Eating On-The-Go-Guide

Content, product testing and layout by

Borden Communications + Design

When you throw things away, where exactly do you think "away" is?

Exactly! No. Such. Place.

Are you aware that taking or buying a disposable lunch to school or work each day creates a

total of 30 kilograms of waste every year? (fyi - that's about the weight of a grade 2 student)

Packing a litterless lunch can save you money AND time (now we've got your attention!),

and it's certainly healthier. So, get flipping through our guide and get packing!

Eating On-The-Go Guide

Making your lunch at home and taking it each day to school or work is not about

carving love notes into a banana peel or cutting sandwiches into cute little shapes,

it's simply about being better to our bodies and better to our planet.

1. Buy in Bulk...or avoid all individually packaged items. Try a full size container of organic yogurt over conventional single servings. It's only a myth that it's easier and quicker to pack an individual granola bar over a handful of pretzels. It's not only healthier, but you will be surprised when you add up the savings.

2. Buy Fresh...and organic and local if you can. It improves the nutritional quality of your food and tastes better also. Let your spouse and kids shop

with you. (Many of you are probably rolling your eyes and are ready to dismiss everything written at this point, but stick with us). The real trick is to

shop the outside perimeter of the grocery store...think about what you buy from the middle aisles (packaged foods, food wrap, chemicals).

3. Read your Labels...because a long list of ingredients often indicates the presence of questionable chemicals - MSG (yuck!) has so many ways of

disguising its name, you would not believe the products it is found in. Take extra time to think about each item before you put it in your shopping

cart even if you are in a rush to get to carpool or home to your couch. If you can't pronounce the ingredient, you shouldn't be using it, and certainly

shouldn't be ingesting it. If you spend the time, you will find a healthier option, with fewer ingredients for all of your favourites (if not, find a new

store!).

4. Resist the Marketing...Virtually all foods marketed to children and adults alike are low in nutrients and high in calories, salt, saturated fat, and

refined sugars. As parents, we don't have Dora, Scooby-Doo, pop celebrities, sports stars, contests, prizes, surprises or the latest market research tools

to help us persuade our kids to eat their fruits and vegetables. As shoppers, we are also programmed to look at what is not in our packaged food,

over caring about what is in it. Trans fat free? Why was there trans fat in there to begin with? And, just because something has a green health seal

on it, does not mean it's certified healthy by anyone but the company making it.

5. Stop Making Garbage...This is even more important than recycling…why use in the first place? A waste-free lunch means you have no packaging

to throw away when you're done -- nothing other than apple cores, banana and orange peels or cherry pits.

6. Find a Champion…or be one. Inspire your workplace to institute rules about take out. Ban the disposable coffee cups and bottles of water to start.

Take action at your school to reform the food served and the way food is brought into schools or workplaces. A passionate, informed, persuasive and

committed champion can be an effective cheerleader and major force in creating healthier and happier communities.

You are making an impact with your choices whether it's negative or positive. Choose to make a positive impact and watch how others follow.

We know that you will set a trend in lunches for 2010-11 by choosing your lunch profile (or a combo of multiple ones) over the next pages!

Are you feeling as if you want more information or inspiration? (we knew it!)

Want to participate or start a waste-free lunch program at school or at work? (we knew it!)

Visit these favourite sites of ours:(and let us know if you have others)

www.wastefreelunches.org

www.greenmylunchbox.com

www.takeoutwithout.org

Food Rules, by bestselling author Michael Pollan, is

an indispensable handbook that lays out

straightforward and simple rules for eating healthy.

Read one page and you’ll be hooked by the content

& tone.

The Conscious Kitchen, by environmental journalist

Alexandra Zissu, walks readers through the kitchen

decisions based on what's good for you, our planet,

and what tastes great! It’s really what we all need

to read.

Change the way you pack lunch

READ

Both must-read, simple, easy to digest books

are available at www.indigo.ca

SURF

Follow these 6 shopping suggestions to help you navigate the aisles, build a great pantry and be a lunch trendsetter.

