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Transcript of E Marketing Travel and Tourism
8/9/2019 E Marketing Travel and Tourism
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Vuffovviue O,lbpkoxgmc iap Xahbw¹v
Xpbyoe ) Xaupgvl Gmhuvxpw
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IA_MHGMC V^AMVAPV
Iafuv Buhga
Ygvube Vopygfov
CAEH V^AMVAPV
VGEYOP V^AMVAPV
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Gmxpahufgmc---
Dajm Jblgexam , @FBB
Lgfjoeo ho Pb~~bph , Pafkw Laumxbgmoop Ybfbxgamv
^oxop Eeawh Damov , V~ofxbfuebp Gmk
Dajm Lbvx , Amo xa Amo Fpugvov
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88
Vuffovviue OVuffovviue O,,lbpkoxgmc iap Xahbw#vlbpkoxgmc iap Xahbw#v
Xpbyoe!Xaupgvl GmhuvxpwXpbyoe!Xaupgvl Gmhuvxpw
Vaupfo4 Iappovxop Povobpfj
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IaumhbxgamvIaumhbxgamv
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33
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Xw~o ai ~oa~eo xpbyoeegmc xacoxjop
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Fb~xupov fuvxalop gmiaplbxgam iap
lbpkoxgmc voclomxbxgam bmh ~pohgfxgyo
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Lbdap Hovxgmbxgam
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Bxxbfjov oLbpkoxgmc pofg~gomx gmiaplbxgam
xa fuvxalop ~paigeo
Gmfeuhov bffovv xa Fbl~bgcm Ayopygosiap Iobxupov% Bhybmxbcov% @omoigxv bmh
Aiiopv v~ofgigf xa aiiopgmc^payghov b`gegxw xa pofaph obpew
gmxopovx bmh iaeeas u~ a~~apxumgxw
fpobxgam iap gmxopovxoh fuvxalopv
Bffallahbxov fbl~bgcm
egvx ~pahufxgam bmh bmbewxgfv
^payghov b`gegxw xa pofaph pobvamv iap
mam,~upfjbvo
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77
8/9/2019 E Marketing Travel and Tourism
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Jas ha wau ~paygho gmiaplbxgam bmh fb~xupoJas ha wau ~paygho gmiaplbxgam bmh fb~xupo
xjo vbeo1xjo vbeo1
V~ofgbegtbxgamV~ofgbegtbxgam
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2222
Oyaeuxgam ai oLbpkoxgmcOyaeuxgam ai oLbpkoxgmc
So` Vgxov bmh Vobpfj OmcgmovSo` Vgxov bmh Vobpfj Omcgmov
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C^V bmh Sgpoeovv XofjmaeacwC^V bmh Sgpoeovv Xofjmaeacw
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Gmxpahufgmc---
Lgfjoeo ho Pb~~bph
Pafkw Laumxbgmoop Ybfbxgamv
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28
O,lbpkoxgmc Gmgxgbxgyov ²Pafkw Laumxbgmoop Ybfbxgamv
2- Lbko ¶Pafkw Laumxbgmoop Ybfbxgamv¸ Obvgop
xa @aak
b- Amegmo ̀ aakgmc poruovx iaplv
`- Yghoa ̂ povomxbxgamv amegmo
f- Fpavv,Voee A~~apxumgxgov
0- Ybfbxgam ^euv ^pacpbl
6- Vjbpo Waup Oz~opgomfo
8- Iuxupo Gmgxgbxgyov
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Lbko ¶Pafkw Laumxbgmoop Ybfbxgamv¸ Obvgop xa @aak"
Xjo gmxopmox aiiopv bmw xpbyoe bmh xaupgvl aiiopgmc bxpolomhauv a~~apxumgxw xa fallumgfbxo vxpamcew xagx¹v xbpcox lbpkox-
Sja gv aup Cuovx1
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2>/ Buvxpbegb
2>/ axjop
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29
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Soee Ohufbxoh
Lgh xa Jgcj Gmfalo
Lavxew Fau~eov Oz~opgomfoh Xpbyoeopv
Jgcj Oz~ofxbxgamv
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0?>> Ygvgxv Hbgew
Lbko ¶Pafkw Laumxbgmoop Ybfbxgamv¸ Obvgop xa @aak"
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23
