SPONSORS: ORGANIZED BY::

Register now: Tel: +55 (11) 3468-0100Email: etaillatinamerica@wbresearch.com Web: www.etaillatinamerica.com

Access the insights of 36leading players from the market:

The only Latin American exclusive meeting for the multichannel retail

May 9-11, 2012 Trump International Beach Resort Miami, United States

ETAIL LATIN AMERICA 2012

Join the leaders of Latin American retail and US e-commerce experts in an opportunity to share best practices, network and learn the latest market trends

• Abril Mídia, Brazil• Argentinean Chamber

of E-commerce• Baby.com, Brazil• Brazilian Chamber of

E-commerce• Colombian Chamber of

E-commerce• Cencosud, Chile• Certona, US• Copa Airlines,

Colombia• Dafiti,Brazil• Daslu, Brazil• E-mailvision, US• Forrester Research, US• Falabella, Chile• Gelbee, Chile• Groupon, Argentina• Grupo Estado de São

Paulo, Brazil• InBrands, Brazil

• Inova, Mexico• LAN, Chile• Livraria Cultura, Brazil• Lenovo, Argentina• Lojas Marisa, Brazil• Netshoes, Brazil• Nova Pontocom, Brazil• Officenet,Argentina• Peixe Urbano, Brazil• PlazaVip.com, Mexico• Privalia, Mexico• RCI Wyndham

Worldwide, Mexico• Sodimac, Chile• Systemax-TigerDirect,

US• TAM Airlines, Brazil• The Latin Products, US• V-coins & V-auctions,

Argentina• Walaclub, Mexico• Wal-Mart, Mexico

Workshop Day: understand alternative solutions to deal with the three most mentioned challenges by electronic retailers and be familiar with the North American industry through a site visit to a major player in this market

Workshop 1 Social Media: perceive how this tool can be applied as a new strategy for your company

Workshop 2 Develop an integrated and efficient logistics that meets your online retail demands

Workshop 3 Mobile commerce: understand how the portable devices can revolutionize your e-business

Site Visit Glimpse into the Future of Connected Retail: visit the company Systemax-TigerDirect

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Dear professional,

It is with great pleasure that we present the second edition of eTail Latin America, the only regional event on multi-channel retail. The Conference is part of WBR’s eTail global series. With more than 10 years, the series’ goal is to create an environment where electronic retailers can prepare to act successfully in e-commerce, dealing with the most recent challenges of this industry.

The agenda was built from the conversation with more than 70 e-commerce related companies, including online retailers and solution providers, from USA and at least ten countries in Latin America. Therefore, the conference addresses the main pressing issues for these companies, offering alternative solutions and discussing the trends in e-commerce.

If you want to know how your peers are dealing with the tremendous growth of this market in a regional scale, eTail Latin America provides the ideal environment for the exchange of experiences and benchmarking.

Committed to the development of electronic commerce in Latin America, the conference promotes a meeting point for the major companies in the sector to discuss the strategies and actions for improvement. All this for you to have access to valuable insights into: the use of new tools such as the mobile devices, tablets and social media; new trends in payment methods; smart logistic alternatives; improvements over your e-commerce platform with new technologies; impacts of the introduction of new categories for online sale; and the perspective and next steps for this market.

Join us in eTail Latin America 2012 and interact with the prominent executives in e-commerce through case studies, discussion panels and workshops.

Register now and take advantage of the early booking discounts.

We count on your presence!

Best regards,

Diogo GalvaoConference DirectoreTail Latin America

Our special thanks to the Advisory Board of eTail Latin America 2012. Your contribution was essential for the development of the conference agenda.

IndexWorkshop Day 03Conference Day One 05Conference Day Two 07About our Sponsors 08About our Partners 09Conference Prices and Discount for Groups 10Application Form 12

Ana GraceGlobal Web Property ManagerBest Buy US

Arturo BetancourtE-commerce SpecialistWal-Mart Mexico

Marcos PueyrredonPresidentILCE – Latin American E-commerce Institute

Ricardo Alonso Regional E.V.P. Falabella.comFalabella Chile

“Great Conference. Very relevant subjects discussed and an appropriate combination of the high-level trends in electronic commerce and tactical knowledge to drive business. A perfect place to connect with industry leaders.”Miguel AlMeidA, Vice President of online MArketing And oPerAtions, WAlgreens.coM

Register now: Tel +55 (11) 3468-0100 Email etaillatinamerica@wbresearch.com Web www.etaillatinamerica.com 3

08h15 Workshop Day Registration & Breakfast

09h00 Workshop 1 Social Media: Developing Strategies To Use This Emerging Channel To Support Your E-Commerce Programs An exclusive workshop on social media that will allow you to develop strategies on how to use this tool to benefit your online store, understanding the multichannel experience issues, available technologies and the investment required.

