EatMedia.com

Web MarketingInspiration & Actions

“A mind is like a parachute. It doesn't work if it is not open.”

- Frank Zappa

Find and Focus on YourStrategic Sweet Spot

6

ROI?Return On Investment

Risk Of Inactivity

3 Forms of Media: Own Buy

Earn2 Reasons to Participate:

OpportunityObligation

1 Most Important:Content

PAID - OWNED - EARNED

http://www.socialjumpstart.com/2012/02/60-in-social-media/

13

Outbound Marketing

Inefficient Interruptions

InBound Marketing

Hubspot

It’s about the Story You Tell

Balance Thru TRUTH

Content is King – Context is Queen > Manage the right message at the right time

> At the right places … Multi-channel & Multi-screen

1.Presence

2.Listening

3.Content

4.Community

5.Influencers

Get Smart

SoLoMo

The Magnificent 7 of Mobile

1. Anytime - All the time

2. Instant gratification to engage or buy

3. Discovery of users goals … now

4. Customer service with 1-click-to-call

5. Scan and assess current location

6. Connect with other media

7. Personalized incentives and alerts

Times Square, NYCConnecting Minds and Media

Lessons from Quicksilver - Inspire Real Loyalty -

• Listen, support, and lead• Right message at the right time• Community first – Sales second• Be Remarkable• Multi-channel. Multi-screen• Live it. Online. At events. In-store

EatMedia.comChange is a constant

bordering on chaos

Surround yourself with people that help you use these forces.

EatMedia or be Eaten

  Give me a fish and I eat for a day.

Teach me to fish and I eat for a lifetime.

Who isResponsible?You (know your rig)

TeamFriends

You (know your rig)

I hear, and I forget. I see, and I remember. I do, and I understand.

- Chinese Proverb 

Evolve…

Dave Armano+

Search – 2 Billion Google searches per day

Are they finding you?

Ecommerce - $5 Billion > $30 Billion by 2015

Are you selling there?

Email – Recipients clicking 1-8% on email links

Are they clicking through yours? (Tell don’t Sell)

Social – Linkedin deserves participation

Efficient and focused

Mobile – 15% of all sales are connected in some way

Get Smart – Get Started

The Boston Innovation Challenge site is built on Wordpress to allow easy updates and simple Social Media integration. with the community.

The goal is for increased awareness and participation in this series of “Advanced Hack” multimedia events with the most influential partners in the region including The Boston Globe, Harvard, the City of Boston, and MIT.

www.BostonInnovationChallenge.com

The New Customer

Now…

Needs

By 2017: 5 > 30 B$ Sales Growth of Physical Goods

Hubspot 2011

5 Phases of Engagement

Phase III:Subscribers

Phase II:Awareness

Phase IV:Participants

Phase V:Advocates

Phase I: Launch

Content Seeding

RSS Visit

CommentsQ&A

RatingPolls

Friending

Post

Profile

Ideashare

Photo/Video Upload

Bookmark/Digg

Publicize

Broadcast

Edit

Moderate

What and When

Your Business is Your Sponsor’s Business

David Cutler - The Magic is Between Sales and Marketing

CreativeBusinessDevelopment.com

Developing business creatively across Media with over 20 years experience increasing exposure and revenue for corporations and the startups they fear

Internet Pioneer and Founder of www.webopedia.com

Fan and critic of all media at

www.EatMedia.com