Earn More Media Coverage For Your Brand
Transcript of Earn More Media Coverage For Your Brand
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Is Your Pitch ReallyNewsworthy?
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Content that may not be considered bythe PR team to be "newsworthy" enough
for a pitch to top-tier media may still be ofvital interest to core audiences.
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DOWNLOADREDEFINING NEWSWORTHINESS:NEW OPPORTUNITIES TO EARN
MEDIA & ATTENTION FOR YOURBRAND
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The definition of earned media has changedand now includes mentions on Twitter, blogs,online press as well as the more traditional
newspapers and industry magazines.
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Find New Opportunities to Earn MoreMedia and Attention For Your Brand
CHALLENGE:
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Most organizations will already own amountain of interesting content that they can
use to earn media and attention for theirbrand.
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SNIPPETSOF
INFORMATION
FactsFiguresData pointsTips
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DATAGLEANED
63%
Use extractsfrom varioussources
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INFOGRAPHICSAND CLEVER
DEMO VIDEOS
Presentinginformation visuallycan encouragesharing on blogs &social
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INTERNAL EXPERTS
Use experts toprovide credibleinsightsEstablish yourcompany as athought leaderGive quotes
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DOWNLOADREDEFINING NEWSWORTHINESS:NEW OPPORTUNITIES TO EARN
MEDIA & ATTENTION FOR YOURBRAND
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www.newswire.ca
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@CNWGroup