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EASWARI (A Unit of SRM Group of Educational Institutions)
Approved by Govt. of Tamil Nadu and AICTE
ISO Certified and Affiliated to Anna University, Chennai
ENGINEERING COLLEGE
NATIONAL CASE STUDY CONFERENCE 2015
(NCSC 2015)
TH16 OCTOBER 2015
DEPARTMENT OF MANAGEMENT STUDIES
DEPARTMENT OF MANAGEMENT STUDIES
Presents

THEME OF THE NCSC 2015
Aim of the NCSC
Call for Cases
Objectives of NCSC
Business Leadership and Innovations
The aim of the Case Study Conference is to encourage and promote the development of high-quality teaching case material relevant for the realities of dynamic and emerging economies and at the same time promote the development of case-writing capabilities in our country.
The aim of the Case Study Conference is to encourage and promote the development of high-quality teaching case material relevant for the realities of dynamic and emerging economies and at the same time promote the development of case-writing capabilities in our country.
We invite unpublished case studies on
To provide a platform for case writers, academic and practitioner to
present and discuss contemporary management issues, concepts
and policies through the development of case studies.
To foster research culture and innovative learning.
To contribute towards the development of case writing especially on
Indian environment.
1. Business Environment and Economics
3. Business Ethics and Corporate Governance
5. General Management & Strategy
7. Quality Management and Competitiveness
9. IT, Systems and Operations Management
11. Information and Media Management
13. Risk Management
2. Innovation and Sustainability
4. Consumer and Market Analysis
6. Human Resource & Law
8. Finance and Accounting
10. Marketing
12. Small and Medium Enterprise
14. Education

Aim of the NCSC
Submission Format
Cases should be unpublished
Case Study should be accompanied by a comprehensive teaching
note
Case should not be more than 5,000 words (excluding exhibits)
Should be based on either eld research or secondary research
Author should submit the copyright form
Proper citations are necessary in case of secondary research
Copying or plagiarism will disqualify the case study
References - APA citation style should be adopted for in-text
citations and a reference list.
Number footnotes consecutively throughout the cases.
Every teaching case should be submitted together with teaching
notes, and should include the following :
MS-Word format
Must be in English
Narrative Text - Calibri, 11, 1.5 spaced
Title - Calibri, 12 Bold
Footnotes - Calibri, 9
All the exhibits, tables, nancials and annexure be placed at the end
of the document (should not exceed 10 pages)
All manuscript should be electronically submitted through email to
Introduction
Background of the Organization
Specic Issues
Concluding paragraph
Exhibits

Evaluation criteria
Presentation of Cases
Mentoring Support
Target Audience
Publication of Selected Case Studies
All submissions are subject to a two-step double blind review process. The Review Panel committee will pay particular attention to concept and content, the integration of the different sustainability dimensions (economic, social, and environmental), the topic relevance and its ability to create a learning experience.
Authors of the short listed cases will be informed. All the accepted case studies for the National Case Study Conference 2015 (NCSC 2015) will be invited to present their cases during the Conference. There is no in absentia presentation.
Cases selected for further improvement will receive feedback Editorial support will be provided to the cases selected for
publication
Faculty members Research scholars Corporate professionals Trainers/consultants Entrepreneurs Management Graduates
All selected cases will be publication by “SAMZODHANA – Journal of Management Research” with ISSN 2347 – 4270 October 2015 Issue. Visit www.eecmbajournal.in for more information.
The conference encourages participation from all enthusiastic case writers related with Industry and Academia. The following is an indicative list of participants:

Important Dates
Details of the Case Presenter
Venue & Duration
Presentation / Participation Fees
Brief Prole of the Author(s) (2 Paragraph)
Name, Address, Afliation
Designation, Contact Number
E.Mail id
TRP Auditorium, Easwari Engineering College, Ramapuram, Chennai &
16.10.2015 (Friday)
The participants who attend and/ or participate in the conference will
pay the registration fees as per the given category:
The registration fee will include conference material, lunch and refreshments.
Each author should register for the conference
Case Presenter
Corporate / Trainer / Entrepreneur Rs. 1500
Academician / Research Scholar Rs. 1000
Students (produce necessary proof) Rs. 500
Participation
Corporate / Trainer / Entrepreneur Rs. 1000
Academician / Research Scholar Rs. 500
Students (produce necessary proof) Rs. 300
Submission of Case Abstract
Communication of Acceptance
Submission of Case
Communication of Acceptance with Reviewer’s
Final Submission of Case
Registration for the Conference
Case Presentation
On or before 21st August, 2015
On 28th August, 2015
On or before 4th September, 2015
On 25th September, 2015
On 2nd October, 2015
On or before 2nd October, 2015
On 16th October, 2015
Comments

Further information
Easwari Engineering College
Department of Management Studies
For further information and questions, please visit our website at
http://srmeaswari.ac.in/ or http://www.eecmbajournal.in/ or contact
Dr.Mu.Subrahmanian, Conference Chair, NCSC 2015 @
[email protected] or [email protected] or
+91-93800-66996
Easwari Engineering College, a division of SRM Group of Educational
Institutions, was established in the year 1996 with a commitment to
provide quality education. The elds of specialization cover Engineering,
Technology, Management Studies and Computer Applications.
Students are focused and well developed to face the fast changing and
challenging needs of society and Industry. Easwari Engineering College,
an ISO certied Institution, is approved by the Govt. of Tamilnadu and
AICTE, and is afliated to Anna University. The college is located in the
heart of the city at Ramapuram in a sprawling campus with world-class
infrastructure for higher learning. The college currently offers eight
under-graduate and eleven post-graduate programmes, including MBA
and MCA.
The Department of Management Studies was established in the year
2001 with an objective to provide quality management education. It
has an excellent and dedicated team of full - time faculty, specializing in
all the functional areas of management. It aims at developing centers
for excellence in Management Education, Training, Research and
Consultancy and to create a new class of professional managers in
tune with the needs of today's highly competitive global environment.
Besides the Institution aims at academic exchange programmes with
reputed International Business schools. Ethics, Values and
Philosophies of quality education at Easwari guide the Institute to
promote continuous improvement.

Chief Patron
Patron
Conference Chair
Organizing Committee
Dr. R. Shivakumar, Chairman
Dr. K.Kathiravan, Dean, Easwari Engineering College
Dr.Mu.Subrahmanian, Head - MBA, Easwari Engineering College
Mrs. R.Banureka
Mr. R.Vasudevan
Dr. Kavitha Shanmugam
Mrs. V.Gayathri
Mrs. G.Sathya
Mrs. V.Pavithra
Mr. S.Chandrasekaran
Ms. T.Madhumitha
Mr. S.Purushothaman
Dr. J.Ramya
Mrs. M.K.Soumiya Devi
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