What you can do:

(and get others to do too!)

Did you know that the American population tosses out enough paper bags and plastic

cups, forks and spoons every year to circle the equator 300 times (www.cleanair.org).

Don’t you believe that it would be better to fill our stomachs and not our landfills?

It takes approximately 20 seconds to put our food into take out containers. Convenient? No, it's actually extremely inconvenient.

The packaging can remain in our landfills forever, causing continued damage to us and our world.

While it's obvious that our own personal actions are not enough to clean up the world-wide mess we've made, they are an essential starting point

for everyone, and that's why Borden Communications launched TOWO. The campaign invites restaurants to encourage their customers, to bring

their own containers and urges patrons to cut back to what is only necessary.

Lisa Borden, owner of Borden Communications + Design Inc. knew action could be taken to make a big difference. Her and her team were

committed to creating an outlet to educate others and share information, volunteering their full scope of services to branding and driving TOWO,

this non-profit campaign dedicated to reducing waste.

“Our actions can be powerful and every little bit counts. We can't aim for perfection, but we can aim for improvement by saying NO to unnecessary

packaging and toting our own reusables. TakeOutWithOut-enjoy your food, save your money, improve your health and help our planet!" says Borden.

ReFuse Unnecessary Stuff

When taking out, refuse the unnecessary packaging! Think about the spoons, forks, straws, and napkins that you get served (why do they give you

enough for a family of 20 when eating alone?). Ask yourself before accepting all these items, "Do I really need all of this?", "Am I going to be eating

this right away?" (If so, why take the bag or the napkins?)... just enjoy your muffin - and be neat so the napkin isn't needed!

ReTake Your Own Reusables

Bring your own reusables (BYOR) and you won't need to use the can - garbage, that is. You can bring your own containers, straws, cutlery, mugs,

bottles, and even your own bag - there are so many easy to find options that you'll love to use!

ReConsider Your Habits

It's easy to fall into a routine, so why not choose to create a new one? Reconsider and readjust your habits and adopt healthier eating strategies - it

might be challenging at first - but it will save you time, money, your health, and our world. The bonus? You'll feel like an eco-hero and will inspire

others around you to follow suit.

Together we can change the outrageous amount of unnecessary waste we create everyday as well as drastically reduce it.

Eat up and fill up, but leave our landfills as empty as possible. Together, we can make a difference, we always do.

Fill your stomach, not our landfill

JOINJoin the campaign to reduce

restaurant waste. Say NO to

unnecessary packaging and start

bringing your own reusables from

home. Join the campaign on

Facebook or Twitter - it’s free and

you’ll find lots of helpful tips and

products to get you TakingOut

WithOut!

FUNDRAISE Forget cookie dough and magazines - It's time to start

fundraising with a purpose. It doesn't matter if you're a school,

day care, sport team, club, camp, community group, or anyone

wanting to raise funds - making great choices and buying

litterless lunch products will save you time, money, your health,

and our planet (now that's something worth considering!).

Ask your fundraising companies about using all of the

wonderful products you’ll find over the next pages. You can also

be in touch with our offices at 416-484-6489 or

[email protected], and we will connect you with options

for your school or organization.

Change comesfrom without

fill your

stomach.

not the

landfill. takewith

outout

www.take with .orgout out

Join the campaign to reduce restaurant waste!

Takeout + On the GoClever essentials that makes you say "hmmmmmmm".

Insulated Kanteen

Repeat Utensil Set

Beautiful Glass Straw

Pyrex Containers

People Towels

You only need to use it once to know you'll

never leave home without it again. It keeps

your hot drinks toasty for up to 6 hours and

ice drinks frosty for up to 24 hours (you have

to drink from it to believe it).

www.kleankanteen.com

Dig in with this small and compact utensil

set by To-Go Ware, perfect to keep attached

to your bag, in your desk or in your purse.

www.to-goware.com

Glass with a lifetime guarantee…seriously.

