GREATBANNER DESIGN

E C O M M E R C E

U s e f u l t i p s f o r h o l i d a y t h e m e d h o m e p a g e b a n n e r d e s i g n

e C o m m e r c e U X D e s i g n a M i n e W h a t i n i t i a t i v e

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Jazz up your banner

Make your banner festive, fun to look at and visually appealing to attract your shoppers’ attention.

Choose a background that gets your shoppers in the holiday spirit. Bokeh, glitter, snowflakes, snowy, gingham or vintage backgrounds are some of the more common trends on holiday themed homepage banners.

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Choose the right color scheme. A single color scheme in-line with your website background is a good choice. If you opt for two or three colors, choose complementary colors to give a professional appeal to your banner. Here are a few good wintery options.

Using appropriate typography is equally important. Add a little seasonal flair to your fonts. Also, the style needs to be instantly readable as well. It’s good to limit to two fonts.

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Create a curiosity-inducing message

Keep your message short and concise. Don’t fill the banner completely with text. Create a catchy phrase that will attract holiday shoppers. Shoppers expect to get offers during holidays. So, highlight special offers. It should stand out and be the first thing your users are attracted to. Things like “Buy 1 Get 1”, “50% Off”, “Free Shipping”, “Gift Wrapping”, “Holiday Blowout”, etc…

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Read on to f ind out how a Shopify based luxury retai ler increased their landing page conversion by 200%.

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Include a clear Call to Action

This should be an essential part of your holiday banner. It should prompt users to click on it and clearly let your shoppers know what you want them to do. The best location for the cta is typically the right hand side of the banner (though its not critical). Get attention to your call to action by increasing the contrast or by giving it a festive theme.

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See how a large fashion retai ler used MineWhat to reduce exit rates on their Out of stock pages by 2%.

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Create urgency

Add a sense of urgency to your visitor’s shopping experience by placing deadlines like “Offer Ends in 3 Days”, “Today Only”, “Order by Thursday”, etc to make them act now rather than never.

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As the days count down to the last possible moment to place online orders for delivery during holidays, presenting a count down is an effective way to push your visitors to take action.

Average order value increased by 26%. Read on to f ind out more on how we helped.

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Balance out the content

Giving your banner a festive theme shouldn’t clutter it. It should be simple as well. Use the available space in an attractive way. The background image you use should have room to integrate your holiday message without making it difficult to read. When designing your banner you might experiment with different styles, but don’t mix them together. Choose a single design. Avoid conflicts like using a photograph and a cartoon or black and white in one area and neon colors in another.

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P O W E R E D B Y

Product Analytics for eCommerce

T h e # 1 e C o m m e rc e i n t e l l i g e n c e p l a t f o r m f o r y o u r s a l e s a n d m a r k e t i n g t e a m s .

Quick ly spot what works and what doesn’ t on your s tore. Dr ive more convers ions.

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