e-SENSElectronic Simple European Networked Services

WP2 kick offBerlin, GermanyApr 10th 2013

Agenda1. Introduction

- Internal communication- deliverables in WP2- WP2 tasks and objectives- work done and to do

2. Roles and responsibilieties3. Stakeholders analysis4. Communication tools and marketing materials5. e-SENS website

6.1: e-Delivery & e-Interaction

6.2: Semantics, Processes and

Documents6.3: Identity,

Security and Trust 6.4: Conformance &

Tests

5.1: e-Procurement

WP1: Project Management (General Coordination, Administrative Management & Advocacy)

WP2: Communication & Marketing

WP3: Sustainability and long-term governance

WP4: Project Legal Expertise Centre

5.2: e-Health 5.3: e-Justice 5.4: Business life-cycle

5.5: New domain

WP5: Piloting

WP6: Building blocks ProvisionWP6: Building blocks Provision

e-SENS WP Structure

Internal communication within WP2

• WP2 mailing list - esens.wp2@lists.esens.eu• BSCW • Marketing space on e-SENS website• Reporting tool• Phone conferences• WP2 meetings

Marketing Strategy implementation

Pilot Marketing Stratrgy

WP2 milestonesDeliverables to prepare:D2.1 (Month 3): Project website / SM accounts + LOGOD2.2 (Month 3): Marketing and communication strategy Marketing and communication strategy

- - stakeholders & multipliers lists- marketing materials

D2.3 (Month 12): Report on communication and marketing actions n°1 D2.4 (Month 15): Detailed communication strategy for the pilots Detailed communication strategy for the pilots D2.5 (Month 24): Report on communication and marketing actions n°2 D2.6 (Month 36): Report on communication and marketing actions n°3

Year 1 Year 2 Year 3

Website

Marketing Strategy

Report Report Report

Pilot Marketing Strategy

WP 2 objective and tasksAim: to create sustainable community around e-SENSAim: to create sustainable community around e-SENS

general dissemination and awareness raising

stakeholders engagement:

- Member States

- IT industry

- end users

collecting feedback fromstakeholders

cooperation with LSPs

cooperation and support to other WPs

Relations to other WPsWP 1 coordination of external relations involvement of the European Council and Commission

WP 3 public consultations - to collect the necessary feedback from experts for each of the building

blocks and the overarching proposed interoperability architecture, as well as its market potential surveys -Task 3.4.3 Business model per country

WP 5 drive recruitment of new piloting domains, participants and sites identification and active engagement of pilot participants

WP s WP 2• Collect needs• Collect output• Disseminate ochievements of WPs• Handle logistics for events

Works done so farE-SENS logoLSP event „Build, connect, grow: Make Business

in the Digital Single Market” – presentation of e-SENS technical work packages– Proposal for Industrye-SENSE at CeBITPrimary websiteSocial media accountsPPT templatePress release

Tasks to do within first 3 months

• Press release

• Project website- Reporting tool- marketing tool kit

• Communication and Marketing Plan- Analysis of stakeholders - Mapping of stakeholders & multipliers- Preparation of marketing materials- Preparation of event lists- Define actions to be taken

e-SENSElectronic Simple European Networked Services

WP2 kick off – Roles & Responsibilities

Malgorzata Kirchner, Institute of Logistics and WarehousingApr 10th 2013, Berlin, Germany

Scope & responsibilities Actions:• National level• EU level• Active contributors

National level actionsAim: to promote the project among national stakeholders and

get their involvement Actions: stakeholders and multipliers mapping

presentations at events

publications (articles)

mailings to stakeholders

information on e-SENS related websites

website translation or seprerate national

websites in MS – to decide

translations into national languages

meetings with stakeholders

press conference???

promotion of pilots

Stakeholders and multipliers

Who is a stakeholder? Groups that can benefit from e-SENS– End Users (citizens, business)– Member States (public administration)– IT companies

Who is a multiplier? Any party that will further convey message to stakeholdersmedia, digital fans, 'digital champions' group, institutions on European and national level etc. that will further convey message to stakeholders

EU level actionsAim: to promote the project in EU

Actions: presentations at EU-level events

engagement of EC

cooperation with EU-level bodies

social media

project website

promotion outside the e-SENS project

promotion among potential other domains

and domains recruitment

Role of active contributors

Actions: support in domain related issues (matrix)

articles (general, domain related)

providing content to project website, information materials

support in deliverables

social media – do we have any social media funs?

verification of documents in English

dissemination to other LSP projects

Any other ideas?

Role of active contributors

• e-SENS active contributors

• Information campaigns outside e-SENS project:

1. Belgium2. Bulgaria3. Cyprus4. Finland5. Hungary6. Latvia7. Lithuania8. Malta9. United Kingdom

Good practices of LSPs

Cooperation with LSPs during whole duration of the project:- support to reach stakeholders- common marketing of LSP projects- advise on domain related issues- exhange of good practices