Standard 1: Objective 3 Travel and Tourism Marketing Why Do People Travel?
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Transcript of Standard 1: Objective 3 Travel and Tourism Marketing Why Do People Travel?
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Standard 1: Objective 3 Travel and Tourism
Marketing
Why Do People Travel?
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NEW SOUNDS
ADVENTURERS
Why Do People Travel?NEW
SIGHTSDIFFERENT CULTURES
BUSINESS
FAMILY
LEISURE
FRIENDS
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Business Travel Business Travel: For the sole purpose of
conducting business. Business Traveler Needs:
Different from leisure travelers
Travel during the week
Involve multiple destinations
Want efficiency and economical
Special amenities (data ports, high speed internet)
Business Travel Challenges: Different time zones
Unfamiliar destinations
Language and cultural barriers
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Business Travel Business Travelers Incentives:
Frequent-flyer milesBusiness or first-class airline seatsFavored treatment at car rentals and hotels
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Meeting Planner
Person who organizes and plans a meeting Responsibilities
Find a site for the meeting Arrange for travel to, from, and around the
meeting site Coordinate meeting space, hotel rooms, and
meals Schedule speakers and multimedia services Handle registration Also could plan incentive travel trips for
company employees who meet a certain goal
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Pleasure Travel
Going to visit family and friends Leisure Travel - travel for the sole purpose
of enjoyment Places for pleasure travel vary, depending
on the motives of the travelers.
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Maslow’s Hierarchy of Needs
According to Maslow, we need to fill basic needs before we can move up the pyramid to higher needs. Most travelers probably have the basic needs met and are working towards meeting the needs higher on the pyramid.
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Common Reasons for Travel
To get rid of stressTo enrich perspective on lifeTo bring family closer togetherTo do what they want, when
they wantTo feel alive and energetic
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Why Do People Travel Within the United States?
Top 25 Places to visit in the United
States in 2014
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New York City,
New YorkDon’t Miss:
Statue of Liberty
Brooklyn Bridge
Broadway
Honolulu, Hawaii
Don’t Miss:
Pearl Harbor
Polynesian Culture Center
Diamond Head
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San Francisco, California
Don’t Miss:
Fisherman’s Wharf
Golden Gate Bridge
Alcatraz
Las Vegas, Nevada
Don’t Miss:
Bellagio Fountains
Red Rock Canyon Conservation Area
Cirque de Soleil
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Lahaina, HawaiiDon’t Miss:
Ka’anapali Beach
Hawaii Ocean Rafting
Banyan Tree Park
Kailua-Kona, Hawaii
Don’t Miss:
Mauna Kea Summit
Manini’ouali Beach
Kona Diving Company
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New Orleans, Louisiana
Don’t Miss:
French Quarters
Garden District
St. Louis Cemetery No. 1
San Diego, California
Don’t Miss:
USS Midway Muesum
San Diego Zoo
Old Town
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Sedona, ArizonaDon’t Miss:
Cathedral Rock
Oak Creek Canyon
Devil’s Bridge Trail
Seattle, Washington
Don’t Miss:
Space Needle
Pike Place Market
Hiram M. Chittenden Locks
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Anchorage, Alaska
Don’t Miss:
Tony Knowles Coastal Trail
Chugach National Forest
Alaska Native Heritage Center
Chicago, IllinoisDon’t Miss:
The Field Museum
Navy Pier
John Hancock Center
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Boston, Massachusetts
Don’t Miss:
Freedom Trail
Boston Harbor
Boston Common
Estes Park, Colorado
Don’t Miss:
Rocky Mountain National Park
Estes Park Aerial Tramway
Peak to Peak Scenic Highway
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Washington, D.C.
Don’t Miss:
Lincoln Memorial
Smithsonian Museum
US Capital Building
Poipu, HawaiiDon’t Miss:
Malama Maha’ulepu
Poipu Beach Park
Spouting Horn
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Orlando, FloridaDon’t Miss:
Disney World
Universal Studios
SeaWorld
Big Sur, California
Don’t Miss:
McWay Falls
Pfeiffer Big State Beach
The Esalen Institute
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Bar Harbor, Maine
Don’t Miss:
Acadia National Park
Cadillac Mountain
Mount Desert Island Oceanarium
Carmel, California
Don’t Miss:
Point Lobos State Reserve
Borromeo del Rio Carmelo Mission
Seventeen Mile Drive
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Destin, FloridaDon’t Miss:
Hendersen Beach State Park
Grayton Beach State Park
Kitchenique
Savannah, Georgia
Don’t Miss:
Historic District
Bonaventure Cemetery
Forsyth Park
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Gatlinburg, Tennessee
Don’t Miss:
Great Smokey Mountains National Park
Ripley’s Aquarium of the Smokies
Hollywood Cars Museum
Miami Beach, Florida
Don’t Miss:
Ocean Drive
South Pointe Park
Espanola Park
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Myrtle Beach,
South CarolinaDon’t Miss:
Broadway at the Beach
The Carolina Opry
Myrtle Beach State Park
Where is your
favorite place to visit in
the United States?