E-Everything Putting It All Together
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Transcript of E-Everything Putting It All Together
E-EverythingPutting It All Together
2011 Charleston Conference
Organizers
• Leah Hinds – Charleston Information Group
• Jackie LaPlaca – CredoReference• Laura Warren - CredoReference
Program• Patron-driven acquisition of electronic
resources: The obvious next step• Moving forward with electronic content
procurement• Ebooks: Access, technology & licensing• Time to embrace video in the academy• The eBook user experience• Econtent integration: If you’re not open,
your’re not integrating
Peter McCracken
• Co-founder, Serials Solutions and ShipIndex.org• ALCTS Ulrich’s Serials Librarianship award
Emilie Delquie
• Vice President, Publishers Communication Group
Cory Tucker
• Head of Collection Management, University of Nevada, Las Vegas
Lisa Carlucci Thomas
• Director, Think Design Do• 2009 ALA Emerging Leader and 2010 LJ Mover and
Shaker
Stephen Rhind-Tutt
• President, Alexander Street Press
Michael Gorrell
• Executive Vice President and Chief Information Officer, EBSCO Publishing
Mark Johnson
• Director, Public Relations, HighWire Press
Pre-conference Organizer
• Audrey Powers, Research Librarian for College of The Arts, University of South Florida
PATRON-DRIVEN ACQUISITION OF ELECTRONIC RESOURCES:
THE OBVIOUS NEXT STEP
Charleston Pre-Conference, 2 November 2011
Peter McCrackenCo-Founder & Director of Content
and Business Development, ShipIndex.org
Librarians love PDA, DDA, PIA
Let’s expand demand-driven acq…
• …to where it makes the most sense of all.
• Large amounts of discrete data• Already online• Low cost per item
The concept, in brief
• Offer “per use” purchasing of selected content through discovery layers
• Library chooses which databases are pay-per-use
• Discovery layer vendor manages micro-payments
• Patron sees no difference in databases
DDA in discovery layers – DDDLA?
Discovery Layer Accounting
Server
$1.25 + 4%
$ 0.00$ 0.25$ 0.00$ 0.00$ 1.00$ 0.00$ 0.00
ad tr
ackin
g so
ftwar
e
$0.25 $1.00
$0.05
Full-text view data, dollar transfer
ad t r
ack i
ng
softw
a re
Discovery Layer Accounting
Server
$0.00
$3.25
$3.25 + 4%
$3.25
$0.13
How the future will work
• Unlimited access to select databases
• Library chooses certain databases; offers buffet access to patrons
• Other databases are not available at all
• Select access to unlimited databases
• Some databases have unlimited access, as before
• Other databases are pay-per-use, through discovery layer interfaces
TODAY TOMORROW
Financial management issues
• When library pays 120% of list price to a pay-per-use database, it pays no more year– Shows value of direct purchase
• Library maintains account at discovery layer; when it’s empty, no more PPU resources are displayed
• Librarian can control which databases are PPU based on cost, if they choose– “Don’t show $8 PPU / $30 PPC results”
Benefits: To libraries
• More efficient purchasing– Among low-use databases, buy what you use– For high-use databases, nothing changes
• Greater breadth of subject offerings• Improved services to patrons• Better, more meaningful usage statistics• Easy to try new databases with low risk
Benefits: To content providers
• Broader opportunities for niche databases• Increased revenue– Less revenue per institution, but now from many
more; some new subscriptions• Sales go from “buy it now” to “just try it”• Revenue will more accurately reflect usage
Benefits: To discovery layers
• Discovery layer role in library is enhanced further– Becomes sole access point to many databases
• Increased revenue through service plans• Further opportunities available through usage
data delivery & mining
Benefits: To patrons
• More content• Patron at a small institution could see exact
same results as patron at a large institution– At small institution, most data is pay-per-use; at
large institution, most data is from a direct subscription – but patron doesn’t know and doesn’t care
• Emphasizes importance and value of libraries and librarians
Drawbacks
• Objections to pay as you go– This is just reference ILL, writ large and immediate
• Possible end-of-month problems if most money in account is spent– Need to closely manage budgets
Conclusion
• It just makes sense.• It improves and enhances the services that
discovery layers provide to libraries, and that librarians provide to patrons
• It’s relatively easy to do.
• Personally, I want it tomorrow.
Thank you.
Peter [email protected]