e-content strategy

8/7/2019 e-content strategy

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. Content vs. Media.

. multimedia, hypermedia .

interactive.


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User Innovation.

web 2.0.

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.structured datalicensed repository ofCreative Commonsis an open,Freebase


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Source: The New Zealand Digital Content Strategy.


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The objective of VICODI isto enhance humancomprehension of thedigital content on theInternet.


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Source: The New Zealand Digital Content Strategy.


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OECD Policy guidance for Digital Content

ESCWA: .

WSIS: :


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The work recognizes that the rapiddevelopment of high-quality "always on"

broadband Internet services is transforminghigh-growth industries that provide or have thepotential to provide digital content.

Study areas: scientific publishing, music, on-line

computer games, mobile content, user-createdcontent, digital content and the evolution of thefilm and video industries and public sectorinformation and content.


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Work focuses on

1. the changing value chain of content industries.

2. the development of new business models for digital

content (generation of new revenue streams).

3. drivers and barriers to growth.

4. sectoral transformation

5. changing market structures, and their impacts on growth

and employment.As part of this work the OECD has published a studyon Digital Content Strategies and Policies whichidentifies and discusses a cluster of six business and

public policy challenges.


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1) innovation and technology (e.g. enhancing R&D and innovation in content,networks, software and new technologies);

2) value chain and business model issues (e.g. developing a competitive, non-

discriminatory business environment);3) enhancing the infrastructure (e.g. technology for digital content delivery,

standards and interoperability);

4) business and regulatory environments that balance the interests ofsuppliers and users, in areas such as the protection of intellectual propertyrights and digital rights management without disadvantaging innovative e-

business models;5) governments as producers and users of content (e.g. commercial re-use

and pricing of public sector information); and

6) conceptualisation, classification and measurement issues.


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Source: OECD based on government presentations, sector studies and replies to the Information

Technology Outlook 2006 policyquestionnaire.


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Digital content principles

Promoting an enablingenvironment.

Enhancing the infrastructure.

Fostering the business andregulatory climate.


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eContent Programme 2001-2004. (109 projects)Improving access for all to high-quality digital content onthe global networks

In a multiplicity of languages

Complementary to researcheContentplus programme 2005-2008. Its objective wasto make digital content in Europe more accessible,useable and exploitable

Tackling areas of public interest (cultural, educational,scientific, spatial content)

Focus on content quality (Improved accessibility andusability (metadata))

Multilingual aspect integral part of all projects


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From 2009, Funding opportunities in the areas of:Digital Libraries and

Public Sector Information/Geographic Information.


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Mission : to develop a national strategy to collect,preserve and make available significant digital content,especially information that is created in digital form only,

for current and future generations.The Program focuses on three areas:

Capturing, preserving, and making available significantdigital content.

Building and strengthening a network of partners.Developing a technical infrastructure of tools and services.

http://www.digitalpreservation.gov/


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Three targets for the reform of content business

Target 1 : To promote further modernization and

rationalization through maintenance offoundation for content business, such as funds,HR and technologies.

Target 2 : To make content business leading

industry in Japan, through backing highlymotivated creators, etc. up

Target 3 : To encourage content business overseasand in the new fields (such as broadband)


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1. Economic Transformation

2. National Identity

New Zealand will be a world leader in using information and

technology to realise its economic, social, environmental,

and cultural goals, to the benefit of all its people.


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Strengthen Industrial Foundation

Support Ventures and their Growth

Technology and Standard DevelopmentHuman Resources Development

Promotion ofOverseasMarketing


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e-content strategy

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