Understanding the use of social media as a tool to achieve the goals of your business How are you dedicating resources in your company and how much investment is required to

incorporate social media programs? Promoting a multichannel shopping experience using social media: finding out ways to

integrate this new channel with your other customer points of contact Including social media as a means of effective customer communication Accessing available technologies that optimize social commerce Evaluating the return on investment of your social programs

Ronaldo Bueno, Marketing Director, Netshoes, Brasil

Renato Mendes, Communication Manager, Netshoes, Brasil

10h30 End of Workshop 1 - Morning Refreshment Break & Networking Opportunity

11h00 Workshop 2 Build Efficient Logistics Solutions To Provide A Great Customer ExperienceLogistics represents one of the major challenges for retailers, whether outsourced or not. Here you will have the opportunity to exchange experiences and understand how to address the communication with the carrier, prepare for an increase on demand and ensure effective logistics to attend the expectations of your consumer.

What is the impact of logistics on the online consumer experience? Establishing processes to deliver products efficiently both national or international Relationship with shipping companies: strategies to select partners that meet your high

standards of quality Developing clear communication between your online store and the carrier to meet

customer expectations Evaluating and forecasting demand and setting up partnerships that manage that demand Identify technologies to facilitate delivery of products and provide transparency in your

logistics program Free shipping: how to guarantee the sale when offering free shipping to your consumer? Reverse logistics: this trend will become reality in the short term?

Patricio Rojas, Development Manager, Cencosud, Chile

12h30 End of Workshop 2 & Lunch

13h30 Workshop 3Mobile Commerce: Understanding The Growth And Impact Of Mobile Devices And Tablets On Commerce ExperiencesThe goal of this workshop is to present alternatives on how to enable your online store on the use of mobile devices aligned to the marketing strategy of your company. Furthermore, you will find out alternatives to provide a positive experience for your client integrated with the other existing channels.

Evaluating the impact on retail in terms of technology development and consumer shopping behavior

Delivering optimal mobile commerce experiences within multiple devices Integrating the mobile experience offline: ensuring consistent messaging and shopping

experiences cross-channel Mobile marketing: maintaining personalized marketing across multiple devices Mobile payments: technologies already available in the Latin American market and reviewing

best practices developed by US companies

Francisco Tovar, CEO, The Latin Products, US

15h00 End of Workshops 3 & Refreshment Break and Networking

15h30 Site Visit Glimpse into the Future of Connected Retail: visit the company Systemax-TigerDirectETail offers you the unique opportunity to visit the American company Sistemax-TigerDirect, a recognized by Fortune 1000 and the New York Times as one of the top 25 online retail companies. Have a remarkable experience feeling the difference between this market and Latin America and sneak a peak into what currently happens in the US.

Lonny Paul, VP of Marketing and Stategic Initiatives, Systemax, US

18h00 Workshops Day Concludes

AGENDA

“My expectation from this conference is to share my experiences in mobile technology with others in the e-commerce business world. I hope to inform others on how to optimize their current e-commerce website for mobile devices, and better prepare others for the future of mobile technology. The future of e-commerce rests upon devices such as smartphones and tablets, as well social media platforms. I feel that my expertise with my own businesses can help guide others through the process of making their own websites more mobile compatible for a future that will absolutely require careful attention to the mobile market.”frAncisco toVAr, ceo, the lAtin Products us

Workshop DayWednesday, May 9, 2012Understand alternative solutions to deal with the three most mentioned challenges by electronic retailers and be familiar with the North American industry through a site visit to a major player in this market

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08h15 Conference Registration & Breakfast in the Solutions Zone

08h45 Opening RemarksDiogo Galvão, Conference Director, eTail Latin America 2012

08h50 Chairperson’s Opening Remarks

09h00 Opening SessionAn Overview Of The Latin American E-Commerce Market: Trends And Challenges In The IndustryGet to know in depth the Latin American e-commerce market and its main representatives, and access its trends from a recent analysis, of the most recent facts from this dynamic and fast-growing market.

How is e-commerce developing in different Latin American countries? What are some of the commonalities and differences between countries?

To what degree are Latin American e-commerce players following their US counterparts vs. finding their own e-commerce path?

How will the arrival of US and other global companies to the region change the dynamic of the e-commerce market?

How will increased broadband penetration and growing adoption of smartphones and tablets drive online transactions?

