Hans Dekker - E tail update social nerds
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SOCIAL M-COMMERCE SOCIAL NERDS #1 FULL SERVICE SOCIAL MEDIA BUREAU
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Transcript of Hans Dekker - E tail update social nerds
SOCIAL M-COMMERCE
SOCIALNERDS#1 FULL SERVICE SOCIAL MEDIA BUREAU
SOCIAL M-COMMERCE
ON DEMAND
GEMAK
PRIJS
PERSONAL
EVERYWHERE
MOBILE PAYMENT
GEOLOCATIE
SAMEN SHOPPEN
SOCIAL CONTENT
SEEDING EN ACTIVATIE
SOCIAL ADS
CHECK-IN
CUSTOMER PROFILE
SOCIAL COUPONING
E-COMMERCE M-COMMERCE S-COMMERCE
$119 Mrd. in 2015
8% van e-commerce
CIJFERS
Bron: ABI Research, Forrester, Google
91% Mobile Strategy
48% geoptimaliseerd
30% iPhone app
15% Android app
10% iPad app
CIJFERS
Bron: ABI Research, Forrester, Google
4 op de 5 gebruiken de smartphone
om te helpen bij het shoppen
CIJFERS
Bron: ABI Research, Forrester, Google
54% locatie van een retailer
49% vergelijkt prijzen
34% voorraad van de winkel
44% reviews en productinfo
46% belt retailer
40% promoties en kortingen
28% coupon op de telefoon
CIJFERS
Bron: ABI Research, Forrester, Google
76% koopt in-store
59% koopt op de PC
35% koopt via de smartphone
27% koopt via de mobiele site
22% via een app
CIJFERS
Bron: ABI Research, Forrester, Google
SEGMENTEN
SERVICE
TECH
RETAIL
INFO
SOCIALENTERTAINMENT
FOCUS
MOBILE BROWSING MOBILE SHOPPING
(CHECKOUT)
MOBILE WEB NATIVE APP
USING A
SOCIAL NETWORK
CREATING A
SOCIAL NETWORK
1
2
3
-
-
-
SOCIAL PURCHASE JOURNEY
SOCIAL PURCHASE JOURNEY
A
SOCIAL TRAFFIC
MULTICHANNEL
ALL POINTS OF THE PATH
SOCIAL PURCHASE JOURNEY
A
SOCIAL TRAFFIC
MULTICHANNEL
ALL POINTS OF THE PATH
MOBILE
GROOTTE
SNELHEID
FEEDBACK
FUNCTIES
B
SOCIAL PURCHASE JOURNEY
A
SOCIAL TRAFFIC
MULTICHANNEL
ALL POINTS OF THE PATH
MOBILE
GROOTTE
SNELHEID
FEEDBACK
FUNCTIES
B
TRUSTBUILDING
PRODUCT REVIEWS
SERVICE REVIEWS
Q&A’s
SOCIAL
RECOMMENDATIONS
C
SOCIAL PURCHASE JOURNEY
A
SOCIAL TRAFFIC
MULTICHANNEL
ALL POINTS OF THE PATH
MOBILE
GROOTTE
SNELHEID
FEEDBACK
FUNCTIES
B
TRUSTBUILDING
PRODUCT REVIEWS
SERVICE REVIEWS
Q&A’s
SOCIAL
RECOMMENDATIONS
C
D
SOCIAL SHARE
SOCIAL PURCHASE JOURNEY
A
SOCIAL TRAFFIC
MULTICHANNEL
ALL POINTS OF THE PATH
MOBILE
GROOTTE
SNELHEID
FEEDBACK
FUNCTIES
B
TRUSTBUILDING
PRODUCT REVIEWS
SERVICE REVIEWS
Q&A’s
SOCIAL
RECOMMENDATIONS
C
D
SOCIAL SHARE
LINK
ONLINE/OFFLINE
E
SOCIAL PURCHASE JOURNEY
A
SOCIAL TRAFFIC
MULTICHANNEL
ALL POINTS OF THE PATH
MOBILE
GROOTTE
SNELHEID
FEEDBACK
FUNCTIES
B
TRUSTBUILDING
PRODUCT REVIEWS
SERVICE REVIEWS
Q&A’s
SOCIAL
RECOMMENDATIONS
C
D
SOCIAL SHARE
LINK
ONLINE/OFFLINE
E
F
MEET &
PAS AAN
THE FANCY
THE FANCY
THE FANCY
THE FANCY
SOCIAL M-COMMERCE
SOCIAL NERDS
ANGRY NERDS
DESIGN NERDS
SOCIAL NERDS#1 FULL SERVICE SOCIAL MEDIA BUREAU
START
SOCIAL MEDIA
STRATEGIE
BOUW
MOBILE APPS
FACEBOOK APPS
SOCIAL WEBSHOP
UITVOEREN
BRAND CONTENT
COMMUNITY MANAGEMENT
WEBCARE
SOCIAL ADS
ONLINE PR
METEN
MONITORING
RAPPORTAGE
OPTIMALISEREN
SOCIAL MEDIA REVIEW
CAMPAGNE OPTIMALISATIE
ROI OPTIMALISATIE
SEO OPTIMALISATIE
SOCIAL NERDS#1 FULL SERVICE SOCIAL MEDIA BUREAU
Twitter.com/SocialNerds
facebook.com/SocialNerds
WWW
SocialNerds.nl
SOCIAL NERDS#1 FULL SERVICE SOCIAL MEDIA BUREAU
ADRES
Keizersgracht 424
1016 GC Amsterdam
Maashaven Z.z. 2
3081 AE Rotterdam
