Easy peasy: using blogs and twitter to build your brand
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Transcript of Easy peasy: using blogs and twitter to build your brand
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Easy Peasy.Easy Peasy.Using Blogs & Twitter To Build Your BrandUsing Blogs & Twitter To Build Your Brand
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Me.Me.
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•What are these tools?How do they work?Why would I use these?How can I make them work for me?
•What are these tools?How do they work?Why would I use these?How can I make them work for me?
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Blogging.Blogging.
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def. (n)
a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer
def. (n)
a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer
via Webstervia Webster
““ ””
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Tell a storyTell a story
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ShareShare
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Content is King.Content is King.
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Frequency is Queen
Frequency is Queen
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TitleTitle
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LeadLead
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PicturesPictures
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QuotesQuotes
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LISTSLISTS
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•Seek link trafficSeek adviceEstablish thought leadershipPromote something interesting Link love to others
•Seek link trafficSeek adviceEstablish thought leadershipPromote something interesting Link love to others
via Chris Broganvia Chris Brogan
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What’s Important?
What’s Important?
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•TrafficCommentsLink BacksMonetising Improve online presence
•TrafficCommentsLink BacksMonetising Improve online presence
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BloggerBlogger
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WordpressWordpress
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Microblogging.Microblogging.
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140140
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ConversationConversation
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AudienceAudience
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TweetTweet
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@@
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Follow Follow
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DMDM
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RTRT
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#Hashtag
#Hashtag
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Short URL
Short URL
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Why?Why?
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GoalGoal
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Branding & Message
Branding & Message
Feedback & Support
Feedback & Support
Call for ActionCall for Action
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Connector v. BroadcasterConnector v. Broadcaster
GOALGOAL
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ConnectorConnector
ActiveEqual RatioThank You’s
Not too many RT’s Not too many @’s
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BroadcasterBroadcaster
• Static
• Strictly Message
• URL’s
• No interaction
• Static
• Strictly Message
• URL’s
• No interaction
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Connector v. BroadcasterConnector v. Broadcaster
• 100% Content Sharing, 0% Engagement
• 75% Content Sharing, 25% Engagement
• 25% Content Sharing, 75% Engagement
• 0% Content Sharing, 100% Engagement
• 100% Content Sharing, 0% Engagement
• 75% Content Sharing, 25% Engagement
• 25% Content Sharing, 75% Engagement
• 0% Content Sharing, 100% Engagement
via Forrest W. Kobayashivia Forrest W. Kobayashi
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How can I make it work for me?How can I make it work for me?
AnalyticsAnalytics
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How can I make it work for me?How can I make it work for me?
Followers@’sRT’s
Hashtags Clicks
Web Traffic
What’s Important to YOU??What’s Important to YOU??
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Twitter Toolkit for BeginnersTwitter Toolkit for Beginners
bit.lyseesmictwitpic
tweetstatstwinfluence
twittergrader
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Questions?Questions?@kevinoshea
http://whoiskev.in@kevinoshea
http://whoiskev.in