Zia Wigder, Principal Analyst, Research Director, Forrester Research, US

09h40 Discussion Panel Improving Your Digital Strategy: Accessing Insights From Leading Retailers Into The Competitive Landscape, Increasing Traffic To Your Site And E-Commerce Innovation Discuss with leading industry players new solutions for your company’s digital campaign and promote a rewarding online experience for your customer. Discover ways to structure your online store and release the necessary information to conquer your client’s trust.

Comparing online retail strategies in Latin America and the US and evaluating the successes and mishaps in each market

Differentiating your online retail experience no matter the market and delivering on consumer expectations

Increasing and converting traffic on your website: reaching consumers before your competitors

Providing an amazing commerce experience that guarantee ease of shopping, increases customer loyalty and keeps customers returning time and time again

Taking advantage of personalization schemes to enhance the customer experience Ensuring your back-end systems and infrastructure can support traffic increases

on your site

Arturo Betancourt, E-commerce Specialist, Wal-Mart, Mexico

10h20 Morning Coffee Break & Networking

11h00 Discussion PanelUnderstanding Your Target Audience: Profiling Consumers Accurately And Personalizing Your Marketing Programs To Make Them More EffectiveCustomization has always been one of the greatest challenges for the virtual retailer. In this discussion panel you will have the opportunity to access best practices on how to address your website effectively to each e-consumer profile, using the latest techniques and technologies for tracking and analyzing behaviors.

Determining whether your marketing program is sophisticated enough to invest in personalization

Tracking the behavior of potential consumers and mapping their behaviors on your website

Sustainable management of your database: collecting behavioral data and generating accurate profiles of your customers

Learning the latest tools and technologies available in the market for customization of your website

Making your personalization marketing programs as efficient and effective as possible

Fernando Cirne, E-business Director, Abril Mídia, Brasil

12h20 How to use Customer Intelligence technology to boost your email marketingLearn how to use the concept of Customer Inteligence to develop an e-mail marketingstrategy that meets the interests and expectations of consumers

What is Customer Intelligence (CI)? Exploring customer behavior data to identify new segments and sales strategies Using CI to increase sales via email, mobile and social campaigns.

Nick Heys, CEO, Emailvision, US

11h40 Discussion Panel Multi-channel Retail Strategies: Enhancing The Web Experience And Increasing Access To Your WebsiteThe multi-channel issue is entirely and deeply addressed in this panel that you will learn new ways to integrate the various existing channels in your company and how to provide information on each one.

Gathering customer information cross-channel Determining whether cross-channel strategies will be lucrative for your customers vs.

maintaining siloes between the channels Interactivity between channels: identifying how each channel can represent your brand to

consumers, and create a multichannel identity Discussing pricing, discounts, offers and shipping within the multichannel strategy Integrating mobile devices into your channel mix

Ricardo Alonso, Regional E.V.P. Falabella.com, Falabella, Chile

13h00 Lunch

Main Conference Day OneThursday, May 10, 20121o

“I expect to find out new tools for the maintenance of websites. Furthermore, know the way which other companies work with the risks, mainly those related to payment methods. Keep up with customer service tools and understand the experience that other professionals have on this issue. I also hope to know more about flexible platforms: buy one or develop it`s own? I am eager to meet the other professionals and share knowledge”Arturo BetAncourt, e-coMMerce sPeciAlist, WAl-MArt, Mexico

Register now: Tel +55 (11) 3468-0100 Email etaillatinamerica@wbresearch.com Web www.etaillatinamerica.com 5

Track A - Enhancing Your Website Through New Technologies And Processes

Track B - Achieving A ROI Using E-commerce Innovation

14h15 Chairperson’s Remarks 14h15 Chairperson’s Remarks

14h20 New Technologies In E-Commerce: Understand How They Can Contribute To The Security And Overall Performance Of Your WebsiteStay in touch with the latest advances on e-commerce technologies and have insights in how to apply them to your business maintaining quality and security.

è Analyzing new tools available today and integrating them with your existing programs è Sharing insight into the management of a portfolio of products using different types of

technology available today è Identify technologies that enhance the online experience while providing security for your

customers è Utilizing analytics to transform customer behavioral information into actionable insights for your

business

Rodrigo Lopez, VP, Sodimac, Chile

14h20 Building The Case With Senior Management: Ensuring Investment In New E-Commerce Initiatives Understand the importance of the buy in from of top executives and decision makers to boost online sales effort from increased investment and innovation.