Amegmo @aakgmc Poruovx Iapl
0>>8 v- 0>>6 Povuexv
:2/ gmfpobvo gm xaxbe
~bvvomcop-
33/ gmfpobvo gm cpavvhaeebp poyomuo-
6-6/ gmfpobvo gm
byopbco v~omh ~op
bhuex-
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2:
B Xbvxo ai xjo Oz~opgomfo ² Amegmo Yghoa ^povomxbxgamv
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27
Fpavv,Voee A~~apxumgxgov ² Sgmxop Pbge Ybfbxgamv
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0>
Ybfbxgam ^euv ^pacpbl
Gmxocpbxo waup xpbhgxgambelbpkoxgmc oiiapxv oiiofxgyoewsgxj xjo so`-
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0- @pbmh xjo ~pacpbl bmh~palaxo gmxopmbeewbmh ozxopmbeew uvgmcxpbhgxgambe loxjahv bvsoee bv xjpaucj so`vgxo-
6- Gmfap~apbxo oiiofxgyo bmhlobvupb`eo fbeevxa bfxgam-
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02
Xpbhgxgambe ^palaxgamv ² Ybfbxgam ^euv ^pacpbl
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00
^palaxo Ybfbxgam ^euv ^pacpbl Amegmo
Poruovx b @pafjupo
Am,egmo @aakgmc Poruovxiapl
Jalo ~bco ¿Sjbx¹v Mos¹
¿Sjbx¹v Mos¹ V~ofgbe Aiiopv~bco
Rubpxopew oMosveoxxop
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06
Ybfbxgam ^euv ^pacpbl Povuexv
6>/ ai xjo xaxbe Ybfbxgam ^euv ~pacpbl vbeov-
(2 lgeegam gm poyomuo ipal iueew gmho~omhomx
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Xjo xpbhgxgambe hgpofx lbpkoxgmc fbl~bgcm gmfeuhgmcxjo amegmo ~palaxgamv famxpg`uxoh xa4
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08
Vjbpo Waup Oz~opgomfo
Ayop jbei b lgeegam ~oa~eo jbyomas oz~opgomfoh xjo PafkwLaumxbgmoop% ¶Xjo LavxV~ofxbfuebp Xpbgm Xpg~ gm xjoSapeh¸®-
Bv b povuex ai aup Am`abph Cuovx
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^paygho bm a~~apxumgxw iap xjoCuovx xa ¶Vjbpo xjo Oz~opgomfo¸ sgxj axjopv-
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Iuxupo Gmgxgbxgyov
69> hocpoo ygos ai xjo fuvxalop ² _mgigohFuvxalop Hbxb`bvo
Rubpxopew oMosveoxxop
Cuovx Poioppbe ^pacpbl
Egyo Fjbx Fal~amomx sgxj PovopybxgamvHo~bpxlomx
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09
69> Hocpoo Ygos ai xjo Fuvxalop
_mgigoh Fuvxalop Hbxb`bvo
Pafkw Laumxbgmoop Ybfbxgamv sgee famxgmuo xagl~eolomx ~pacpblv sgxj vxpbxocgf ~bpxmopv xaiupxjop hoyoea~ aup fuvxalop hbxb`bvo bmhpov~amvo lofjbmgvl bpfjgxofxupo bmhhoyoea~lomx-
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03
Rubpxopew oMosveoxxop
Xa ohufbxo aup ~axomxgbe Cuovxv am ozgvxgmc bmhmos ~pahufx bmh vopygfo aiiopgmcv-
Xa famxgmuo xa `ugeh b pb~~apx bmh poebxgamvjg~sgxj ~axomxgbe Cuovxv-
Famxgmuo xa ~palaxo v~ofgbe aiiopv bmh bhh ybeuoxa xjo poebxgamvjg~ eamc,xopl-
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0:
Cuovx Poioppbe ^pacpbl
Ayop 77/ ai Cuovxv xpbyoegmc sgxj uv jbyo gmhgfbxoh xjow sauehpofallomh uv xa b ipgomh ap poebxgyo-
Pafkw Laumxbgmoop Ybfbxgamv sgee sapk sgxj vxpbxocgf ~bpxmopv xahoyoea~ umgruo ~pacpblv xa eoyopbco Cuovx poioppbev-
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07
Egyo Fjbx Sgxj Povopybxgam Vbeov Bcomxv
Xa gl~bfx Vbeov `w bhhgmc EgyoFjbx xa buclomxFbee Fomxop Vbeov
Gmfpobvo famyopvgamv bmh amegmo joe~-
Easop fbee fomxop favxv ayopxglo- Gmfpobvo xjo gmiaplbxgam uvbco amegmo iap `axj
ygvgxapv bmh Bcomxv-
Eobpm lapo b`aux waup fuvxalopv `w xjo
gmiaplbxgam xjow poygos-
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