How many straws do you think an average

restaurant throws out per meal?

Sip your part with a Strawesome straw!

www.strawesome.com

The clear choice for take-out (fabulous for

sushi pick-up) and picnics (nothing better for

pasta salad). These go from oven to table

to fridge and back again - great for groups

or just for you.

www.pyrex.com

Personal and reusable hand towels that make

a statement. Made with 100% organic fair

trade cotton, these eco-chic towels come

armed with hang tags for easy attachment to

purses or backpacks. It also makes a great

gym towel!

www.peopletowels.com

Visit www.takeoutwithout.org to learn how you can eat away from home, and do it responsibly.

Fill your stomach, but not our landfills.takewith

outout

The Luncheonista

bordencom.com BORDEN COMMUNICATIONS + DESIGN

The Luncheonista brings her sense of style to the table... literally. Using these fun, fashionable and unique items you'll be sure

to draw some attention - just the way you like it!

Built NY Gourmet Getaway

The RuMe Snack Pack

Justenbois Wood Utensil Set

Greentainer

Sessen Glass Water Bottle

Clean George Hand Purifier

Unlike brown bags, you'll want to use this

lunch bag over and over again. Naturally

insulating and very stretchy with a colour

or pattern to match your eating style. www.builtny.com

It's the fashionable and functional

replacement for disposable zipper baggies.

Since they are grease-proof and

dishwasher-safe, your snacks and

sandwiches will attract a lot of well

deserved attention.

www.rumebags.com

You know what they say about having your

own handcrafted wood utensil set?!

Definitely a status symbol and guaranteed

to last for years.

www.justenbois.com

Sleek and stainless, reusable +

reliable…sounds like the perfect match.

www.greentainer.ca

Fill your own glass bottle made in Italy.

Don't advertise a plastic bottle brand, you

know you've always deserved your own

label anyways.

www.sesen.ca

Clean George is a 2-in-1 hand moisturizer

and cleaner. It’s completely free of alcohol

and nasty chemicals. It applies like a spray,

but rubs in like a moisturizer, so you can

ditch the sticky hands.

www.cleangeorge.com

Marni Wasserman

(www.marniwasserman.com)

suggests adding these foods

to your daytime meals to stay slim,

boost your energy and positively impact your mood.

Could it be that easy? Just you try it.

OatmealWalnutsSproutsBrown RiceSpinachTofu

Lean Wild FishOrganic Poultry MeatEggsFigsSoy BeansBrazil Nuts

Organic YogurtChocolateAlmond Butter orAlmonds

Small (no) Fry


Just because you're small in size doesn't mean your meal has to be. Not to worry, these tools will ensure you have a significant lunch - easy to pack too!

Laptop Lunch System 2.0 (not just for kids!)

Ice Pack

Bento Buddies

Fabkins Cloth Napkins

Quash Hand Sanitizer

The insulated carrying case (free of lead, pvc, phthlates, bpa) keeps all food fresh & the sturdy and safe containers prevent squishing. No loose containers, which means your child will see all of the yummy-ness packed at lunch and snacktime - huge bonus (you’ll see). The new carrying case is designed with a big front zippered pocket to store extras - hand sanitizer, extra snack perhaps, and a water bottle holder too. www.laptoplunches.com

Keep your non-toxic ice pack for your meals on the go that can even be used on boo-boos. www.wholefoodsmarket.com

Transform the bento each time you pack it - different configurations and extra lids for you to be as creative or boring as you want to be! Watch this short video for ways to pack lunches for everyone. http://www.youtube.com/watch?v=8XO4Vag9zsYwww.laptoplunches.com

Made from 100% organic cotton in fun colours & designs to match every kid’s personality.www.fabkins.com

You can quash a lot from one little bottle. In a spray that’s easy for kids to use! Extra Bonus - it moisturizes your hands, there's no long lasting scent, and it's made with manuka honey! Www.quash-me.com

The ‘tweenerLunch doesn't need to be awkward (even if the teenage years are)…

use your favourite combo of the below to build the best lunch and confidently grab your grub to go!

