E media marketing
Transcript of E media marketing
TV Crime Drama E-Media Marketing
Webpage is an essential form of e-media marketingYou could be asked to design a webpage for your
TV Crime Drama so you must know the typical conventionsof a webpage and how they appeal to your target audience
Aims:To demystify the term e-media
To understand the appeal of e-mediaToapply e-media marketing strategies to your TV Crime Drama
REVISION SESSION AFTER SCHOOL MONDAY 28TH MAY ROOM L1
E-Media Marketing Strategies
1. Website
2. Hashtagging
3. Smart Phone App
4. QR Code
5. Augmented Reality
6. Video Game
Try to define each E-Media term
Today’s lesson…
• Stage 1 – Design your TV show homepage
- Use common webpage conventions
• Stage 2 (and homework) – Plan your e-media marketing campaign
– Use grid to plan your campaign and explain how each element appeals to your audience
E-MEDIA Terminology
often the first page you arrive to when you ‘google’ or search something on the web
a webpage journal often created by an individual or group of people that is themed around a certain topic e.g.
Label your homepage with the correct conventions
1. Website E-Media Marketing Strategies
Network logo heading / hyperlink
The audiences’ eye naturally reads from top left to bottom right, so the most ‘important’
institutional information and hyperlinks are often in the top left hand corner
TV show heading / hyperlink
Hyperlinks to episodes
Hyperlink to homepage
Hyperlinks clips from the show
Hyperlinkscharacter biogs
Hyperlinksinformation ‘about’ the
show
Copy brief synopsis of the
show
Hyperlink to catch up
Copy scheduling information for
next episodeKey Image of
two main characters
Webpage skinof character and
setting
Scroll down
Search box
these can be either words or images that when clicked upon will take you to another page
- used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information
the main body of the text, often presented in boxesused on many websites. You may hear a sound as the
cursor rolls over some part of a websiteusually a box
used in almost every website-sometimes used as a link to another part of the website
image that sits ‘behind’ the main body of the webpagevideo that is viewed on the webpage
How many conventions so far?
As we scroll down the webpage becomes less ‘compact’ with information and is divided into
two columns
Hyperlinks lead to various marketing strategies used by the show to create publicity and
generate sales of merchandise
Hyperlinkonline articles
about the show
Hyperlink to TV BLOGGERS
reviews
Header
Header
Hyperlink to DVD / Blue-ray retailer of the
show
Hyperlink to previous episode
Hyperlink to character’s blog
Hyperlink to forum
Hyperlink to actor’s blog
(funded by the institution)
Header
Header
Header
Scroll down
As we get to the bottom of the page there is less ‘important’ information and the layout
becomes far less dense
Hyperlink to other TV Crime Drama shows owned by the
institution
Header
Institution logo heading / hyperlink
The information is much more focused on the institution rather than the show
Hyperlink to homepage of
other BBC shows
Hyperlink to browse other
BBC shows within the same
genre
Header
1. What other conventions of a homepage do you think are missing? 2. What would you include that the Sherlock website has not? 3. Who is Sherlock’s target audience? 4. Do you think this has an impact on what conventions they use on their homepage?
Other E-Media Marketing Strategies
2. Hashtagging: #mytvcrimedrama – this appears that beginning of each episode.
– This makes it a keyword on Twitter and therefore starts it trending on the social media site
An example from US TV Crime Drama Bones
E-Media Marketing Strategies3. Smart phone App
Dexter iPhone App Key Features:-Latest clips and videos from Dexter-Dexter Photo Booth-GroupMechats-Schedule information for Dexter-Episode guide-Episode reminders-Updates on Dexter-Twitter-Facebook-Wallpapers-Dexter episodes, soundtracks and podcasts from iTunes
E-Media Marketing Strategies
4. QR Code on traditional media that links to your website via a smart phone
E-Media Marketing Strategies
4. QR Code could be on a billboard, mag ad, tvcommercial, t-shirt, coffee mug…
An example from Fringe which linked audience from their season 3 poster to the special
smartphone site
E-Media Marketing Strategies
5. Augmented Reality – with a smart device (iPhone, iPad, Android phone, basically anything that is mobile has a camera and connects to the internet)
The user downloads an app holds it to an image (could be in street, magazine anywhere) and video begins to play on the device…
Here’s an example from VW, how could you incorporate it into your marketing campaign?
Click…
AR could trigger a special animated
episode of the series…
E-Media Marketing Strategies
6. Video Game – uses characters, setting, themes, mise-en-scene from the TV show and allows the audience to play the hero on a gaming device (Xbox, Smart phone, PC)
Click…
Your E-Media Marketing Campaign
• Stage 1 – Design your TV show homepage
- Use common webpage conventions
• Stage 2 (and homework) – Plan your e-media marketing campaign
– Use grid to plan your campaign and explain how each element appeals to your audience
Homepage• Your institution is
• Use synergy with on your homepage
• Hyperlink to , and
these can be either words or images that when clicked upon will take you to another page
- used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information
the main body of the text, often presented in boxesused on many websites. You may hear a sound as the
cursor rolls over some part of a websiteusually a box
used in almost every website-sometimes used as a link to another part of the website
image that sits ‘behind’ the main body of the webpagevideo that is viewed on the webpage
E-Media marketing CampaignE-MEDIA STRATEGY DETAILS OF HOW STARTEGY
WILL BE USED FOR MY SHOW
HOW DOES THIS APPEAL TO FAMILY AUDIENCE?(Parents or teen? Why?)
Hashtag
Smartphone App
QR Code
Augmented Reality
Video Game
How many E-Media Marketing Strategies do you now understand?
1. Website
2. Hashtagging
3. Smart Phone App
4. QR Code
5. Augmented Reality
6. Video Game
Have we…demystified the term e-media?Do we…understand the appeal of e-media?
Can we…apply e-media marketing strategies to your TV Crime Drama?