è Reviewing past attitudes toward e-commerce investment by Latin American retail executives è Strategies to increase the support of these players in introducing new technologies and pursuing

e-commerce innovation è Establishing open channels of communication with senior management è Aligning yourself internally in terms of management of your e-commerce business è Evaluating required investments to take Latin American e-commerce to the next level

In Hsieh, Founder & COO, Baby.com, Brasil

15h00 Platform Selection: Analyzing The Potential Benefits And Pitfalls Of Building In-House vs. OutsourcingChoosing the ideal platform to your store is vital to successful business. In this exhibition you will have the unique opportunity to discuss the pros and cons of developing the own platform or incorporating an exiting one.

è Determining the criteria used to decide between building capabilities in-house vs. outsourcing è Understanding the resource outlay needed for each option è Accessing the cost-benefit analysis of each option è Choosing the right platform for your company è Understanding when and how much to invest in order to differentiate your web presence

from the competition è Learning the capabilities of the platforms available in Latin America in order to make

an informed decision

Luiz Pavão, E-commerce Director, Daslu, Brasil

15h00 Unlocking Strategies To Increase Your Conversion RatesAnalyze the variables influencing conversion rates and find alternatives, most used by the major players to increase it.

è Find out the factors that influence conversion rate è Understanding the functionality needed to guarantee conversion of your traffic è Facilitating the shopping experience using functionality that is best suited for your business and

your customers è Learning about technologies that have been successful in increasing conversion rates è Why conversion rates are significantly higher in the U.S. vs. Latin America

Simon Smeke, CEO, Walaclub, Mexico

Humberto Zugasti, Latin America eCommerce Manager, RCI Wyndham Worldwide, Mexico

15h40 Coffee Break & Networking in the Solutions Zone

16h20 Fraud Prevention: Minimizing Risk Through Effective Team Planning Approach With Your IT DepartmentLearn the importance of investing on fraud prevention and verify its development within Latin American market, as to how it has been caused and best practices to avoid it.

è Exploring the impact of fraud in Latin America è Reviewing prevention strategies and best practices to combat fraud è Staying prepared and avoiding financial losses è Understanding risks that websites are taking when they are not focusing on fraud prevention è Finding the best technology to combat fraud

Alex Bastos, Back-Office Systems Manager, Dafiti, Brasil

16h20 Digital Marketing: figure out its key trends to differentiate the e-business in a highly competitive marketDifferentiate your business using an innovative marketing strategy and create an effective digital campaign learning from the contributions made by the North American market.

è The evolution of digital marketing: examine the latest strategies applied by the major Latin American players and evaluate which are interesting for their reality

è Analyze the US digital marketing trends and discuss what could be incorporate by the Latin American market

è Which metrics are being used by Latin American and US companies? è E-mail marketing: identify successful strategies of this tool è Marketing attribution: how applying this concept effectively to have a better assistance in

building new digital campaigns

João Cabral, Director of Digital Products Development, Grupo Estado de São Paulo, Brasil

17h00 Payment methods: analyze solutions to deal with this hot topic, considering the needs of American consumersAs another great challenge for e-commerce, this session will discuss payment methods thoroughly, including the international options, presenting new solutions and alternatives to incorporate them in favor of the good experience of your e-consumer.

è Access the main payments alternatives available in the Latin American market è How to select payment platforms that meet the needs of different consumer profiles? è Attending consumer expectations in online shop: how to embody new payment strategies,

improving the existing ones and combining them all? è Discuss strategies of payment management and the creation of a simple checkout è International payments: what are the best practices that facilitate this operation è Banks: understand the importance of these actors and see their latest efforts to make easier the

online shopping è Examine how North American companies have dealt with virtual payment methods and analyze

what can be incorporated by Latin American players

Enrique Nogales Piñas, Operations Responsible, Privalia, Mexico

17h00 Evaluating Successful Strategies To Expand Your Online Business Into Other CountriesIn an increasingly complex and integrated market, internationalization is highlighted. Access trends on the movements of US and Latin American companies, and discuss how to enter a new market.

è Determining the trends of US companies entrance into the Latin America market and evaluate the impact on your business

è Learning strategies for North American companies that are entering this market è Staying up-to-date with international growth of Latin American retailers è Developing an effective entrance strategy into foreign markets è Discussing the importance of having a local partner and comprehending customs and differences

with new markets

Federico Malek, CEO Groupon South America, Groupon, Argentina

Rodrigo Trevizan, E-commerce and New Business Manager, TAM Airlines, Brazil

17h40 Conclusion Of Conference Day One

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08h15 Breakfast in the Solutions Zone

08h45 Opening Remarks Diogo Galvão, Conference Director, eTail Latin America 2012

08h50 Chairperson’s Opening Remarks

09h00 Opening Session An Overview Of The Brazilian Online Retail Market: Understand Trends And Evaluating Business OpportunitiesEnjoy the exclusive opportunity to get to know the Brazilian e-commerce market from an updated analysis of its current position within the Latin American framework, its current stage of development and applied technologies, as well as its next steps.

