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VILGIA DELARHOZA1110534016FLORY ASOKA 1110525001INDAH KHAIRINISA 1110524009ZULFA ANNA H.1110524017

Company Profile

Established in 1994 with commenced operations in 1996. In 2001, Tune Air Sdn Bhd Tony Fernandess company purchased this airline from DRB-Hicom. Air Asias first and main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport, while its secondary hubs are at Kota Kinabalu International Airport, Senai International Airport and Penang International Airport.

2About CompanyAir Asia is well known as Malaysian low cost airline and even Asias largest low fare, no frills airline. Air Asia slogan is Now Everyone Can Fly. Being the home of Air Asia, the LCCT is the budget terminal in KLIA, opened on 23 March 2006.

Subsidiaries :Thai Air Asia, Indonesia Air Asia, Viet Jet Air Asia and Air Asia Red Tix.

Associate companies :Air Asia X, Tune Hotel and Tune Money.

VisionTo be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.

Mission

To be the best company to work for whereby employees are treated as part of a big familyCreate a globally recognized ASEAN brandTo attain the lowest cost so that everyone can fly with Air AsiaMaintain the highest quality product, embracing technology to reduce cost and enhance service levels

Customer Relation Management

March 2009, the CRM sistem of Air Asia able to examine the customers informationInternet-based services:provide informationpromotion servicescomplain and suggestion from customers

Supply Chain Management and Entreprise Resource Planning

ERP of Air Asia using Microsoft Business Solution by Avanade Consultant.- caapture transaction daily operation- managing the supply chain- save on operating cost

Supply Chain Management and Entreprise Resource Planning

Management operating system of Air Asia corporate with Merlot Aero- manage services and flight information

Commerce and MarketingAirAsia implementing e-ticketingE-ticketing is an implementation of B2C (Business to Consumer), which business owners and consumers can interact directly. This system allows passengers to reserve tickets online through electronic media. AirAsia also implement e-marketingCompanies they do marketing through the internet. Through AirAsia.com, then the customer only needs to access the site from AirAsia.com to reserve tickets.

Air Asia Website

On Line Ticket Air Asia

Technology of e-ticketing AirAsia using Computer Reservation System (CRS) of Navitaire's Open Skies Technology which is a reservation-based integrated web and inventory system including the internet, call centers and control functional departure airport (booking, check-in, baggage ).

The implementation of e-business on Air Asia provides a good advantage for the company and for the customers and partners, among others :Marketing through the internet (social networks, websites, ads, etc.) can make more effective promo attract prospective passengers.Customer becomes easier and efficient in booking tickets in AirAsia.comIncreasing ticket sales, because the e-ticketting more effective in practice because users are already close to the internet would prefer an online reservation compared to conventional manner.

The name of the company is increasingly known to the public (the image of the airline AirAsia as local or cross-border very affordable) through marketing on the Internet.AirAsia can do cost efficiency in terms of operationalThe existence of good information system also allows the partners that support the operation of AirAsia because, other AirAsia supply needs have also gone through the e-procurement system in which the related procurement deals done online and transparent.

Production, Manufacture and Repair

In the process of repair Air Asia as Maintenance-By-The Hour (HTM), Air Asia in collaboration with ST Aerospace in rapair management 100 A320 fleet. With this partnership makes flight safety and quick turnaround time that Air Asia are expected to operate with a low cost. ST Aerospace has been a partner with Air Asia for 10 years and always consistently provide maintenance, repair and overhaul services of high quality and cost effective.

Human Resource Management

HRM business functions streets with e-business through employee recruitment announcement through the website and the application of e-business systems Air Asia makes its HRM system is not as much as other airlines. Profits or advantages, namely:Internal efficiency strategy is to increase the way or method to create employee satisfaction, improved quality, productivity and decision-making.Can be more efficient with improved employee information services, products and the use of software or application that helps.With e-business, Air Asia does not need to make as much as the Human Resource systems other airlines.

Implementation of E-Commerce that have been implemented

One form of e-commerce conducted by Air Asia is eTicketing . Here is an online ticketing process in Air Asia.