Solar Yellow Klean Kanteen

Fuel Cutlery

LunchBots Duo

Stainless Steel Vacuum Insulated Food Jar

Organic Cotton Lunch Bag

Top quality, lightweight, and available in so many

new colours (no more mistaken identity syndrome),

this 27 ounce stainless steel bottle will definitely

remind them to hydrate, or us parents hope!


As mothers, we teach our kids not to play with

their food, but what about cutlery? Stack and snap

this practical, colourful fork, knife and spoon set.

www.fenigo.com

The stainless steel duo is the ideal snack container.

Its handy divider makes it easy to pack all your

faves!

www.lunchbots.com

Stainless steel container for your hot or cold foods -

lightweight and durable…unfortunately, we also

know that portable for teens also means

“lose-able and leave-able,” so label it well!

www.thermos.com

Easy to love - serves an eco-purpose, and eco-lunch,

and is made from an eco material (100% organic

cotton canvas)! Don't worry about spills because

you can throw it in to the washing machine or wipe

clean (with eco soap of course!).

www.mimithesardine.com

The SuperMan

To-Go-Ware Set

Stainless Steel Klean Kanteen

Mini Black RuMe

Wysi Wipes

The self latching top container gives you the

flexibility to pack either one course, or three (so

don't be afraid to stack up and eat up!) The

sidekick container is perfect for toting dressings

or sauces on the side.

www.fenigo.com

Drink responsibly and in style with this 40oz

Klean Kanteen. It can hold more than enough of

your fave fluid to quench your thirst all day long.


Finally, a reusable bag that's cool for a man to

carry. It's big enough for lots of good eats from

home, and even small enough to stash into a

pocket or briefcase when empty.

www.rumebags.com

Okay guys, we know you can be messy at times,

and that's okay, but don't rub it in, wipe it away!

These highly absorbent towelettes expand from a

dime-sized disc into a full-size wipe with a tiny

bit of liquid. Made from 100% pulp fibre,

naturally scent free, and biodegradable! www.canawipe.com

Stainless Steel Cutlery

We would suggest just taking cutlery from

your drawer at home, but in case the man

of the house just doesn't want to be

responsible to return it, pick up a cheap

stainless set from Ikea, they are a steel (pun

absolutely intended!).

Skip the boring brown bag - we have great things for the guy's guy too. When they pull out their lunch, some may steal some glances, but we promise it's not because of the mess left on his face!

Instead of organic or all-natural, shouldn't we really

brand a label that simply defines something as “FOOD”?

Author, and Activist Michael Pollan recommends that we create a Federal Definition of "food”. "We need to stop

flattering nutritionally worthless food-like substances by calling them "junk food"and instead make it clear that such

products are not in fact food of any kind.”

If your grandmother wouldn't have immediately recognized it as "food" there's a good chance it's less food and more a

manufactured “product”. Who wants to eat a manufactured good? There's a reason that Cheez Whiz has a shelf life to

rival the jar it's in! So, read labels and look for those foods with the shortest, most direct list of ingredients. And keep

in mind that the items in the produce aisle don't have labels because they are as real as it gets.

THIS IS REAL

FOOD


Where's the “FOOD”Certification Symbol?!

You never outgrow some childhood favourites, but since the PB & J

sandwich that we grew up on is no longer allowed in schools due

to the increase in allergies, we created the SB & S (sunbutter & stuff).

Take two slices of Ezekial bread (we adore Sha Sha breads) and spread both with Organic Sunbutter, add some Manuka honey and

Canadian made hemp seeds on one side. (Or, of course you can use jam or your favourite fresh fruit, too)

Close and cut any way you like…crust on or off?

Sunbutter www.sunbutter.com

Ezekiel Bread www.shashabread.com

Hemp Seeds www.upayanaturals.com

Manuka Honey www.wedderspoon.ca

GREAT SANDWICH IDEA

Eating On-The-Go-Guide

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