Identifying the current state of technology development and e-commerce within the Brazilian market

Knowing the players: who are the largest retail companies and websites who have began operations recently in this market

Trends & Perspectives: discussing next steps in this fast growing market Determining how Brazilian retail companies have been dealing with an increase in

competition locally How has foreign expansion into the Brazilian market impacted local e-commerce and

how will this trend continue in the future? Expanding into new markets: how are Brazilian companies going international?

German Quiroga, CEO, Nova Pontocom, Brasil

09h40 Case StudyUsing Social Networks To Promote Your Brand And Increase Customer EngagementUnderstand from a recent and very successful case study how the social media can strengthen your brand and conquer new customers, and have insights on how to use successfully this new tool.

Applying social media programs to support growth in your e-commerce channel Using social media to build new customer relationships and enhance current ones Evaluating the creative use of social networks to optimize the consumer experience Using social media to analyze the behavior of your target customers Identifying social marketing strategies and reviewing the results of these programs

Diego Quesada, E-Business Director Commercial VP, Copa Airlines, Colombia

10h20 Morning Coffee Break & Networking

11h00 Discussion PanelThe Entrance Of Mobile Commerce In The Latin Market: Ensuring You Are Equipped To Take Advantage Of This Growth ChannelJoin this panel and debate the introduction of mobile commerce in the Latin American market. Understand the necessary investments, find out strategies for the introduction of mobility and explore the new capabilities that this tool provides to your store.

Evaluating how the US Market is successfully applying this tool Introducing m-commerce into the Latin America market: are online customers prepared

for this new reality? Assessing the investment and infrastructure required to incorporate mobile tools into

your marketing programs and website Integrating mobile commerce into your service offerings, without causing major changes

to your existing platform Exploring the use of mobile for real-time localization of customers; ie. sending offers,

geolocation, discounts and service scheduling

Eli Senerman, VP Lan.com, LAN Airlines, Chile

Alberto Pardo, President, Colombian Chamber of E-commerce, Colombia

11h40 Discussion PanelThinking Through Latin American Logistics Challenge: Solving This Issue (Considering Possible Regional And Local Limitations)Through this panel you will have the chance to evaluate the current stage of logistics in the Latin American e-commerce market, comprehending how companies are addressing this challenge and developing new solutions to achieve a complete and intelligent logistics.

Concerning the current Latin American infrastructure, is it possible to provide delivery processes both nationally and internationally that minimize time, improve quality and reduce shipment costs?

Regional and international logistics: how to plan and offer an efficient delivery method cross-border?

Supplier overview: how Latin American companies are facing the challenge of finding partners to serve their logistical needs?

What lessons e learned can be derived from US companies for successful adaptation into the Latin American Market?

Bruno Mercenari, Partner, Inova, Mexico

Juan Diaz, Internet Business Developer, Inova, Mexico

12h20 Combining the Art and Science of Personalized Merchandising and Recommendation Strategies to Drive More Revenue Per Visit Be in touch with an efficient technology solution to improve the results of merchandising and the recommendation of products of your online store

Learn best practices for harnessing the power of data-driven technology solutions with the tried and proven merchandising strategies.

Discover new methods for measuring, testing and optimizing product recommendations with an automated approach that maximizes revenue and conversion.

Mark Loucks, VP of Channel Development, Certona US

13h00 Lunch

Main Conference Day Two Friday, May 11, 20122o

Register now: Tel +55 (11) 3468-0100 Email etaillatinamerica@wbresearch.com Web www.etaillatinamerica.com 7

Track A - Improve The Operational Efficiencies Of Your Website To Capture Market Share

Track B - Be aware of the Latest E-commerce Trends and Build Your Positioning Through Privileged Information

14h15 Chairperson’s Remarks 14h15 Chairperson’s Remarks

14h20 Stimulating And Encouraging Credit Card Adoption In Latin AmericaLearn how you can encourage the use of credit cards for online operations, attending the expectations of more consumers for a safety procedure.

