Advertising on internet

By

RAMYA (11mse0084)

How Many Ads to You See Each Week?

The average person is exposed to approximately 2000 ads each week. Do vitan see that many or more?

DISADVANTAGEAdverisment on newspaper

Goes to his office

Interest on sports

No visualization quality and animation

Notinterested

&unreachability

Lack of updates

No ads blocking technology

• Adversting on intrenet”All disadvantge become advantage”

• Visual quality and animation

• Updation

ADS-BLOCKStep-1

Step-2

Step-3

SO WHAT IS SOLUTION ??

Pay Per click

• Pay per click (PPC) (also called cost per click)• is an internet advertising model used to direct traffic to

websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”[1

• With search engines advertisers typically bid on keywordphrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads

WHY WE NEED ADVERISTING??

Internet advertising provides companies a low cost ways to serve personalized ads across web and mobile interfaces.Online advertising relies heavily on contextual and behavioral targeting to serve personalized ads to consumers

1.Attracting new customers and visitors; 2.Informing on promotions and discounts; 3.The output of a new product to the market; 4.The increase in attendance of the resource.

MAIN REASON FOR ADVERTING IN INTERNET IS???????

INEXPENSIVEMain types of media advertising:Graphic and flash-banners;TopLine – stretching over the content;Rich-media – commercials that open at the top of the site content;Pop-Under – advertising that open in a separate browser window.

Graphic and flash-banners;

DO U KNOW HOW BANNER OR PERPARED FOR ADVERING???????????

(Banner Maker Pro)

Rich MediaRich Media lets agencies create complex ads that can elicit strong user response. Using Flash or HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc.

It exceeds 40K it requires multiple SWFs to function it requires that some files be politely loaded it contains video it expands

Pop-Up and Pop-UnderA pop-up ad is an ad that "pops up" in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive.

Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today

Google, the world's No.1 internet search engine, generates the vast majority of its revenue from advertising

TYPES OF Internet Advertising

1.Display Advertising2.Affiliate marketing3.Social Network Advertising4.SEM5.Mobile Advertising

Display Advertising

Samsung phone

Clickstream AnalysisClickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites. Semantic analysis techniques are also used to accurately interpret and classify the meaning or context of the page’s content and then populate it with targeted advertisements. Semantic web content is closely linked to advertising to increase viewer interest engagement with the advertised product or services

Affiliate marketing(iDevaffiliate)

Social Network Advertising

Social network advertising is a form of online advertising found on social networking sites such as Facebook. Advertising on social media networks can take the form of direct display ads purchased on social networks, self-serve advertising through internal ad networks, and ad serving on social network applications through special social network application advertising networks.

Search Engine Marketing

Search engine marketing is a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).Advertisers pay each time users click on their listing and are redirected to their website, rather than for the ad itself. This system allows brands to refine searches and gain information about their market.

Mobile AdvertisingCell phone advertising is the ability for organizations and individuals to advertise their product or service over mobile devices text messagesMobile advertising applications

Benefit 1. close to owner

2. cost-effective3. location-based advertising

Different mobile advertising tactics include:

Idle screen advertising - Cell phone owners enter into a third-party agreement that allows advertisements to run on their screen while their phone is idle in exchange for a discount or other promotion

App-vertising – Companies design applications, including games and videos, that heavily promote their brand

DoubleClick for Advertisers – A Google service that allows brands to buy certain keywords to increase the position of their ads in mobile search rankings.(DoubleClick for Advertisers is an ad management and ad serving solution that helps agencies and advertisers manage the entire scope of digital advertising )

YOU WANT TO CREATE ADS

visit http://pagedomination.com/advertising-on-google/

Step 1: Get Found on Google – Set Up Your Account

Step2:Fill in Your Information

Step:3 Connect with Your Customers

JOB AVAIABLE FOR INTERNET ADS

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