing Growth rate

Tech

Support

Support.dell.com – Comprehensive online

supportNext business day at

your door serviceComplete cover

(including accidental

damage) Immediate replacements provided

Ecommerce

Pioneering in use of Internet

and Ecomm

Better online experienceDetailed specs and features listedClick to callSeparate section for

retail and enterprise

customersForums, Discussion Threads, Feedback

Reco

mm

endati

ons

Need to focus on Research & Development

It should employ more

labor to cater service

related issues Narrowing down the customization options for

entry level users Need to establish

presence in local market

as customer likes what

he sees

Sum

mary

Thank

You !

Himanshu Khandelwal

Naman Bansal Jitendra NaangyaniPawan RamsinghaniRadha SharmaSaurabh Pandey

Sonam Jain