è Alternatives to increase credit card security for consumers è How technology and marketing can add to the expansion of credit cards use? è Actions to communicate the safety of using credit cards to consumers for e-commerce è Establishing a partnership with banks and credit cards to optimize the efficiency of this payment

method

Patricia Jebsen, E-commerce Manager Falabella, Argentina / President Cámara Argentina de Comercio Electrónico

14h20 The New Emerging Class And The E-Commerce: Identifying The Potential Population To Capitalize On E-Commerce OpportunitiesWith the expansion of internet access within Latin America, it is introduced a new demand for this a new demand for this market is introduced and it requires your store to be prepared to incorporate and supply these new e-consumers.

è What are potential main consequences of the low-income population on e-commerce adoption? è Discuss the virtual opportunities brought by this new class of consumers è Identify the profile of these new web consumers è What strategies can impact the adoption of online shopping by this new emerging class? è Becoming ready to meet this increased demand in without sacrificing your current customer

relationships?

Thiago Pereira, E-commerce Manager, Lojas Marisa, Brasil

15h00 Creating A World-Class Customer Service Department That Enhances Customer Relationships And Your BrandEvaluate your Consumer Service and enhance this service through new effective solutions that attend the several requests of your customers, enabling a good shop experience.

è How is customer service servicing online consumers? è Discussing efficient methods to deal with online requests è How to develop a close relationship between the website, customer service and logistic partners,

keeping customer interests at the heart of your strategy è Analyzing strategies to prevent or solve problems caused by outsourced customer service è Evaluating potential costs v. benefits with outsourcing your customer service dept

Juan Garcia, CEO/Founder, PlazaVip.com, Mexico

15h00 Differentiating In A Growing Competitive E-Commerce MarketIn this highly competitive market, discover how to be prepared to the entry of new companies, national or international, identifying potential campaigns to differentiate from the market.

è Retaining brand relevance in a highly competitive market è Generating competitive advantage in this market è What are some successful perspectives from new online retailers in Latin American market?

Which segments are still growing? è How are you preparing for competition on a global basis? è Foreign products: competing with products that arrive into the local market with

a lower price point

Diego Darriba, Manager, e-commerce and web for Latin America, Lenovo, Argentina

15h40 Coffee Break & Networking in the Solutions Zone

16h20 Complaints And Exchanges: How To Address These Issues While Maintaining Consumer TrustUnderstand the importance of this issue to ensure the loyalty of your customer and verify efficient solutions for managing a good exchange and responding to a complaint, turning it into a positive experience for the consumer.

è How to deal with customer dissatisfaction and exchanges è Creating an efficient exchange service that satisfies consumer´s demand è Turning customer frustration with the store or product into a positive experience è Interpreting customer complaints: understanding what is causing customer dissatisfaction and

managing this information effectively è Transactions with intermediaries: how to treat complaints received through intermediary partners

Santiago Bilinkis, Founder, Officenet, Argentina

16h20 E-Commerce Diversification: Examining The Introduction Of New Product Categories In The Latin American Online MarketFollow the evolution of e-commerce in Latin America and notice the new categories that enter into this segment and the impacts they may cause on your business.

è How can new categories introduce a new dynamic for e-commerce and foster technological developments

è What new categories are entering into the Latin American market and how do they compare with the US commerce experience?

è Fashion: what new challenges are facing this category? è Tourism: what are the results of the transformation of offline to online agencies? è Food sector: how restaurants and supermarkets are entering into the e-commerce space? è Intangible goods and services: how is this sector revolutionizing the e-commerce experience?

Flávio Nijs, Partner - Marketing and Internet Director, InBrands, Brasil

Mariano Cardoner, CEO, VCoins – Vauctions, Argentina

17h00 Achieving Sustainable Growth In E-CommerceAccess strategies for achieving sustainability of your e-business, identify the variables and understand the importance of this subject for the long term planning of your store.

è Examples of sustainable development in Latin American and North American e-commerce markets

è What are the main differences between those markets in terms of sustainable growth? è How can your customer-facing and branding strategies encourage sustainable growth? è Creating criteria for the selection of vendors that support your growth goals è Understanding the importance of investments in safety and innovation to promote a regional

e-commerce culture è Encouraging sustainable growth within your company culture: communicating

this concept to employees

Sergio Herz, CEO, Livraria Cultura, Brasil

Ludovino Lopes, President, Brazilian Chamber of E-commerce, Brasil

17h00 The Growth Trend Of Collective Buying Sites: Applying This Model To Your Business To Increase Growth And Market AwarenessJoin this unique session about the collective buying sites and note the opportunities and limitations that this innovation provides to your online store.

