E.B. CREASY & COMPANY PLC

• E.B.Creasy PLC was founded in 1878 by Englishman Edward Bennet Creasy and incorporated as a limited liability company in 1929.

• Became quoted on the local Stock Exchange in 1968.

• Was instrumental in setting up the Ceylon Chamber of Commerce, which is considered the prime chamber in the country.

• Among the top 5 exporters of tea and rubber from Sri Lanka.

• Darley Butler & Company which is a wholly owned subsidiary is one of the three oldest corporates in Sri Lanka.

E.B.Creasy Group of companies encompasses a wide

spectrum of business activities through its subsidiaries.

• Manage and own Tea & Rubber plantations.• Manufacture and Market FMCG.• Agro and industrial Chemicals.• Hotels and Leisure.• Decorative Paints.• Bituminous Products.• Hardware Trading.• Clearing & Forwarding.

The company also has access to manufacturing technologyacross a wide range of business spheres.

• E.B.C group has over 18 Companies listed in the Colombo Stock Exchange.

• The Group Turnover is expected to reach Rs. 29 Billion (US$ 215 Million) this year.

• Currently employs nearly 50,000 people, mostly in the plantation sector.

Group of Companies

• Darley Butler & Company Ltd.

• EB Creasy Logistics Ltd.

• Creasy Foods Ltd.

• Laxapana Batteries PLC.

• Lankem Ceylon PLC.

• Kotagala Plantations PLC.

Group of Companies

• Agarapathana Plantations Ltd.

• Lankem Tea & Rubber Plantations Ltd.

• Lankem Plantations Holdings Ltd.

• Sigiriya Hotels PLC.

• Beruwala Resorts LTD.

Group of Companies

• Marawila Resorts PLC.

• CW Mackie PLC.

• Car Plan Ltd. ( KIA Motors)

• Union Commodities

Manufacturing Facilities of the Group

• 48 Tea & Rubber Factories located in the up and low country.

• Toothbrush , Pens and Shavers (assembling) Factory.

• Mosquito Coils, Incense Sticks Factory.

• Dry cells Battery Plant.

• Toothpaste Manufacturing.

Manufacturing Facilities of the Group

• Milk Powder Packing Factory.

• Confectionery Manufacturing.

• Decorative Paint Manufacturing.

• Agro Chemicals Formulations.

• Liquid Detergents Factory.

Manufacturing Facilities of the Group

• Bitumen Mixing Plant.

• Seed Production (paddy, vegetable ) Plant.

• Technically Specified Rubber (TSR) Factory.

• Production & Bottling Factory for fruit squash.

Dry cell Batteries

LBC is the pioneer manufacturer of dry cell batteries in Sri lanka. The Company manufactures two types of dry cell batteries under its own brand.

Foods

Manufacture a range of medicated confectionery under the license from Cadbury Schweppes PLC of UK.

Chemicals

• Market leader in Insecticide, Weedicides, Fungicides and Foliar Fertilizer

• Represents organizations such as Syngenta, Dupont, Kumai, Nissan, Sumitomo, Mitsui and Algea.

• Holds a strong position in the local chemical solvent market.

Decorative Paints

• The second largest manufacturer of decorative paints in Sri lanka.

Bituminous

• The largest supplier of the Bituminous products to the road construction industry in Sri lanka.

Tea & Rubber

• Owns and manage 48 Tea and Rubber plantations producing :

• 15.6 M Kg of Tea per annum.• 3.3 M Kg of Rubber per annum.• The group is one of the single largest producers of

rubber in the country and accounts for about 14% of the Island’s total production.

• The group has a wide array of high and low grown teas in its portfolio and the teas are of the finest quality

Automobiles• Sole agents for

BAY BEACH HOTEL, WELIGAMA

Darley Butler & Co ., Limited

Historical Background

Samuel Butler E J Darley

The beginning was in 1848 founded by Edward J Darley and Samuel Butler

The Beginning

• Business then covered Estate Agencies, Commission Agents, Imports/Exports and Distribution

• With the export business declining , the company shifted it’s focus on imports , local sales & distribution of consumer goods.

• Instrumental in setting up The Chamber of Commerce and the Port of Colombo

• In recognition of the services rendered by EJ Darley, a road in Colombo city was named as Darley Road.

• In 1967 Darley Butler became a wholly owned subsidiary of EB Creasy & Co.

Darley Butler now

• Sales & Distribution of a range of FMCG categories which are well known national brands.

• Has one of the most extensive distribution network in the country

Main business categories

Division Product range

Personal Care BIC shavers DENTA toothbrushes

Home Care NINJA mosquito repellantsAMRITHA incense sticks

Health Care COW & GATE infant foods, Pharmaceuticals range

Foods HACKS confectionery Bakery range

Laxapana Batteries LAXAPANA dry cells

Market positions

Division Product range Market position

Personal Care BIC shavers DENTA toothbrushes

No 1No 2

Home Care NINJA mosquito repellantAMRITHA incense sticks

No 1No 1

Health Care COW & GATE infant foods, Pharmaceuticals range

No 3

Foods HACKS confectioneryBakery range

No 1No 1

Laxapana Batteries LAXAPANA dry cells No 2

Principals who’s product distributed locally

Principal Country

BIC Societe France

Lassaffre France

Danone France

Cadbury Schweppes UK

Aristo , Sterling Lab India

Darley Butler Brand Portfolio…

Darley Butler Key Strengths

General Trade• 115 Professionally trained consumer sales representatives • 115 Merchandisers to support in store displays• 16 Field Sales Managers• 4 Regional Sales Managers• 60 Long standing stockiest located strategically

throughout the country• Modern fleet of commercial vehicles• Fully automated sales operation

Darley Butler Key Strengths

Modern Trade • 2 Intuitional sales mangers• 2 Sales executives• 6 Sales representatives• 9 Merchandisers

Darley Butler Distribution Channel

DB

General Trade

Modern Trade

Consumer

90 % 10 %

The FMCG outlets

Chemist2,734

Groceries123,714

Cosmetic6,228

Restaurant25,949

Others39,534

Excluding N & E , w/sale outlets Source – Nielsen Aug 2013

198,157

CEO

RSM Region 1

RSMRegion 2

RSMRegion 3

RSMRegion 4

ASM ASMASM ASM

SR

General trade - Distribution structure

General trade - Distribution Channel

DB

Stockist

Retailer

Wholesaler

Retailer

Consumer

General trade - Distribution Channel

DB

Stockist

Retailer

Wholesaler

Retailer

Consumer

70 % 30 %

CEO

Operations Manager

InstitutionalManager

Sales Reps

Merchandisers

Modern trade - Distribution structure

Modern trade - Distribution Channel

DB

Supermarkets Institutions

283225 19 44 33

Sales reps are decentralized and assigned to each sector

The Sales Rep visits approximately 1000 outlets within the sector and achieve an average of 700-800 productive calls during a month

Fully automated sales operation

Stockist DB Head Office

1 23

DB Stores

Fully automated sales operation

4 5 6

Despatch

sent to

stockist

Fully automated sales operation

Analyzed data for Sales

Reviews & Reports

7 8 9

Stockist Head Office server

PDA Printer

DB Sales Rep in action…..

Sales presentation

Invoice printing at dealer point

Mobile Printer

The team

Benefits of Automated Sales operation

• Perfect invoice• Accurate , Fast sales information• More time for sales • Updated stock report• Past two months sales at a glance at the

point of invoicing

Fully equipped DB Area Sales Manager

Hand phone

Laptop

Car

Accurate updated sales information for better sales management …….

The Sales review process