è What does the entry of these websites mean to the e-commerce business? è How do collective buying sites boost conversions of your website? è Discussing the advantages and disadvantages in offering your products on these sites è Building strategies to integrate this model into your current marketing and sales model è Determining the appropriate investment level for collective buying sitesDefining the

relationship: how to establish partnerships between discount websites and traditional websites è Ensuring proper representation of your brand by these new partners è Understanding how these sites have been developing payment and logistical platforms for retailers

Agustín Pallocci, CEO, Geelbe, Argentina

Leticia Leite, Communication Director, Peixe Urbano, Brasil

17h40 Conference Conclusion

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Who will you meet at eTail Latin America 2012?

eTail Latin America is an opportunity for pure networking and benchmarking for the e-commerce market. You will discuss how to create the ideal strategy for multichannel retailers to attend the growing and increasingly sophisticated Latin American market. The executives attending the conference are responsible for the e-commerce strategies of the major companies in Latin America. You will also meet the biggest US players. Besides retail professionals, solutions providers will be attending, exposing their latest products for e-commerce.

IndustriesBooks,magazines,subscriptions,films,discount,specialty, appliances, beauty, health, personal care, consumer electronics, computer, automotive, travel, food, supermarket, home, furnishings, gifts, departmentstores,floral,stationaries,sportinggoods,music, tourism, airline companies, arts, luxury goods and even more!

Job titles:You will meet at eTail Latin America 2012 CEOs, Presidents, SVPs, VPs and directors responsible for:

Why eTail Latin America is a must attend event?

8 reasons that justify your registration:

1. Attend the only retail event in Latin America that is committed to boost the development of regional e-commerce

2. Access insights from experts and understand how to take advantage of new business opportunities with the region`s growth

3. Learn how to optimize results with the use of new tools and technologies available, such as Social Media and Mobile Commerce

4. Unveil the main e-commerce trends in Latin American and North American markets and be prepared with privileged information to face the challenges of the sector

5. Participate in the Workshop Day and have a close contact with key companies

6. Evaluate actions to increase customer satisfaction and offer a good customer experience

7. Benchmarking and networking: share the best practices and successful experiences of the biggest players in the e-commerce market

8. At the exclusive Solutions Zone, access the latest technology available for e-commerce and learn how they can help the e-tailer achieve his goals

è Marketing è Retail è M-commerce e

E-commerce/ Electronic Commerce

è Online, Web, Internet è Multi-Canal è Information &

Technology - IT è Merchandising è Digital è SEO è SEM

è CRM è Operators è Social Medias è Consumer è Mobile Strategy è Customer

Experience è Mobile Marketing è Loyalty Marketing/

Customer Retention è Customer Service/

CRM è Branding

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PRICING

QUALIFIED RETAILERS*

BEFORE MARCh 9Th

BEFORE APRIL 6Th

AFTER APRIL 6Th

3 day Conference $ 1077.30 USD $ 1231.20 USD 1,539.00 USD

CONSULT OUR SALES TEAM FOR MORE INFORMATION ON GROUP DISCOUNTS!

WBR CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY: Payment must be made before the event and includes lunch, refreshments and detailed conference materials. If payment is not received until two weeks before the event, the same should be done on site, using check or cash. Participants may be substituted at any time and at no extra cost. WBR/ IQPC does not provide refunds for cancellations. For cancellations received seven (7) days before the event, you will receive 100% credit to be used at another WBR/ IQPC event for one year from the date of cancellation. For cancellations received less than seven (7) days before the event, no credits. In the case of WBR/IQPC cancel the event, all payments will be converted into credits for future events from IQPC/ WBR. The credit will be available for up to one year from the date of cancellation. In the case of WBR/ IQPC postpone the event, payments will be transferred to the new date. If you can not attend the event in this new date will receive 100% credit to be used at another WBR/ IQPC event for one year from the date of cancellation. There will be no refundsforcancellationsorpostponements.WBR/IQPCisnotresponsibleforlossordamagecausedbythereplacement,modification,datechange,cancellationor postponement of an event. WBR/ IQPC will not take any responsibility if the event is changed, rescheduled, postponed or canceled due to force majeure not covered or any other event that makes their achievement imprudent, illegal, impracticable or impossible. These reasons include, but are not limited to: governmental restrictions and / or regulatory, war or threat of war, terrorism or threat of terrorism, disasters, civil unrest, rioting and / or strikes, restrictions, suspensions and / orrestrictionsonpublictransportoranyotheremergency.Pleasenotethatspeakersandtopicswereconfirmedatthetimeofpublishing,however,circumstancesbeyond the control of the organizers may necessitate substitutions, alterations or cancellations of speakers and topics. If necessary, WBR/ IQPC reserves the right to change or modify the speakers and / or topics announced. Any substitutions or alterations will be updated on our website as soon as possible.

“eTail Latin America is a great event where the latest trends in e-commerce are addressed and the expectations of the most preeminent regional players. Really recommendable”ricArdo Alonso, ceo ecoMMerce, fAlABellA chile

For biographical information on the eTail Latin America speakers and more details on each session, please visit: www.etaillatinamerica.com

SOLUTION PROvIDERS AND OThERS $2999 USD

*Pleasenoteaqualifiedretailerisnot:Anyserviceprovidertoretailorganizations-Includingsoftwarevendors,internetdevelopers,technologyvendors, solution providers, third party logistics providers, consultants or companies with primary revenues resulting from commissions,subscriptions and/or advertising. Worldwide Business Research reserves the right to enforce the rate for non-retailers.

Register now: Tel +55 (11) 3468-0100 Email etaillatinamerica@wbresearch.com Web www.etaillatinamerica.com 11

Be part of eTail Latin America’s exclusive Solutions Zone

eTail Latin America is the ideal meeting point between solutions providers and leading e-commerce companies from Latin America and US.Thus, if your business is related to this Market, eTail is a unique opportunity for you!

Our Solutions Zone is intended to present technology and services that facilitate the day to day activities for the e-tailer. The solutions include: e-commerce technology platforms, payment methods, currier and logistics, warehousing, data management, online operation, digital marketing and much more!

For more information on our exclusive and limited sponsorship and exhibition opportunities, please contact Fabricio: +55 11 3468 0093 or fabricio.santos@wbresearch.com

“I’m excited for this event given the growing number of brands and retailers that are anxious to understand eCommerce opportunities in Latin America. At eTail Latin America, I’m looking forward to speaking with companies from different markets in the region to hear more about how they’re building successful, sustainable eCommerce businesses. I’m also eager to hear more about the digital technologies being deployed by retailers in Latin America to meet shoppers’ rapidly changing expectations.“ ZiA Wigder, PrinciPAl AnAlyst, reseArch director, forrester reseArch us

Personalize Anytime, Anywhere SM

SPONSORS:

Register now calling +55 11 3468 0100, e-mail: etaillatinamerica@wbresearch.comonline: www.etaillatinamerica.com

Payment must be made before the event and includes lunch, refreshments and detailed conference materials. If payment is not received until two weeks before the event, the same should be done on site, using check or cash. Participants may be substituted at any time and at no extra cost. WBR/ IQPC does not provide refunds for cancellations. For cancellations received seven (7) days before the event, you will receive 100% credit to be used at another WBR/ IQPC event for one year from the date of cancellation. For cancellations received less than seven (7) days before the event, no credits. In the case of WBR/IQPC cancel the event, all payments will be converted into credits for future events from IQPC/ WBR. The credit will be available for up to one year from the date of cancellation. In the case of WBR/ IQPC postpone the event, payments will be transferred to the new date. If you can not attend the event in this new date will receive 100% credit to be used at another WBR/ IQPC event for one year from the date of cancellation. There will be no refunds for cancellations or postponements. WBR/ IQPC is not responsible f or loss or damagecausedbythereplacement,modification,datechange,cancellationorpostponementofanevent.WBR/ IQPC will not take any responsibility if the event is changed, rescheduled, postponed or canceled due to force majeure not covered or any other event that makes their achievement imprudent, illegal, impracticable or impossible. These reasons include, but are not limited to: governmental restrictions and / or regulatory, war or threat of war, terrorism or threat of terrorism, disasters, civil unrest, rioting and / or strikes, restrictions, suspensions and / or restrictions on public transport or any other emergency. Please notethatspeakersandtopicswereconfirmedatthetimeofpublishing,however,circumstancesbeyondthe control of the organizers may necessitate substitutions, alterations or cancellations of speakers and topics. If necessary, WBR/ IQPC reserves the right to change or modify the speakers and / or topics announced. Any substitutions or alterations will be updated on our website as soon as possible.

May 9-11, 2012Trump International Beach Resort Miami, EUAwww.etaillatinamerica.com

Register now:Tel: +55 (11) 3468-0100

Email: etaillatinamerica@wbresearch.com Web: www.etaillatinamerica.com

WBR BrazilAv. Eng. Luis Carlos Berrini, 550 – 11º Andar – Cj. 51Cep 04571-000 | São Paulo - SP | Brasil

The only Latin American meeting exclusive to the multichannel retail!

ETAIL LATIN AMERICA 2012

Join the leaders of Latin American retail and US e-commerce experts in an opportunity to share best practices, network and learn about the latest market trends

May 9-11, 2012 Trump International Beach Resort Miami, United States

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